advanced linkedin profile2015 2
Post on 16-Apr-2017
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“LinkedIn is only valuable if you decide to be an active member.”
Neal Schaffer, Maximizing LinkedIn for Sales and Social Media Marketing
Advanced Advanced LinkedInLinkedIn
A professional networking application
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Being on LinkedInBeing on LinkedInYour profile at LinkedIn is your first job interview
—if employers don’t like what they see, you
won’t hear from them again. Is your LinkedIn
profile the best it can be? If you’re not on
LinkedIn and looking good, you don’t exist to
most employers. David Perry and Kevin Donlin
Co-Creators, "The Guerrilla Job Search System”
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AgendaPurpose of the Profile
The Snapshot
Photo
Headline
The Summary
Experience
Recommendations
Skills & Endorsements
Media
Publishing on LinkedIn
Education
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Purpose of Your ProfileYour profile is not your résumé
Build your online Personal Branding
Pull technology
Must be optimized ~ Keywords
Branding Headline
Summary
Experience Section
Titles
Skills
Education
Interests
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The Snapshot Area
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Photo Your photo—the first thing a visitor seesNecessary for 100% completion Include a photoPeople recognize youHelps brand youCan say something about your characterWhat would you prefer to see,
This….
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Profiles with photos are 14 times MORE LIKELY to be viewed than those without
Your Photo
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Headline It’s another part of your branding
Similar to your résumé branding headline
Limit 120 characters…Schucks
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Branding Headline
Poor Headline Poor Branding; LacksKeywords
Make it descriptive who you are, what you do, and the value you provide.
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Your Public Profile This should be customized to better brand you
The default is: http://www.linkedin.com/in/bobmcintoshhtpx.ee1
Better: http://www.linkedin.com/in/bobmcintosh
Shows you’re aware of how to use LinkedIn
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SummarySome believe this is the most important part of the Profile
Allows for creativity, e.g., using 1st or 3rd person point of view
Limit, 2,000 characters—résumé typically 100 or less
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Important Summary Tips
Summarize your experience, tell your story
Express your value
Make sure to include industry keywords
Find keywords on Indeed.com, SimplyHired.com, other job boards
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1st Person Tells a StoryGeneral Statement
Areas of Strength
Philosophy
Before
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Valu
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After
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SummaryBa
ckgrou
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Acco
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Philo
soph
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List
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Sample Summary (3rd Person)
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Experience SectionProvide detail, but not too much—ACCOMPLISHMENTS
Or
Treat it like your résumé—employers may not call for résumés
Limit, 2000 characters for EACH position, similar amount on résumé
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Sample Work Experience
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Bob Jones (company)Program Development industry (industry)August 2008 – Present (2 years 7 months)
Engineer at Hampstead Community Access Television: bringing 28-year-old cable TV station up to date. Member of Hampstead Cable Television Advisory Board.
Founder of PMI New Hampshire Chapter’s networking group – netPM. Facilitator/advisor to Acton Networkers, NHnetWORKS, Nutfield
Networking, Nashua After Hours Networking and Dynamic Networking groups.
Participant in project/program/product management webinars on a weekly basis.
Volunteerism can BE USED IN THE EXPERIENCE SECTION
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Recommendations Enhances your branding
Demonstrate to employers how “others” perceive you
Write recommendations to show your understanding of key skills, as well as your values
Recommendations can be used in your written communications
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Skills & Endorsements
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Endorsements Vs. Recommendations
EndorsementsEasy to give
Take little knowledge of recipient
Promote giving and receiving
Able to move section
RecommendationsDifficult to write
Take a great deal of knowledge of recipient
Once considered # 1 feature of profile
Can’t move section
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MediaSlideshows, videos, audio, blogs, and tools
In Summary, Experience, Education
Now you can link to media
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Publishing on LinkedIn
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Additional Information Volunteer Experience
Certifications
Additional Information
Personal Details
Advice for Contacting
Education
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Add EducationOptionalOptional
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Thank You
Are there any questions?
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