Your profile at LinkedIn is your first job

interview—if employers don’t like what they

see, you won’t hear from them again. Is your

LinkedIn profile the best it can be? If you’re

not on LinkedIn and looking good, you don’t

exist to most employers. David Perry and Kevin Donlin

Co-Creators, "The Guerrilla Job Search System”

Purpose of the Profile

The Snapshot

Photo

Headline

Update Box

The Summary

Experience

Recommendations

Skills Feature

Media

Additional Information

Your profile is not your résumé

Résumé—short and tailored to each job

Profile—narrative more personable; offers more

Build your online Personal Branding

Help you connect for a job

Chance of being contacted increases 40% when 100% complete than if only 90%

Necessary components: Industry and postal codeProfile photoProfile summaryCurrent work experience with descriptionPast work experience – minimum 2 positionsEducationSpecialties/Skills – minimum 5Connections – minimum 50

Update area

Contact Info

Value Proposition

Your photo—the first thing a visitor sees Include a photo

Help brand youPeople recognize youWhat would you prefer to see,

This

Or Oreven

(At Next Company)One option

Another option

It’s another part of you branding

Similar to your résumé branding headline

Limit 120 characters…Schucks

Must contain

Poor Headline Poor Branding; LacksKeywords

This should be customized to better brand you

The default is: http://www.linkedin.com/in/bobmcintoshhtpx.ee1

Leaves a bad impression on your résumé and business cards

Better: http://www.linkedin.com/in/bobmcintosh1

Shows you’re aware of how to use LinkedIn

It’s how you network with your 1st degree contacts

Share information; ask for advice

Update frequently, at least daily

Can link to Twitter

Let’s Update

Some believe is the most important part of the Profile

Allows for creativity, e.g., using 1st or 3rd person

Debate over 1st and 3rd person

Limit, 2,000 characters—résumé typically 1,000 or less

Summarize your experience, tell your story

May include a branding statement

Make sure to include industry keywords

Find keywords on Indeed.com, SimplyHired.com, other job boards

Delivering trending job search strategies

Tells a Story

General Statement

Skills Area

Philosophy

Lis

t of

Accom

plish

men

tsb

ran

din

g

Provide detail, but not too much—ACCOMPLISHMENTS

Or

Treat it like your résumé—employers may not call for résumés

Limit, 1988 characters for EACH position, similar amount on résumé

All Quantified Accomplishments

Volunteerism counts as experience

Community Volunteer, Networker and Administrative Assistant (position)Bob Jones (company)Program Development industry (industry)August 2008 – Present (2 years 7 months)

Engineer at Hampstead Community Access Television: bringing 28-year-old cable TV station up to date. Member of Hampstead Cable Television Advisory Board.

Founder of PMI New Hampshire Chapter’s networking group – netPM. Facilitator/advisor to Acton Networkers, NHnetWORKS, Nutfield Networking,

Nashua After Hours Networking and Dynamic Networking groups. Participant in project/program/product management webinars on a weekly

basis.

Enhances your branding

Demonstrate to employers how “others” perceive you

Write recommendations to show your understanding of key skills, as well as your values

Recommendations can be used in your written communications

Replaces many applications, e.g., Polls, Events, WordPress, Box.net

Slideshows, videos, and audio

In Summary, Experience, Education

Use SlideShare.com and Box.com

Websites: link to a personal blog, company website, etc

Link to Twitter

What are your interests?

Groups and Associations

Honors and Awards

Are there any questions?