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AdvancedLinkedIn
Robert HellmannHellmann Career Consultingwww.hellmannconsulting.com November 3rd, 2016
Jump-start Your Career
copyright 2012-2016 Robert Hellmann - www.hellmannconsulting.com 4
Paid option usually not necessaryif for personal use
Use LinkedIn for…
Copyright 2010-2016 Robert Hellmann - www.hellmannconsulting.com
Use LinkedIn for…Introductions
Direct Contact
Keeping in Touch
“Showing Off”
Finding the “right” People
Being Found
Research/Learning
Building a Following / BusinessCopyright 2010-2016 Robert Hellmann - www.hellmannconsulting.com
Get set up properly firstThen…
Use It!Copyright 2010-2016 Robert Hellmann - www.hellmannconsulting.com 8
Copyright 2010-2016 Robert Hellmann - www.hellmannconsulting.com 9
1. Restrict Access2. Write your profile 3. Open up Access4. Build Network Strategically5. Join groups
Getting set up
copyright 2012-2016 Robert Hellmann - www.hellmannconsulting.com / [email protected] 10
Before Editing Your Profile
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Your Profile
Leverage Your Resume’s Verbiage
“whenever possible…”
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Consider these Differences…Resume -different versions
Profile -Just One
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Target More Broadly Than Resume?
• Connected to boss/colleagues at work? Broader
• Only one job target? Same as Resume
• Can “phase in” job targets? Same as Resume
• Can’t afford to miss any opportunity now? Broader
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And…Just a Handful of People See Your Resume
Way more view your Profile!
Copyright 2010-2016 Robert Hellmann - www.hellmannconsulting.com
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Also…LinkedIn Profile Jobseeker
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Don’t Say You’re Looking
(they’ll contact you anyway)
Possible Exception: New“Open Candidate” Feature
16© 2016 The Five O'Clock Club. All Rights Reserved.
Use with caution!
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YES to Recommendations (get at least 3)!
Don’t Prioritize Endorsements
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KEYWORDS
PROFILE COMPLETENESS
To Be Found
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Gap – Not Currently Working
Helpful to put something in here. Consider:
• Consulting (even if haven’t gotten paid)
• Volunteer as real experience
• “Continuing Education”
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Keywords Matter A LOT in…
Headline
Skills Section
Job Title
Company Name
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(they matter everywhere)
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Headline
Keyword-rich beginning of Two Minute Pitch(“how categorize” | ”differentiators”)
Copyright 2010-2016 Robert Hellmann - www.hellmannconsulting.com
Chief Marketing Officer – Higher Ed | Partnerships • Integrated Marketing • Media Relations • Fundraising • Global Teams
Craft in Microsoft Word
o Can count the characters easilyo Can include nice-looking separators,
e.g. bullet symbols like • . Copy these right into LinkedIn
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Test: Search for Yourself
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Profile Completeness
Try and take LinkedIn’s suggestions.
Yes you need a picture!
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Who to Connect With
First Quality…
Then Quantity
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Quality Connections
9 Know in some way & open to helping (maybe)
9 Connection request from stranger & you want them in your network
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If someone you don’t know
Build a relationship –ask why they are reaching out
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Notate and Tag Network Profiles
Copyright 2010-2016 Robert Hellmann - www.hellmannconsulting.com
Copyright 2010-2016 Robert Hellmann - www.hellmannconsulting.com
Remove Connections
• If you have a large # of connections who you don’t know
• If people search results are getting “clogged” with these unhelpful connections
Copyright 2010-2016 Robert Hellmann - www.hellmannconsulting.com
Connection TipsIgnore unwanted requests
Include a personal message
Educational Institutions
Organizations Where You Worked
Associations (e.g. MENG)
Groups That Only Exist On Linkedin
Groups You Should Join
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THEN USE IT!
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Finding People9 Advanced People Search9 Alumni
9 Searching a 1st
Degree’s Contacts9 Companies
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How to Contact People9 Email***9 Groups9 Introductions9 InMail9 Request to Connect
Copyright 2010-2016 Robert Hellmann - www.hellmannconsulting.com
copyright 2012-2016 Robert Hellmann - www.hellmannconsulting.com / [email protected]
Example “Direct Contact” MessageA client sent a LinkedIn group message to someone she didn’t know.
This message resulted in a meeting and a referral for an interview.
Dear Claire,Upon seeing your name in the AFP LinkedIn Group and noticing our additional shared connection, I thought I would reach out to you; I myself have many years of experience with marketing and fundraising.
I’m currently a VP of Marketing and Event Planning at GoodOrg. In the long run I am looking to transition outside of non-profits into a university such as Ivy. I would greatly appreciate 20 minutes of your time to gain your insight on how my experience might fit in a university setting (I’m not expecting an opening now). Given my many years of experience developing successful fundraising strategies and events, perhaps I could also share with you some ideas that you would find useful for Ivy’s efforts.
Some background: As you can see from my profile, I have over 10 years of experience in fundraising and event planning that I believe could be useful to universities. Highlights include:
• Partnered with IT to identify most likely donors, resulting in a 37% increase in donations.• Led a capital campaign last year that brought in $3 million and exceeded goals.• Created partnerships with associations that provided new value to GoodOrg’s community; these
partnerships were credited with substantially increasing fundraising revenue.• Planned and delivered a new event that was so successful that it has become an annual mainstay.
I would greatly value your insight regarding this hoped-for transition. Would you be available for a brief conversation, either in person or by phone?
Elements of Success• Personal/tailored• Asked for just 20 minutes• Mutually beneficial, value• Powerful Pitch• Not asking for a job• No reference to a resume• Call to action
This example excerpted from my book Advanced LinkedIn: www.hellmannconsulting.com/book
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Career/Target Research9 www.linkedin.com/salary
9 www.linkedin.com/alumni9 Advanced Company Search9 volunteer.linkedin.com9 www.linkedin.com/pulse9 Job Postings & Profiles – research keywords 9 Group Discussions
Copyright 2010-2016 Robert Hellmann - www.hellmannconsulting.com
NEW
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Keeping in TouchShare Updates
View “Home” Page Updates
LinkedIn Publisher
Message your contactsCopyright 2010-2016 Robert Hellmann - www.hellmannconsulting.com
copyright 2012-2016 Robert Hellmann - www.hellmannconsulting.com / [email protected] 44
LinkedIn ProfinderDirectly connects potential clients to you
The key: How well you’ve targeted your profile
Additional Resources & Book: www.hellmannconsulting.com
My Email: [email protected]
Get the slides: bit.ly/mengli