linkedin for career & job search - april 2013
DESCRIPTION
For more information on using LinkedIn for job search check out their FREE webinars: http://learn.linkedin.com/jobseeker/?sf8762797=1TRANSCRIPT
Get LinkedIn with your
Career & Job Search
Camosun College www.linkedin.com/company/camosun-college
@JUHLiSELBy – JUHLi SELBy Social Media www.JUHLiSELBy.com
What we’re going to cover:
•Why LinkedIn is awesome
•Top 5 Mistakes
•Setting up for success
•How to stand our from the crowd!
•How to build connections & get recommendations
•How to find & gently target employers to build relationships
Social Job Search Stats
•92% of employers used social media to hire in 2012 (LinkedIn, Facebook & Twitter)
•LinkedIn dominates – 93% of respondents in 2012 (vs. 87% in 2011 & 78% in 2010)
From: Jobvite‘s June 2012 Social Recruiting Survey of 1,000 human resource
and recruiting professionals.
LinkedIn Stats
•200 million+ professionals –
74 million in the US, 7 million in Canada
•2.7 million+ company profiles
•Executives from every Fortune 500 company
•5.7 billion professionally oriented searches on LinkedIn in 2012
#1 Reason To Have a LinkedIn Profile
#1 Reason To Have a LinkedIn Profile
@JUHLiSELBy www.JUHLiSELBy.com
Why LinkedIn is awesome
•The Credible/Professional Network
Why LinkedIn is awesome
•Long term relationship building
Why LinkedIn is awesome
•Minimal maintenance for basic presence
Why LinkedIn is awesome
•Well funded company
Paid profiles
Marketing solutions – including ads
Talent solutions
SlideShare
@JUHLiSELBy www.JUHLiSELBy.com
Top 5 Mistakes on LinkedIn
#1 - Posting too often or sharing content with little value
Top 5 Mistakes on LinkedIn
#2 - Not changing the default message when you reach out to connect OR inviting all of your contacts at once
Top 5 Mistakes on LinkedIn
#3 - Asking for recommendations without prior communication
Top 5 Mistakes on LinkedIn
#4 - Sending a private message that is too “salesy” or a blanket group message
Top 5 Mistakes on LinkedIn
#5 – Posting your own blog articles to all of your groups – relevant or not
@JUHLiSELBy www.JUHLiSELBy.com
Set your Profile up for Success
•Use a professional looking
profile photo
•Connect with at least
100 people
•Join a minimum of 3 groups
Set your Profile up for Success
•Fill out as many sections as you can, as completely as possible
@JUHLiSELBy www.JUHLiSELBy.com
Set your Profile up for Success
•Choose relevant keywords and put them in your profile
Set your Profile up for Success
•Find relevant keywords in job descriptions AND the “Skills & Expertise” section
Where to put keywords?
•Put keywords in your:
→Headline, Summary
→Experience, Education
→Title of profile photo
(before you upload)
•Repeat important keyword phrases in both Current & Past sections on LinkedIn
Set your Profile up for Success
•Use media to help tell your story
How To Stand Out – Video Ideas
•“About You” video to tell your story (2 min max.)
•Video of you teaching something to show your expertise
•Video: Top 10 Reasons
I Want To Work For
Company XYZ
How To Stand Out - Audio
•Too shy for video?
•Consider an audio message
@JUHLiSELBy www.JUHLiSELBy.com
Set your Profile up for Success
•Show some personality!
@JUHLiSELBy www.JUHLiSELBy.com
Set up for Success – Time Mgmt
•Set up a monitoring/scheduling tool i.e. Hootsuite to:
→Schedule posts for the future
→Monitor multiple LinkedIn
groups in one place
Set up for Success – Time Mgmt
•Set up great sources of incoming content using a reader dashboard & lists
→Feedly Reader
→Saved searches in LinkedIn
→Facebook interest lists
www.facebook.com/addlist
→Twitter lists
Set up for Success – Time Mgmt
•Saved searches on LinkedIn – Signal (under News tab)
Set up for Success – Time Mgmt
•Saved searches & alerts in Advanced Search
Top 3 Ways to Build Connections
#1 – Connect with people you already know – individually
@JUHLiSELBy www.JUHLiSELBy.com
Top 3 Ways to Build Connections
#2 – Network in Groups
Top 3 Ways to Build Connections
#3 – Follow up & connect with new people you meet when networking
Why Recommendations are awesome
CREDIBILITY
Best Way to Get Recommendations
•Communicate BEFORE sending the invite to recommend
•Follow up promptly
•Change the
default message!
•Recommend others
@JUHLiSELBy www.JUHLiSELBy.com
Endorsements
•Add skills and expertise using relevant keywords – you can have 50
•One-click makes it easy
•One billion endorsements
How To Find & Gently Target People
•Find names of key employees of a company:
→From the About page on company website
→From the company page on LinkedIn
•If found on website - search their “firstname lastname” on LinkedIn in Google Search
How To Find & Gently Target People
•LinkedIn Company Page
How To Find & Gently Target People
•If they’re on LinkedIn…
→See if they belong to any groups
→Join some common groups
→See if they ever comment/post in these groups
How To Find & Gently Target People
•If they are active on LinkedIn – join conversations where they post or comment
•Share or comment on their posts if possible
•Look for common connections – ask for an introduction
Final Tip – Be Positive
•Every post and comment affects others’ perception of you
@JUHLiSELBy www.JUHLiSELBy.com
*Recap*
•Follow the steps to set your profile up for success Fill out sections completely using relevant keywords
Add media to tell your story
•Add connections –start with people you know
•Ask for recommendations to build credibility
•Research targets you want to get to know
•Find ways to build the relationship
Questions?
Thank You! Let’s Connect!
JUHLi SELBy Social Media - 250-686-7988
[email protected] www.JUHLiSELBy.com www.linkedin.com/company/juhli-selby-social-media
Spreading the love & joy of social media one friend at a time!