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“LinkedIn is only valuable if you decide to be an active member.”

Neal Schaffer, Maximizing LinkedIn for Sales and Social Media Marketing

Advanced Advanced LinkedInLinkedIn

A professional networking application

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Being on LinkedInBeing on LinkedInYour profile at LinkedIn is your first job interview

—if employers don’t like what they see, you

won’t hear from them again. Is your LinkedIn

profile the best it can be? If you’re not on

LinkedIn and looking good, you don’t exist to

most employers. David Perry and Kevin Donlin

Co-Creators, "The Guerrilla Job Search System”

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AgendaPurpose of the Profile

The Snapshot

Photo

Headline

The Summary

Experience

Recommendations

Skills & Endorsements

Media

Publishing on LinkedIn

Education

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Purpose of Your ProfileYour profile is not your résumé

Build your online Personal Branding

Pull technology

Must be optimized ~ Keywords

Branding Headline

Summary

Experience Section

Titles

Skills

Education

Interests

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The Snapshot Area

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Photo Your photo—the first thing a visitor seesNecessary for 100% completion Include a photoPeople recognize youHelps brand youCan say something about your characterWhat would you prefer to see,

This….

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Profiles with photos are 14 times MORE LIKELY to be viewed than those without

Your Photo

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Headline It’s another part of your branding

Similar to your résumé branding headline

Limit 120 characters…Schucks

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Branding Headline

Poor Headline Poor Branding; LacksKeywords

Make it descriptive who you are, what you do, and the value you provide.

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Your Public Profile This should be customized to better brand you

The default is: http://www.linkedin.com/in/bobmcintoshhtpx.ee1

Better: http://www.linkedin.com/in/bobmcintosh

Shows you’re aware of how to use LinkedIn

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SummarySome believe this is the most important part of the Profile

Allows for creativity, e.g., using 1st or 3rd person point of view

Limit, 2,000 characters—résumé typically 100 or less

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Important Summary Tips

Summarize your experience, tell your story

Express your value

Make sure to include industry keywords

Find keywords on Indeed.com, SimplyHired.com, other job boards

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1st Person Tells a StoryGeneral Statement

Areas of Strength

Philosophy

Before

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Stat

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com

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Valu

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After

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SummaryBa

ckgrou

nd

Acco

mplish

ments

Philo

soph

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Sample Summary (3rd Person)

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Experience SectionProvide detail, but not too much—ACCOMPLISHMENTS

Or

Treat it like your résumé—employers may not call for résumés

Limit, 2000 characters for EACH position, similar amount on résumé

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Sample Work Experience

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Bob Jones (company)Program Development industry (industry)August 2008 – Present (2 years 7 months)

Engineer at Hampstead Community Access Television: bringing 28-year-old cable TV station up to date. Member of Hampstead Cable Television Advisory Board.

Founder of PMI New Hampshire Chapter’s networking group – netPM. Facilitator/advisor to Acton Networkers, NHnetWORKS, Nutfield

Networking, Nashua After Hours Networking and Dynamic Networking groups.

Participant in project/program/product management webinars on a weekly basis.

Volunteerism can BE USED IN THE EXPERIENCE SECTION

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Recommendations Enhances your branding

Demonstrate to employers how “others” perceive you

Write recommendations to show your understanding of key skills, as well as your values

Recommendations can be used in your written communications

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Skills & Endorsements

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Endorsements Vs. Recommendations

EndorsementsEasy to give

Take little knowledge of recipient

Promote giving and receiving

Able to move section

RecommendationsDifficult to write

Take a great deal of knowledge of recipient

Once considered # 1 feature of profile

Can’t move section

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MediaSlideshows, videos, audio, blogs, and tools

In Summary, Experience, Education

Now you can link to media

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Publishing on LinkedIn

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Additional Information Volunteer Experience

Certifications

Additional Information

Personal Details

Advice for Contacting

Education

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Add EducationOptionalOptional

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Thank You

Are there any questions?