confidential1 advanced linkedin presented by: anne pryor career consultant
TRANSCRIPT
Confidential 1
Advanced LinkedIn
Presented by: Anne Pryor
Career Consultant
Confidential 2
Agenda
Overview of LinkedIn Home Page
How to Leverage LinkedIn in Job Search
Live Demonstration
Q&A
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“LinkedIn is the Office, Facebook is the backyard BBQ and MySpace is the bar.”
Reid Hoffman, founder LinkedIn & PayPal
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Largest Professional Network
36 million professionals worldwide (500,000 people join weekly)
150 industries
130,000 recruiters
900 company HR departments
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LinkedIn Users
60% of professional positions placed through LinkedIn research
25% of C-level executives placed through LinkedIn research
Users with incomes of $200K-$350K are 7 X more Likely to have 150 Connections
30% users are Consultants = $93K
New users had average $88K income or less Source: Anderson Analytics: USA Today, Dec. 31, 2008
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Benefits of LinkedIn
Find clients, subject experts, and partners who come recommended
Discover inside connections that can help you close deals get jobs
Get introduced to other professionals through the people you know
Manage your personal brand
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Benefits of LinkedIn
Post and distribute messages, or job listings
Find high-quality passive candidates
Be found for business opportunities and job openings
Search for great jobs and make warm connections
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Getting Started
www.linkedin.com
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The Home Page
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The Home Page
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The Home Page
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Customer Service & Tools
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Searching
Search results are tied to the size of your network
Basic member search: Can see full profiles, with names, of your network
(3 levels) Can see shortened profiles, without names, of
those outside your network
Paid subscribers can see more
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Search People
Choose “People”
Search by:Name Geographic region
Title Educational institution
Keywords
Company current or former
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People Search
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Search Results
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Search Company
Click on “Companies” tabClick Browse All Industries, orEnter company nameCheck out the Business Week company
profileSee who is connected to you
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Search Companies
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Company Search Results
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Target Company Search
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Employees in The Company
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Company Search New Hires
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Company Employees
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Search Jobs
Edit your profile to be clear on what you are seeking (use key words in your profile)
Expand your network by contacting former colleagues, classmates, friends (update weekly)
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Search Jobs
Research target companies Look at backgrounds of current and past
employees See if your background matches
Find a link to a current or former employee and contact them
Find recruiters
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Search Jobs
Search for open positions LinkedIn partners with SimplyHired Choose “Jobs” Use “Advanced Search” to enter criteria Results will be from LinkedIn and/or
SimplyHired
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Search Jobs
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Search Jobs See Who You Know
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Search Jobs – Who You Know
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Search Groups
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Join Groups
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Participate in Groups
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Connect With Group Members
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LinkedIn Etiquette
Provide truthful information: many universities, employers and potential employers check LinkedIn for references.
Tollboothing: This refers to people who charge for allowing people to have access to your network. This is not the intent of LinkedIn.
Fishing for fake recommendations: If you are asked for a recommendation from someone that you don’t know well my response is “I’ sorry, I haven’t used your service directly, or, we haven’t worked together directly. Could you provide me with your service and I’ll try it and then provide you with a recommendation?”
Light-linking: Refers to people who don’t know you well that invite you to connect. If you’re not comfortable don’t respond to the email. If you check “don’t know this person” and they receive five of those responses they could get kicked out of LinkedIn.
Email in the field name: This is a common offense and it is against the User Agreement.
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LinkedIn Successes
Secured a partnership with a major publisher for a national promotion through the group introduction
Secured major freelance copywriting opportunity because person came up first on the People Search / Freelance Writer LOHAS
Connected 40 friends with potential employers
Found 25 target companies interested in joint promotion strategies
Found 3 connections for immediate business development meetings
Recruiter placed 6 candidates in 1 week using LinkedIn
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Networking Resources - Books
Alba, Jason. I’m on LinkedIn. Now What???[HF 5386 .A39 2007]
Baber, Anne. Make Your Contacts Count. [HF 5386 .B14 2002]
Butow, Eric. How to Succeed in Business Using LinkedIn. [HF 5386 .B88 2008]
Elad, Joel. LinkedIn For Dummies.[HF 5386 .E37 2008]
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Networking Resources - Books
Ferrazzi, Keith. Never Eat Alone and Other Secrets to Success: One Relationship at a Time. [HF 5386 .F41 2005]
Hansen, Katharine. A Foot in the Door: Networking Your Way Into the Hidden Job Market. [HF 5386 .H35 2000]
Jain, Ajay. Let’s Connect. [HF 5386 .J51 2008]
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Networking Resources - Books
Lerner, Marcy. Vault Guide to Schmoozing. [HF 5386 .V38 2002]
Ryan, Liz. Happy About Online Networking: The Virtual-ly Simple Way to Build Professional Relationships. [HF 5386 .R23 2006]
Taylor, Jeff. Monster Careers: Networking: Make the Connections That Make Your Career. [HF 5386 .T39 2006]
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Networking Resources - Books
Teten, David and Allen, Scott. The Virtual Handshake.
[HF 5386 .T48 2005] Tylock, Steven. The LinkedIn Personal Trainer:
Using LinkedIn to Find, Get Found, and Network Your Way to Success.
[HF 5386 .T43 2007]
