10 mistakes brands should avoid on social media #mkbeirut

10 Mistakes That Companies Should Avoid on

Social Media

#MKBeirut

Hello!Tweet me @Shusmo

1- They don't Listen

Monitor Keywords: Brand Name Sector Competitors

Monitor Hashtags

Monitor Influencers

2- They forget to Engage

Engage to be engaged

72% of People Who Complain on Twitter Expect a Response Within an Hour (HubSpot)

3- Usually forget to be

Social

Go offline

4- No Content Strategy

Organic Reach Post Frequency Content Strategy: Brand content – Sector Content – Social Content

5- Ignore Real-Time Marketing

Have a plan Be Ready Listen

A 15-person social media team (copywriters, a strategist, and artists ready to react)

to any situation in 10 minutes or less.

2013 Super Bowl

Beyonce's 'Formation' helped boost sales 33% at Red Lobster

6- Automation

Just don’t do it

7- Lack of Security

Page roles 2-step verification Never start a profile under a company name

8- No Crisis Management Plan

Time Response time Decision makers Know when to take it offline

9- No clear KPIs

You have to measure you progress For each goal there has to be an indicator

10- Mind your Hashtags and

frequency of posts

2 Hashtags on Twitter and Facebook Up to 11 on Instagram Facebook Post lifespan is around 3 hours Tweet lifespan around 20 minutes

CREDITS

Special thanks to all the people who made and released these awesome resources for free:

➜ Presentation template by SlidesCarnival➜ Photographs by Death to the Stock Photo (

license)

Thanks!Any questions?

You can find me at:@ShusmoKhaledElAhmad.com