13 business mistakes to avoid
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Post on 02-Dec-2014
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DESCRIPTION13 Business Mistakes to Avoid (or Lose your Clients) Any good business should take care of its clients. A business which loses its clients (individuals or other businesses) is heading into bankruptcy or any financial trouble. In stand-alone businesses or businesses participating in procurement, these mistakes are often made to the detriment of the company. Here are some business mistakes to avoid and put a stop to company’s decline. Not in constant touch. A good business should consult their clients on a regular basis. Being in touch means being ready to receive feedback, asking how they feel about your products or services and suggestions. Give active service and anticipate their needs or problems. When dealing with long-time or big clients, get people to regularly communicate with them. Keep in mind: communication with clients is one tool to avoid mistakes. Rudeness. There is a saying that the ‘customer is always right’. This is not always true but a certain respect is given to the client. It doesn’t matter what a client’s personality or perceived impression is; they should be treated and valued. Thinking low of them might lead to offense and clients thinking low of the business. A lousy customer service. A client might be in love with your product or service but a lousy customer service will definitely make them turn to your competitors. Don’t make the mistake of hiring just anyone or not providing training for your customer service. Clients would forgive a fast remedy to a mistake, but not to a concern that has been dragged too long. No follow-up. Business doesn’t end when a client purchases a product/service. Follow-up the transaction and get feedback from the customer. Customers have the liberty to choose another business/product/service for their needs and a bad experience gives them a reason to do so. No compensation for bad experience. There are many consumers who can forgive a business if they can get something in return for bad experience. Compensation can be a free product/service, a discount or an alternative item. Being automated. Clients, especially when asking for info, want people to communicate with them, not automated messages or very long phone recordings. Client requests and problems are not automated and people take time just to get someone who is willing to listen and help them. A higher product price. Clients often go for the cheapest product or alternative. If you are going to raise your prices, justify the cost to the client. In addition, you could give incentives to the customer to keep buying the product/service at its higher price. Taking clients for granted. Every business has their classification of customers. Often, many businesses take their long-time and loyal clients for granted, assuming that they will remain patrons.
- 1. 13 BUSINESS MISTAKES TO AVOID
- 2. 1. NOT IN CONSTANT TOUCH
- 3. A GOOD BUSINESS SHOULD CONSULT THEIR CLIENTS ON A REGULAR BASIS. BEING IN TOUCH MEANS BEING READY TO RECEIVE FEEDBACK, ASKING HOW THEY FEEL ABOUT YOUR PRODUCTS OR SERVICES AND SUGGESTIONS. GIVE ACTIVE SERVICE AND ANTICIPATE THEIR NEEDS OR PROBLEMS. WHEN DEALING WITH LONG-TIME OR BIG CLIENTS, GET PEOPLE TO REGULARLY COMMUNICATE WITH THEM. KEEP IN MIND: COMMUNICATION WITH CLIENTS IS ONE TOOL TO AVOID MISTAKES.
- 4. 2. RUDENESS
- 5. THERE IS A SAYING THAT THE CUSTOMER IS ALWAYS RIGHT. THIS IS NOT ALWAYS TRUE BUT A CERTAIN RESPECT IS GIVEN TO THE CLIENT. IT DOESNT MATTER WHAT A CLIENTS PERSONALITY OR PERCEIVED IMPRESSION IS; THEY SHOULD BE TREATED AND VALUED. THINKING LOW OF THEM MIGHT LEAD TO OFFENSE AND CLIENTS THINKING LOW OF THE BUSINESS.
- 6. 3. A LOUSY CUSTOMER SERVICE
- 7. A CLIENT MIGHT BE IN LOVE WITH YOUR PRODUCT OR SERVICE BUT A LOUSY CUSTOMER SERVICE WILL DEFINITELY MAKE THEM TURN TO YOUR COMPETITORS. DONT MAKE THE MISTAKE OF HIRING JUST ANYONE OR NOT PROVIDING TRAINING FOR YOUR CUSTOMER SERVICE. CLIENTS WOULD FORGIVE A FAST REMEDY TO A MISTAKE, BUT NOT TO A CONCERN THAT HAS BEEN DRAGGED TOO LONG.
- 8. 4. NO FOLLOW-UP
- 9. BUSINESS DOESNT END WHEN A CLIENT PURCHASES A PRODUCT/SERVICE. FOLLOW-UP THE TRANSACTION AND GET FEEDBACK FROM THE CUSTOMER. CUSTOMERS HAVE THE LIBERTY TO CHOOSE ANOTHER BUSINESS/PRODUCT/SERVICE FOR THEIR NEEDS AND A BAD EXPERIENCE GIVES THEM A REASON TO DO SO.
- 10. 5. NO COMPENSATION FOR BAD EXPERIENCE
- 11. THERE ARE MANY CONSUMERS WHO CAN FORGIVE A BUSINESS IF THEY CAN GET SOMETHING IN RETURN FOR BAD EXPERIENCE. COMPENSATION CAN BE A FREE PRODUCT/SERVICE, A DISCOUNT OR AN ALTERNATIVE ITEM.
- 12. 6. BEING AUTOMATED
- 13. CLIENTS, ESPECIALLY WHEN ASKING FOR INFO, WANT PEOPLE TO COMMUNICATE WITH THEM, NOT AUTOMATED MESSAGES OR VERY LONG PHONE RECORDINGS. CLIENT REQUESTS AND PROBLEMS ARE NOT AUTOMATED AND PEOPLE TAKE TIME JUST TO GET SOMEONE WHO IS WILLING TO LISTEN AND HELP THEM.
- 14. 7. A HIGHER PRODUCT PRICE
- 15. 7. A HIGHER PRODUCT PRICE. CLIENTS OFTEN GO FOR THE CHEAPEST PRODUCT OR ALTERNATIVE. IF YOU ARE GOING TO RAISE YOUR PRICES, JUSTIFY THE COST TO THE CLIENT. IN ADDITION, YOU COULD GIVE INCENTIVES TO THE CUSTOMER TO KEEP BUYING THE PRODUCT/SERVICE AT ITS HIGHER PRICE.
- 16. 8. TAKING CLIENTS FOR GRANTED
- 17. TAKING CLIENTS FOR GRANTED. EVERY BUSINESS HAS THEIR CLASSIFICATION OF CUSTOMERS. OFTEN, MANY BUSINESSES TAKE THEIR LONG-TIME AND LOYAL CLIENTS FOR GRANTED, ASSUMING THAT THEYWILL REMAIN PATRONS. HOWEVER, A NO THANK-YOU, BAD SERVICE OR PERFORMANCE FROM THE BUSINESS CAN GIVE THEM REASON TO SWITCH FOR A BETTER COMPANY.
- 18. 9. NOT GIVING INCENTIVES
- 19. MANY CLIENTS WOULD OFTEN PATRONIZE A BUSINESS BECAUSE THEY FEEL THAT THEY ARE TREATED WELL. DEPRIVING SOME WELLEARNED CLIENTS OF INCENTIVES OR REWARD PROGRAMS WILL MAKE CLIENTS FEEL THAT THE BUSINESS DOESNT CARE.
- 20. 10. COURTING TOO MUCH CLIENTS
- 21. BUSINESSES LIKE TO HAVE CONSTANT TRAFFIC TO BOOST THE SALES. HOWEVER, NUMBERS ARENT ALWAYS THE SOLUTION. RECRUITING CLIENTS TAKES WORK AND IT MIGHT EVEN DISTRACT FROM PROVIDING TO THE PRESENT CLIENTELE. RATHER THAN HOARD ON CUSTOMERS, TREAT THE PRESENT CLIENTELE BEST AND THEY MIGHT JUST KEEP THE BUSINESS AFLOAT.
- 22. 11. THINKING THAT THE COMPETITORS ARENT WATCHING
- 23. THIS IS ONE OF THE MAJOR BUSINESS MISTAKES TO AVOID. ANY BUSINESS IN ANY NICHE SHOULD ALWAYS BE ON THE LOOK-OUT FOR COMPETITIONS IN THE SAME NICHE. ANY MISTAKE ON YOUR BUSINESS PART IS AN ADVANTAGE TO THEM. ALSO, COUNT ON THE COMPETITORS TO MAKE SURE THAT THEY KNOW HOW YOUR BUSINESS OPERATES AND DEAL WITH THE CUSTOMERS.
- 24. 12. UNDER PERFORMANCE
- 25. TO ENTICE CUSTOMERS AND EVEN OTHER BUSINESSES, A COMPANY WOULD OFTEN PROMISE A LOT OF THINGS AND SOMETIMES, END UP WITH LESS. THIS SCENARIO GETS COMPLICATED SINCE CLIENTS DO HAVE A CERTAIN EXPECTATION THAT HAS TO BE MET. CREATING AN IMPRESSION AND EXPECTATION SHOULD BE PROVEN WITH ACTION OR ELSE, PEOPLE WILL FIND OTHER COMPANIES THAT CAN DELIVER.
- 26. 13. LYING
- 27. CLIENTS LIKE HONESTY, NOT LIES. THEY DONT LIKE BEING SOLD TO SOMETHING THAT THEY DONT WANT OR NEED. THEY ALSO DONT LIKE BEING MADE A FOOL DUE TO AN ERROR THAT THEY DIDNT MAKE. LYING TO A CLIENT IS ALMOST AN INSTANT DEATH WISH FOR ANY COMPANY. IN ADDITION, THEY WILL LEAVE FRUSTRATED AND NOT GOING TO COME BACK AGAIN.
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