Five SEO Mistakes to Avoid

<ul><li> 5 SEO Mistakes to Avoid Hall Web Services </li> <li> Who We Are Kasi Gajtkowski Organic Search Manager [email_address] <ul><li>Hall Web Services </li></ul><ul><li>www.hallme.com </li></ul><ul><li>11 Years in Business </li></ul><ul><li>Over 80 Search Marketing Clients </li></ul><ul><li>98% of Customers "Very Satisfied" </li></ul></li> <li> Got Questions? <ul><li>Use GoToWebinar Chat or Ask a Question </li></ul><ul><li>Twitter with #Vision tag </li></ul></li> <li> About You: <ul><li>You understand what SEO is and why it's important for your website </li></ul><ul><li>You've got an idea of what SEO best practices are </li></ul><ul><li>You've been thinking about your website's SEO strategy or </li></ul><ul><li>have implemented one </li></ul>What You'll Learn: <ul><li>5 common SEO pitfalls and how to avoid/fix them </li></ul></li> <li> SEO: Science &amp; Art <ul><li>Apply Best Practices </li></ul><ul><li>Test your methods </li></ul><ul><li>Be Creative </li></ul><ul><li>Add some finesse </li></ul>It's not an exact science. </li> <li> <ul><li>How did you validate your keywords? </li></ul><ul><li>- Keyword Tools </li></ul><ul><li>- Manual Research </li></ul><ul><li>Are people actually searching for those words? </li></ul><ul><li>Too competitive? (you will not be #1 for software) </li></ul>Mistake #1: Not researching your keywords. Photo credit: http://www.flickr.com/photos/alcomm/217097889/ </li> <li> Not a good bet </li> <li> <ul><li>Title tags unique for each page? </li></ul><ul><li>How are you using h1 tags? </li></ul><ul><li>Meta descriptions unique for each </li></ul><ul><li>page and contain keywords? </li></ul>Mistake #2: Not following best practice guidelines for on-page elements. Photo credit: http://www.flickr.com/photos/floridapfe/3631282015/ </li> <li> It's all about using keywords in those on page elements lose the filler! </li> <li> Mistake #3: Not using your keywords in your content. Your keywords must be in your web copy! <ul><li>You can't fool the search engines </li></ul><ul><li>May need to tweak or rewrite copy to accommodate keywords </li></ul><ul><li>Should sound natural to your readers </li></ul>Photo Credit: http://www.flickr.com/photos/lwr/376731969/ </li> <li> Keyword Density: <ul><li>2-4% for your targeted keywords </li></ul><ul><li>But really, they just need to be IN the copy of the page! </li></ul>Photo Credit: http://www.flickr.com/photos/halderman/2517411063/ </li> <li> <ul><li>No longer an online brochure </li></ul><ul><li>Your competitors are changing all the time </li></ul><ul><li>Keep 'em coming back visitors &amp; spiders </li></ul><ul><li>Blogs are an easy way to do this </li></ul>Mistake #4: Not updating your content on a frequent basis. I need something to read, man! </li> <li> Mistake #5: Focusing on rankings rather than conversions. * http://www.emarketer.com/Article.aspx?R=1007479 eMarketer's 2010 Digital Marketing Outlook report* : only 9.4% of senior marketers named conversion &amp; ROI as the most important metric </li> <li> What good is it to be #1 if you're not getting your desired outcome? <ul><li>What are your goals? </li></ul><ul><li>What are your user conversion strategies? </li></ul><ul><li>Newsletter sign ups </li></ul><ul><li>Contact Us </li></ul><ul><li>Whitepaper downloads </li></ul><ul><li>Webinar sign-ups </li></ul><ul><li>Blog Subscribers </li></ul>Photo credit: http://www.flickr.com/photos/obiakpere/52660486/ </li> <li> Re-cap Photo: http://www.flickr.com/photos/5-0_og/1304841776/ <ul><li>Do the keyword research </li></ul><ul><li>Follow best practices </li></ul><ul><li>Use keywords in your content </li></ul><ul><li>Update your site regularly </li></ul><ul><li>Think about the end results goals (interactions)! </li></ul></li> <li> Weekly Webinars <ul><li>Next week: </li></ul><ul><li>Amanda Creating a Social Media Plan for Your Business </li></ul><ul><li>Two Weeks: </li></ul><ul><li>Alayna An Introduction to Joomla </li></ul></li> <li> Learn More! Web Vision Blog - http://www.hallme.com/blog Webinars http:// www.hallme.com /webinars Follow Hall on Twitter - @ Hall_Web Call us! 1-877-425-5932 (HALL-WEB) Email me: [email_address] QUESTIONS? </li> </ul>