Download - Five SEO Mistakes to Avoid
5 SEO Mistakes to Avoid
Hall Web Services
Who We Are
Kasi GajtkowskiOrganic Search [email protected]
Hall Web Serviceswww.hallme.com
• 11 Years in Business• Over 80 Search Marketing Clients• 98% of Customers "Very Satisfied"
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• Use GoToWebinar “Chat” or “Ask a Question”
• Twitter with #Vision tag
About You:• You understand what SEO is and why it's important for your website
• You've got an idea of what SEO best practices are
• You've been thinking about your website's SEO strategy or have implemented one
What You'll Learn:
• 5 common SEO pitfalls and how to avoid/fix them
SEO: Science & Art
• Apply Best Practices• Test your methods• Be Creative• Add some finesse
It's not an exact science.
• How did you validate your keywords?
- Keyword Tools
- Manual Research
• Are people actually searching for those words?
• Too competitive? (you will not be #1 for “software”)
Mistake #1: Not researching your keywords.
Photo credit: http://www.flickr.com/photos/alcomm/217097889/
Not a good bet
• Title tags unique for each page?
• How are you using h1 tags?
• Meta descriptions unique for eachpage and contain keywords?
Mistake #2: Not following best practice guidelines for on-page elements.
Photo credit: http://www.flickr.com/photos/floridapfe/3631282015/
It's all about using keywords in those on page elements – lose the filler!
Mistake #3: Not using your keywords in your content.
Your keywords must be in your web copy!
• You can't fool the search engines
• May need to tweak or rewrite copy to accommodate keywords
• Should sound natural to your readers
Photo Credit: http://www.flickr.com/photos/lwr/376731969/
Keyword Density:
2-4% for your targeted keywordsBut really, they just need to be IN the copy of the page!
Photo Credit: http://www.flickr.com/photos/halderman/2517411063/
• No longer an online “brochure”• Your competitors are changing all the time• Keep 'em coming back – visitors & spiders• Blogs are an easy way to do this
Mistake #4: Not updating your content on a frequent basis.
I need something toread, man!
Mistake #5: Focusing on rankings rather than conversions.
* http://www.emarketer.com/Article.aspx?R=1007479
eMarketer's 2010 Digital Marketing Outlook report*:
only 9.4% of senior marketers named conversion & ROI as the most important metric
What good is it to be #1 if you're not getting your desired outcome?
• What are your goals?• What are your user conversion strategies?
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Re-cap
Photo: http://www.flickr.com/photos/5-0_og/1304841776/
• Do the keyword research
• Follow best practices
• Use keywords in your content
• Update your site regularly
• Think about the end results – goals (interactions)!
Weekly Webinars
Next week:
Amanda – Creating a Social Media Plan for Your Business
Two Weeks:
Alayna – An Introduction to Joomla
Learn More!Web Vision Blog - http://www.hallme.com/blog
Webinars – http://www.hallme.com/webinars
Follow Hall on Twitter - @Hall_Web
Call us! 1-877-425-5932 (HALL-WEB)
Email me: [email protected]
QUESTIONS?