altec lansing style guide digital

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    STYLE GUIDE

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    A LT E C L A N S I N G S T Y L E G U I D E L I N E S 0 2

    TABLE OF CONTENTS

    01 / Introduction .................................................................pg. 03

    02 / Logo System .................................................................pg. 04

    03 / Logo Dos & Donts ......................................................pg. 14

    04 / Tagline Usage ..............................................................pg. 15

    05 / Typography ..................................................................pg. 16

    06 / Colors ...........................................................................pg. 17

    07 / Image & Photography Style .........................................pg. 18

    08 / Iconography .................................................................pg. 19

    09 / Packaging & Displays ...................................................pg. 20

    10 / Presentations & Collateral............................................pg. 22

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    ALTEC LANSING STYLE GUIDELINES 03

    01 / INTRODUCTION

    Altec Lansing stands for legendary quality, craftsmanship and

    performance across a wide range of innovative audiovisual prod-

    ucts that continually raise the bar for the most dynamic sensory-

    experience.

    Today, the Altec Lansing brand represents a long, storied history

    of engineering rsts as well as a new age of entertainment and,

    with it, another set of barriers to break. The style of the brand

    should reect this dichotomy by mixing classical and modern

    design elements. Materials should look both minimal and bold by

    mixing strong typography and clean black or white space.

    This style guideline has been developed to help you communicate

    our brand with accuracy and consistency.

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    ALTEC LANSING STYLE GUIDELINES 04

    02 / LOGO SYSTEM

    The Altec Lansing logo system is timeless. Use it wisely.

    As the main identier for the brand, one of these logos should bepresent on all external and internal communications.

    02.01 / Main Logo

    Just use this whenever possible.

    The main logo or stack is made up of two parts: (i) the Altec

    Lansing type and (ii) the Horn. The horn is an abstract visual

    representation of a rectangular horn speaker that dates back

    to Altec Lansings beginnings. The inset shadow created by thespeakers shape is negative space in the logo.

    Minimum Height:.75 for print, 85 px for digital.

    Minimum Space:Maintain a minimum of X around all four

    sides. The size of X is equal to the A in LANSING.

    MIN. HEIGHT:

    .75 for Print

    MIN. HEIGHT:

    85px for Digital

    MIN. SPACE

    02.01

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    0602 / LOGO SYSTEM

    02.02 / Lockup Logo

    An alternate option only for certain layouts.It looks best when utilized on materials that are wider than they are tall or when the logo is being lined up with corresponding text. As it is not as

    high as the main logo, it can be used in headers and footers to save space without having to sacrice size.

    Minimum Height:.375 for print, 45 px for digital.

    Minimum Space:Maintain a minimum of X around all four sides. The size of X is equal to the A in LANSING.

    MIN. HEIGHT:

    .375 for Print

    MIN. HEIGHT:

    45px for Digital

    MIN. SPACE

    02.02

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    07

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    0802 / LOGO SYSTEM

    02.03 / Horn Logo

    Its our mark. Use it and use it well.

    The Altec Lansing horn is an abstract visual representation of a rectangular horn speaker that dates back to Altec Lansings beginnings. The inset

    shadow created by the speakers shape is negative space in the logo.

    The horn on its own can be used more liberally than the other logos. As long as its full structure is kept intact and the entire mark is in view, the

    horn can be integrated into photographs and other imagery. Avoid obfuscating the horn by placing it behind other components of the material.

    The horn should not be used in lieu of creativty. The horn should not be used as a standalone logo without the Altec Lansing type appearing else-

    where in the material.

    Minimum Height:.375 for print, 45 px for digital.

    Minimum Space:Maintain a minimum of X around all four sides. The size of X is equal to the A in LANSING.

    MIN. HEIGHT:

    .375 for Print

    MIN. HEIGHT:

    45px for Digital

    02.03

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    ALTEC LANSING STYLE GUIDELINES 10

    02 / LOGO SYSTEM

    02.04 / Type Logo

    A nice and clean alternative to the main logo.

    As the Altec Lansing Horn should be present on all materials,

    this logo should only be used in conjunction with another. This

    logo should not compete in size with either the main logo or

    lockup logo.

    Do not use the Type Logo without the Registered Symbol.

    Minimum Height:.375 for print, 45 px for digital.

    Minimum Space:Maintain a minimum of X around all four

    sides. The size of X is equal to the A in LANSING.

    MIN. HEIGHT:

    .75 for Print

    MIN. HEIGHT:

    85px for Digital

    MIN. SPACE

    02.04

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    ALTEC LANSING STYLE GUIDELINES 12

    02 / LOGO SYSTEM

    02.05 / Speaker Logo

    This logo should be used sparingly. Its just cool.

    This alternate logo emulates a speaker cabinet with a horn am-

    plier on top. Its style is more mechanical in nature and should

    be utilized in conjunction with specications and statistics.

    Minimum Height:.75 for print, 85 px for digital.

    Minimum Space:Maintain a minimum of X around all four

    sides. The size of X is equal to the A in LANSING.

    MIN. HEIGHT:

    .75 for Print

    MIN. HEIGHT:

    85px for Digital

    MIN. SPACE

    02.05

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    13

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    1403 / LOGO DOS & DONTS

    The Altec Lansing logo system is sacred and is not to be tried with.

    03.02 / Donts

    (i) Never use a color other than white or black for the logo.

    (ii) Dont add a gradient or texture to the logo. Its gross.

    (iii) Do not stretch the logo either vertically or horizontally out

    of scale.

    (iv) Never place the logo on a complicated photographic

    background.

    03.01 / Dos

    (i) Present the Altec Lansing logo against a white or black back-

    ground. The logo can also be used on simple photographic back-

    ground.

    (ii) Do add the following trademark notice whenever an ocial Altec

    Lansing logo appears in packaging, advertising, and other external

    materials. If required, adjust year.

    2014 Altec Lansing/AL Innity, LLC. All rights reserved. AL-

    TEC, ALTEC LANSING, the Altec Lansing logo are marks of Altec

    Lansing/AL Innity LLC.

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    ALTEC LANSING STYLE GUIDELINES 15

    04 / TAGLINE USAGE

    The First. tagline is a declarative statement about Altec Lan-

    sings trailblazing history and ranking among our competitors.

    In other words, we were rst and we are rst. The tagline and its

    mark should only be used in advertising and promotional pieces

    when it makes sense contextually. Do not use the tagline logos

    on packaging.

    As the First. mark replaces the horn in the logo system, when-

    ever possible utilize the horn elsewhere in the piece.

    04.01 / Main Tagline Logo(i) Utilize this logo in replacement of the main logo without the

    horn.

    04.02 / Lockup Tagline Logo

    (i) Utilize this logo in replacement of the lockup logo without the

    horn.

    04.01

    04.02

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    1605 / TYPOGRAPHY

    Typography is a key component of the Altec Lansing brand. Pay attention to small details such as tracking, kerning, and leading with all typogra-

    phy. You may not be able to tell a dierence, but trust us, we will.

    Baskerville Regular

    AaABCDEFGHIJKLMNOPQRSTUVWXYZ

    abcdefghijklmnopqrstuvwxyz

    0123456789

    PROXIMA REGULAR

    AaABCDEFGHIJKLMNOPQRSTUVWXYZ

    abcdefghi jklmnopqrstuvwxyz

    0123456789

    PROXIMA NOVA BLACK

    AaABCDEFGHIJKLMNOPQRSTUVWXYZ

    abcdefghijklmnopqrstuvwxyz

    0123456789

    05.01 / Proxima Nova Black

    Titles, Headline & Product Names

    (i) Always set in ALL CAPS.

    (ii) Tracked at 40

    (iii) Tips: (a) Utilize Proxima Nova Black

    at a size of two or three points larger than

    body text for a cleaner, more modern style

    or at very large sizes for a stronger, bold-

    er eect. (b) Lowercase letters in product

    titles should be replaced by Proxima Nova

    Regular.

    05.02 / Proxima Nova Regular

    Subtitles & Product Descriptions

    (i) Always set in ALL CAPS.

    (ii) Tracked at 100

    (iii) Tips: (a) Proxima N

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