Alexandra Georgescu Portfolio

Alexandra GeorgescuHello

I am Alexandra, I was born in the industrial city of Craiova, Romania in 1986 and got away with my family one year later during the communist

regime.Since then I was raised in the northern Italian baroque city of Torino and then moved to Milano following my interest for Art&Design at the Brera Academy of Arts. I lived and worked there for four years and I created a network of professionals

with whom I’ve kept in contact since. During the past years I also lived in England and Denmark, learning different ways of working and

design process.For four months in 2010 I resided in Tokyo, where I fulfilled my long term curiosity for the Japanese culture. Here I decided to better specialize my studies in Interior Architecture and so I started the two year master course in Interior Architecture in

Rotterdam. The reason behind the Dutch choice came from my wish of being part of a society where the domain of Interiors is an integrated part of the everyday life and at the same time it’s pushed forward of

the ordinary notion of it. At the moment I am in search for a new environment where to enrich the art of Interior Architecture by both keep learning and applying what I’ve cultivated

so far.

Cur

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lum

Education

Exhibition of Master Project PullOverRoodkapje Gallery, Rotterdam, The Netherlands

Master of Interior Architecture And Retail DesignPiet Zwart Institute, Willem De Kooning Academie,

Rotterdam, The Netherlands

Exhibition of Bachelor Project Chiesa di San Carpoforo, Brera, Milan Design Week

Erasmus Exchange ProgrammeDesignskolen Kolding, Denmark

Bachelor of DesignAccademia di Belle Arti di Brera,

Milano, Italy

Graduated with honors

Intercultura Exchange ProgrammeSt. Aidens High School,

Harrogate, United Kingdom

Exchange Programme Academia San Alejandro of Havana, Cuba

Art High School Specialization in ArchitecturePrimo Liceo Artistico, Torino, Italy

July 2012

2010 - 2012

April 2009

Spring 2008

2006 - 2009

2003 - 2004

Spring 2002

2001 - 2006

Personal Information

Alexandra Ana GeorgescuNationality: ItalianDate of Birth: 09/09/1986

Contactvia Tenivelli 11 Torino 10144, Italy0039 349 56 12 916ms.alexandrageorgescu@gmail.com

Skills & ToolsAutoCAD, Archicad, Rhinoceros, 3ds Max, Vray Rendering, Office,Adobe: Photoshop, Illustrator, InDesign,Adobe Premier, After Effect, Basic HTML, Blogger, WordPress, Tumblr

3D Printing, Wood modelling, Metal work, Sewing, Hand Sketching

Italian: native speakerRomanian: native speakerEnglish: excellent (IETLS 8.0)French: basic knowledgeSpanish: basic knowledge

Software

Making

Languages

Experience

Dutch Design Week Eindhovenfor Willlem de Kooning Academy, NLFreelance Curatorial Work, Exhibition Design &

Environmental Graphic Design, Project Management

Embodied Exhibition, Blaak 10 Gallery Rotterdam, NLDesign Planning, Project Management

What Design Can Do, Amsterdam, NLReporter/ Photographer

MindMadedNoir.comFounder

Cagliari Faculty of Architecture, ITLeader of students team workshop

Art & Design Section at ShedonismMilano, ITContributor shdnsm.com

Isacco Brioschi Architettura & Design, Milano, ITDesign Planning, Visualizations, Clients and Materials

Suppliers Communications - Intern

www.isaccobrioschi.it

Moun launch by Ross Lovegrove Milan Design Week, ITPR

Federico Fellini Exhibition, Marco Datrino Gallery, Torino, ITFreelance Curatorial Work, Exhibition Design & Project

Management

RAI Italian Television Special Programme on Michael Jackson, Milano, ITFreelance 3D visualizer & Stage Designer

2012

2011

Fall 2011

Since 2011

Spring 2011

since 2010

2009 - 2010

Spring 2007

Fall 2009

Spring 2009

Con

tent

Loft CafeA calm corner in the busy center of Milano

PulloverTactile convertable conversation rooms

Tweed&WroomMuseum’s cafeteria and restaurant concept

DancitySensorial exhibition concept

PavillmentUrban multicultural pavilion

AirPartition wall textile modules

InterOutInterior public space programming for high-rise building

EmbodiedExhibiting through body movements

ViewpointExhibition design with a view

Vallet 9Standing hanger made of hangers

RoodWood with rope furniture

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Loft CafeRestaurant/Cafeteria · Published ·

Loft Cafe is a 250sq meters cafeteria and day restaurant. The space is located within an animated offices neighborhood and the first necessity for this space was to create a considerable amount of seats for lunch breaks. In addition to this function, a 4mt long bar counter was built, to respond to the Italian custom of stand-up coffee drinking.

All together Loft Cafe gives the feeling of a luminous, clean and fresh place with its white surroundings and accents of natural elements. These are perceivable in the wooden flooring, the green leaf engravings in the tables, the moss decorations on the vertical surfaces and the large nature printouts of the first floor and in the toilets.

In order to open up the space, no full walls were created so the interior appears fully revealed to the eye. All the light fixtures, tables, wall decorations and counter area are customed designed for this space.

in collaboration with Studio Isacco Brioschi

VIEW OF THE CAFETERIA FROM THE BALCONY

Lof

t Caf

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3. GROUND FLOOR: AREA DEDICATED TO CONSUMPTION

GROUND FLOOR AND LOFT FLOORPLANS

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1. STAIRCASE TO LOFT. BUILT-IN LIGHT FIXTURES 2. BAR COUNTER SECTION S-S AND DETAILS ON CONCRETE-TILED STAIRCASE AND LOFT-WALL CONNECTIONS

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PulloverGraduation Project · Built ·

PullOver is a convertable conversation room where the users explore their sense of touch by interacting and creating their own intimate space.

The topic of PullOver started as a critique on contemporary interiors too often lacking of tactile sensations. The exigency came to generate a space that allows tactile perceptions. In order to investigate the principles of tactility, I researched on materials and shapes in contact with our bodies: on items that we surround ourselves with in our everyday activities. Those items are specifically made for being in contact with our different parts of the body and they surround us almost like second skins, becoming extensions of the skin itself. By a process of separation of the items from their original functions, and by giving them another scale, they provided with new capabilities and functions. When scaled up and placed in interior spatial conditions, these qualities became more defined in a variety of directions such as protection form the sight of other people walking by, sound proof qualities, places for privacy, partition elements and quiet barriers from the people flow.

PullOver is created for those interior spaces that are not defined by a specific function but where people give them specific ones with their actions. It responds to the needs of passage semi-public spaces where behaviors such as private phone conversations in a quiet corner or group conversations in transit areas take place. more on: pullover.tumblr.com

in collaboration with Yukiko Nezu: nezuaymo.com pictures by Jan Bijl

1:1 SCALE PROTOTYPE

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love

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PROCESS OF TRANSLATION FROM THE ITEMS TO INTERIOR SPACES

NON FUNCTION-SPECIFIC SEMI-PUBLIC INTERIOR SPACES USED FOR CONVERSATION IN TRANSIT AREASCOLLECTIONS OF ITEMS IN CONTACT WITH THE BODY

1:1 SCALE PAPER PROTOTYPES: ONE PERSON USAGE AND MORE PEOPLE PRIVACY

EXPERIMENTS EXAMPLES OF FELT COMBINED WITH OTHER MATERIALS

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Shape your space

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Shape your space

ABC. SPACE FOR PRIVATE 2/3 PEOPLE CONVERSATIONS

DIAGRAM ON FUNCTIONS AND SPATIAL POSSIBILITIES OPERATIONS

A. PLACE FOR LAYING/ SITTING

C. BOOTH FOR PRIVATE PHONE CONVERSATIONS

DETAIL ON FELT/ VELCRO CONNECTION

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Tweet&WroomRestaurant/ Cafeteria Concept

When given the task of redesigning the Boijmans Van Beuningen Museum’s cafeteria, the focus went on solving the problematics of its scattered and unclear division of spaces. In order to solve the issue, I re-articulated the space into three main functions.

The main area is taken by the day cafeteria, an opened and inviting luminous space divided into areas for reading, a big table for eating with others and a more intimate corner for groups or couples. The floor is mainly made of natural materials while accents of colours can be found in the furniture and light fittings.

The second largest area is used as an evening cocktail bar, while the smallest space is designated to the dining restaurant. The latter is intended as an exclusive location, a sculpture-like experiential space where only a small amount of customers is allowed at the time. The scenographic atmosphere is given by the fully white surrounding and the contrast with the golden grid. It encloses and immerses the customers into the restaurant space.

3D RENDER VIEW ON THE CAFETERIA

Twee

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1. CAFETERIA: VIEW FROM THE READING AREA

2. CAFETERIA: VIEW FROM THE EATING AREA

3. RESTAURANT: CONSUMPTION SPACE

4. RESTAURANT: DIVIDING WALL

FLOORPLAN HIGHLIGHTING CAFETERIA AND RESTAURANT AREAS

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DancityExhibition Concept

Dancity is an exhibition design concept for the new Interior Architecture department of the Piet Zwart Institute in Rotterdam.

The installation is an experiential representation of the unknown city, where the explorer feels enclosed, lost and the materiality of the surroundings doesn’t fit the shape of one’s body. In order to feel comfortable in a new place, users need to interact with its people, dimensions, physical qualities and materiality.

Within the installation of Dancity, the visitor needs to make his way through the first border, a dense area, while the material starts to shape to his body and movements. While the darkness of the entrance area gradually lightens up in color, the idea of shape and material reduction goes on, leading the user to a new function. Freely standing shapes visually attract visitors to get into them by partly hidden colorful graphics. These images present the students work in an interactive way. In this enclosed atmospheres, a sound composition will remind the idea of contrast between the hard, industrial city and the relaxing, soft and comfortable environment.

in collaboration with Corinne Lamby

PAPER MODEL 1:20 SCALE

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city

1. PERSONAL BOOTH WITH INFORMATION

3. ENTRANCE WITH FULL DENSIITY OF MATERIAL

4. VIEW FROM THE OUTSIDE

SECTION THROUGH DESITY VARIETY

2. MEDIUM DENSITY AREA

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PavillmentExhibition Concept · First Prize ·

Pavillment started as an observation on the constant fight for landmarks within the architectural-booming city of Rotterdam and the simultaneous disregard for the different cultures inhabiting it. On the first phases of the design, I set myself as a goal to develop a new idea of multicultural landmark.

My research looked both at the varieties of adornments and decorations inhabitants bring into the city and at ways to ‘mark a land’.

By digging a ‘mark in the land’ and embodying the patterns representing the different parts of the world, I developed a concept for a ‘urban carpet’ which would acts as a symbol of the active cultural aspect of the city.

A variety of underground these pavilions is spread throughout the city, each representing a different nation and bringing cultural programs such as movie screenings, workshops and exhibitions. Completely integrated within the urban pavement, the pavilions are made of a glass-fiber reinforced cement with glass filling each hole, diffusing natural light into the 3mt high space. By opening and closing, Pavillment appears as decorated pavement during closed days and comes to life only during opening times.

3D MODEL VIEW FROM THE OUTSIDE

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RESEARCH IMAGES: MULTICULTURAL ROTTERDAM; LANDMARKS OF ROTTERDAM, MARKS ON THE LAND; MARK IN THE LAND; PATTERNT CUTOUTS; SEEING THROUGH; LAYERS OF MULTICULTURAL PATTERNS AND COLOURS APPLIED ON THE CITY’S LANDMARKS

TOP VIEW FROM THE OUTSIDE. THE PAVILION’S STAIRS OPEN OR CLOSE ACORDING TO THE PROGRAM

CONCEPTUAL FIRST SKETCH DIVISION OF FUNCTIONS

SERVICES

SCREENING

ROOM

CAFETERIA

PODIUM

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AREA

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2. MEDIUM DENSITY AREA1. VIEW ON THE ENTRANCE DURING DAY TIME 2. VIEW ON CAFETERIA AND EXHIBITION SAPCE

3. VIEW ON CAFETERIA AND EXHIBTION SPACE

2. MEDIUM DENSITY AREA SECTION. VIEW ON SCREENING ROOM, STAGE AND EXHIBITION SPACE

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AirProduct/Textile Design · Built ·

My inspiration for this project came from looking at how people interact with the clothes and fabrics. As the items of apparel, Air is an object which deserves to be touched, its close to people, to their bodies, it stimulates motion.

Made as a modular separation wall it creates a sense of intimacy, enchanted by the softness, warmth and transparency of the chosen material and by the presence of the flexible petals.

By using magnets to keep each piece linked one another, I wanted to give to the object feeling of lightness, purity and air.

Each module is a 17x17cm tile composed of six layers of sheer fabric sewed together with four magnets, each per corner.

1:1 SCALE PROTOTYPE

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InterOutConcept for Public Interior

The concept for the high rise building InterOut wants to promote social interactions and create a sense of community within the building. The architecture should both influence the social integration between residents and at the same time leave some degree of human unpredictability crucial for the vitality of the neighburhood. While the building is opened to the external public at the main floor, it provides the needed seclusion for private activity inside between floors. It encourages the use and interaction among a diverse cross section of the people - residents, workers, shoppers, visitors, and children at play - and serves as an arena for economic and social exchange through activities as commerce, entertainment and performances, recreational and sporting, cultural events, exhibits, fairs and festivals.

The building is divided into five main areas/functions:1. The public area (the ground floor) where the outside public is free to enter and interact with the building activities and its inhabitants. 2. The public baths (top floor), this place is for people to relax in the pool and socialize meanwhile. 3. The public bar where the green surroundings and view on the city inspire more formal social interactions. 4. The private common areas (at al residential floors) where two apartments share the same area which can be customized with furniture and green areas, the private comes into the public more intimately.

Inte

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2&3. ROOF FLOOR TOP VIEW. PUBLIC BAR AND SPA

SECTION 1. SKETCH CONCEPT FOR THE GROUND FLOOR1. GROUND FLOOR TOP VIEW - PUBLIC AREA SOUTHERN EUROPEAN COURTYARD INSPIRATION

4. THIRD FLOOR TOP VIEW- DIVISION OF SEMI-PUBLIC AND PRIVATE SPACES ITALIAN COURTYARD INSPIRATION

JAPANESE PUBLIC BATHS INSPIRATION

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EmbodiedExhibition Design · Built ·

Embodied is a site-specific investigative project that closely examines the scale, occupancy and behavior of the human body and its influence on shaping the built environment. The project builds from a contextual reading of the human social behavior and activities on the pedestrian areas of the city.

There is a spatial intimacy at the street’s physical edge that is caused by people window-shopping, sitting, entering and exiting stores, residences and galleries, which creates an interesting point where exterior ends and interior begins. Documenting people’s behavior along this ‘intimate urban edge’ generated the design strategy. The design is organized as a sequence of layered panels with ‘figurative cutouts.’

The project uses BeeBoard for the panels, both for its biodegradable recycled quality, as well as for its tectonic composite: a structural interior core with a laminated exterior skin. This laminated skin is physically removed around the ‘cutouts’ to produce a softer, more accommodating tactile structure, giving an effect that reveals the unexpected intimacy of the material’s own interior. in collaboration with Interior Architecture Master

IMAGE FROM EXHIBITION OPENING

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ViewpointExhibition Design · Built ·

Viewpoint means a position in which something is observed, in this case the chosen projects of the seven graduated students of the Willem de Kooning Academy of Rotterdam.

In these points of view, different perspectives were created so that the visitors are invited to experience the projects according to their positions within the exhibition space.

The physical frames translated from the logos serve as a window display for the pieces and the yellow plexiglas screens create yet a different way of experience each project by a direct viewing to its details. By emphasising their shapes through the graphics on the screens and placing information graphics on the floor to direct the visitors, the exhibition design invites the visitors to participate in a dynamic discovery of the works by the students presented in the Dutch Design Week 2012.

in collaboration with Melina Ferreira

EXHIBITION SPACE DURING DUTCH DESIGN WEEK

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1. VIEW FROM BACHELOR’S PROJECTS ENTRANCE 2. VIEW ON SCREENS WITH MASTERS PROJECTS MOVIES

FLOORPLAN 3. VIEW FROM MASTERS PROJECTS ENTRANCE

4. DETAIL ON PLEXIGLAS SCREEN WINDOWS FACING PROJECTS

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Vallet9Product Design · Built ·

Valet ‘9’ is a reinterpretation of the traditional object, a free-standing hanger, transformed into an innovative piece that conveys the lifestyle of its user.

I embraced the function of hanging clothes by creating a piece out of ordinary hangers that was translated into a contemporary valet, where the clothes become a display, traces of the everyday life.

In the creative concept “home for less”, the 9 was handmade entirely from nine hangers, using common tools and simple assembly.

more on: valet9.tumblr.com in collaboration with Melina Ferreira

1:1 SCALE PROTOTYPE

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RoodProduct Design · Built ·

Rood is a collection of chairs made from rope and wood. The wood parts create stability and structure while the rope provides a comfortable place for sitting and strengthens the structure. Rood is made of four legs of two kinds, one positive and one negative, fitting one into the other. The rope is then weaved around the four legs and tightened enough to create a stiff sitting surface.

The future development of this project is to start a small production of the chairs coming in different colours of rope and creating other items such tables and lamps. All these products should keep the same principles of design and production.

more on: roodfurniture.tumblr.com in collaboration with Tomas Kozelsky

1:1 SCALE PROTOTYPE

GETA, TRADITIONALS SANDALS

JAPANESE WOODEN DOLLS

TOKYO SMALL STREET RESTAURANT 2

TokyoInspiration

I belive the city of Tokyo embodies some of the most important features interior architecture should embrace: space, colour, atmosphere, materials, light&shadow, graphics and textiles harmony. Each area of Tokyo is identified by a specific look and feeling, and although it may seem chaotic to the foreign eye, everything fits into a spread purpose for harmony and natural balance. The Japanese way is reflected in everything, from the traditional small handmade object, to their way of eating and behaving until the way of arranging the smallest spaces. A constant source of inspiration.

PRADA EPICENTER BY HERZOG & DE MEURON

TOKYO SMALL STREET RESTAURANT

WAGASA - JAPANESE UMBRELLA

FashionInspiration

Fashion, as Interior Architecture, creates spaces, controls shapes and combines colours and materials. I belive in the interaction of the two fields and the need for one another in order to be able to develop creatively. I follow fashion on a daily bases and I see a potential in the extension of the spaces around the human body. The same principle could be applied to the creation of interiors, where the shrinking of the scale could provide new relations between the human body and the architectural walls. This topic is for me of great interest-e.g.PullOver.

REI KAWAKUBO

YOHJI YAMAMOTO MAISON MARTIN MARGIELA

ISSEY MIYAKE

ArtInspiration

My interaction with the subject happened at an early stage of my life when I was taken to exhibitions and museums. Later on, while attending the courses at the Academy of Brera, I focused my studies on Contemporary Art. Nowadays I am more interested in a specific type of art which either is created by a grand physical gesture (Klein, Pollock..) or which makes the visitors physically participants of it (Gormley, Eliasson, Serra, Neto...). My work is often affected by these artists who I belive having a great sensibility for ambience and scenery.

RICHARD SERRA - JUNCTION/CYCLE, GAGOSIAN GALLERY NEW YORK, 2011

YVES KLEIN - ANTHROPOMETRY, PARIS, 1960 ERNESTO NETO, CELULA NAVE, BOIJMANS VAN BEUNINGEN, ROTTERDAM, 2004

JACKSON POLLOCK - SHIMMERING SUBSTANCE, 1946

ANTONY GORMLEY - BLIND LIGHT, HAYWARD GALLERY, 2007

ELIASSON - THE WEATHER PROJECT, TATE MODERN, 2003

PeopleInspiration

I like people, I am fascinated by their stories, their behaviours and ways of expressing. I often try to get something personal from who I talk to, something hidden at first, which only comes out of a deeper conversation.Since we design for them, I think it is crucial to understand people in all their aspects, from the more superficial style choices to their deepest hopes and belives.

PIAZZA CASTELLO SQUARE, TORINO, ITALY, 2010

MUSEUM BOIJMANS VAN BEUNINGEN, ROTTERDAM, 2011

ON THE STREETS OF SHANGHAI, CHINA, 2010

IN THE METRO, TOKYO, 2010

ON THE STREETS OF SHANGHAI, CHINA, 2010

IN THE METRO, TOKYO, 2010

My BlogsInspiration

I am regularly active on several blogs both as a contributor about Arts&Design (e.g. shdnsm.com) as well as founder and editor of MindMadedNoir.tumblr.com (300 daily visits).Blogs are a medium for spreading ideas, inspirations, and thoughts transformed into physicals things. My generation has the power of information and free thinking so I think it is important to make good use of this medium. I hope in future collaborations and progressions of these blogs, maybe transforming them into magazines, or ideally, physical shops.

FOUNDER OF MINDMADEDNOIR.TUMBLR.COM

CONTRIBUTOR FOR SHDNSM.COM (DESIGN & ART SECTION)

Alexandra Georgescu Interior Architect

My

Con

tact

ms.alexandrageorgescu@gmail.com0039 349 56 12 916alexandrageorgescu.commindmadednoir.compulloverinside.tumblr.comroodfurniture.tumblr.com