7 mistakes to avoid in social media marketing career

Download 7 Mistakes to Avoid in Social Media Marketing Career

Post on 17-Aug-2015



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  1. 1. 7 Mistakes To Avoid In A Social Media Marketing Career View Social Media Marketing course details at www.edureka.co/social-media-marketing
  2. 2. Slide 2 www.edureka.co/social-media-marketing Objective Stay safe. Theres someone ready to take your seat Rectify early Inorganic growth Why reinvent the wheel? Keep the moolah coming !
  3. 3. Slide 3 www.edureka.co/social-media-marketingSlide 3 Evaluate yourself ! How much of what you do is Science? How much of what you do is Art?
  4. 4. Slide 4 www.edureka.co/social-media-marketingSlide 4 #1 Take it as it comes ! Strategy What is that? Goals Duh! Roadmap Waste of time! You execute instructions You run campaigns You meet deadlines
  5. 5. Slide 5 www.edureka.co/social-media-marketingSlide 5 #2 Equating presence to awesomeness ! Capture as many channels as you can Become a pirate Your nameplate matters! You will ensure the contact details are correct You will upload the logo and the cover page You will wait for others to do something
  6. 6. Slide 6 www.edureka.co/social-media-marketingSlide 6 #3 Wearing the robe of Uncle Scrooge Spend everywhere and as much as you can More spend means more audience More audience means more customers You are a spend agent on campaigns You look for new channels and new ads to spend on Inorganic growth is your only motive
  7. 7. Slide 7 www.edureka.co/social-media-marketingSlide 7 #4 Becoming the Radio! Everyone wants to listen to you Keep playing your tunes Do not stop else you will fail Brand content generation is your specialty You meet brand content deadlines Your performance bonus depends on brand content volume Source:tricksmachine.com
  8. 8. Slide 8 www.edureka.co/social-media-marketingSlide 8 #5 Content Diarrhea! Own every piece of real estate on all channels Dont give your audience a chance to see any other content Load em up with hashtags You use, repeat, reuse content of all types and kinds Your metrics is measured by comparing your output with that of competitors You ensure same messages go across all channels
  9. 9. Slide 9 www.edureka.co/social-media-marketingSlide 9 #6 Forgetting exclusivity! Social media is just another channel set Sustaining omni channel content is key Do not change anything specific to social media You are responsible for ensuring consistency across channels Your job is to repost in different formats You will be penalized if wrong call to actions kick in
  10. 10. Slide 10 www.edureka.co/social-media-marketingSlide 10 #7 HelloHelloAnybody there? Dont respond to everybody Just engage with the ones who are saying the good stuff Dont give hurried responses You are responsible for engaging with the audience You respond to people, the good ones You will basically close the loop
  11. 11. Slide 11 www.edureka.co/social-media-marketing Questions
  12. 12. Slide 12 www.edureka.co/social-media-marketing