6 mobile marketing mistakes to avoid

Download 6 Mobile Marketing Mistakes To Avoid

Post on 21-Jan-2017




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  • 6 Mobile Marketing Mistakes

    You Should Avoid

  • The world is now run by mobile phones. Therefore, it is essential that you alter your marketing campaigns to be compatible with mobiles. This will get you more clients and grow your business.

  • Here are top 6 mistakes you

    should avoid if you dont want to

    lose money and prospects.

  • 1. Walking the wrong lane

  • Make sure to choose the correct medium to communicate with your clients. While smartphones are very popular, the traditional mobile phones still have a larger user base. Don't depend only on apps. Use

    SMS and calling services to reach them.

  • 2. Not optimizing for tablets

  • Make sure that the advertisements are compatible for all devices. Keep up

    with the changes so that you can deliver to all platforms, operating

    systems and browsers.

  • 3. Either Not grabbing details or

    intruding too much with apps

  • Apps access Smartphones to provide a detailed vision on what a user may or may not be interested in. You shouldn't pester the user too much about their personal information. If its a must, try to get

    details in multiple stages.

  • 4. Call to action let down

  • Call to action is an option that lets a customer proceed with the product

    purchase on the advertisement.

    It shouldn't be too small which becomes invisible nor should it be

    too big which overshadows the advertisement and doesn't allow users to view the services you are


  • 5. Never Checking the analytics

  • Ignoring analytics is a very common mistake. Marketers often forget to check the performance stats. However, a thorough review of the mobile marketing campaigns can

    help you understand the plus and minus of campaign needs.

    This help in controlling the campaign and to get the best

    out of it.

  • 6. Not making your mobile presence felt

  • Building an app is essential but that's not what the real challenge is. The real challenge is making your app visible to potential

    clients. You can do that to get existing users to rate your app.

    Moreover include special offers and dedicated marketing campaigns. Plan it smartly to get the best results.

  • Mobile Marketing is a warzone. You need to be competitive,

    focused and always on the edge. Mobiles are a sure way of getting

    your business to grow but you have to always be on your toes.

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  • References:

    6 Marketing Mistakes That Can Cost You Big Bucks InstantShift

    4 Reasons Why Your Business Needs Mobile Marketing - AceCloudHosting