5 Killer Mistakes When Launching a

Mobile AppJoint webinar by AppMasters.co & Zapporoo

Steve P. Young

Indie App DeveloperFounder @ AppMasters.co

Helped launch #2 paid app overall

Apple Feature

App Store Optimization

#1: Not Driving Organic Downloads 😩

What is ASO?

Better known as App Store SEO

Algorithm + User

Long term impact

DIY

ASO Strategies

Think about user not keywords

Focus on USP

Better to be #1 for low volume than #10 on high volume

Overlooked Components of ASO

1. Retention

2. Engaging App Icon

Old New

Icon change

3. Relevant Keywords as In-App Purchases

4. App Store Reviews

5. Localization

Localization Strategy

1) Start with your app name and keywords2) Once you see downloads then move on to screenshots

& description3) Content within the appNinja tip: Hire two translators - one to do the initial translation and another to proof it.

#2: Relying on PR for Downloads 😤

PR UADownloads hard to

predict.Easier to predict based on budget.

Builds trust. Builds exposure.“This is important.” “Downloads this.”

Essential Tools for PR

1. Email Hunter

2. Rapportive

3. PressFriendly

4. BananaTag

5. HARO

HARO

www.helpareporter.comReporters are looking for sourcesUsed it for podcasts interviews, Fast Company and major

publications

Things You Must KNOW About App PR

Tuesday & Wednesday are best days to launch

Have a video

Tell a good story

Piggyback off someone

If Flappy Bird was an astronaut

Farmville meets Candy Crush

Snapchat meets Yik Yak

Use Social Proof

Use promo codes for early access

#3: App Store Features Failures 😭

What you should know...

1. Reach out when Testflight version is ready

2. Use general email (appstorepromotion@apple.com)

Shhh...

3. Include App ID, Video and Graphics

#4: Not Leveraging Product Hunt 😺

Things you must know...

1. Have a personal Twitter account.

2. Good to have combination of votes, comments, and shares.

3. NEVER publicly ask for votes.

How Product Hunt Works...

Need to sign up with Twitter and Facebook

EVERYONE can upvoteNeed to be approved to comment &

submitQuickest way to do that is to become a

“Maker”

How to Pitch a Moderator

(And The Things to Include to Make Their Job Easier)

Why a moderator?

How to Pitch a Moderator

1.Find the right moderator

2.Personalize the pitch

3.Provide the following

a. App Name

b. Tagline

c. Links (video, app store links)

d. Launch date

e. Maker username

Use it for more PRESS!

#5: Forgetting about influencer marketing

What is Influencer Marketing?

Helped launch #2 paid app overall

TrendPie.com

TrendPie.com

TheBluMarket.com

TheBluMarket.com

Got it to #1 US Free App

#1: Not Driving Organic Downloads 😩#2: Relying on PR for Downloads 😤#3: App Store Features Failures 😭#4: Not Leveraging Product Hunt 😺#5: Forgetting about influencer marketing

Sum it up...

Follow-up & QuestionsBlog:http://www.appmasters.co/

Agency:http://runway.bz/

Q & A

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