5 Content Marketing Mistakes

to Avoid

Are you still making these five fatal mistakes?

Content Flops Got You Down?

Sadly, not every piece

of content you create

will be a home run.

But don’t beat yourself

up over it – learn how to

make it right.

What’s to blame for content flops?

Commonly-made content

marketing mistakes

Which of these are you still guilty of? Let’s explore.

Top 5 Content Marketing

Mistakes You’re Still

Making

Content Failures

Failing to Plan

Overselling

Lack of CTAs

Failure to Make

Content a Priority

Failure to Repurpose

Content

Mistake #1:

Inadequate planning = content without a purpose

Failing to Plan

The Solution:

• Plan before creating

• Ask yourself:

– What should this

content achieve?

– What objectives would

I like to cross off my

checklist?

Failing to Plan

Mistake #2:

• Constantly pressing

customers to

purchase can leave a

bad taste, especially if

a customer isn’t ready

to make a purchase

decision

Overselling

The Solution:

• Above the push for

sales, good content

should:

Aim to educate

Address pain points

Encourage solutions

Overselling

Pro-Tip!

To avoid overselling, use marketing automation

to serve up the right kind of content at the right

time to the right customer.

Overselling

Mistake #3:

• Your content isn’t

prompting the reader

to take an action,

such as

– Filling out a form

– Commenting

– Sharing

– Downloading

– Viewing

Lack of CTAs

The Solution:

• Calls to action (CTAs)

provide access to the

next step, encourage

action, provide

benchmarks and

behavioural

information.

Lack of CTAs

Pro-Tip!

• Set up a CTA at the bottom of a blog post complete with

a Google goal tracking code.

• This will demonstrate how many people scrolled to the

bottom of your post to take a desired action.

Lack of CTAs

Mistake #4:

Content marketing isn’t

prioritized or integrated

into your overall

marketing plan

Failure to Make

Content a Priority

The Solution:

Content marketing must be integrated into

everything you’re already doing to market

your brand

Failure to Make

Content a Priority

PR EventsAdvertising

CollateralInternal

Comms

Mistake #5:

• Want to get the most mileage for your content efforts? REPURPOSE!– Saves you time

– Customers become more likely to engage with your ideas

– Gets you the most mileage for your hard work

Failure to Repurpose

Content

The Solution:

• One piece of content can effectively

become 6-7 other pieces of content:

Failure to Repurpose

Content

Blog

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In Summary

1. Develop content with a clear goal/plan in mind

2. Address pain points, educate and encourage solutions

3. Include CTAs or action points within your content to lead your customers to the next step

4. Make content a top

priority

5. Repurpose existing

content to get the

most mileage for

your hard work

Your Next Steps

Want more tips for

developing shareworthy,

engaging content?

www.bedigitalgiants.com/blog

@BeDigitalGiants

bedigitalgiants

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