22 Tweetable Takeaways From Modern Marketing Experience 2014

Download 22 Tweetable Takeaways From Modern Marketing Experience 2014

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22 Tweetable Takeaways From Modern Marketing Experience 2014

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<ul><li> 1. @_____________ #MME1422 Tweetable Takeaways fromModern Marketing Experience2014Copyright 2014, Oracle and/or its affiliates. All rights reserved.</li></ul> <p> 2. @_____________ #MME14Copyright 2014, Oracle and/or its affiliates. All rights reserved.Marilyn Cox2@MarilynECoxMarilyn.e.cox@oracle.comIf I couldnt be a ModernMarketer, I would be aprofessional wrestler withthe WWE 3. @_____________ #MME14Copyright 2014, Oracle and/or its affiliates. All rights reserved.#MME14 Takeaway 1:Every industry is fightingto be customer centric,but not every industrytravels the same journeyto get there. 4. @_____________ #MME14Copyright 2014, Oracle and/or its affiliates. All rights reserved.#MME14 Takeaway 2:Companies must evolvefrom an engagementapproach to a customerrelationship mindset. 5. @_____________ #MME14Copyright 2014, Oracle and/or its affiliates. All rights reserved.#MME14 Takeaway 3:Move away fromtransaction marketing.Dont pass your internaldysfunction onto thecustomer. 6. @_____________ #MME14Copyright 2014, Oracle and/or its affiliates. All rights reserved.#MME14 Takeaway 4:Companies fight overwhat sales wants vsmarketing vs IT. But canthese companies definewhat the customerwants? 7. @_____________ #MME14Copyright 2014, Oracle and/or its affiliates. All rights reserved.#MME14 Takeaway 5:segmentation and firstnames does not equalpersonalization.Personalization mustrely on the behavior ofindividuals. 8. @_____________ #MME14Copyright 2014, Oracle and/or its affiliates. All rights reserved.#MME14 Takeaway 6:50% of your audiencestime is spent on socialand mobile. Have yourmarketing allocationsbeen adjusted for thatshift? 9. @_____________ #MME14Copyright 2014, Oracle and/or its affiliates. All rights reserved.#MME14 Takeaway 7:lesson from Formula1.Clearly define whatyoure providing. Theydont sell auto racing, theprovide an experience. 10. @_____________ #MME14Copyright 2014, Oracle and/or its affiliates. All rights reserved.#MME14 Takeaway 8:Extend data across yourbusiness and industry.@F1 utilized crash datato improve safety acrossthe entire auto industry. 11. @_____________ #MME14Copyright 2014, Oracle and/or its affiliates. All rights reserved.#MME14 Takeaway 9:@F1 is constantlytesting, adjusting, andimproving based ondata. Implement thesame practices into yourbusiness. 12. @_____________ #MME14Copyright 2014, Oracle and/or its affiliates. All rights reserved.#MME14 Takeaway 10:Design tools with thecustomer and industry inmind. @F1 drives canthit ctrl+alt+dlt whiledriving, they need aswitch 13. @_____________ #MME14Copyright 2014, Oracle and/or its affiliates. All rights reserved.#MME14 Takeaway 11:In @F1 racing,consistency is whatmatters. true inmarketing. Strategy andconsistency trumpsdunking in darkmoments 14. @_____________ #MME14Copyright 2014, Oracle and/or its affiliates. All rights reserved.#MME14 Takeaway 12:Technology capabilitiesare endless. Your onlylimitations are internalsilos and what youbelieve is possible. 15. @_____________ #MME14Copyright 2014, Oracle and/or its affiliates. All rights reserved.#MME14 Takeaway 13:Digital trickery, algorithmgaming, volume trafficfocus are so 2006. Via@MarkPlant 16. @_____________ #MME14Copyright 2014, Oracle and/or its affiliates. All rights reserved.#MME14 Takeaway 14:interruption marketingdoes not buildrelationships. Strongcontent marketing does.Via @MarkPlant 17. @_____________ #MME14Copyright 2014, Oracle and/or its affiliates. All rights reserved.#MME14 Takeaway 15:with all the channelsused, dont neglect yourwebsite. Websiteperformance matters.ow.ly/i/7ecvR@MarkPlant 18. @_____________ #MME14Copyright 2014, Oracle and/or its affiliates. All rights reserved.#MME14 Takeaway 16:Companies must takemarketing jargon andtranslate it into theactionable language ofyour industry. 19. @_____________ #MME14Copyright 2014, Oracle and/or its affiliates. All rights reserved.#MME14 Takeaway 17:Use data to guidestrategy. Data drove@Dow to increaseinvestment in samplingprograms and decreasetrade shows. 20. @_____________ #MME14Copyright 2014, Oracle and/or its affiliates. All rights reserved.#MME14 Takeaway 18:Use technology andprocess to simplify themarketing approach via@forrester 21. @_____________ #MME14Copyright 2014, Oracle and/or its affiliates. All rights reserved.#MME14 Takeaway 19:invest in acomprehensive datastrategy via @forrester 22. @_____________ #MME14Copyright 2014, Oracle and/or its affiliates. All rights reserved.#MME14 Takeaway 20:Sharpen your attributionacumen. Via @forrester 23. @_____________ #MME14Copyright 2014, Oracle and/or its affiliates. All rights reserved.#MME14 Takeaway 21:combine contentstrategy with automationto scale delivery via@forrester 24. @_____________ #MME14Copyright 2014, Oracle and/or its affiliates. All rights reserved.#MME14 Takeaway 22:own the customersdigital experience. Via@forrester </p>