2014onlineadrates&specs - outdoor photographer · 2013. 12. 18. · 2014onlineadrates&specs...

2014 Online Ad Rates & Specs

Werner Publishing Corporation • 12121 Wilshire Boulevard,Suite 1200, Los Angeles, CA 90025 • Phone: (310) 820-1500Fax: (310) 826-5008 • www.wernerpublishing.com

Werner Publishing Corp. produces upscale enthusiast publications in the photography, golf and aviation categories. OurImaging Group websites utilize cutting-edge technical features, such as interactive photo galleries, web-exclusive photocontests and extensive social media integration. We regularly connect with our readers through two monthly eNewsletters toan active opt-in database for each title and through recurring polls on our sites.Our goal is to produce media product that attracts passionate and engaged audiences. You can reach them with the

powerfulWerner Publishing Imaging Group websites.

Outdoor Photographer | outdoorphotographer.com

Digital Photo | dpmag.com HDVideoPro | hdvideopro.com

Digital Photo Pro | digitalphotopro.com

Outdoor Photographer inspires visual trips, taking visitors todestinations they never thought possible. Focusing on scenics,travel, wildlife and sports,OP draws visitors who consistently rankamong the best consumers for photo products.

OutdoorPhotographer.com is the amateur and professionalphotographers’ online source for cutting-edge photo products,travel locations and how-to articles. The OP website has estab-lished itself as the online source for landscape, nature and wildlifephotographers looking for equipment and how-to information.

Digital Photo Pro provides the essential blend of artisticinspiration and digital technology information forprofessional and advanced photographers. DPP’s website,DigitalPhotoPro.com, is a direct extension of digital workflowtechnique and technology, and is the online guide to advancedcreativity and technology, as well as the complete source cov-ering professional and advanced photographers’ equipmentneeds. In short: digitalphotopro.com offers a unique combinationof beautiful images and practical information. There’s nothingelse like it.

Digital Photo focuses exclusively on the world of digital photog-raphy and video as it relates to the enthusiast. DPmag.com of-fers online articles with expanded tutorials and illustrations thatprovide digital-imaging enthusiasts with the tools and instruc-tion necessary to perfect their digital photography skills. Plus,our weekly “Tip of the Week” e-mails engage readers on a reg-ular basis and provide them with authoritative information ontaking better photos.

HDVideoPro is new vision for high-definition technology andinspiration. HDVideoPro.com has just launched with anexclusive Editor’s Blog and information on the latest industrynews, gear reviews and postproduction technology.

Web BannersLEADERBOARD

WEB CONTENT

RECTANGLE(TOP)

RECTANGLE(MIDDLE)

RECTANGLE(BOTTOM)

ANCHOR

Ad Rates (CPM)Ad Unit Size (pixels) Placement 50,000 100,000 200,000Synchronized Leaderboard Above Fold $165 $150 $140

+ RectangleLeaderboard 728 x 90 Top $60 $55 $50Rectangle 300 x 250 Right Side $60 $55 $50

(top, middle, bottom)

Anchor 728 x 90 Bottom $40 $35 $30

Ad SpecsAd Unit Size (pixels) GIF/JPEG Rich MediaLeaderboard 728 x 90 40K See guidelines on next pageRectangle 300 x 250 40K See guidelines on next pageAnchor 728 x 90 40K See guidelines on next page

� Flash VersionPlease advise us which version of Flash the banner has been saved in.

� Button ActionThe banner’s button action should not be within a MovieClip. A MovieClip in Flash is added onto thetimeline as new layer on the stage. If the button action is within a MovieClip, the clickTag variablemust return to the root of the Movie for it to work.Example: _root.clickTag or _layer0.clickTag.

� Final URLsWe will attempt to confirm that a banner’s final URL works, but please advise us if the URL is not live.Please do not include characters such as “&” and “?” in the URL as that can cause the clickTag to failin our banner-serving system.

Additional Flash Guidelines

Rich Media Guidelines

� Rich Media File Formats: HTML, Javascript, DHTML, Point Roll, Shockwave, Flash, Java,Enliven, Bluestreak, Viewpoint and Eyeblaster. All Rich Media must be accompanied by a GIF forthose without the plug-in.

� ApprovedThird-Party Vendors: Ad4ever, AdInterax, Adrelief, Airlock, Azionare, Bannerstream,Brilliant Digital, CheckM8, COOVI, DART Motif, Enliven, Eyeblaster, EyeReturn, Eyewonder,Flashtalking, FPBA, Intermezzia, Kaon Interactive, Kettera (Askbox), Klipmart, Onflow, Poindexter,Point Roll, Strevana Technology, LLC, Unicast, United Virtualities (Shoshkeles), Vendaria, Viewpoint,ZAQ Interactive

� Maximum Initial Load: 40K

� Maximum Load: 40K

� Maximum Animation: Animation is OK (maximum 3 loops)

� Maximum Frames Per Second: No maximum requirements

� Maximum Expansion Size:728 x 90 (Leaderboard) – Expansion size: 728 x 180 (expands down)300 x 250 (Rectangle) – Expansion size: 600 x 500 (may expand left and down)728 x 90 (Anchor) – Expansion size: 728 x 180 (may expand up)

� Maximum Expansion Limit: A banner may automatically expand once for 5 secondsper session.* The expansion should display a visible “close” button.

� Banners With Animation/Video: An animation/video banner may NOT automatically play.The banner should have a visible “play/stop” button.

� Banners With Audio: The audio must be initiated by the user. The banner should display avisible “sound on/off” button.

*A session is the entire amount of time spent on a site without closing the browser or navigating away from the domain.

Standard Guidelines

Custom Sponsorship OpportunitiesAvailable on outdoorphotographer.com, dpmag.com and digitalphotopro.com

Custom Banner Positions� Cameras

• SLRs• Compact• Video

� Gear• Lenses• Lighting• Tripods• Bags• Accessories

� Software• Processing• Organization• Plug-Ins

� Hardware• Computers• Printers• Storage

� News• Next• Gear• Software

� Community• Your Best Shot

� How-To• Shooting• Image-processing• Printing• Sharing• Organization• Videography• Quick Fix• Helpline• Tip Of The Week

� Buyer’s Guides• Cameras• Video Cameras• Lenses• Flash & Lighting• Organization & Storage• Software• Computers• Printers, Inks & Papers• Accessories

� Gear• Cameras• Lenses• Digital Darkroom• Printers• Accessories• Buyer’s Guides• First Look• In Focus• More Gear

� Galleries

� Your Favorite Places

� How-To• Shooting• Printing & Output• Quick Tips• Photo Basics

� Locations• Your Favorite Places• Travel & Workshops• North America• International• Top 100 Iconic Locations

� Columns

� Gear• Imaging Tech• Cameras• Lenses• Lighting• Camera Support• Printers• In Focus• More Gear

� Profiles

� Software

� Technique• Camera Technique• Software Technique• Workflow

� Going Pro• Your Work

� News

dpmag.comLanding Pages & Subsections

outdoorphotographer.comLanding Pages & Subsections

digitalphotopro.comLanding Pages & Subsections

Targeted Custom Banner ProgramCost: $95 CPM*

Banner Size: 638 x 198 pixels (includes production*)

Frequency Discounts: 100,000 impressions: $90250,000 impressions: $75

*Minimum purchase of 50,000 impressions. Your sales rep will provide a full proposal.

• Target your marketing message withthe placement of your custom bannerson specific editorial landing pages!

• Custom banners (638 x 198) areinserted in the editorial portion of thepage and are distinctly separate fromthe Leaderboard and Rectanglebanner positions.

• These custom banners providea targeted message opposite“like” editorial.

• The Werner Imaging sites aretop performers in the webphoto-endemic marketing space.

• Your custom banner will resideunder key editorial sections formaximum synergy with your product.

®

Audience16,500 usersCost$300 CPM +$500 setup fee




2014 Zinio Video Ad Rates & SpecsAll of our publications are available in digital editions through Zinio, and feature

the ability to include videos viewable by iPad users.

Werner Publishing Corporation • 12121 Wilshire Boulevard, Suite 1200, Los Angeles, CA 90025Phone: (310) 820-1500 • Fax: (310) 826-5008 • www.outdoorphotographer.com

• Encoded using H264 compression mp4/mov codec at 640 x 360.• Max Nle sizes: 10-15 MB (streamed) - 5 MB (embedded)• Data rate at roughly 800-1000 KB/sec. Bit rate may be adjusted higher or lower depending on video to targetthe max Nle size.

• Recommendations: Max: 1.5 MB/sec - Min: 500 KB/sec

iPad Video Specs

• Launch Custom TV spots and videos directly from print ad page in portrait or landscape view• Sponsorship backdrop and pre-roll of embedded video content• Launch sponsored video module from editorial

® ®

�

®

Audience65,000 opt-in email addresses

Cost$175 CPM


Cost$175 CPM

2014 Custom E-Blast Rates

• Maximum pixel width 700• Use inline styling for links/images• No flash can be used• Final file must be in HTML format

®


Cost$150 CPM


Cost$150 CPM


• When the creative is sent over, please include the exact subject lineand the e-mail addresses to which test e-mails should be sent.Kindly note that we add “Promotion:” in front of all custom blastsubject lines as well as the magazine’s logo at the top of the creative

E-Mail Blast Specs

OutdoorPhotographer

• Target your marketing message withthe placement of your custom banner(600 x 90) embedded in the eNewsletter

• The custom banner provides atargeted message and does notcompete with any advertisers

Every Monday, Outdoor Photographerand Digital Photo Tip of the WeekeNewsletters provide opt-in subscriberswith photography tips from one of ourmany skilled professional photographers.Weekly TOTW eNewsletters bring rich

information and tips from the world ofdigital photography and outdoorphotography to a very engaged, nichecrowd of photographers of every levels.Every week, Outdoor Photographer and

Digital Photo TOTW eNewsletters willcover landscape, wildlife photo tips, andtechniques that produce immediate resultsto composition, lighting, gear, softwareand much more.

Tip Of The Week eNewsletterSponsorship Opportunities

Available only for Outdoor Photographer and Digital Photo

Audience: 12,600 opt-ine-mail addresses

Rate: $2,000 per month(4 weekly blasts)

Audience: 11,900 opt-in e-mail addressesRate: $2,000 per month (4 weekly blasts)

2014

eNewsletter SponsorshipRates, Specs & Schedule2014

The Outdoor Photographer eNewsletter providesopt-in subscribers with a wide range of information,from outdoor-photography advice to travel tips andworkshops, as well as the latest on accessories andequipment. It gives a sneak peak at the current issueof Outdoor Photographer magazine, latest industrynews and web-exclusive content not available in theprinted magazine.

Banner PlacementsLEADERBOARD

ENEWSLETTERCONTENT

RECTANGLE RECTANGLE

Circulation: 114,000+ opt-ine-mail addresses

Overall Open Rate*: 40%*Average eNewsletter performance over a 12-month period.

Ad RatesAd Unit Size (pixels) Placement 1x 4x 8x

Cost Per Run Cost Per Run Cost Per Run

Roadblock (All) Various Top and Bottom $4,600 $4,100 $3,500Leaderboard 728 x 90 Top $2,700 $2,400 $2,050Rectangle 300 x 250 Bottom (right or left) $2,700 $2,400 $2,050In The Spotlight 100 pixels wide & Right Side $2,700 $2,400 $2,050

50 words max. (content area)

Every Issue of Outdoor PhotographerFocuses on Photography, Digital Imaging,Travel and the Outdoors


Ad SpecsAd Unit Size (pixels) GIF/JPEGLeaderboard 728 x 90 40KRectangle 300 x 250 40KIn The Spotlight 100 pixels wide & 20K (no animation)

up to 50 words of text

eNewsletter CalendarFeatured Issue Blast Date—Week Of Materials DueJan 1/06 1/03Jan 1/20 1/13Feb 2/03 1/27Feb 2/17 2/10March 3/03 2/25March 3/17 3/10April 4/07 3/31April 4/21 4/14May 5/05 4/28May 5/19 5/12June 6/02 5/26June 6/16 6/09July 7/07 6/30July 7/21 7/14Aug 8/04 7/28Aug 8/18 8/11Sept 9/01 8/25Sept 9/15 9/08Oct 10/06 9/29Oct 10/20 10/13Nov 11/03 10/27Nov 11/17 11/10Dec 12/01 11/24Dec 12/15 12/08

Note: While our eNewsletters will blast during the week indicated, dates are subject to change.


File Formats:GIF and JPEG files only. Rich media files are not accepted. Please, no URL redirects.

Please e-mail files to the Outdoor Photographer Ad Coordinator:Claudia Warren at [email protected] and include “For eNewsletter” onthe subject line. Please include the issue/month for which the content is intended.


The Digital Photo eNewsletter brings rich informationfrom the world of digital photography to our opt-insubscribers. It previews the current issue of DigitalPhoto magazine, latest industry news, sweepstakesand web-exclusive content, such as the Tip of theWeek, which can’t be found in the magazine.


ENEWSLETTERCONTENT

RECTANGLE RECTANGLE


Overall Open Rate*: 30%

*Average eNewsletter performance over a 12-month period

.





Every Issue of Digital Photo Focuses on the Bestof Digital Photography and Video Gear, Softwareand Accessories, and Features In-Depth How-toInstruction



50 words max.

eNewsletter CalendarFeatured Issue Blast Date—Week Of Materials Due

Jan 1/13 1/06Jan 1/27 1/20Feb 2/10 2/03Feb 2/24 2/17March 3/10 3/03March 3/24 3/17April 4/14 4/07April 4/28 4/21May 5/12 5/05May 5/26 5/19June 6/09 6/02June 6/23 6/16July 7/04 7/07July 7/28 7/21Aug 8/11 8/04Aug 8/25 8/18Sept 9/08 9/01Sept 9/22 9/15Oct 10/13 10/06Oct 10/27 10/20Nov 11/10 11/03Nov 11/24 11/17Dec 12/08 12/01


Werner Publishing Corporation • 12121 Wilshire Boulevard, Suite 1200, Los Angeles, CA 90025Phone: (310) 820-1500 • Fax: (310) 826-5008 • www.dpmag.com


Please e-mail files to the Digital Photo Ad Coordinator:Keanna Sheu at [email protected] and include “For eNewsletter” on thesubject line. Please include the issue/month for which the content is intended.


The Digital Photo Pro eNewsletter provides opt-insubscribers with a wide range of information, fromadvice on professional photography to industrynews, as well as the latest on accessories andequipment. It’s a sneak peak at the latest issue ofDigital Photo Pro magazine, breathtaking portfoliosand web-exclusive content.


ENEWSLETTERCONTENT

RECTANGLE RECTANGLE


Overall Open Rate*: 34.6%

*Average eNewsletter performance over a 12-month period.





Every Issue of Digital Photo Pro Focuses onthe Latest Technology, Tools and CreativeTrends for Professional Photographers andSerious Amateurs



50 words max.


Jan 1/13 1/06Jan 1/27 1/20Feb 2/10 2/03Feb 2/24 2/17March 3/10 3/03March 3/24 3/17April 4/14 4/07April 4/28 4/21May 5/12 5/05May 5/26 5/19June 6/09 6/02June 6/23 6/16July 7/04 7/07July 7/28 7/21Aug 8/11 8/04Aug 8/25 8/18Sept 9/08 9/01Sept 9/22 9/15Oct 10/13 10/06Oct 10/27 10/20Nov 11/10 11/03Nov 11/24 11/17Dec 12/08 12/01


Werner Publishing Corporation • 12121 Wilshire Boulevard, Suite 1200, Los Angeles, CA 90025Phone: (310) 820-1500 • Fax: (310) 826-5008 • www.digitalphotopro.com


Please e-mail files to the Digital Photo Pro Ad Coordinator:Claudia Warren at [email protected] and include “For eNewsletter” onthe subject line. Please include the issue/month for which the content is intended.


The HDVideoPro eNewsletter providesinformation on the latest industry news, gear reviewsand postproduction technology to our opt-insubscribers. It previews the current issue ofHDVideoPro magazine and highlights the exclusiveEditor’s Blog and other online-only content.


ENEWSLETTERCONTENT

RECTANGLE RECTANGLE


Overall Open Rate*: 39%

*Average eNewsletter performance over a 12-month period.



Roadblock (All) Various Top and Bottom $1,700 $1,275 $850Leaderboard 728 x 90 Top $1,000 $750 $500Rectangle 300 x 250 Bottom (right or left) $1,000 $750 $500In The Spotlight 100 pixels wide & Right Side $1,000 $750 $500


Every Issue of HDVideoPro is Filled with aNew Vision for High-Definition Technologyand Inspiration.



up to 50 words of text


Jan 1/20 1/13Feb 2/17 2/10March 3/17 3/10April 4/21 4/14May 5/19 5/12June 6/16 6/09July 7/21 7/14Aug 8/18 8/11Sept 9/22 9/15Oct 10/20 10/13Nov 11/17 11/10Dec 12/15 12/08


Werner Publishing Corporation • 12121 Wilshire Boulevard, Suite 1200, Los Angeles, CA 90025Phone: (310) 820-1500 • Fax: (310) 826-5008 • www.hdvideopro.com


Please e-mail files to the HDVideoPro Ad Coordinator:Claudia Warren at [email protected] and include “For eNewsletter” on

the subject line. Please include the issue/month for which the content is intended.

2014onlineadrates&specs - outdoor photographer · 2013. 12. 18. · 2014onlineadrates&specs...

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