The coach, more than ever is a vector of

mobility development in Europe

Nicolas BOUTAUD – Commercial and

Marketing Director

20 February 2014

Eurolines : the first European network

with International bus routes

Eurolines, the first European network with International bus

routes Set up in 1985, Eurolines is a private transport association which today operates

the biggest network of regular international bus routes

140 routes, 600 destinations

in Europe and in Morocco

3.5 million passengers

carried every year

Eurolines in France

90 stops in France

More than 800 000

French passengers

Of these, 75 000 are

coastal passengers

Spontaneous

awareness : 6 %

Source : IPSOS study carried out in March 2012

What clientele use the bus ?

Types of clientele

Tourists and visitors

Traditional population groups

Youths & students

Low income households

Coach survey of young urban clientele

Source: XTCO survey of a sample of 300 people who have traveled in cabotage on Eurolines in 2012

Loyalty : 20% passenger

loyalty

Connection : majority of

reservations made online

Spontaneity : 50% of

sales in the four days prior

to departure

Urbain : majority

living in the suburbs

Youths : 42 % of coastal

passengers are less than 26

years old

Why do they take the bus ?

Foremost, price and convenience

Source: XTCO survey of a sample of 300 people who have traveled in cabotage on Eurolines in 2012

Price

67% Practicality (Routes, destinations, comfort)

Clientele choose

the bus for :

Ipsos : perception of coach journeys

Globally, the French have a mostly a positive image of coach travel

(between 6,8 and 7/10).

And considered an element differentiating the possibility of booking a departure.

Source : IPSOS study carried out in March 2012

They particularly enjoy:

• The choice of destinations and departures and arrivals to the city centre

• Competitive prices

• Practicality and usability

Affordable prices, even at the last minute

Rates are low, even at the last minute, and suitable

for clients wishing to optimise their vacation / travel

budget.

According to a study conducted in 2011 by FNAUT,

coach represents a unit cost for the traveler (6.9 cents)

lower than the Intercity train (9.11), the TGV (10,98),

with traditional air travel (15:11) or private car (19,21).

Source : IPSOS study carried out in March 2012

Ipsos : coach is better perceived by its users

than the general public

In general, we observe that the French people that have already traveled by bus have a better

perception of the coach that the rest of the population.

« Provides competitive rates »

Coach users : 70% 49% 23%

Whole population : 32% 38% 27%

Extensive network & service in the heart of cities

• Daily service to capitals and major European

cities

• Regular service to more remote destinations

that have little or no service by other modes of

transport

• Stops close to the city center and public

transport

Travel in comfort

Today, our busses are less than 5

years old and offer the comfort of

luxury coaches.

Eurolines has also been the first carrier to

offer free Wi-Fi on the Paris-London route for

several years.

A small ecological footprint

According to a report by the ADEME :

‘The energy efficiency of buses in interregional areas

area is greater than that of other modes of transport '

Source: Public Summary "energy and environmental efficiencies of transport modes", ADEME, in January 2008.

A small ecological footprint

=

30 cars ! 1 full coach

The coach, decisively modern

Away from the stereotypes that are commonly associated with it, the coach is

always a modern means of transport, which has its place in the landscape of

transportation as well as planes or trains.

Development opportunities

So far, a limited development in France

Unlike most European countries where the coach service is very developed (UK, Spain),

in France it represents just 2% of long-distance travel.

The laws have been relaxed in 2011 with the cabotage which increased interest in the

bus, positioning it as a modern mode of transportation that has its place in the landscape

of transportation as well as the airplane or train .

The first interregional connections by bus

As part of the liberalisation of

transport in 2011, Eurolines

was the first private operator

to obtain approval to market

interregional trips on an

international route.

First cabotage results

2012

50 000 pax

2013

75 000 pax + competition

Bordeaux

Lyon

Strasbour

g

Paris

26 €

Cabotage in the Atlantic Zone

Today, more than 170 connections are

available including 18 within the Atlantic

area.

Bordeaux-Rennes,

Bayonne-Nantes,

Rennes-Rouen…

Limits of cabotage

Subject to authorisation from the Ministry of Transport and the Regions, the

cabotage routes see their developmentas limited :

The activity of the line must remain international transport. The CA and the number of passengers in

cabotage may not exceed 50%.

This activity should not upset the economic equilibrium of the public transport service for people..

To develop cabotage, we therefore need as many international passengers as

cabotage passengers

A developing market

Thanks to cabotage, the market has developed for 2 years and continues to grow :

New operators

Reputation of the coach is increasing

Interest from media and the general public

IPSOS : knowledge and appetite for travel

in France

The majority of French people are interested in connections in France

71% consider this possibility interesting or very interesting.

Resistant people have a perception of a travel time that is too long, lack of comfort or

practicality.

An investigation to validate market interest bonds in France and lays down

certain conditions for success.

Source : IPSOS study carried out in march 2012