Dark blue = train Green = bus

Light blue = ferry

Dark blue = train Green = bus

Light blue = ferry

Dark blue = train Green = bus

Light blue = ferry

A huge mix of DATA collection

× 10% manual collection, which is used in 50% of queries

× Information for TOA (transport organiser authorities) who are on Google Transit : rome2rio also hosts GTFS data…

× Integra network : Data extraction for Funchal -> Rome2rio

Rome2rio traffic Unique Visitors during July – December 2013 : 4.24 million In the last month: 1.02 million unique visitors, 2.78 million searches

Island 1%

Airport / station / stop 2%

Country / region 4%

Neighbourhood 4%

Mountain / Ski resort 4%

Attraction / landmark 6%

Small City 14%

Town 21%

Major City 44%

“Major city is a place like Melbourne or Paris that has a major airport, and you typically fly into”

« Small city is place like Ghent that does not have a major airport, you typically get to by train / bus / car from nearby city »

« Town is a place like Riomaggiore or Cambridge »

« Neighbourhood is a region of a large urban area, such as Bellevue (within Seattle area) or Box Hill (within Melbourne area) »

2nd Mobility Forum, 2nd collaboration

Exploration of a dataset of searchs of Rome2rio database

× Testing a data set over a month, Last month / 31 days, Dec 23 - Jan 22

888 150 searches vs 2.78 million searches

Country level

“Atlantic area” = Ireland + GB + France + Spain + Portugal

× Searches :

Origin A

Destination B

AB segment = From A country to B country

BA segment = From B country to A country

× 3 types of journeys, regarding each country :

INTRA NAT : A=B=Country

EXT to Country : the country is the destination

Country to EXT : the country is the origin but not the destination

Destination Heat map… international and the winner is… ???

The most popular destination is… Italy

× Premium of the name of the Journey Planner, Rome2rio ?

× 69% searches having a destination Italy, have a starting point Italy : INTRA NATIONAL

× The remainder of incoming and outgoing searches are balanced, there are as many queries to Italy as from Italy

70% of searches concern Europe

35% concern the Atlantic area (country level)

Destination Nbre requetes

1 IT 113358

2 FR 80084

3 GB 64127

4 DE 61413

5 US 59297

6 ES 53874

7 CH 40487

8 IN 29711

9 AT 25515

10 NL 23983

TOP 10 DESTINATIONS

1

3

2

A very important part of Intra-national searches (INTRA NAT)

On a global level, the highest flow between countries concerned was that of France <-> Italy

Focus on the Atlantic area (country level/1 month)

Significant weight in global searches

Atlantic Area as a Destination: 81 209 searches

Outside of Atlantic Area: 87 656 searches

INSIDE Atlantic Area : 134 148 searches

Net migration Atlantic Area : - 6 447

Focus on the Atlantic area (country level/1 month)

Non-homogeneous space in terms of paths

Example of indicators to Monitor the behavior of travelers Focusing on usage of Journey planners : × Penetration rate (searches vs nb of

inhabitants) × Amount of INTRA National queries

Atlantic Area : 3 groups

Example of indicators to observe and structure the flow of information requests for the territories

Focusing on “Attractiveness” of Destinations, × Position of the country as a Destination × Net migration

Atlantic Area : 3 groups

Thank you ;-)

Veronique SEEL

Integrated mobility projects coordinator at EIGSI

veronique.seel@eigsi.fr

Special thanks to CEO’s Rome2rio, Michael Cameron and Rod Cuthbert

Save the date :

Rod Cuthbert is making one of the keynote presentations at the upcoming ITB to be held in Berlin on March 5th. Titled “Multi-Modal Travel Search Has Arrived… Now What?” the presentation will offer a wide-ranging overview of the marketplace, including the key players in the space and the various challenges they face in promoting industry-wide adoption of multi-modal search.