2013 whats happening in digital-- including nyc

57
What’s Happening in Digital…Including NYC November 13, 2013

Upload: linda-gridley

Post on 20-Aug-2015

350 views

Category:

Marketing


0 download

TRANSCRIPT

What’s Happening in Digital…Including NYC

November 13, 2013

2

I. Setting the Stage

II. Key Digital Sector Trends

III. Digital NY

IV. Quick Gridley Commercial

Agenda

© 2013 Gridley & Company LLC

I. Setting the Stage

4

Broad Market Glance YTD 2013

(60%)

(40%)

(20%)

0%

20%

40%

60%

Jan-08 Sep-08 Jun-09 Feb-10 Nov-10 Jul-11 Apr-12 Jan-13 Sep-13

Source: PriceWaterhouse Coopers; National Venture Capital Association (2013); Capital IQ.

Key Themes in Internet/Digital Media Market Index Performance

© 2013 Gridley & Company LLC

+30.5% YTD

+23.6% YTD

Performance of Internet Bellwethers

YTD Since 2008

44.6% 47.9%

42.0% 284.5%

65.2% 41.4%

4.5% 60.5%

84.5% NA

Strong Market Despite Headwinds

• High unemployment: 7.2% in September

• Fiscal ceiling uncertainty / government

shutdown

• Record amount of cash on corporate balance

sheets

5

Source: PriceWaterhouse Coopers; National Venture Capital Association (2013); Capital IQ. As of November 8, 2013.

Ven

ture

Fu

nd

ing

M

&A

Volu

me

VC

M&A

M&A and Venture Funding Volume Since 1995 ($ in billions)

M&A and VC Volume Appear to Be In Line with Prior Years

© 2013 Gridley & Company LLC

$0.0

$20.0

$40.0

$60.0

$80.0

$100.0

$120.0

$140.0

$160.0

$180.0

$200.0

$0.0

$5.0

$10.0

$15.0

$20.0

$25.0

$30.0

$35.0

$40.0

$45.0

6

Billion Dollar Valuations with Little to No Revenue

-Are We in a Bubble?

“Big companies are scarcely growing, and interest rates remain near zero, boosting

zeal for investment opportunities in companies with high-growth potential.” -WSJ

10/27/13

“The price tag… is determined by the market, which right now

is starting to look like the housing bubble of the mid-2000s.

-NYT 10/31/13

LTM Revenue $0 $13 $0 $107 $82 $145 $0 $0 $125

$1,000 $1,100 $966

Instagram Tumblr Waze

$4,000 $3,800 $3,400

Snapchat Pinterest Uber

$1,160

$13,600

$1,062

Rocketfuel Twitter RetailMeNot

Billion Dollar Valuations ($ millions)

M&A Private Placement IPO

Source: Capital IQ, TechCrunch, Wall Street Journal article dated 10/27/2013

© 2013 Gridley & Company LLC

7

2013 YTD Internet IPOs($ in millions, except per share figures)

Pricing

Market

Cap Performance Current 2013E Rev. 2013E EBITDA 2013E P/E

Date Company @ IPO Since IPO Market Cap Multiples Multiples Multiples

02/14/13 Xoom Corporation $509.4 71.3% $1,102.1 7.8x NM NM

03/04/13 Professional Diversity Network LLC50.4 (38.1%) 33.2 3.1x NM NM

03/21/13 Marin Software Incorporated 432.8 (23.6%) 366.3 3.3x NM NM

05/16/13 Marketo, Inc. 465.2 161.5% 1,384.6 12.6x NM NM

05/16/13 Tableau Software, Inc. 1,088.0 107.9% 3,852.6 16.3x NM NM

05/22/13 ChannelAdvisor Corporation 286.6 158.8% 849.2 10.0x NM NM

06/26/13 Tremor Video, Inc. 494.2 (52.8%) 502.9 4.7x NM NM

07/18/13 RetailMeNot, Inc. 1,054.3 46.8% 1,662.2 9.7x 24.7x 38.7x

08/06/13 YuMe, Inc. 286.2 (30.4%) 255.7 1.9x NM NM

08/08/13 Cvent, Inc. 812.0 53.0% 1,317.3 11.5x 111.1x NM

09/17/13 Benefitfocus, Inc. 644.3 74.6% 1,182.3 11.1x NM NM

09/19/13 Rocket Fuel Inc. 942.3 30.6% 1,538.6 6.8x NM NM

10/30/13 Criteo SA 1,714.2 10.9% 1,901.2 NA NA 0.0x

11/07/13 Twitter, Inc. 14,162.1 72.7% 24,456.9 37.9x NM NM

Mean 45.9% 10.5x 67.9x 19.4x

Median 49.9% 9.7x 67.9x 19.4x

Performance for Digital Media Related IPOs have been

Strong This Year

© 2013 Gridley & Company LLC

Source: Capital IQ. Prices as of November 8, 2013.

8

However, The IPO Market Appears To Be Rational

Relative to 1999

1999 2013 YTD

# of IPOs 368 32

Mean first-day return 87% 26%

Median age of company 4 years 13 years

# that doubled in price on first day 114 1

% with <$50 million LTM Revenue (2005 dollars) 84% 22%

% that were unprofitable LTM 86% 66%

Median ratio of market value to sales, at IPO 26.5x 5.6x

© 2013 Gridley & Company LLC

• Market much more selective vs. 1999 in terms of business model and growth

characteristics

Source: Wall Street Journal article dated 10/27/2013

9

Consumer Monetization Models Today Are More Easily

Understood…

Revenue Jumps When Revenue Models are

“Turned On” Valuation tied to User Adoption

($ in Millions) (Monthly Active Users, in Millions)

© 2013 Gridley & Company LLC

15

10

30

100

150

Dec-

10

Feb

-11

Apr-

11

Jun

-11

Aug

-11

Oct-

11

Dec-

11

Feb

-12

Apr-

12

Jun

-12

Aug

-12

Oct-

12

Dec-

12

Feb

-13

Apr-

13

Jun

-13

Aug

-13

$28

$106

$317

2010 2011 2012

$6

$52

$150

2005 2006 2007

Facebook

acquisition of

Instagram

#

Users: 2 12 40 138 30 68

10

-15.0%

10.6%

17.2%

21.0%

24.2%

38.5%

76.1%

QuinStreet, Inc.

Bankrate, Inc.

Constant Contact, Inc.

ReachLocal, Inc.

ValueClick, Inc.

ExactTarget, Inc.

Millennial Media Inc.

…And Higher Growth Profiles in Digital Marketing are

Coming to Market

Average : 24.5% Average : 62.0%

* Criteo 2013E revenue growth is based on 2013 1H run rate

Public Comp Universe at End of 2012

’12-’13 Revenue Growth

New Public Comps in 2013

’13-’14 Revenue Growth

© 2013 Gridley & Company LLC

2012

Revenue

Multiple

2013E

Revenue

Multiple

4.8x

3.9x

2.3x

0.6x

2.8x

4.1x

1.0x

4.9x

NM

2.6x

12.3x

1.6x

3.1x

1.1x

Median: 21.0% 2.3x 2.0x Median: 61.5% 2.9x

3.2x

3.9x

2.9x

0.5x

2.5x

4.1x

1.0x

2013E

Revenue

Multiple

19.3%

28.9%

33.3%

61.5%

71.6%

102.2%

117.0%

Tremor Video, Inc.

Marin Software Inc.

YuMe, Inc.

Marketo, Inc.

Criteo SA*

Twitter, Inc.

Rocket Fuel Inc.

11

Key Themes in Strategic M&A and Funding Market

• Consolidation still quiet in fragmented sectors such as Adtech

‒ Complicated cap structures with multiple layers of institutional capital

‒ Investors with different time horizons and priorities on same deals

‒ Lots of strategics holding on to cash

• M&A as a recruiting tool is here to stay – didn’t exist five years ago

‒ Yahoo, Google, Twitter, Facebook all compete with hiring talent

‒ Still primarily a B2C concept, few examples of enterprise software

companies employing this tactic

‒ From banker’s perspective, no company is too small

• VC/PE investors reluctant to triage their portfolios, believe all will be home runs

© 2013 Gridley & Company LLC

12

Notable M&A

$405MM

$350MM

$261MM

$75MM

Notable Private Financings

Acquirer Target Company

© 2013 Gridley & Company LLC

Aug. 2013

Sep. 2013

Aug. 2013

Key 2013 Digital M&A and Private Financings

$1.1BN Jun. 2013

$225MM

$361MM Aug. 2013

Feb. 2013

$1.1BN May 2013

$68MM

$750MM Jul. 2013

May 2013

$200MM

$60MM

$225MM Oct. 2013

Feb. 2013

Jun. 2013

$316MM Jul. 2013

$125MM Feb. 2013

$250MM

$206MM

Apr. 2013

Jun. 2013

$155MM Feb. 2013

$180MM Aug. 2013 Jan. 2013

13

Digital Leaders Are Known to Overpay into Platform

Shifts

$1,561

NA

$850

NA

$5,000

NA

$745

18.63x(1)

$400

NA

$1,100

73.33x(2)

$966

NA

$350

NA

$1,000

NA

Desktop Chews into

Traditional Media

Consumers Move

to Social Channels

Mobile Overtakes

Desktop for

Consuming Content

Internet Becomes

Scalable Transaction

Medium

$1,433

8.25x

$3,727

NA

$410

NA

(1) BuddyMedia rumored LTM revenue is $40 MM

(2) Tumblr’s rumored LTM revenue is $15 MM based on 2013 Q1 run rate

Sale Price

LTM Rev.

Multiple

Sale Price

LTM Rev.

Multiple

Sale Price

LTM Rev.

Multiple

14

Internet Leaders Have and Will Continue to Make

Transformational Business Moves Through M&A

Online shoe and apparel

retailer

Online audio entertainment

Online CD and video

retailer

Online daily deals

Online baby product

retailer

Social book cataloguing

Online seller-bid auction

Digital transactions

platform

VOIP and IM client

Online payment system

Digital commerce services

provider

Digital payments processer

Pay-per-click advertising

Ad exchange

Job search engine

Web hosting

Microblog and social

network

Internet radio

Search solutions provider

Mobile operating system

Online video-sharing

website

Handset manufacturing

division

Smartphone navigation app

Social media marketing

© 2013 Gridley & Company LLC

15

eBay Has Systematically Built A Multi-Channel

Commerce Capability Through M&A

Discover Pay

In-store

scanner

Nearby

Used, online

Online

retail

Nearby

Used, online

Online retail

Virtual goods

Local Retailers

/ SMB

Any product

Store locator

and location-

based deals

Retailer

At Home

eBay made a series of acquisitions, most notably of PayPal, GSI Commerce, Red Laser, Zong, and Milo,

that enabled eBay to become a front-runner in the race to become the next generation in-store leader

Better

Merchandising

Card-in-cloud

Online social retail

© 2013 Gridley & Company LLC

16

Legend

0%

20%

40%

60%

80%

100%

120%

140%

0.0x 5.0x 10.0x 15.0x 20.0x 25.0x

Adtech

Enterprise

Consumer Internet

Growth and Scale are Primary Factors in Valuations

Today

2013E Revenue Growth Rate vs. 2013E Revenue Multiple

20

13

E R

even

ue G

row

th

2013E Revenue Multiple

$269MM

$615MM

$225MM

$77MM

$175MM

$204MM

$10.4BN

$345MM

$243MM

$894MM

$5.2BN

$532MM

$124MM

© 2013 Gridley & Company LLC

II. Key Digital Sector Trends

18

Summary of 2013 Deal Trends

M&A VC/PE Funding

Mobile

eCommerce

Ad Tech

Content

Social

© 2013 Gridley & Company LLC

• Consolidation has been needed in Adtech for five

years, still very fragmented

• Chatter around merger discussions up; remains to

be seen if there is action

• Many VCs have moved away from Adtech, those

that remain are very selective

‒ Clear path to IPO

‒ New data models that create unique value • Aggressive VC market across the spectrum

• Continue to see large scale deals as mobile

applications, complimented by tech/team and tuck

in deals

• Yahoo has built a large mobile team through ~20

acquisitions in past year

• Content deal market remains quiet overall

‒ Few buyers in the market for digital

content assets

‒ No material change in behavior in past 3

years

• Renewed excitement for vertically focused

publishers

‒ Multiple $15mm+ capital raises

• Relatively harder to secure earlier stage funding

vs. other digital segments

• LOTS of tech & team, smaller deals

• Continued premiums paid for perceived market

leaders

• Social moving deeper into the enterprise, opening

up the buyer universe

• $50 million is the new $20 million and $20

million is the new $10 million

• High valuations paid for experienced teams in

uncrowded markets

• Most M&A focused on B2B as software

companies like IBM and Netsuite expand retail

capabilities into digital

• Continued investor interest in new commerce

models

‒ Rent the Runway, Birchbox, etc

19

Sector

© 2013 Gridley & Company LLC

AdTech

Mobile

Content

Social

eCommerce

20

Key Trends in Adtech

• Recent IPOs have brought new life into the Adtech community

‒ Creating urgency to get scale

‒ Establishing clarity around value for high growth advertising stories

• Noise level on Privacy/Cookie debate up; although still very exploratory in

terms of going forward models

• Category leaders getting funding, but otherwise hard market for new capital

‒ Understanding and executing on data is actually very hard!

• Convergence of marketing and advertising technologies not leading to

considerable strategic activity yet

© 2013 Gridley & Company LLC

21

The CMO’s Dilemma – Multiple, Disconnected Channels

Mobile

CMO

• Advertising

• Marketing

• LBS

Display

• Networks

• DSPs

• Direct Sold

• Various capabilities (e.g. retargeting)

Social

• Word of mouth

• Campaigns

• Paid

• Owned

• Earned

Email

• Mass branding

• One-to-one (rules based)

Search

• Google vs. others

• Bid optimization solutions

Video

• Pre vs. post roll

• Networks

• Direct Sold

Capabilities within Digital Channels Continue to Expand

© 2013 Gridley & Company LLC

22

The Buy-side Value Chain – Race to Build Value

Through Use of Data

Execution

Workflow/Mgmt

Value Chain

Planning

Analytics

Data Mgmt

CRM

DSP/Network Social

Publishing Self Serv.

Adserving

Creative Attribution

Modeling Optimization

Warehouse

MRM Ops MAM

Database

Scoring

Normalize Segment

LBS Email

• Strategic value is moving to the middle of the value chain as the value of data

becomes better understood

© 2013 Gridley & Company LLC

23

Sector

© 2013 Gridley & Company LLC

AdTech

Mobile

Content

Social

eCommerce

24

0.0

0.5

1.0

1.5

2.0

2.5

3.0

2009 2010 2011 2012E 2013E 2014E 2015E

Glo

ba

l In

sta

lled

Ba

se (B

illi

on

s)

Desktops+NotebooksSmartphones+Tablets

Mobile Is the Most Important Broad Theme in 2013

Driven by A Rapid Shift in Consumer Behavior

Note: Notebook PCs include Netbooks. Assumes the following lifecycles: Desktop PCs – 5 years: Notebook PCs – 4 years; Smartphones – 2 years; Tablets – 2.5 years.

Source: Morgan Stanley Research, 2012.

Q2:13E: Projected Inflection

Point Smartphones + Tablet

Installed Base > Total PCs

Installed Base

© 2013 Gridley & Company LLC

25

Key Trends in Mobile

• 2013 is the year of mobile from many perspectives

‒ Positive mobile consumption trends, quickly overtaking

desktop

‒ Internet bellwethers have executed multiple large scale M&A

deals

‒ Scaled consumer adoption of vertical specific application such

as Uber and Waze

• Facebook and Twitter are educating the broader market on value of

mobile marketing

• Mobile driving much of the innovation in the payments sector today

‒ Exciting opportunity in the convergence between marketing

and payments

© 2013 Gridley & Company LLC

26

POS – A Major Battleground in Mobile

Market Research /

Data Analytics

Digital Commerce

Account Marketing

Payments

eReceipts

Consumer

© 2013 Gridley & Company LLC

27

$1.0$1.5

$2.2$2.9

$3.6$4.1

$0.7

$1.2

$2.1

$3.1

$4.5

$5.8

2011 2012 2013 2014 2015 2016

National Local

$8.1

$6.0

$4.3

$2.7

$9.9

$1.7

Massive Strategic Opportunity with Mobile + Local

Rise of Localized Mobile Marketing

Sources: BIA Kelsey, “From National to Local: Mobile Advertising Zeroes In,” Jan. 2013; BI Intelligence; Balihoo, “Micro Study:

National Brand Use of Digital in Local Marketing,” Oct. 30, 2012.

41%

58%

Local vs. National Mobile Ad Spend ($ in billions)

Higher Banner Ad CTR for Local Businesses

CTR Lift

40%

CTR Lift

48%

CTR Lift

26%

CTR Lift

5%

<1 Mile 1 to 2 Miles 2 to 5 Miles 5 to 10 Miles

28

Sector

© 2013 Gridley & Company LLC

AdTech

Mobile

Content

Social

eCommerce

29

© 2013 Gridley & Company LLC

Change in Content Consumption Behavior Has Been a

Driving Factor in Digital Content Landscape

Browsing and Consuming Behavior

Since the 1950’s…

New Content Consumption Model

• The Network

• Science

• Curation

• Incentives

• Location

Tweet

“Like”

Tag

Check-in

• Play

• Watch

• Read

• Converse

• Opine

• Review

• Rank

Revenue Acclaim Loyalty Intelligence

Gridley Has Been Observing These Trends

in Content For Several Years…

30

Key Trends in Content

• Healthy valuations in content enablement (e.g. Wordpress) and big

vertical niche properties (e.g. Houzz)

• Ongoing pressure from traditional ad models has forced some innovation

in consumer acquisition/retention, revenue models,

integration/coordination across channels

‒ Deeper integration into social channels

‒ New advertising formats such as native advertising

‒ Better mobile consumption experiences

‒ More integrated use of user generated content

• Most traditional media companies still on the sidelines from an M&A

perspective

• Few good public comparable market for digital content businesses

© 2013 Gridley & Company LLC

31

Sector

© 2013 Gridley & Company LLC

AdTech

Mobile

Content

Social

eCommerce

32

Key Trends in Social

• Platform shift to social has created a lot of success stories and exposed a

few vulnerabilities

‒ Positive: Consumer monetization models, value of network effects

‒ Negative: Can a sustainable business be built in social media

management? eCommerce on social doesn’t work, long-term ability

to create a “platform” around users in question

• Fickle users drive consumer businesses, creating new opportunities and

risks

• Social creating positive impact across the digital ecosystem

‒ Content, commerce and mobile big beneficiaries

© 2013 Gridley & Company LLC

33

As the Channel Matured, Social Has Started to Have

Broad Reaching Implications

Social Will Increasingly Play a Role Across the Digital Ecosystem

Commerce

Adv/Mkt. Content

Mobile

• Mobile only

social solutions

are gaining

mass adoption,

bypassing

desktop entirely

• Considerable inventory

controlled by social

platforms opening up

this year

• Social remains a key

strategic channel for

CMOs

• Developing models

that tie social

connectivity into the

path to purchase

• Solving consumer

discovery challenges

via social curation

• Maturing models

around advertising

in user generated

content

© 2013 Gridley & Company LLC

34

Sector

© 2013 Gridley & Company LLC

AdTech

Mobile

Content

Social

eCommerce

35

eCommerce has Very Strong Growth Dynamics

Source: Forrester Reports dated March 13, 2013 and July 25, 2013

© 2013 Gridley & Company LLC

Forecast: US Online Retail Sales 2012 to 2017

eBusinesses are Shifting Spending to

Commerce-Related Technologies

Digital is “10 – 50 – 100”

10%

50%

100%

Source: Kantar Retail “Digital Power 2013” report

• ~10% total retail sales are eCommerce sales

• Development of “omnichannel” experiences open

opportunities in mobile and marketing

• 50% total retail sales are estimated to be influenced

by digital

‒ Showrooming, research, planning

• Digital has an impact on 100% of the modern

shopping experience

36

Key Trends in eCommerce

• eCommerce tech platforms are complex and expensive

• eCommerce business models are in experimental phase

‒ Flash sales, subscription commerce, social commerce, in-store all

developing

‒ Started to see scaleable + sustainable models emerge this year

• Content + Commerce did not pane out across demographics

• Online/Offline convergence still early, but viewed as strategically

important

© 2013 Gridley & Company LLC

• eCommerce is a CEO level strategic focus

III. Digital New York

38

Gridley’s Guide to Digital NY

• Unique and comprehensive report for investors, buyers and entrepreneurs looking for one place to quickly

get up to speed on New York’s exciting, explosive digital ecosystem

• We decided to put together this report published originally in Oct. 2011 after people kept asking us about

all of the “digital momentum” in NY. There was a feeling that lots was going on, but people didn’t really

understand just what “it” was and how extensive “it” was. We aim to answer those questions here

• Digital New York report is updated on a quarterly basis and sent to 1,500+ senior executives and investors

• For an “easy to use” website that lays out the information in this report (and more) in a fun, creative way,

visit www.gridleyco.com or www.gridleydigitalny.com

© 2013 Gridley & Company LLC

39

NY’s Emergence as a Tech Hub - $7.2BN Raised Since 2006

• New York City has become a true digital media innovation center

NY Tech Investment Over Time

Source: PriceWaterhouse Coopers “MoneyTree Report 2013”, Media & Entertainment and Software investments; Capital IQ.

(1) Gridley estimate. Includes Internet-related companies based in the New York Metropolitan area. Companies in our database either have raised at least $5 million of outside

capital or are prominent enough in the Digital NY scene to merit inclusion.

$608$688

$453

$791

$1,141

$922

$1,384

2007 2008 2009 2010 2011 2012 2013YTD(1)

© 2013 Gridley & Company LLC

40

A Word About the New York Scene in 2013

• Largest financing and largest venture-backed exit ever for New York-

based startups

‒ In April, raised $250 million at a ~$1.0 billion valuation

‒ In May, purchased for $1.1 billion

• New York is the only hub to grow its share of the VC financing market

over the past 5 years

‒ Now second in deal volume behind Silicon Valley for over two years

‒ $7.2 billion invested in Digital NY companies since 2006

• New York now a hub for seed and angel investing

‒ 34% of deals in 2012 were seed stage

‒ Angel investors like David Tisch’s Box Group, NY Angels, and Chris

Dixon have given legs to the early stage community

© 2013 Gridley & Company LLC

41

NY Ecosystem Has Very Different Roots and Growth

Opportunities Than Silicon Valley

Operational

Efficiencies

Leadership

Talent Engineering

Talent

Creative

Talent

Strategic

Partnerships

Strategic

Acquirers

Key

Customers

Internet Services

Advertising Data Services

Wall Street

Business

Development Media Fashion

© 2013 Gridley & Company LLC

42

The Past Six Years Have Shaped Much of NY’s

Digital Media and Technology Landscape

• Notable events in NY since 2007:

June 2011

January

2007

/

April

2007

September

2010

November

2007

June

2008

September

2009

January

2011

is founded announces spin-offs of:

opens a

Googleplex in

New York City

Mayor Bloomberg

starts up city-funded

business incubator

programs

comes to New York

leads

in tech VC funding

and deal quantity

Mayor Bloomberg

offers $100 million and

land to develop a top

engineering school to

encourage tech

development, to bring

New York City to the

forefront of innovation.

($3.1 billion)

($680 million) July

2007

/

/ ($275 million)

Closes deal and

announces HQ move

to NY in September

Raises Series B

round

Raises series A round

Acquires

For $125 million

August

2008 Raises series

A round

Raises series A

round

September

2007

October

2007

Raises series

A round

Development of brand

names across broad set of

verticals

Raises Series A

round

December 2007

Raises series A

round

announces

acquisition of December

2009

Announces

acquisition of

for $30 billion

announces

acquisition of

June 2013

For $183 million

March 2011

announces

acquisition

of

for $745 million

May 2013

announces

acquisition of

for $1.1 billion

Raises series D

round

$250

million

April 2013

July 2013

Acquires

for $22 billion

Acquire

s

American

wireless

business

for $134 billion

Raises series B

round

$100

million

September

2013

44

Note: More companies illustrated on the following sector breakdown pages

NY Area Private Digital Companies by Sector

Social

SpotOn

eCommerce Mobile Digital

Marketing

Digital

Content

Electric Sheep

48

Notable Fundraises IPOs

Company

© 2013 Gridley & Company LLC

Key Digital NY Private Financings & IPOs

$75MM

May 2013

$77MM May 2012

$60MM

$217MM Apr. 2007

Jan. 2010

$143MM

$34MM

Apr. 2010

Nov. 2011

$84MM

Company

$166MM Dec. 2007

$75MM

$250MM Apr. 2013

Jul. 2012

Jan. 2013

$85MM

$150MM Oct. 2013

Aug. 2011

$150MM

$100MM

May 2012

May 2009

Sep. 2013

Sep. 2011

$138MM Apr. 2011

Aug. 2009

$120MM

$78MM

$100MM

$68MM Aug. 2012

Financing

Size IPO Size

Current

Market Cap

$234MM

$2,534MM

$22MM

$422MM

$610MM

$73MM

$91MM Jul. 2012

Acquired

49

Private Digital NY Sale Transactions >$100 million Since January 2010 (Disclosed deals / rumored pricing available)

Source: Capital IQ, TechCrunch, public filings, and press releases. *rumored value

Date Acquirer/Target

Transaction

Value ($MM)

© 2013 Gridley & Company LLC

V. Quick Gridley Commercial

51

Gridley Overview

Gridley & Company LLC, a New York-based boutique investment bank, provides advisory

services to companies in the Information Services industry

Leading Boutique • Sharp focus provides clients with valuable strategic insights and perspectives

• Specialize in Internet Services, Digital Media & Marketing Services, Data

Services, Financial Technology, and SaaS & Outsourcing Services

• Founded in 2001

• Headquartered in New York, NY

Strong Reputation • Strong industry reputation on assignments led by senior bankers

• Experienced, bulge-bracket trained M&A bankers – The “A” Team

Trusted Advisor • Thoughtful ideas – not just logical combinations

• Deliver value to buyers, sellers, and investors alike

• Broad industry network developed over 25+ years with industry leaders,

emerging growth companies, and senior investors

Gridley & Company LLC

© 2013 Gridley & Company LLC

52

12+ Years of Strategic Thought Leadership

• January Conference

• Summer Networking

Event & Golf Outing

Quarterly Publications

Industry

Guides

Frequent

Industry Speaker

Annual Gridley Hosted

Events

• Highly respected

newsletter about industry

trends and corporate

finance / M&A activity

• In-depth review of the

digital NY ecosystem,

including recent startups

and the firms investing in

them

© 2013 Gridley & Company LLC

53

Host of Leading Annual Industry Conference for

13 years

• Bellwether event focused on our targeted industries

• Approximately 500 senior-level executives from over 300 companies

• Differentiated audience and participants vs. other conferences

• Highly personalized with Gridley arranged “1-on-1”s for clients, presenters, sponsors

• Presentations by approximately 40 private companies and industry panels addressing

timely topics

© 2013 Gridley & Company LLC

January 14, 2014

The Westin New York Grand

Central

(Invitation Only)

54

Event History – Track Record of Finding Highly

Successful Companies Early

• 218 private companies have presented since 2004

• Over 70% have completed liquidity transactions

Selected Past Conference Presenters

© 2013 Gridley & Company LLC

55

Selected Recent Gridley Transactions

Gridley clients include industry leaders and premier emerging growth companies

© 2013 Gridley & Company LLC

56

Selected Recent Gridley Transactions cont.

© 2013 Gridley & Company LLC

Gridley & Company LLC

10 East 53rd Street, 24th Floor

New York, NY 10022

212.400.9720 tel

212.400.9717 fax

Twitter: @gridleyco

www.gridleyco.com

QUESTIONS?

Linda Gridley

President & CEO

212-400-9710

[email protected]

Pratik Patel

Managing Director

212-400-9712

[email protected]