Social Media and Security:A look at what’s happening on campus

Bev EricksonOnline Community Manager

SO - who are we dealing with?

Understanding the student population

Millennials – Generation Y

OAre the most educated generation OLives are heavily impacted by

technologyOGrown up digitalOThe most connected generation

O90+% carry cell phonesO90% use the internet O83% sleep with their cell phone next to

themO80% carry a phone for securityO75% have a social networking profileO48% visit a social networking site several

times a day

What else?

O41% do not have a landlineO20% post videos of themselves onlineOThey text five times more than adults,

and…O47% can text with their eyes closed!

Fast facts on social mediaOFacebook: 1.2 billion usersOTwitter: 500 million usersOYouTube: 1 billion usersOWhatsApp: 300 million usersO72 hours of video are uploaded to

YouTube every minute!

Our students are connected and they want information fast!

The Bad...Online bullyingSexual harassmentIdentity theft

• Ability to gather information - birthdate, mother’s maiden name (search pictures, mother appears tagged with maiden name) etc.

General info gathering for sinister reasons. ‘I’ll give up some personal information if I get something in return”

Many dangers for our students themselves

Saying things they shouldn’t that could put them into risky situations

Dangers for our staff too

Staff posting things about the university

The legal Implications Anything posted to the internet is a legal

document You can never take back a post Post can be deleted but they are never gone! Some insurance companies use Facebook

evidence Growing trend in education to use social

media to investigate No more need for testimonials, just the

posts in the news feed

The Ugly...There’s another trend:

• declaring love• explicit sexual information• personal circumstances

• SECURITY BREECHES!

The Good...

parking updatesweather alertsroad closuresfiresstolen carssuspected criminals info

How can we put these channels to good use in terms of campus security?

Identify the kind of message we are sending:

Emergency Informational Awareness campaign

Social media may be a great way to get the message out, but more importantly it is the BEST way to create discussion after

initial information.

Two way communication!

Information void can lead to speculation and misinformation.

Not all doom and gloom!

Work togetherUse the channels and platforms we have

access to EDUCATE our students and staff how to use

the channels appropriatelySpread the good news with the bad!

What should we be doing?

Any questions?