wonderfulbasiccredsfeb2013
TRANSCRIPT
www.bewonderful.co.uk
Credentials
Clientsretail
travel and tourism
ConstruCtion and property
Clients
professional serviCes
publiC seCtor
Clients
manufaCturing
HealtHCare
nfp seCtor
We are a team of business strategists and marketing professionals WHose sole aim is to Work in partnersHip WitH you to build your brand and groW your business.Our Directors have combined business experience of over 70 years across the financial, corporate, events, nfp, public and professional service sectors and have over 35 years direct agency experience. Our marketing professionals have specialist expertise spanning all disciplines that underpins the technical and creative delivery that drives the strategy.
This experience and expertise means we work in partnership with our clients to help achieve their objectives, bringing together the right technical and creative disciplines to achieve set results.
let’s get integrated
HoW about your offline?
time to get moremobile
integrated Campaigns
case study
Html email
Offline material
£60 +VAT per job
From
1 Job Credit Only £95.002 Job Credits
Only £175.00 (£87.50 each)
5 Job Credits Only £400.00 (£80 each)
10 Job Credits Only £600.00 (£60 each)
All prices listed are ex-vat1 x credit = 1 vacancy for 1 month
Created in 1999, JobsInKent.com is the longest established recruitment web site specifically focusing on Kent.
JobsInKent.com advertises over 4,000 jobs every month in 36 separate industries. Last month we received over 21 million hits making us Kent’s most popular recruitment website, so why not join over 5,500 local businesses and advertise your next vacancy with us.
Online: www.jobsinkent.comEmail: [email protected]: 01622 761 704
About JobsInKent.com
Advertise now on Kent’s largest job siteWhy go nationwide when what you want is on your doorstep?Only £95 to post a job for a month
Stop!Only £95*
to post a jobon the biggestrecruitment website in Essex.
*+ VAT per job
integrated Campaigns
case study
Campaign video
Campaign direct mail
Html email
Campaign website and branding
Please buy this brick for£10, £20, £50 or more.
The Bricks and Water AppealCan you imagine how it must feel to have a child that is not likely to live to adulthood? So part of our care is to build happy memories for families to treasure forever.
But we know that although our care is second-to-none, our facilities could be better. And it was with this in mind that we have launched our Bricks & Water Appeal.
The project comprises two parts. The first element entails extensive refurbishment which will see the existing bedrooms completely revamped and en-suite bathrooms added to all. We will also create two further bedrooms, with more privacy catering for teenagers. This building work is the ‘Bricks’ part of the appeal.
Then comes what is perhaps the most exciting element, the ‘Water’: A portion of the £1.3m target will be allocated to building a state-of-the-art hydrotherapy unit. The benefits of hydrotherapy for children are too numerous to list, but include a dramatic increase and improvement in range of movement and mobility, maintenance of muscle strength, pain reduction, and, vitally, a chance to have fun.
Brick by brickThis year, we are offering the opportunity to ‘Buy A Brick’ and so to become a part of the wonderful Bricks and Water project.
All you have to do is contribute whatever you can spare and give it to Demelza, either in person, by post, phone or online at: www.bricksandwaterappeal.org.uk
www.justgiving.com/bricksandwaterappeal oruk.virginmoneygiving.com/team/bricksandwaterappeal
There is a form at the bottom of the letter that accompanies this leaflet for you to complete if sending a cheque.
Demelza Hospice aims to raise the £1.3million that we need to transform our facilities, bringing them up to the standard that these children deserve.
£10 Could buy a talking clock for a bedroom or 20 bricks£20 Could buy a set of trendy curtains to decorate a bedroom£50 Could buy a duvet set for a teenage bedroom or 50 tiles £100 Could buy a sling to enable easy movement for a child around the hydrotherapy pool
All of us here at Demelza would like to say a big thank you for any contribution that you can make and for enabling us to build dignity, privacy and comfort for all our life-limited children and their families.
Demelza Bricks & Water Capital Appeal
integrated Campaigns
case study
Campaign direct mail
Creation Healthcare | 90 Long Acre | Covent Garden | London | WC2E 9RZTel: +44 (0)207 849 3167
Creation Healthcare is a trading name of Creation Interactive Limited, registered in England & Wales no. 3543711. Registered office at Raigersfeld, Maidstone ME14 4AE, United Kingdom.
Letterhead and envelope
Exhibition stand
With so many people tweeting, blogging and
contributing to online forums, identifying the
voices of healthcare professionals among all
the noise would be impossible without
Creation Pinpoint.
But now that you have access to this unique social
media monitoring tool, you can find the doctors
who are talking about your brand or therapeutic
area in a heartbeat.
Focus your tools of engagement
Using Creation Pinpoint to identify the individuals
who matter most to your brand will tell you what
they are saying right now and give you a valuable
insight into whatever is shaping their views.
As they will also have considerable influence on
their peers and on other stakeholders, listening to
these ‘Digital Opinion Leaders’ will also help you
plan your marketing strategy and equip your reps
in the field.
Tune in to the respected voices in social mediaSet up to hear what your trusted experts
have to say
With Creation Pinpoint comes the opportunity to
access your own ‘dashboard’ that will display the
comments and conversations on all the topics that
relate to your brand.
You can also choose to receive alerts when known
Digital Opinion Leaders mention subjects you are
interested in, and search historic data so that you
can look back at past trends.
Sign up for your three-month trial
To hear the relevant commentaries between
healthcare professionals, sign up to Creation
Pinpoint today. Our special low-fee trial will give
you a secure online Dashboard that you can share
with an unlimited number of colleagues in your
organization for three months.
More importantly, it will help you listen to
the heartbeat of your brand. Sign up now at
creationpinpoint.com
Data source: Mayo Clinic Center for Social Media, December 2012
Find Digital Opinion Leaders who are using social media
Digital Opinion Leaders are healthcare professionals worldwide who influence each other online
c r e a t i o nPINPOINT
™
If undelivered please return to Creation Healthcare: 90 Long Acre Covent Garden London WC2E 9RZ
Creation Healthcare 90 Long AcreCovent GardenLondon WC2E 9RZTel: +44 (0)207 849 3167
Creation Healthcare is a trading name of Creation Interactive Limited, registered in England & Wales no. 3543711. Registered office at Raigersfeld, Maidstone ME14 4AE, United Kingdom.
Sign up for your special low fee trial atwww.creationpinpoint.com
Campaign video
online retail and leisure
Kopi - Premium coffee brand, delivered to your door.
case study
Go to www.kopi.co.uk/DC001 and enter code DC001 now
Discover a world of irresistible freshly-roasted single estate coffee
Explore a new roast every month; all favourites of Kopi’s coffee gurus
Enjoy the convenience of having it delivered through your letterbox
GET YOURFIRST MONTH
FREE!Go to
www.kopi.co.uk/promoand enter code
DC001 now
GOURMETCOFFEE EVERY MONTHDelivered.
6 outstanding bags of gourmet coffee; a new one every month delivered through the post.
GOURMET COFFEE EVERY MONTHDelivered.
The perfect unique Christmas gift; starting at £48 for 6 monthsOrder befOre 16Th deC - to guarantee arrival before Christmas
LIMITed AVAILAbILITY
6 month gift subscription
only £48. go towww.kopi.co.uk/gifts
save £12 per year
Banner campaigns Print advertising
online retail and leisure
Everything from entertainment, fine dining, health & beauty, days out and gifts.
case study
Banner campaigns
Get up to 70% off exclusive London experiences
HelloKeynoir is a buyers' club that gives its members access to an indulgent and fun lifestyle. We have direct partnerships with the hottest restaurants, spas, and hotels in London, which allows us to offer huge discounts of up to 70% off normal price. The sales are over fast though; so we'll send you the best ones straight to your inbox each day.
Simply join today in 2 easy steps, but hurry, open membership is for a limited time.
Step 1: Go to www.keynoir.com
Step 2 : Register your e-mail and set your password.
Et voila! Instant access to all of London’s most indulgent experiences at a fraction of the price. As a special reward for joining, I would like to give you and a friend £5 off your very first purchase.
I look forward to bringing you all of the capital’s best offers.
Charlotte Rhys-Davies
Recent Member exclusives.
Lunch For Two At Double Michelin - Starred Marcus WareingRegularly referred to as the best fine dining restaurant in London, Marcus Wareing at The Berkeley will blow you away with its sensational food and impeccable service.
£114 £76 – SAVE 33% £62 £29 – SAVE 54%
Ministry of Waxing in Covent GardenDiscover the naked truth of a really good wax with Ministry of Waxing. With a brand new salon in the heart of Covent Garden, their fast and efficient service will be a depilatory revelation.
As featured in:
towards your first purchase£5 Credit
keynoir.comCode: canarywharf
towards your first purchase£5 Credit
keynoir.comCode: canarywharf
Print advertising
Social media and email marketing
online advertising
case study
Tesco online advertising campaign
Tesco dynamic advertising campaign
online advertising
case study
Html email
Examples from the banner campaign
online advertising
case study
Online advertising campaigns
online advertising
case study
Online advertising campaigns
soCial media
case study
Integrated booking functionality
Go towww.twitter.com/ParkPlazaHotelswww.facebook.com/ParkPlaza
Interactive game
results
20% more faCebook likes in 6 Weeks
115,560% more people reaCHed in one Week on faCebook
2353% more people talking about park plaza on faCebook
3
case study
soCial media
Go towww.twitter.com/Hyundai_UK
www.facebook.com/hyundaiuk
Video pulled in from youtube
Link to app store
Example from just one of the tabs we have done for Hyundai UK, other functionality we have included are live Twitter feeds and live video streams from product launch events as they happen.
results
872 additional montHly engagements
1754 ConneCted in one day
2dynamiC and innovative use of soCial teCHnology
3
soCial media
Go towww.facebook.com/keynoir
Dynamic web links and Share functionality
Link to invite friends
Example from one of the competition tabs we created for Keynoir where users can tag friends and pull in their data
case study
results
876 soCial driven Competition entrants
1bespoke faCebook development
2innovative use of rss feeds in flasH banners
3
case study
Festive Facebook competition with a great prize. On entering the competition the app posts to your wall, advertising Clearstep and the give-away to your friends and helping the campaign gain momentum at no extra cost.
soCial media
tHe briefWe were approached to develop a new brand and deliver an industry leading corporate website. Working on a limited budget Wonderful executed a full branding and design process as well as online presence.
results
31% bounCe rate
1over six minutes average time on site
2brand development and Website exeCution WitHin 5 Weeks
3
case study
extra features
• Clear call to actions throughout the site
• easy to use Cms
• High clickthrough rates to sales content
tHe briefTo re-design and build a website for Page and Wells Estate Agents to promote their properties and services.
results
number one in google for key searCH pHrases
1100,000+ annual unique visitors
21million+ annual property vieWs online
3
case study
www.pageandwells.com
Sales | Lettings | New Homes | Twitter | Facebook Video tours | Google Maps | e-magazine Sales Guide | Lettings Guide Featured property | Valuation Request | Moving Away? | Testimonials | Large images | Street view | Birds eye view | What’s on and local info links
It’s here... It’s new...
It’s live...
tHe briefTo rebrand Ward Belting and create a web system for making and administrating online purchase orders.
To celebrate our launch we are pleased to offer a 20% Launch
Discount on your first Turnbelt ordered.
This one-time discount is possible because we have decided
not to launch at trade shows or in trade publications, we have
used our Marketing budget to subsidise our prices.
If more than one Turnbelt is ordered then the highest value
item will be discounted.
Launch Discount valid for 30 days from initial enquiry date.
Payment to be made with order.
Ward Belting specialise in the manufacture and
supply of open-mesh wire belting for all known
corner/turn conveyors.
• Technology with hygiene built-in
• ‘Snag-free’ ends
• Free worldwide shipping
• Online quote and ordering
20% off your first
turnbelt order
wardbelting.com
Celebrate our launch with:
results
fresH brand identity rolled out
1innovative visual part number identifiCation tool
2bespoke Web-based purCHase order system
3
case study
tHe briefThe client approached Wonderful to engage in a full rebrand process as they wanted to communicate themselves more as a national brand and to tender for larger contracts. Through a series of workshops and engagement Wonderful delivered a fresh brand identity, guidelines, photography and annual reports.
case study
results
ability to tender for larger ContraCts
1Corporate uniformity aCross all CommuniCations
2a library of insigHtful pHotograpHy
3
I’m not a slave to heroin. I have a better quality of life and no longer have to commit crime to feed my family.
Intensive Community Treatment and Key Working ServicesThe high point of the team’s year was winning the Chair’s commendation from the Kent Criminal Justice Board for their work across Kent.
New initiatives continue to be developed in response to service user needs including the introduction of modules on alcohol management and anger management. Links continue with adult education services and new community projects have been introduced including horse riding and equestrian care, archaeology, reading groups, cooking groups and an allotment project.
In October last year, KCA was awarded the Alcohol Treatment Requirement (ATR) contracts in East Kent and Medway, funded by the Kent Probation Service. This followed a successful pilot which demonstrated a significant reduction in alcohol consumption and crime rates. The team worked hard to establish the two programmes and, by April, 177 people had accessed the service, with many starting to complete their six month ATR orders.
Howard Cohn, Kent Probation Service Commissioner said:
KCA has consistently provided a high level of flexibility and responsiveness to our requirements. An initial ATR pilot project in Thanet has since spread and been extended across Eastern & Coastal Kent and Medway, with a high level of successful offender management and ATR completions.
Impact Report 2008/200913 14
Photography from our horse riding and equestrian care group
2006-07 2007-08 2008-09 08-09 % change
Activity levels Intensive Community Treatment and Key Working Services
Total number of voluntary and DRR clients seen
350 590 761 29%
Drug, alcohol and mental health services
2010 | 2011
Beastie Boys V sesame street
viral marketing
suCCess
...wonderfully creative mashup
The Daily What
Wonderful created a viral in July 2011 we cut Beastie Boys to Sesame Street, it reached 150,000 daily views, half a million views in the first week, 800,000 views and 3.5 million loads in under 4 weeks.
Watched in over 150 countries
Embedded by 100s of websites
Picked up by ABC News, the BBC and even EMI
the beastie boys themselves put it on their facebook page with over 6,000 likes and 400 comments
...clever video editing almost makes you forget Sure Shot isn’t a Sesame Street song.
Mashable
...made me feel joy today.Jesus Diaz, Gizmodo
Virtuoso editing... boingboing
Charnwood video Cinema ad for KCC
Hadlow College promoKent Invicta Chamber of Commerce promo
Rabbit introduction
Espire introduction
video just CliCk it.
more...
Lydia Darren Alex Glenn RichardMattCreative DirectorSenior Project
ManagerSenior Account
ManagerHead of
Social Media Strategy Director
DanChris MartinManaging Director Senior Designer
ChantalHead of Production Head of Digital Head of
Media Production
SintaRamonaSenior Designer
Account Executive
AlisonHead of Copy
tHe team
Head office 11 Ashford Road Maidstone Kent ME14 5DA
If you would like more information please email: [email protected]
0845 2000 278
Where are we?MAIDSTONE
LAT : N51:16:25 ( 51.273525 )LONG : E0:31:50 ( 0.530692 )
MaidstoneTown Centre
M20
J7
Mote Park
�e Mall
MaidstoneEast
MaidstoneBarracks
MaidstoneWest
A229
A229
A229
A249
A249
A20
A20
A20
A20
A20
A26
A20
Ashford Road
Si�in
gbou
rne R
oad
London Rd.
Fair
mea
dow
Palace Ave
�e W
eald
Hayle Rd.
TonbridgeRd.
B2012
High Street
Mote Rd.
Sq. H
ill Roa
d
Union Street
Lower Boxley Road
M20 J8M
20 J6
HOW IS YOUR ONLINE PRESENCE?
COME AND SEE US...
Key
Advertising Campaigns
Event Marketing
Corporate Branding
Offline Marketing
Digital Marketing
Website Design and Build
Social Media Campaigns
Video Production
Mobile Development