who we are and what we do. every day we are making forestry, gardening and construction easier for...
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Who we are and what we do
Every day we are making forestry, gardening and construction easier for people in more than 100 countries.
This is how we do it
Watering productsAccessories and
garden tools Construction products
Walk-behind products Handheld productsRide-on products
More than 320 years of innovation
1918Lawn mowersWeapons foundry
1689
1959Chainsaws
2006Listed on NASDAQ OMX Stockholm
1978Part of Electrolux
2010New production facility in Mielec, Poland
Husqvarna today
The world´s largest producer of outdoor power products for forestry, gardening, construction and the European leader in watering.
Husqvarna today
Financial data
• Sales SEK 30 billion
• Operating income SEK 1.6 billion
• 16,000 employees
• Listed on NASDAQ OMX Stockholm
Data refers to full year 2010, excluding items affecting comparability.
Husqvarna today
Operating income Sales
Data refers to full year 2011, excluding items affecting comparability and Group common cost.
SEK bn
54%
9%
37%
Our primary strengths
• Strong brands
• Efficient global distribution network
• Broad product offering
• Flexible supply chain
Our strong brand portfolio
Core Brands
Tactical Brands
Regional Brands
11 11 1-21-2 22 1-21-2 11
10
Leading market positions
Chainsaws
Other petrol-powered, handheld products
Garden tractors
Lawn mowers
Diamond tools for
construction and stone industries
Watering – consumer
market
Global no. Global no. Global no. Global no. Global no. European no.
Our global presence
Sales offices or distributorsMajor production facilities
• Homeowners
• Landowners
• Professional forest & tree care
• Professional landscape & ground care
• Construction industry
Distribution network
Dealers
Retailers
End-users
Innovation is our heritage and future
• 44% of capital expenditures in 2011 referred to new products.
• R&D centers in US, UK, Sweden, Germany, Japan and China.
• Primary development for exploring new technologies.
Battery-powered tiller Automatic watering solutions Cobra wire
X-TORQ® technology AutoTune™ technology Hybrid technology
Innovative technologies
Our core values
Customers firstIn our actions
ProfessionalismFor “best in class” performance
TeamworkWith open minds
Always with passion and a sense of urgency
Core values
Ownership structure*
*Source: SIS Ägarservice as of 30 dec 2011.*Source: SIS Ägarservice as of 30 dec 2011.
Largest shareholdersShare of capital %
Share of votes %
Investor AB 16.8 30.1
Alecta Mutual Pension Insurance 9.6 7.2
LE Lundbergföretagen AB 6.7 22.0
Nordea fonder 6.1 2.5
Swedbank Robur fonder 5.7 1.9
Sweden81%
8%
8% OthersOthers
Sweden
USA
Norway, 3%
79%
10%
8%
Manufacturing &Logistics
Sascha Menges
Sales & Service
Europe & Asia/Pacific
Hans Linnarson (acting)
Sales & Service
AmericasMichael Jones
ConstructionAnders Ströby
President and CEOHans Linnarson
Organization
Product Management &Development
Henric Andersson
PurchasingMartin Austermann
Human ResourcesPer Ericson
Finance & IT Ulf Liljedahl
Legal AffairsOlle Wallén
“Right PEOPLE in right jobs make great RESULTS”
Our Code of Conduct
By applying the Code in your daily work, you are helping to ensure that our business is conducted in a responsible and sustainable way.
Our Code of Conduct
Husqvarna believes in fair treatment of people and honest business relations based on our Code of Conduct.
Opportunities for individual growth
We promote our employees and help them to develop.
Talent management ensures that the right person with the right talent is in the right position.
We encourage mobility between functions, business units, countries and regions.
Europe & Asia/Pacific
• Sales & service, Demand chain, Trade marketing and Product care.
• Global responsibility for Brands.
• Approximately 30% market share in the region.
• Approximately 60% of sales are under the Husqvarna and Gardena brands.
• Distribution network
– Dealers
– Retail chains such as Bauhaus, bauMax, Homebase, castorama, Kesko, OBI etc.
Sales
* Excluding items affecting comparability and group common cost.
* Excluding items affecting comparability and group common cost.
Share of Group 2011
Operating income*
Brands
54%
Americas
• Sales & service, Demand chain, Trade marketing and Product care.
• Manufacturing (Americas).
• Leading market positions, especially for chainsaws.
• Distribution network
– Dealers
– Sears, Lowe’s, Walmart and Home Depot.
Sales
* Excluding items affecting comparability and group common cost.Operating income for the year was negative.
* Excluding items affecting comparability and group common cost.Operating income for the year was negative.
Share of Group 2011
37%
Operating income*
Brands
Construction
• Sales & service, Trade marketing, Demand & supply, R&D and Manufacturing.
• Global leading market position with approximately 15% market share.
• Equipment and diamond tools for construction and stone industries.
• Distribution network
– Direct sales to construction contractors, construction retailers, rental companies and specialized dealers.
Sales
* Excluding items affecting comparability and group common cost.
* Excluding items affecting comparability and group common cost.
Share of Group 2011
Operating income*
Brands
9%
Product Management & Development
• Global function for
– Global categories
– Design
– R&D
– Quality
• A rapid pace of high quality, customer-driven product renewal with a high level of innovation and increased focus on battery-powered products.
• Reduce time-to-market.
• In order to make product development more effective, development resources are gathered in a few R&D centers in key locations.
R&D centers
Products
Watering Accessories and garden tools
Walk-behind Handheld Ride-on
Manufacturing & Logistics
• Global function for
– D & SC, Distribution
– Manufacturing (Europe, Asia)
– Manufacturing Engineering
– Lean Program (HOS)
– Environment
• Industry specific challenges
– Delivery accuracy, efficient and flexible manufacturing in a seasonal environment with short lead times.
• A global platform for lean manufacturing and continuous improvement is one of the key priorities (Husqvarna Operating System, HOS).
Major production facilities
North America North America Europe Europe
Rest of the worldRest of the world
48% 48%
11% 11%
41% 41%
Production value by geographical area, 2011
www.husqvarnagroup.com