who we are and what we do name date. every day we are making forestry, gardening and construction...

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Who we are and what we do Name Date

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Page 1: Who we are and what we do Name Date. Every day we are making forestry, gardening and construction easier for people in more than 100 countries

Who we are and what we do

NameDate

Page 2: Who we are and what we do Name Date. Every day we are making forestry, gardening and construction easier for people in more than 100 countries

Every day we are making forestry, gardening and construction easier for people in more than 100 countries.

Page 3: Who we are and what we do Name Date. Every day we are making forestry, gardening and construction easier for people in more than 100 countries

Are you one of them?

Page 4: Who we are and what we do Name Date. Every day we are making forestry, gardening and construction easier for people in more than 100 countries

More than 320 years of innovation

1918Lawn mowers

years

Weapons foundry

1689

1959Chainsaws

2006Listed on Nasdaq OMX Stockholm

1978Part of Electrolux

2010New production facility in Mielec, Poland

Page 5: Who we are and what we do Name Date. Every day we are making forestry, gardening and construction easier for people in more than 100 countries

Husqvarna today

The world´s largest producer of outdoor power products for forestry, gardening, construction and European leader in watering.

Page 6: Who we are and what we do Name Date. Every day we are making forestry, gardening and construction easier for people in more than 100 countries

Sales

Operating income

• Sales SEK 32 Billion

• Operating income SEK 2.7 Billion

• 15,000 employees

• Listed on NASDAQ OMX Stockholm

Financial data

Data refers to full year 2010, excluding items affecting comparability

Husqvarna today

Europe & Asia/ Pacific

Americas

Construction

52%

8%

40%

0

0,5

1

1,5

2

2,5

3SEK bn

Europe & Asia/Pacific 84%

Americas 11%

Construction 5%

Page 7: Who we are and what we do Name Date. Every day we are making forestry, gardening and construction easier for people in more than 100 countries

Our strengths

Strong brands

Broad product offering

Efficient global distribution network

Flexible supply chain

Page 8: Who we are and what we do Name Date. Every day we are making forestry, gardening and construction easier for people in more than 100 countries

Our strong brand portfolio

Core Brands

Tactical Brands

Regional Brands

Page 9: Who we are and what we do Name Date. Every day we are making forestry, gardening and construction easier for people in more than 100 countries

9

Leading market positions

Global no.1Chainsaws

Global no.1Other petrol-powered, handheld products

Global no.1-2Garden tractors

Global no.2Lawn mowers

Global no.1Diamond tools for construction and stone industries

European no.Watering – consumer market 1

Page 10: Who we are and what we do Name Date. Every day we are making forestry, gardening and construction easier for people in more than 100 countries

Our global presence

Sales offices or distributors

Major production facilities

Page 11: Who we are and what we do Name Date. Every day we are making forestry, gardening and construction easier for people in more than 100 countries

Distribution network

End-usersHomeowners / Landowners / Professional forest & tree care /

Professional landscape & ground care / Construction

DealersRetailers

Page 12: Who we are and what we do Name Date. Every day we are making forestry, gardening and construction easier for people in more than 100 countries

Innovation is our heritage and future

40% of capital expenditures in 2010 referred to new products.

R&D centers in US, Europe, Japan and China.

Primary development for exploring new technologies.

Page 13: Who we are and what we do Name Date. Every day we are making forestry, gardening and construction easier for people in more than 100 countries

Battery-driven tiller Automatic watering solutions

Innovative technologies

Wire saw

X-TORQ® technology AutoTune™ technology Automower ® Solar Hybrid

Page 14: Who we are and what we do Name Date. Every day we are making forestry, gardening and construction easier for people in more than 100 countries

Core values

Our core values

Customers firstIn our actions

ProfessionalismFor “best in class” performance

TeamworkWith open minds

Always with passion and a sense of urgency

Page 15: Who we are and what we do Name Date. Every day we are making forestry, gardening and construction easier for people in more than 100 countries

Ownership structure*

OthersOthers

*Source: SIS Ägarservice as of 31 Dec 2010.*Source: SIS Ägarservice as of 31 Dec 2010.

Largest shareholdersShare of capital %

Share of votes %

Investor AB 15.7 30.8

Alecta Pensionsförsäkring 9.4 7.0

Swedbank Robur Investment funds 6.3 2.0

LE Lundbergföretagen AB 5.2 15.6

Lannebo Funds 2.5 1.9

Sweden

USANorway, 3%

80%

6%

8%

Page 16: Who we are and what we do Name Date. Every day we are making forestry, gardening and construction easier for people in more than 100 countries

Supply Chain

Products & Marketing

Europe & Asia/Pacific

Americas Construction

Thomas Andersson Martin Bertinchamp Hans Linnarson Michael Jones Anders Ströby

Communication & IRBoel Sundvall

Human ResourcesLars Worsøe-Petersen

Finance & IT Ulf Liljedahl

Legal AffairsOlle Wallén

PresidentMagnus Yngen

Organization

Page 17: Who we are and what we do Name Date. Every day we are making forestry, gardening and construction easier for people in more than 100 countries

More about us - www.husqvarna.com

Page 18: Who we are and what we do Name Date. Every day we are making forestry, gardening and construction easier for people in more than 100 countries

Right PEOPLE in right jobsmake great RESULTS

Page 19: Who we are and what we do Name Date. Every day we are making forestry, gardening and construction easier for people in more than 100 countries

Our Code of Conduct

By applying the Code in your daily work, you are helping to ensure that our business is conducted in a responsible and sustainable way.

Page 20: Who we are and what we do Name Date. Every day we are making forestry, gardening and construction easier for people in more than 100 countries

Our Code of Conduct

Husqvarna believes in fair treatment of people and honest business relations based on our Code of Conduct.

Page 21: Who we are and what we do Name Date. Every day we are making forestry, gardening and construction easier for people in more than 100 countries

Opportunities for individual growth

We promote our employees and help them to develop.

Talent management ensures that the right person with the right talent is in the right position.

We encourage mobility between functions, business units, countries and regions.

Page 22: Who we are and what we do Name Date. Every day we are making forestry, gardening and construction easier for people in more than 100 countries

CEO comments on talent management

Talent is one of Husqvarna´s key strategic assets. Getting the right people and building the best teams is fundamental for growing Husqvarna´s business. We offer a stimulating environment, great career develop-ment opportunities and new challenges.

Welcome to our team!

Magnus YngenPresident and CEO

Page 23: Who we are and what we do Name Date. Every day we are making forestry, gardening and construction easier for people in more than 100 countries

Europe & Asia/Pacific

• Sales & services, Demand chain, Trade marketing and Product care.

• Approximately 30% market share in the region.

• Approximately 60% of sales are under the Husqvarna and Gardena brands.

• Distribution network

• Dealers

• Retail chains such as Bauhaus, bauMax, Homebase, castorama, Kesko, OBI etc.

Sales, 2010 Operating income*, 2010

* Items affecting comparability and group common cost.* Items affecting comparability and group common cost.

Brands

Share of Group

52%84%

Page 24: Who we are and what we do Name Date. Every day we are making forestry, gardening and construction easier for people in more than 100 countries

Americas

• Sales & services, Demand chain, Trade marketing and Product care.

• Leading market positions, especially for chainsaws.

• Distribution network

• Dealers

• Sears, Lowe’s, Walmart and Home Depot.

Sales, 2010 Operating income*, 2010

Brands

Share of Group

40%

11%

* Items affecting comparability and group common cost.* Items affecting comparability and group common cost.

Page 25: Who we are and what we do Name Date. Every day we are making forestry, gardening and construction easier for people in more than 100 countries

49%

Construction

• Sales & services, Trade marketing, R&D and manufacturing.

• Global leading market position with approximately 13% market share.

• Equipment and diamond tools for construction and stone industries.

• Distribution network

• Direct sales to construction contractors, construction retailers, rental companies and specialized dealers.

Brands

Sales, 2010 Operating income*, 2010

Share of Group

8% 5%

* Items affecting comparability and group common cost.* Items affecting comparability and group common cost.

Page 26: Who we are and what we do Name Date. Every day we are making forestry, gardening and construction easier for people in more than 100 countries

Production value by geographical area, 2010

Supply Chain

• Global function for• Manufacturing

• Purchasing

• Logistics

• Product quality.

• Industry specific challenges• Delivery accuracy, efficient and flexible

manufacturing in a seasonal environment with short lead times.

• A global platform for lean manufacturing and continuous improvements is one of the key priorities (Husqvarna Operating System, HOS).

Major production facilities

North America North America

35% 35% Europe Europe 54% 54%

Rest of the worldRest of the world11% 11%

Page 27: Who we are and what we do Name Date. Every day we are making forestry, gardening and construction easier for people in more than 100 countries

Products & Marketing

”Taming the wild”

• Global function for

• Brand management

• Marketing

• Product design

• Product development (R&D).

• End users’ needs, consumer trends, convenience, eco-friendliness and automated solutions are our guiding stars.

Global brands

Global marketing campaign