who we are and what we do name date. every day we are making forestry, gardening and construction...
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Who we are and what we do
NameDate
Every day we are making forestry, gardening and construction easier for people in more than 100 countries.
Are you one of them?
More than 320 years of innovation
1918Lawn mowers
years
Weapons foundry
1689
1959Chainsaws
2006Listed on Nasdaq OMX Stockholm
1978Part of Electrolux
2010New production facility in Mielec, Poland
Husqvarna today
The world´s largest producer of outdoor power products for forestry, gardening, construction and European leader in watering.
Sales
Operating income
• Sales SEK 32 Billion
• Operating income SEK 2.7 Billion
• 15,000 employees
• Listed on NASDAQ OMX Stockholm
Financial data
Data refers to full year 2010, excluding items affecting comparability
Husqvarna today
Europe & Asia/ Pacific
Americas
Construction
52%
8%
40%
0
0,5
1
1,5
2
2,5
3SEK bn
Europe & Asia/Pacific 84%
Americas 11%
Construction 5%
Our strengths
Strong brands
Broad product offering
Efficient global distribution network
Flexible supply chain
Our strong brand portfolio
Core Brands
Tactical Brands
Regional Brands
9
Leading market positions
Global no.1Chainsaws
Global no.1Other petrol-powered, handheld products
Global no.1-2Garden tractors
Global no.2Lawn mowers
Global no.1Diamond tools for construction and stone industries
European no.Watering – consumer market 1
Our global presence
Sales offices or distributors
Major production facilities
Distribution network
End-usersHomeowners / Landowners / Professional forest & tree care /
Professional landscape & ground care / Construction
DealersRetailers
Innovation is our heritage and future
40% of capital expenditures in 2010 referred to new products.
R&D centers in US, Europe, Japan and China.
Primary development for exploring new technologies.
Battery-driven tiller Automatic watering solutions
Innovative technologies
Wire saw
X-TORQ® technology AutoTune™ technology Automower ® Solar Hybrid
Core values
Our core values
Customers firstIn our actions
ProfessionalismFor “best in class” performance
TeamworkWith open minds
Always with passion and a sense of urgency
Ownership structure*
OthersOthers
*Source: SIS Ägarservice as of 31 Dec 2010.*Source: SIS Ägarservice as of 31 Dec 2010.
Largest shareholdersShare of capital %
Share of votes %
Investor AB 15.7 30.8
Alecta Pensionsförsäkring 9.4 7.0
Swedbank Robur Investment funds 6.3 2.0
LE Lundbergföretagen AB 5.2 15.6
Lannebo Funds 2.5 1.9
Sweden
USANorway, 3%
80%
6%
8%
Supply Chain
Products & Marketing
Europe & Asia/Pacific
Americas Construction
Thomas Andersson Martin Bertinchamp Hans Linnarson Michael Jones Anders Ströby
Communication & IRBoel Sundvall
Human ResourcesLars Worsøe-Petersen
Finance & IT Ulf Liljedahl
Legal AffairsOlle Wallén
PresidentMagnus Yngen
Organization
More about us - www.husqvarna.com
Right PEOPLE in right jobsmake great RESULTS
Our Code of Conduct
By applying the Code in your daily work, you are helping to ensure that our business is conducted in a responsible and sustainable way.
Our Code of Conduct
Husqvarna believes in fair treatment of people and honest business relations based on our Code of Conduct.
Opportunities for individual growth
We promote our employees and help them to develop.
Talent management ensures that the right person with the right talent is in the right position.
We encourage mobility between functions, business units, countries and regions.
CEO comments on talent management
Talent is one of Husqvarna´s key strategic assets. Getting the right people and building the best teams is fundamental for growing Husqvarna´s business. We offer a stimulating environment, great career develop-ment opportunities and new challenges.
Welcome to our team!
Magnus YngenPresident and CEO
Europe & Asia/Pacific
• Sales & services, Demand chain, Trade marketing and Product care.
• Approximately 30% market share in the region.
• Approximately 60% of sales are under the Husqvarna and Gardena brands.
• Distribution network
• Dealers
• Retail chains such as Bauhaus, bauMax, Homebase, castorama, Kesko, OBI etc.
Sales, 2010 Operating income*, 2010
* Items affecting comparability and group common cost.* Items affecting comparability and group common cost.
Brands
Share of Group
52%84%
Americas
• Sales & services, Demand chain, Trade marketing and Product care.
• Leading market positions, especially for chainsaws.
• Distribution network
• Dealers
• Sears, Lowe’s, Walmart and Home Depot.
Sales, 2010 Operating income*, 2010
Brands
Share of Group
40%
11%
* Items affecting comparability and group common cost.* Items affecting comparability and group common cost.
49%
Construction
• Sales & services, Trade marketing, R&D and manufacturing.
• Global leading market position with approximately 13% market share.
• Equipment and diamond tools for construction and stone industries.
• Distribution network
• Direct sales to construction contractors, construction retailers, rental companies and specialized dealers.
Brands
Sales, 2010 Operating income*, 2010
Share of Group
8% 5%
* Items affecting comparability and group common cost.* Items affecting comparability and group common cost.
Production value by geographical area, 2010
Supply Chain
• Global function for• Manufacturing
• Purchasing
• Logistics
• Product quality.
• Industry specific challenges• Delivery accuracy, efficient and flexible
manufacturing in a seasonal environment with short lead times.
• A global platform for lean manufacturing and continuous improvements is one of the key priorities (Husqvarna Operating System, HOS).
Major production facilities
North America North America
35% 35% Europe Europe 54% 54%
Rest of the worldRest of the world11% 11%
Products & Marketing
”Taming the wild”
• Global function for
• Brand management
• Marketing
• Product design
• Product development (R&D).
• End users’ needs, consumer trends, convenience, eco-friendliness and automated solutions are our guiding stars.
Global brands
Global marketing campaign