vita waste management
TRANSCRIPT
Emine Arikan, Haenah Chun, Sirin Sungkobol, Chinaedu Maduagwu, Belen Reinoso
Do you like dining out?
New York City
What about a@er this?
New York City is food lovers’ popular destination with 8.4 million residents and 52 million visitors!
Everyday, More than 38,000 TONS of TRASH commingled with food
waste is generated in NYC creaKng 4500 metric tons of greenhouse gas.
But, where does it all go?
85% of them ends in a LANDFILL
Less than 15% of it is recycled. (glass, plasKc, metal, etc.)
FOOD WASTE? almost NONE
CreaKng Environmental Problems
-‐ EmiYng Methane
-‐ ContaminaKng land and water -‐ CreaKng bad odor
Causing Everyday Pain -‐ for the people working to handle mountains of food waste mixed waste
WASTE = FOOD
WE can be a part of a SOLUTION
but
FROM WHERE? and HOW?
?
MORE THAN 70% of TRASH goes into the landfills Most of commingled trash is exported to other states cosKng NYC $336 million to deposit their waste in Ohio, Pennsylvania, and South Carolina landfills.
NYC Government set an ambiKous goal for reducing its Carbon Footprint. NYC Government seeks to find ways to reduce and recycle wastes. Public awareness of environmental problems and climate change is increase.
-‐ Growing public awareness, new ways to separate & recycle food waste strongly supported by government’s DSNY. -‐ Encouragement for compost, uKlizaKon of farmers markets as food waste drop-‐off point -‐ City’s “Organics CollecKon Pilot Program”
ResidenKal Sector
ResidenKal Sector
But
-‐ Growing public awareness, new ways to separate & recycle food waste strongly supported by government’s DSNY. -‐ Encouragement for compost, uKlizaKon of farmers markets as food waste drop-‐off point -‐ City’s “Organics CollecKon Pilot Program”
ResidenKal Sector
Mayor’s strong iniKaKve to push the industry to separate food waste, BUT the change is slow
Commercial Sector
But
-‐ Growing public awareness, new ways to separate & recycle food waste strongly supported by government’s DSNY. -‐ Encouragement for compost, uKlizaKon of farmers markets as food waste drop-‐off point -‐ City’s “Organics CollecKon Pilot Program”
WHY? According to NYC government,
About 70% of commercial food waste comes from RESTAURANTS.
NYC RESTAURANTS
WHAT’s happening in
estaurants? R
Current system of food waste management
It’s DISCONNECTED
RESTAURANTS
Interviews Site visits Desk research
A very small porKon of them tried alternaKve ways to refuse their food waste. -‐ Backyard composKng -‐ Use of food waste processors/ dehydrators -‐ Store food waste in refrigerators unKl it’s collected
HOWEVER, Most of the Restaurants find it hard to separately manage food waste. Food waste separaKon is currently: -‐ Not restaurants’ priority -‐ More expensive -‐ CreaKng inconvenience to handle -‐ Increasing staff’s workload -‐ Raising sanitaKon issue due to less frequent collecKon, emiYng odor
FOOD WASTE COLLECTING CARTERS
Interviews ObservaKon Desk research
CARTERS with NO FOOD WASTE ONLY collecKon service
CARTERS with NO FOOD WASTE ONLY collecKon service -‐ Paid according to the volume/weight of trash: LACK the REASON to DECREASE TRASH -‐ Everything commingled in one trash bin and truck
CARTERS with NO FOOD WASTE ONLY collecKon service -‐ Travel great distance to landfills in other states, CreaKng bigger carbon footprint -‐ Food waste contaminaKng other trash mixed with it
-‐ Collected trash: heavy & smelly
-‐ CollecKon workers’ unpleasant working condiKon
CARTERS with FOOD WASTE ONLY collecKon service
CARTERS with FOOD WASTE ONLY collecKon service -‐ EVEN THEM, lack totally separated food waste collecKon process -‐ Paid according to the volume/weight of trash: LACK the REASON to DECREASE TRASH
CARTERS with FOOD WASTE ONLY collecKon service -‐ Their claims for separaKng food waste DOES NOT always match reality -‐ Water-‐containing food waste creates a burden; heavy & smelly -‐ Wet condiKon of collected food waste shortens the lifespan of their trucks
• NYC’s commingled trash ends up in other states’ landfill. • The long distance creates carbon footprint. • The second largest source of Methane emissions in the U.S. • Methane is largely due to the decomposiKon of organic materials • Mixed trash emits odor and makes working condiKon inhospitable.
Landfill
WE
would like to
[REDESIGN] this cycle, using exisKng enabling technology
Which addresses • Users pain of inconvenience and increased workload • Higher cost to separate food scraps • Problems of sanitaKon and odor
(+) External factors discouraging food waste separaKon
Intended Target Audience
NYC RESTAURANTS CreaKng larger amount of food waste
NYC RESTAURANTS
NYC Food Industry
Needs/Requirements • Easy-‐to-‐manage/separate food waste • Not expensive • Clean & Sanitary (+) CreaKng Less carbon footprint & ensuring it’s recycled and reused.
[SERVICE]: VITA WASTE MANAGEMENT
[PRODUCT]: WASTE+
CONCEPT
Offers Waste+ integrated food waste management system for NYC restaurants
Is a food waste treaKng product that reduces the volume and weight of the food waste by dehydraKng and shredding the food scraps.
Create a connecKon & Close the loop Create a connecKon & Close the loop
Let’s Make a cycle
VITA Waste Management ApplicaKon There are two interfaces 1. Customer log-‐in interface 2. Non-‐customer interface
What can customers do with VITA Waste Management App? • Pay bills and view statements • Track the trucks • Request pick-‐ups • Get help about WASTE+ • Report a problem • Request a sKcker • Recommend it to a friend • Contact VITA
Introducing
VITA -‐-‐-‐
For New Customer
VITA -‐-‐-‐
Pay your bill and check statement
+Pay your bill online +Check for statement
Track the truck around your area
+Track pickup truck
near your area + shows the truck route + pick up request feature
for extra request
Help & Support
+Report a problem +Request a sticker
(one sheet) +Request an audit +Recommend it to a friend +Contact us
Waste+
+How to use waste+ +Troubleshooting
Value ProposiKon
SAVE MONEY SAVE TIME SAVE THE PLANET
CompeKKve Advantage
Vita is the only food waste management company that uses a food waste treaKng product in its system Vita is the only waste management company that focuses on food waste 100%
Financial Plan & ProjecKon
Financial Plan & ProjecKon
• Underserved restaurant needs for food waste separaKon is on the rise. • PoliKcal climate opens more opportunity for recycling business. • The unique model of VITA Waste Management have a good chance to set
an industry standard.
Future Opportunity
With VITA Waste Management
We can fulfill customers needs &
Create healthy and more sustainable food cycle.
WE CAN Fully enjoy
& Celebrate our food