MARCH Facebook outreach guideMarch 4-8 March 11-15 March 18-22 March 25-29

Inform!

Remind people about your intake day and time. Encourage learners to tell their family and friends about classes.

For St. Paul: Give a reminder about Spring Break next week.

For Mpls: March 20 is the first day of spring! Tell people what’s coming up this spring at your site.

For St. Paul: Post a link to an online learning tool for students who might want to study over break.

For Mpls: Give a reminder about Spring Break next week.

Inspire!

Thank your volunteers! Tell the Facebook world how many volunteers are at your Open Door site. Bonus: have “friends” guess how many total hours volunteers serve each month.

Snap a picture of a learner (be sure to get their permission) and post it with a quote about why they enjoy classes at Open Door!

Post an excerpt of a student’s writing assignment. Bonus: take a photo of the writing or the student to accompany it.

Engage!

Ask volunteers and learners what their favorite curriculum unit is to teach or learn about.Bonus: post a picture or a relevant link to go with it.

Give a multiple choice question! Ask “friends” how many different countries your learners are from.

List a wish list or in-kind item you might need. You never know when a learner or volunteer has a connection!

We welcome you. We teach you skills to succeed at work and in life.

We give you individual attention.

How did we tell our story in February?

Doubled our reach!Open Door – Arlington Hills has 79 “friends” but because this post was “liked” and “shared,” nearly 220 people saw it!

Getting viral!Even without a visual, this touching post had an above average virality of 10.26%! (Virality is the percentage of people who “liked” or “shared” it.)

83 “like” Open Door-Lake Street

458 saw this post (thanks to lots of “likes”)

Inspiring posts like this expand our reach more than

5 times farther than our friends list. Way to go!

WOW!

Open Door – Arlington Hills

Open Door – Lake Street

Open Door – Northeast

Open Door – North Side

Open Door – Rondo TOTAL

8 posts 11 posts 5 posts 8 posts 8 posts 40