engaging volunteers - university of missouriextension.missouri.edu/hr/.../engaging-volunteers... ·...
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Engaging Volunteers
Your guide to finding & engaging
potential volunteers
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Brought to you by:
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NIFA and National 4-H Council partnered to commission a comprehensive national study among current and prospective 4-H volunteers.
Harris Interactive was hired to conduct this two-phased research project. To gather this data, they conducted:
- One-on-one telephone interviews with volunteer specialists - Online focus group sessions with current 4-H volunteers - Survey of volunteers (both current and prospective volunteers) - Results were tested via telephone focus group session with volunteer specialists
Following are the top five segments of people to target for 4-H volunteer recruitment based on matching mission and values.
For more information or to read the full research study, go to:
www.4-H.org/VEAR
Volunteer Segments
MediumPoten,al
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Source: Harris Interactive Segmentation Study, September 2010
EngagingVolunteers:PrimeTargets
COMMONMOTIVATORS• Teachkidsenduringlifeskills• HaveaposiAveimpactonthenextgeneraAon• ApplywhatI’velearnedthroughhands-onexperience
KEYMESSAGES
• YoucanhaveaposiAveimpactonthenextgeneraAoninyourcommunitybysharingyourexperienceandknowledge• HelpfueltheextraordinaryeffortsofouryouthbyjoiningtheRevoluAonofResponsibility
TransformaAonalLeaders
5
PrimaryMo,vators
Wanttobeleaders/mentorsforfuturegeneraAonsLikeworkingwithyoungpeopleBelieveintheimportanceofteachinglifeskillsLikehavinglonger-termengagementsWanttobuildrelaAonshipswithkidsLiketosetanexample
4-HRela,onship
Extremelyfamiliarwith4-H(72%)Extremelyfavorabletowhat4-Hoffers(70%)1/3sayitneveroccurredtothemtovolunteerwith4-H
Demographics
70%Female,49%are50+Liveinurban/suburbanareasSpendalotofAmevolunteeringalready(26.7hrs./month)Mostethnicallydiversesegment(24%Black,9%Hispanic)
LifestyleInterpreta,on
ExperiencesoverthingsCareaboutmulAplecausesNaturalleader,responsibleConnected/intheknow
AcAvelifestylesHighlyorganizedInvestinwhattheybelievein
HowtoApproachTransformaAonalLeaders
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Why4-HNeedsYou
• 4-Hneedscaring,acAvevolunteerstoprovidehands-onguidanceandmentoring• 4-HseeksoutnaturalleaderslikeyoutosetposiAveexamplesandbuildtrustedrelaAonships• HelpyouthreachtheirfullpotenAalbybuildingtheirconfidence,leadershipskills,senseofresponsibility
TouchPoints*
Community:Libraries,church,restaurants,grocerystores,gardeningstores,parksOnline:MapQuest,photosharesites,recipesites,medicalsites,travelsitesTV:Weatherchannel,FOXnews,CNN,FoodNetwork,LifeAme,HGTV,Hallmark,NCISMagazines:AARP,BegerHomesandGardens,GoodHousekeepingOther:AMradio,directmailtohome
*Source: MRI Fall 2010 (activities/interests of women 50+ who have volunteered in the past 12 months)
8%
Your4-HExperience
• Dosomethingyoulovebyteachingimportantlifeskillsthroughhands-onexperiences• Aflexibleexperiencewhereyoudecideyourlevelofinvolvement;Volunteerinavarietyofsekngsincludinginoralerschool,camp,orclubs• 90%ofvolunteershavebeensaAsfied!
HowYouMakeaDifference
• YouwillleadbyexamplebyhavingposiAvedevelopmentofyoungpeople
• Whenyoushareyourexperienceswith4-Hers,itpaysitswayforwardastheymakechoicesthatmagerandcontributetoposiAvechangeintheirlives
LinkedIns
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PrimaryMo,vators
Liketosharetheirexperiences/makeanimpactWanttoapplywhatthey’velearnedLikeacAonandfunInclinedtoepisodicandvirtualvolunteering
4-HRela,onship
Lowfamiliaritywith4-H62%havevolunteeredwithyouthorganizaAonsinthepastInterestin4-HriseswhenlearnmoreaboutorganizaAon
Demographics
58%MaleHighesteducated(84%college+)–skillsinSETHighestincomesegmentHighconcentraAonof<50-year-oldsHighestrepresentaAonofHispanicsat16%Alreadyvolunteeringabout22hours/month
LifestyleInterpreta,on
HighlyengagedparentsAgendchurchregularlyLiferevolvesaroundtheirchildren
Volunteeratchild’sschoolDrawonownchildhoodHighvalueonfamilyAme
HowtoApproachLinkedIns
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Why4-HNeedsYou
• 4-Hneedsvolunteerswitharangeofbackgroundsandskills,especiallyskillsinleadershiptraining,science,engineeringandtechnology,tocreateaposiAveimpactonthenextgeneraAon
TouchPoints*
Community:Restaurants,fitnesscenters,parentevents,kidssports,homeshowsOnline:Facebook,YouTube,Weather.com,GoogleMaps/MapQuest,Amazon,Wikipedia,Gmail,ESPNTV:Discovery,History,ESPN/ESPN2,TBS,TNT,ComedyChannel
*Source: MRI Fall 2010 (activities/interests of men 25-49 with college degrees who have volunteered in the past 12 months)
3%
Your4-HExperience
• Enjoyhands-onexperienceswithawiderangeofinterestsfromroboAcstophotography• Aflexibleexperiencewhereyoudecideyourlevelofinvolvement;Volunteerinavarietyofsekngsincludinginoralerschool,camp,orclubs• 90%ofvolunteershavebeensaAsfied!
HowYouMakeaDifference
• YouwilltakeanacAverolebyhavingposiAvedevelopmentofyoungpeople,andevenlearnnewskillsyourself
• Whenyoushareyourexperienceswith4-Hers,itpaysitswayforwardastheymakechoicesthatmagerandcontributetoposiAvechangeintheirlives
TradiAonalists
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PrimaryMo,vators
InterestedinlearningnewskillsLikeworkingwithdifferentgeneraAons
4-HRela,onship
Averagefamiliaritywith4-H(53%)Aboveaveragefavorabilitytowhat4-Hoffers(62%)4-Hisalreadyhighlyvisibleintheircommunity
Demographics
32%areruralresidents51%are50+66%FemaleLeasteducatedsegment(46%HSgradorless)Work/jobresponsibiliAesareanobstacleforvolunteeringbutdoso18hrs./month
LifestyleInterpreta,onPracAcalpeopleBlue-collarEconomicpressure
BargainshoppersWillingtorollupsleevesCommunityisimportant
HowtoApproachTradiAonalists
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Why4-HNeedsYou• 4-Hneedsvolunteerstohelpyoungpeopleofallagessucceedathome,inschoolandinlife
• Youcanprovideguidanceandmentoringtoenhancetheirconfidence,leadershipskillsandtheirsenseofresponsibilitytoothers
TouchPoints*
Community:Libraries,church,restaurants,grocerystores,gardeningstores,parksOnline:MapQuest,photosharesites,recipesites,medicalsites,travelsitesTV:Weatherchannel,FOXnews,CNN,FoodNetwork,LifeAme,HGTV,Hallmark,NCISMagazines:AARP,BegerHomesandGardens,GoodHousekeepingOther:AMradio,directmailtohome
*Source: MRI Fall 2010 (activities/interests of women 50+ yrs who have volunteered in the past 12 months)
15%
Your4-HExperience
• Enjoyhands-onexperienceswithotherswhoenjoylearningnewskills• Aflexibleexperiencewhereyoudecideyourlevelofinvolvement;Volunteerinavarietyofsekngsincludinginoralerschool,camp,orclubs• 90%ofvolunteershavebeensaAsfied!
HowYouMakeaDifference
• RollingupyoursleevesandinsAllingconfidenceandcompassionwillcreateposiAvechangeandalasAngdifference• Whenyoushareyourexperienceswith4-Hers,itpaysitswayforwardastheymakechoicesthatmagerandcontributetoposiAvechangeintheirlives
AcAveMentors
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PrimaryMo,vators
Wanttopassontheskillsthey’velearnedinlife
4-HRela,onship
Averagefamiliaritywith4-H(47%)Averagefavorabilitytowhat4-Hoffers(49%)
Demographics
Fairlyequallybalancedmen/womenOldestsegment(52%are50+)ManyreAred(31%)BeginningtohavemoreAmetovolunteerthanothersAveragevolunteering(17hrs./month)35%areruralresidents
LifestyleInterpreta,on
ExperiencehasgiventhemstrongopinionsConcernedaboutkidstoday–don’thaveskillsneeded
AcAvegrandparentsLoyalchurch-goers
HowtoApproachAcAveMentors
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Why4-HNeedsYou• 4-HneedsvolunteerstoprovideyouthwithpracAcallifeskills,toreachtheirfullpotenAal
• YoucanprovideaposiAveimpactonthenextgeneraAonandenhancetheirconfidence,skillsandtheirresponsibilitytoothers
TouchPoints*
Community:Church,communitybanks,gardeningstores,parks,tradiAonalAmericanevents,hairsalons,barbershops,insuranceagenciesOnline:NoneTV:Weatherchannel,FOXnews,CNN,LifeAme,Hallmark,Macy’sThanksgivingDayParadeMagazines:AARP,financialmagazinesOther:AMradio,directmailtohome,coupons
*Source: MRI Fall 2010 (activities/interests of men 50+ yrs who have volunteered in the past 12 months)
20%
Your4-HExperience
• Enjoyhands-onexperiencesworkingwithyoungpeopleandlearnnewskills• Aflexibleexperiencewhereyoudecideyourlevelofinvolvement;Volunteerinavarietyofsekngsincludinginoralerschool,camp,orclubs• 90%ofvolunteershavebeensaAsfied!
HowYouMakeaDifference
• Whenyoushareyourtalentsandlifeexperienceswiththe4-hers,youteachkidsenduringlifeskills• You’llcreatechangethatmakesalasAngdifferencepayingitswayforwardastheymakechoicesthatmagerandcontributetothecommunity,theirhomesandtheworkplace
GeneraAonNext
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PrimaryMo,vators
Wanttoteachskillstokids/beamentor
4-HRela,onship
Notveryfamiliarwith4-H(30%)
Demographics
70%FemaleYoungestsegment(41%18-29yrs.)(40%30-49yrs.)OnthevergeofstarAngfamilies,manystudentsinthisgroupFairlydiversegroup(15%Black,12%Hispanic)HighestconcentraAonofurbandwellers(35%)Lowvolunteeringpagern(12hrs./month)
LifestyleInterpreta,on
Parents-in-trainingWorkingatfirst“real”jobTryingtofigureitalloutHavemanyprioriAes
BelievethefuturewillbebegerthanthepastAltruisAc–improvetheworldCareaboutavarietyofissues
HowtoApproachGeneraAonNext
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Why4-HNeedsYou• 4-Hneedsvolunteerswithuniqueskillsandexperiencesthatcanhelpkidsdiscoverandexplorewhatmagerstothemmost
• Evenifyouhaven’tdonealotofvolunteering,youcanapplywhatyouhavelearnedthroughvolunteeringwith4-H
TouchPoints*
Community:church,schoolrelatedacAviAes,parades,grocerystories,fitnesscenters,petstores/vetsOnline:Facebook,YouTube,Weather.com,MapQuest,Amazon,WikipediaTV:FoodNetwork,A&E,LifeAme,ABCFamily,TLC,HGTV,Disney,E!,AcademyAwardsMagazines:People,BegerHomes&GardensRadio:ContemporaryandurbanFMstaAons
*Source: MRI Fall 2010 (activities/interests of women 25-49 who have volunteered in the past 12 months)
18%
Your4-HExperience
• Enjoyhands-onexperienceswithawiderangeofinterestsfromroboAcstophotography• Aflexibleexperiencewhereyoudecideyourlevelofinvolvement;Volunteerinavarietyofsekngsincludinginoralerschool,camp,orclubs• 90%ofvolunteershavebeensaAsfied!
HowYouMakeaDifference
• YouwillmakeaposiAvedifferenceinyourcommunitybyteachingyoungpeopleskills,confidenceandcompassion,sothey’resetupforsuccess• Whenyoushareyourexperienceswith4-Hers,itpaysitswayforwardastheymovetowardalifeofsuccessfulcontribuAons