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Insert client logo 1.  Select placeholder 2.  Choose Insert from top menu 3.  Choose Picture from file 4.  Select client logo 5.  Click OK

To view drawing guides 1.  Right click on slide and

select ’Grid and Guides...’ 2.  Check ’Display drawing

guides on screen’ 3.  Select OK

Insert image in background 1. Click on image placeholder

2. Choose Insert/Click Picture-button 3. Select image and click OK

Size of image=1500x844 px (2000x1126 px for even better quality)

Creuna A leading agency for a connected world

Jani Kekkonen CEO, Creuna Finland

© Creuna

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What we do

© Creuna

business +design

+technology

e-commerce company sites information sites & portals brand sites intranet customer experience design service design branding and advertising content management online marketing campaigns mobile social media seo/sem analytics & insights content production …

For Example …

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Aarhus

Helsinki

Oslo

Gothenburg

Copenhagen

Stockholm Stavanger

Where we are

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Helsingborg

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Arla

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We bring Arla closer to their consumers, and help them to cultivate the digital land.

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In some cases you may want background images 1. Click on Picture icon

2. Find image, select OK Size of image=1500x844 px

(2000x1126 px for even better quality)

Brand strategy, new identity and tons of stuff to tell the world that we’re here to stay

Rottefella

© Creuna

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In some cases you may want background images 1. Click on Picture icon

2. Find image, select OK Size of image=1500x844 px

(2000x1126 px for even better quality)

We’re helping residents to take part in the city’s many offers, services, events and continued development via world-class digital solutions.

City of Stockholm

© Creuna

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In some cases you may want background images 1. Click on Picture icon

2. Find image, select OK Size of image=1500x844 px

(2000x1126 px for even better quality)

Nordea

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In some cases you may want background images 1. Click on Picture icon

2. Find image, select OK Size of image=1500x844 px

(2000x1126 px for even better quality)

The Copenhagen Metro takes about 150,000 people to work, shopping and to the airport every day, with minimal delays. We make sure that their digital services and solutions run just as efficiently.

Metro

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Insert image in background 1. Click on image placeholder

2. Choose Insert/Click Picture-button 3. Select image and click OK

Size of image=1500x844 px (2000x1126 px for even better quality)

eCommerce in2014

Creuna - A leading agency for a connected world

© Creuna

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© Creuna

“pile it high and sell it cheap”

- Jack Cohen, Founder of Tesco

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© Creuna

Choose among many Layouts Right-click on slide and select Layout

© Creuna

7 out of 10 eCommerce

follow Amazon strategy 1)  Supreme selection 2)  Lower price

source http://www.vibrantmedia.co.uk/

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To add pre-formatted bullet text please use the Increase/Decrease Indent

buttons found in the Top-PowerPoint menu

Foreign competition +prices & vat

+itella +returned goods

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Local challenges

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© Creuna

don’t think digital is like it’s

1999

Original image: http://www.flickr.com/photos/28567825@N03/3496269460 Original catchphrase by the brilliant Karen McGrane

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5%

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10%

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user expectations

personalization efficiency

service respect

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In some cases you may want background images and you can repeat the agenda throughout

the presentation and highlight the coming section

Insert image in background 1. Click on lower Picture icon

2. Find image, select OK Size of image=1500x844 px

(2000x1126 px for even better quality)

Success factors

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1  Forget channels 2  Create personalized offerings 3  Take advantage of social selling

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Our five basic colours Yellow, Blue, Red, Green and Grey

These are the colours we use for backgrounds

Darker colours You’re basically free to use the different

saturations of the colours, but we still recommend these second to darkest ones

Change background colour 1. Click on slide

2. Choose Format Background 3. Select Fill and choose your colour and click OK

Bye bye, channel silos

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© Creuna

Choose among many Layouts Right-click on slide and select Layout

© Creuna

Choose among many Layouts Right-click on slide and select Layout

© Creuna

Choose among many Layouts Right-click on slide and select Layout

© Creuna

Choose among many Layouts Right-click on slide and select Layout

Darker colours You’re basically free to use the different

saturations of the colours, but we still recommend these second to darkest ones

Our five basic colours Yellow, Blue, Red, Green and Grey

These are the colours we use for backgrounds

Change background colour 1. Click on slide

2. Choose Format Background 3. Select Fill and choose your

colour 4. Click OK

Personalization #6

© Creuna

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© Creuna

Choose among many Layouts Right-click on slide and select Layout

© Creuna

Choose among many Layouts Right-click on slide and select Layout

© Creuna

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© Creuna

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• Entry information • Channel, device, search, location…

• Current behavior

• Past behavior (CRM)

Personalization criteria

© Creuna

Choose among many Layouts Right-click on slide and select Layout

Darker colours You’re basically free to use the different

saturations of the colours, but we still recommend these second to darkest ones

Our five basic colours Yellow, Blue, Red, Green and Grey

These are the colours we use for backgrounds

Change background colour 1. Click on slide

2. Choose Format Background 3. Select Fill and choose your

colour 4. Click OK

Social & social selling

#8

© Creuna

Choose among many Layouts Right-click on slide and select Layout

© Creuna

Choose among many Layouts Right-click on slide and select Layout

© Creuna

thanks! Jani Kekkonen CEO, Creuna Finland

creuna_FI CreunaFinland www.creuna.fi

Jani.kekkonen@creuna.fi