Uxpa creativity workshop peter otto 1

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Post on 01-Nov-2014




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<ul><li> 1. A technique for rapid idea generation! ! ! ! ! Peter Otto UK UXPA 21 March 2013 </li> <li> 2. Constrain: Format (e.g. paper only) Time (set time limit and number of solutions) Tools (no computers, just sharpies)to avoid getting into detail </li> <li> 3. De-constrain: Technologies (anything is possible) Scope (no project limitations) Resources (whatever it takes, it can be done!)to break out of preconceptions, heuristics andbiases </li> <li> 4. Anything is possible. </li> <li> 5. Share in a group. </li> <li> 6. Personality (Curiosity and Idea Generation (Fluency,Tolerance for Ambiguity) Originality, Incubation and Illumination)Motivation (Intrinsic, Condence (Producing,Extrinsic and Sharing andAchievement) Implementing) </li> <li> 7. Lets put the technique in practice: </li> <li> 8. Something silly to warm up andget you in the mindset. </li> <li> 9. Wide solution space = more potential ideas!Simple possible solutions = less time used!Humourous/absurd character = less worry </li> <li> 10. Examples: Design a device to amuse a dogDesign a device to communicate with aliensDesign a device to overcome trafc jamsDesign a device to change the weather </li> <li> 11. In a group of 3 design 3 solutions !in 3 minutes.!!Share some of you ideas! </li> <li> 12. A more serious task to follow </li> <li> 13. Design for Star Treck Travel into a future 300 years from now </li> <li> 14. Design 3 ideas in 6 minutes You need to nd a solution to the problem for PAs to book video conferences with multiple people in multiple places.They need to be able to: Find gaps in peoples diaries. Find available video conferencing facilities at multiple locations. Make a booking </li> <li> 15. Turning the output into something useful:!!Extract key qualities and design drivers!!Translate ideas into todays technology! </li> <li> 16. Thank you.!!!!Credits!Martin Storey and Aoife NiMhorain for introducing me thewarmup design games, Alan Cooper for the design forStarTrek idea and Batey/Irwing for the four creativity traits. </li> </ul>