PG. 1

B R A N D I D G U I D E L I N E SF I N A LO C T O B E R 1 6 , 2 0 1 5

PG. 2

T A B L E O F C O N T E N T SF I N A LO C T O B E R 1 6 , 2 0 1 5

U N S I T V I S I O N P G . 0 3

M I S S I O N S TAT E M E N T P G . 0 4

B R A N D I D P G . 0 5

O U R L O G O P G . 0 6

O U R B R A N D C O L O R S P G . 0 8

B R A N D F O N T S A N D T Y P O G R A P H Y P G . 1 2

B R A N D C O N T E N T A N D V O I C E P G . 1 3

B R A N D P H O T O G R A P H Y P G . 1 4

T E C H N I C A L I L L U S T R AT I O N P G . 1 7

E X E C U T I O N E X A M P L E S P G . 1 9

PG. 3

O U R V I S I O NWE’RE GO ING TO UNS IT THE WORLD—

IN WORK SPACES , HOMES AND CL ASSROOMS .

PG. 4

M I S S I O N S T A T E M E N T

We make b e s t - i n - c l a s s p ro duc t s t h a t p romo t e mo re n a t u ra l movemen t a t wo r k , h ome a nd s c hoo l .

PG. 5

B R A N D I D

Ourident i ty is anovera l l guide for thewayour brandta lks , acts and

l ives in thewor ld . I t inc ludeswhatwechoosetota lk about , our unique

voice, andv isuals that set thetonefor thebrand, a longwith ident i ty,

typography, color andphotographyguidel ines .

PG. 6

O U R C O M P A N Y L O G O

Ourcompany logocommunicatesthev is ion

andmiss ionof our company. Wedon’t just

makeproducts—we’recreat ingamovement .

Andtheonlywaytodothat is toget people

toact .

TheUnSit companyname is meanttobepro-

vocat ive ; toget peopletoth ink , “Why

should I UnSit?”

The logodesignfo l lowsthroughonthat

quest ionandturns i t intoanact ion. I t i s

s imi lar toanOn/Off F l ipSwitch—acommon

featureonasmartphoneor tablet that re-

quiresanact ion.

In th is case, i t ’s tostandup—orUnSit .

MINIMUM CLEARANCEUse logo height as minimumdistance from other elements.

PG. 7

In keepingwithour brandmiss ionof being

thought leaders andbr ingingmoremovement

intoeveryday l i fe , theSwitch fami ly word-

marksaredes ignedtoappeal toa wide

audienceyet feel modern, progress iveand

aspirat ional .

O U R B R A N D F A M I L Y L O G O S

PG. 8

Color conveysmood, p la in ands imple.

Thefo l lowingpagesdemonstrateour brand

approachtocommunicat ingwithcolor.

C O L O R

PG. 9

C O L O R S O F A U T H O R I T Y

By l imit ingthegraphiccolor palettetoblackandwhite, the

brandasserts a conf ident posit ion in themarketplace. Anassert iveapproach,

but a lsovery f lex ib le for usewithphotographyassets over t ime.

PG. 10

H I G H E N E R G Y C O L O R S

Usingpopsof br ight color f romthewarmers ideof the

color spectrumconveysspeedandmovement .

PG. 11

CHARTREUSEPantone3945

R223G255B0

#DFFF00

C18M0Y100K0

BL ACKPantoneBlack

R0G0B0

#000000

C50M25Y25K100

WHITEPantoneWhite

R255G255B255

#FFFFFF

C0M0Y0K0

B R A N D C O L O R P A L E T T E

PG. 12

F O N T S & T Y P O G R A P H YC L E A N , S A N S E R I F F O N T S U T I L I Z I N G

A L L - C A P S F O R H E A D - A N D S U B - H E A D L I N E S

S t rong con t ra s t b e tween h e ad l i n e s , s u b - h e ad l i n e s a nd b ody copy

For longerbodycopy, usea l ighter font .

This wi l l improve legibi l i ty whentype is severa l sentencesor paragraphs long.

Sweet Sans Bold 60pt

Nexa Heavy 24pt

Aaux Next Wide Bold 18pt

Gotham Book 14pt

PG. 13

W H A T T O T A L K A B O U T

Wearethought leaders andexperts in

theUnSit movementsowearegoing

todoth ingsdi f ferent ly thanwhat ’s

a l readyout there. Whenwe’reta lk ing

aboutour products , let ’s ta lk about

our pass ionfor natura l movement ,

creat iv i ty andthe“why”behindthe

movement—our larger brandambit ions .

Whenever poss ib le, hookbacktothe

dr iv ingforcesbehindtheproducts ,

even i f i t ’s just a tagl inethat p iques

thereader ’s cur ios i ty.

BRAND CONTENT & VOICE

PG. 14

H O W T O T A L K A B O U T I T

Nomatter whatwe’reta lk ingabout ,

our toneof voiceconveysthebrand

personal i ty. Howdoweta lk aboutthe

UnSit movementandour products? In

a down-to-earth , approachablemanner.

T H E B R A N D P E R S O N A L I T Y I S :

CONFIDENT: Weknowwhatwe’redoing

PLAYFUL: Wedon’t takeourselvestooser ious ly

OPEN: Weinvite part ic ipat ionandcol laborat ion

CREATIVE: We’rea lwaysth ink ingupnewways

toget peoplemoving

BRAND CONTENT & VOICE

PG. 15

Howthebrandpresents i tse l f through

photographysendsmanyc luestothe

customerabouttheUnSit brand. In ad-

dit iontopromotingahealth ier l i festy le,

photographyshouldprovidean inspir ing

andaspirat ional atmosphere.

Shoot ing in a sett ingthat looks l ikea

p lacethecustomerwishestheyworked

P H O T O G R A P H Y

in , theSwitchDeskbecomespart of an

unconvent ional environmentthat exudes

creat iv i ty, innovat ionandfun–which is

whattheUnSit movement is a l l about .

PG. 16

PG. 17

PG. 18

By leveragingtechnical i l lustrat ionand

geometr ic shapes into layouts , thebrand

canfurther communicatea posit ionof

expert ise in product developmentand

inst i l t rust in thecustomerthat thedesk

wi l l performas intended. I t a lsoadds

v isual interest in l ieuof moreexpensive

photographye lements .

T E C H N I C A L I L L U S T R A T I O N

PG. 19

PG. 20

Thefo l lowingpagesdemonstratesome

examplesof execut ionut i l iz ingthe

brandcomponents .

E X E C U T I O N E X A M P L E S

PG. 21

G R E AT M I N D S WA L K .

PG. 22

G R E A T M I N D S W A L K .

PG. 23

G R E A T M I N D S W A L K .

Uppl . Ignovisquem iam pro ave, num

orum horaver r ibus, untra v id Catusque

imort ia? ipte tudefacit .

PG. 24

Uppl .

Ignovisquem iam

proave, num

orumhoraver

r ibus , untra

v idCatusque

imort ia? ipte

tudefacit .

G R E A T M I N D S W A L K .

PG. 25

Uppl . Ignovisquem iam pro ave, num

orum horaver r ibus, untra v id Catusque

imort ia? ipte tudefacit .

G R E A T M I N D S W A L K .

PG. 26

Uppl . Ignovisquem iam pro ave, num

orum horaver r ibus, untra v id Catusque

imort ia? ipte tudefacit .

G R E A T M I N D S W A L K .

PG. 27

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