brand guidelines - mitel -...

of 72 /72
Brand Guidelines As of March 4, 201 5

Author: lyliem

Post on 09-Mar-2018

215 views

Category:

Documents


1 download

Embed Size (px)

TRANSCRIPT

  • Brand Guidelines

    As of March 4, 2015

  • Table of Contents

    The Mitel Brand

    Why this brand? Why Now? ...................................................................................................................................... 4

    Mitel Logo Story ......................................................................................................................................................... 5

    Brand Expression

    Brand Promise ...............................................................................................................................................................8

    Vision, Mission, Values................................................................................................................................................ 9

    The Brand Box (Vision, Mission, Values, Personality) ........................................................................................ 10

    Manifesto .................................................................................................................................................................... 11

    Mitel: One Voice ........................................................................................................................................................ 12

    Visual Identity

    Logo ............................................................................................................................................................................. 19

    Use of Mitel Name .....................................................................................................................................................27

    Graphic Connectors ..................................................................................................................................................28

    Color ............................................................................................................................................................................ 29

    Typography ..................................................................................................................................................................34

    The Grid ...................................................................................................................................................................... 35

    Photography ............................................................................................................................................................... 36

    The Mitel App Logo................................................................................................................................................... 38

    The Mitel Twitter Logo ..............................................................................................................................................39

    The Mitel Favicon ...................................................................................................................................................... 40

    Graphs and Charts .....................................................................................................................................................41

    Usage Examples

    Brand Boards .............................................................................................................................................................. 43

    Corporate Stationary ................................................................................................................................................ 46

    Communication Tools.............................................................................................................................................. 49

    Product Guidelines ....................................................................................................................................................67

    Building Signage Guidelines ................................................................................................................................... 68

    Co-Branded Collateral ..............................................................................................................................................70

    Check List ............................................................................................................................................... 71

    Contact Information .............................................................................................................................72

    This is an interactive PDF.

    To jump to a particular

    section or page, simply click

    on the title or page number.

    Each page has a link back

    to the Table of Contents.

  • The Mitel Brand

  • 4

    Mitel Brand Guidelines

    Why this brand? Why now?

    What started 40 years ago as a hardware-focused telephony company has transformed into a leading global business communication technology enterprise.

    The market has evolved, our customers needs have changed and our business has changed as well. Weve dramatically expanded our size, our footprint and the scope of our offerings. Weve adapted our companys structure, goals and processes to the new realities of our business and the marketplace. And we have a clear vision for the company, a strong common mission and a unified purpose, which we can all support through our everyday actions.

    With all of this change, we embarked on extensive brand and market research to find out how our identity aligned with the new Mitel. We examined our brand through four different perspectivesour customers, our employees, our channel partners and our leadership team. It became clear from our market research and the voice of our customers that we needed to reposition and update our brand to be relevant in todays market.

    Its a market made up of customers who demand choice and flexibility in the face of ever-changing technology. They live in a world thats more connected than ever before. Its a world in which success depends on making connections. And we are the power behind those connections. The connectors in our logo are one of the most visible symbols of thisthe connection between our past and our future; the connection between us, our customers and our partners; and the connection between people sharing ideas, made possible by our technology.

    So we have repositioned and updated our brand promise, company voice and visual identity based on research and the voice of our customers.

    Our new brand reflects our role in connecting businesses so they can communicate and get things done. It reflects that we are now predominantly a software company. It reflects that while our core business is strong, were also seeing tremendous growth in other areas, like our cloud and contact center businesses. And it reflects our position as a global leader with the number one market share in EMEA and Western Europe and the number three market share in North America.

    This new promise, voice and identity are the first steps in a critical journey to reposition ourselves to become even more relevant to our customers and the markets we serve. And its the launching point for the new Mitela market leader.

    Why this brand? Why now?

  • 5

    Mitel Brand Guidelines

    Mitel Logo StoryPower of the past. Force for the future.

    Successful communication depends on connections. The connectionbetween our customers, our partners and each other. The connectionbetween the heritage of our past and the opportunities of our future. Theconnection between thinking and doing. And in the space where theseconnections happen, success is created.

    Our new logo is composed of our original name Mitel supported by twointerlocking connectorsa geometric metaphor for an engineeringrevolution, which has created a world more connected than ever before.

    ConnectorsThe connectors of the new Mitel Logo take inspiration from our heritagethe simplicity and purity of basic geometric shapes combined in mathematical dimensions to create an emblem of our engineering excellence.

    Our connectors embody seamless simplicity, our never-ending pursuit and forward-looking approach to creating connectionsanytime, anywhere, over any medium.

    When we see our connectors, we are reminded that we enable our customers to connect with their customers, partners and employees so they can get things done, whenever, however and wherever they need to. Our connectors also serve as a reminder that we do not operate alonewe are connected globally with an endless ecosystem of customers, partners, suppliers and end-users.

    Mitel Logo Story

  • 6

    Mitel Brand Guidelines

    TypographyWhile our name remains unchanged, the expression of it has been updated to be more contemporary and more relevant to the markets we serve. Just as the company has endured over 40 years of change and technological advancement, so the Mitel name endurescontinuing to stand for customer-driven solutions and innovation.

    A modern typeface for our historical name reinforces the bond between our past and our future. The choice of Museo Sans gives our brand a more contemporary feel, leaving no doubt that were a modern, forward-looking company. The bends in the letters lean forward, indicating our drive for whats next, and the lightweight of the typeface signifies our philosophy of running lean and efficient.

    ColorColor has a particular meaning in our logo, as well. The dark blue is a color weve brought forward from our previous identity, showing visually how our past has created the foundation for our future. Weve also leveraged the lighter blue of Aastra, graphically connected with our heritage dark Mitel bluegiving reverence to our powerful merger. Together, these colors bring the best of our past with us into the future and give us an unmistakably contemporary palette.

    Finally, our logo is a reminder of our brand promise. We are business communications experts that power the success of every customer, every communication, every time. We are committed to powering connections. It has been the power behind our past, and it is the force driving our future.

    Mitel Logo Story

  • Brand Expression

  • 8

    Mitel Brand Guidelines

    Brand PromiseWe are business communications experts that power the success of every customer, every communication, every time.

    Brand Promise

  • 9

    Mitel Brand Guidelines

    VisionBe the premier business communications and collaboration company.

    Loyal customers and partners A place where people want to work Delivering superior financial results

    MissionTo deliver solutions that enable our customers to communicate, collaborate, and conduct business anywhere, over any medium, with the device of their choice.

    ValuesCustomersCustomers determine everything we do.

    Providing an exceptional customer experience is the responsibility of every Mitel employee.

    We respect and value the essential contribution that all of our customers, including our partners, make to Mitels success.

    InnovationInnovation has been the mindset at Mitel for more than 40 years. It was our founding pledge and it is our prevailing expectation. It is the reason we come to Mitel.

    Innovation extends beyond the R&D lab into every aspect of our business from our operations, to our partner programs, to our marketing, to our financial management.

    It enables us to help our customers see and create the future.

    It enables us to attract and retain the best minds in the industry.

    It enables us to deliver superior financial results.

    AccountabilityWe align our work with company strategies and objectives.

    We set challenging goals, honor commitments, and deliver results.

    We foster an environment where individuals at all levels have accountability, responsibility, and authority.

    We recognize and reward success.

    Vision, Mission, Values

    Vision, Mission, Values

  • 10

    Mitel Brand Guidelines

    Vision

    Be the premier business communications and collaboration company.

    ValuesCustomer, Innovation, Accountability

    PersonalityModern, Confident, Leader, Innovative, Energetic, Customer Centric, Agile, Authoritative

    Essence

    This is what we need to succeed.

    Mission

    Deliver solutions that enable our customers to communicate, collaborate, and conduct business anywhere, over any medium with the device of their choice.

    Positioning

    The business communications experts that power the success of every customer, every communication, every time.

    INTERNAL EXTERNAL

    Brand BoxThe Brand Box is a way we articulate the brand. All elements work together to form the brand, or promise.

    Brand Expression: Brand Box

    Internal: Left Side

    The left side is the internal

    articulation of the brand. The top

    category, Vision, is the core

    meaning of the brand. It is not

    a business goal or objective.

    Mission is the roadmap that

    provides direction to the Vision.

    It also contains the reason to

    believe Mitel. Values are the

    internal brand attributes.

    External: Right Side

    The right side is the external

    articulation of the brand.

    Essence, is the emotive

    brand component. Positioning

    is Mitels place in the world.

    Personality is the human-like

    characteristics of the brand.

  • 11

    Mitel Brand Guidelines

    ManifestoThe manifesto describes the environment in which were working, where were going as a company and how we can live our brand promise through every aspect of what we do.

    Brand Expression: Manifesto

    Manifesto Our world is connected like never before.

    Connections turn simple ideas into inspirational actions and talented individuals

    into powerful, winning teams. Connections, quite simply, power every successful

    business in todays ultra-connected, highly mobile world.

    We are the power behind those connectionsthe business communications

    experts that drive the success of every customer, every communication,

    every time.

    We enable our customers to make connections, build relationships and succeed.

    We take pride in our expertise. Business communications is all we do. So we work

    tirelessly to drive innovation into every aspect of our technology, our industry and

    our business. Most of all, we ensure our behavior, our culture and our actions are

    shaped and defined by the needs of our customers.

    As we live these ideas, well create connections that power success for countless

    customersas well as ourselves. Together, we will make something great.

    Mitel, Powering connections.

  • 12

    Mitel Brand Guidelines

    Mitel: One Voice

    Understanding Voice

    What is a company voice?In simplest terms, its our personality. Its a combination of which things we choose to talk about and how we say them. Think of your favorite author or actor. Ones with distinctive voices stand out. Thats an important part of a brand. Actor Samuel L. Jackson has a distinctive voice. Even if you saw it written down, youd probably recognize his distinctive style of speakinghis voice.

    How is voice different from tone?Think of voice like your personality and tone like your mood. Continuing our above example, actor Samuel L. Jackson has a distinctive voice, but he takes on different tones in different situationsall while maintaining his voice. He can be commanding, aggressive, joking, incredulous, and a range of other tones he uses in different situations.

    Mitel can do the same thing. We can maintain a consistent voice, while adjusting from the bold tone of an ad to the technical tone of a whitepaper to the less formal tone we might take in social media. Every medium is different, and we can adjust our tone accordingly as long as we dont lose sight of our distinctive voice.

    Why is our voice important?Along with design, a consistent voice is one of the best ways we can differentiate our company in the marketplace.

    Our voice tells customers:

    What we value How we work What kind of experience they can expect

    Our voice is always making implicit statements about our brand, so its important that we manage it with purpose.

    Brand Expression: Mitel: One Voice: Understanding Voice

    Understanding Voice

  • Mitel: One Voice

    Our Company Voice

    Words to describe our voice:Innovative, Energetic, Customer-Centric, Leading, Confident, Agile, Authoritative, Modern.

    What is our voice? - Our voice is cool, calm and confident without being brash or braggy. It is not afraid to challenge the competition, provided theyre backed by sound proof.

    - Our voice gets to the point. It speaks in plain language and avoids insider jargon at every turn. It uses words that resonate with customers.

    - Our voice is not fearful, overly conservative or wordy. It does not speak to fill space. It speaks to make a point, and then stops speaking.

    - Our voice is not timid or afraid. It avoids hedging language and makes confident, definitive statements.

    - Our voice conveys a feeling of motion, not stagnation. It values our history, but is driven and defines itself by what we will contribute to the future.

    - Our voice gives a sense of speed, and draws you through the copy quickly. It doesnt feel like trudging or slogging.

    - Our voice is personal. It sounds less like being lectured by a giant, faceless company and more like having a one-on-one conversation.

    13

    Mitel Brand Guidelines

    Brand Expression: Mitel: One Voice: Our Company Voice

    Our Company Voice

  • 14

    Mitel Brand Guidelines

    Brand Expression: Mitel: One Voice: Speak Human

    Mitel: One Voice

    Speak Human

    One of the easiest things to forget in business-to-business communications is that were talking to people, not companies. On the other side of your e-blast is a person. That person has a family, a home, hobbies, hopes, fears and favorite restaurants.

    So talk to them like a personnot a mindless robot into which you need to input the correct marketing and technical jargon to spit out a sale. All decisions are emotional, even when we cloak them in ROI and PowerPoint presentations.

    Speak Human

  • 15

    Mitel Brand Guidelines

    Brand Expression: Mitel: One Voice: Outside-In vs. Inside Out

    Mitel: One Voice

    Outside-In vs. Inside Out

    Moving from inside-out language to outside-in language can be a little tricky, but its critical for creating effective communications. This means we need to make sure copy is focused on customer wants and needs instead of Mitels products, services and other attributes. Info about Mitel should only play a role when its positioned to meet customer wants and needs.

    ExampleINSIDE-OUT: Mitel MiCloud offers greater security, reliability and efficiency. OUTSIDE-IN: You can give your company greater security, reliability and efficiency with Mitel MiCloud.

    Maintaining BalanceWe should always speak more about the customer than about ourselves. An easy way to do this is the highlighter test:

    Take your document or deliverable Highlight references to the customer in one color (words like you, your) Highlight references to Mitel in a different color (words like Mitel, us, our, we) If your Mitel color is more prevalent than your customer color, adjust accordingly

    Having trouble?Its okay. This can be one of the hardest transitions an organization can make. In the early stages of transitioning from inside-out to outside-in thinking, its not uncommon to look at an entire piece, like a blog post, and wonder how to turn it around to focus on the customer.

    Its at this point when you need to truly ask yourself if the piece DOES serve the customer or if its just corporate chest-pounding. If the piece cant be reworked to focus on the customer, the piece probably doesnt need to exist at all.

    Outside-In vs. Inside Out

  • 16

    Mitel Brand Guidelines

    Brand Expression: Mitel: One Voice: Keep It Brief & The Customer

    Mitel: One Voice

    Keep It Brief

    Today, attention spans are short and people no longer consume information in a linear fashion. That means we need to get to the point fast and favor putting together copy thats easy to scan. The great wall of paragraphs must come down.

    Use tactics like:

    Subheads Bullets Callouts Graphics And more

    The Customer

    Its time to get personal. Avoid referring to the customer in the third person in customer-facing communications. Were trying to hold a conversation, not give a deposition. Instead, address the customer directly using the second person. This makes our communications more personal and creates a more direct bond.

    ExampleINCORRECT: Features like this drive greater profitability for the customer.CORRECT: Features like this drive greater profitability for your business. EVEN BETTER: Achieve greater profitability with features like this. (focus is on customer benefit, not Mitels products and services)

    Exceptions Mitel internal company communications Communications about the end customer to the channel that will not be

    seen by customers Legal documents

    Keep It Brief

    The Customer

  • 17

    Mitel Brand Guidelines

    Brand Expression: Mitel: One Voice: Backed by Facts & Active vs Passive

    Mitel: One Voice

    Backed by Facts

    We should not expect our audience to simply believe our claims. Whenever possible, we should substantiate claims with proof points. This makes our communications stronger and more crediblesetting us apart from companies trumpeting empty marketing speak. We are a company of substance.

    ExampleWEAKER: Mitel cloud-based systems are highly reliable. STRONGER: Mitel cloud-based systems are highly reliable, delivering 99.9% uptime.

    Active vs Passive

    This subject might take you back to the days of playgrounds and large-ruled paper, but its an important one. Always opt to use active verbs and sentence constructions instead of passive ones. It makes copy feel stronger, more active and more authoritative. Reorganizing a sentence will often make it easier to switch from passive to active.

    ExamplePASSIVE: Productivity can be enhanced with our software. ACTIVE: You can enhance productivity with our software. ACTIVE: Enhance productivity with our software. (implied you)

    Backed by Facts

    Active vs Passive

  • Visual Identity

  • 19

    Mitel Brand Guidelines

    The Primary Mitel Logos

    The Primary Mitel Logo Colors

    Dark Blue: PMS 295C Light Blue: PMS 299C

    The LogoThese are the primary Mitel logos. No modifications of any kind should be made to the logo. The primary logos use two colors, and are intended for use on white or Mitel blue colors only. If it is to be used on a dark background color, the white version should be used.

    The is required for all uses of the Mitel name. However, remove the mark when the size of the logo makes it too small to read. The should be removed when the logo is less than 1-inch or 72-pixels wide.

    Primary logo on white background

    The Logo

    Primary logo on dark background

    The Black and White

    Mitel Logo Colors

    Black logo on white background White logo on dark background

  • 20

    Mitel Brand Guidelines

    Mitel Logo Mark Connectors

    The Logo Mark ConnectorsThe Mitel Logo Mark Connectors plays a vital role in our brand. It is composed of intersecting open triangles which illustrate powerful connections that help our customers fuel their business communications.

    At this time, the Mitel Logo Mark Connectors should not be used without the Mitel name. If using the logo creates a space issue, use Mitel rather than the logo mark to visually represent the brand.

    For special use case permissions, please contact the Mitel Brand House at [email protected]

    The Logo: The Logo Mark Connectors

  • 21

    Mitel Brand Guidelines

    The Mitel Logo with Tagline Colors

    Dark Blue: PMS 295C

    Light Blue: PMS 299C

    Gray: 60% K

    The Logo with TaglineThis is the Mitel logo with Tagline. No modifications of any kind should be made to the logo and/or tagline. At this time, the c should be depicted in lower case. The logo with tagline is intended for use on white or Mitel blue colors only. If it is to be used on a dark background color, the white version or white with colored tagline version should be used.

    The Logo: Tagline

    Primary logo on dark background

    The Black and White

    Mitel Logos with Tagline

    Black logo with tagline White logo with tagline

    The Mitel Logo with Tagline

  • 22

    Mitel Brand Guidelines

    The Logo: Incorrect UsageThese are examples of incorrect usage of the Mitel Logo. No modifications of any kind should be made to the Mitel logo.

    The Logo: Incorrect Usage

    Do not recolor the Mitel Logo or Tagline

    Do not add shadows or gradients to the Mitel Logo or Tagline

    Do not use the Mitel Logo Mark Connectors alone or with other text

    Do not resize or move the Mitel Logo elements in relation to each other

    Incorrect Logo Usage

  • 23

    Mitel Brand Guidelines

    The Logo: Incorrect UsageThese are examples of incorrect usage of the Mitel Logo. No modifications of any kind should be made to the Mitel logo.

    The Logo: Incorrect Usage

    Do not add the Mitel Logo to a busy photographic background

    Do not recreate the Mitel Logo in a different font

    Never type Powering connections in conjunction with the Mitel Logo; only use the provided logo lock-ups

    Do not change the proportions of the Mitel logo

    Incorrect Logo Usage

  • 24

    Mitel Brand Guidelines

    Logo Minimum Sizes

    The Logo Minimum SizeThe Mitel logos should be used according to size. Note that the logos should not be used smaller than 1 inch in horizontal length. For use on the web, the logo should not be used smaller than 120-pixels in horizontal length.

    If the reproduction of the logo is too small, there is a risk of losing detail in the symbol and wordmark. For this reason, the symbol should never be reproduced at less than 1 inch (2.5 cm) in width as illustrated.

    Any such smaller usage will exclude the for legibility.

    Logo minimum 1" wide Logo with Tagline minimum 1" wide

    The Logo

    1 inch

    1 inch

  • 25

    Mitel Brand Guidelines

    The Logo Buffer ZoneThe buffer zone refers to the area directly surrounding the logo. No other text or graphic elements should appear in the area immediately surrounding the Mitel logo. In all cases, the interior of the symbol should be transparent, allowing any background to show through. This buffer zone preserves the desired visual impact of the corporate logo and is equivalent to the height of the M in the wordmark.

    The space between the symbol and the wordmark is determined by the provided logo and should not be modified in any way. The letter spacing must not be altered.

    The Logo: Buffer Zone

    Logo Buffer Zone

    Print Digital

    Buffer zone of one M space

    1x1x

    1x

    1x

    1x

    Buffer zone of one-half M space

    .5x .5x

    .5x

    .5x

    .5x

    1x

    1x

    1x

    Buffer zone of one M space

    1x1x

    .5x .5x

    Buffer zone of one-half M space

    .5x

    .5x

    .5x

  • 26

    Mitel Brand Guidelines

    Other LogosQualifying Mitel partners can display their association with Mitel through specific logo lock-ups. If your company qualifies, you can display your logo alongside a program logo as specified. Please contact your channel marketing representative for access to these logos.

    All requests for program logos must be submitted to your channel marketing manager. On verification of your accreditation your channel marketing manager will provide you with the appropriate logo. As you achieve new Technology Areas or Vertical Solutions designations you may request an updated logo from your channel marketing manager.

    Program Logos

    Other Logos

  • 27

    Mitel Brand Guidelines

    Use of Mitel Name The legal name of our company should be used in all legal materials and upon first use in any legal document. Subsequent uses may be truncated to Mitel. Refer to the Mitels Contracts Management Group (CMG) at [email protected]

    Other uses may be truncated to Mitel.

    Use of Mitel Name

  • 28

    Mitel Brand Guidelines

    Graphic Connectors

    Graphic ConnectorsThe Mitel Graphic Connectors plays a vital role in our brand. It is composed of intersecting solid triangles which illustrate powerful connections that help our customers fuel their business communications.

    Images and type may occupy no more than 20% of the total size of the connectors at any one time.

    The connectors are reserved for corporate use only.

    Graphic Connectors

  • 29

    Mitel Brand Guidelines

    The Mitel Primary Color

    White: 0% K

    The Mitel Secondary Colors

    Mitel Dark Blue: PMS 295C

    Mitel Light Blue: PMS 299C

    Gray: 60% K

    The Mitel Tertiary Colors

    Sky Blue: PMS 2975C

    Green: PMS 347C

    Aqua: PMS 319C

    Purple: PMS 527C

    Orange: PMS 151C

    Black As a Percentage

    Black: 90%, 70%, 50%, 30%, 10%

    ColorThe Mitel colors are for use in all Mitel assets and communication material. This palette communicates the qualities that define Mitel as a brand. To keep the brand consistent, it is important to follow this palette as closely as possible. Only Black can be used as a

    percentage of color.

    Primary Colors

    Color

    Secondary Colors

    Tertiary Colors

  • 30

    Mitel Brand Guidelines

    The Mitel Primary Color

    White: 0% K

    The Mitel Secondary Colors

    Mitel Dark Blue: PMS 295C

    Mitel Light Blue: PMS 299C

    Gray: 60% K

    The Mitel Tertiary Colors

    Sky Blue: PMS 2975C

    Green: PMS 347C

    Aqua: PMS 319C

    Purple: PMS 527C

    Orange: PMS 151C

    C: 100M: 57Y: 10K: 60

    R: 21G: 50B: 95

    #15325F

    C: 74M: 21Y: 0K: 0

    R: 0G: 161B: 224

    #00A1F4

    C: 0M: 0Y: 0K: 60

    R: 128G: 130B: 133

    #808285

    ColorThe Mitel color pallete is also available for use in CMYK for print and RGB for digital media.

    Print and Digital Color Values

    Color

    C: 24M: 1Y: 1K: 0

    R: 190G: 217B: 237

    #BED9ED

    C: 75M: 5Y: 100K: 0

    R: 65G: 173B: 73

    #41AD49

    C: 62M: 0Y: 20K: 0

    R: 53G: 203B: 218

    #35CBDA

    C: 71M: 97Y: 0K: 0

    R: 110G: 32B: 160

    #6E20A0

    C: 0M: 68Y: 100K: 0

    R: 255G: 115B: 0

    #FF7300

    C: 0M: 0Y: 0K: 0

    R: 255G: 255B: 255

    #FFFFFF

  • 31

    Mitel Brand Guidelines

    Color BalanceIn addition to color classification, to best represent the Mitel color palette, a color balance breakdown is shown below. The values below are approximates. Usage examples should always be referenced when an items color balance is being considered.

    Color Balance

    Color: Color Balance

    White 80%+ White is the predominant color in all Mitel branded materials. It should occupy at least 80%+ coverage.

    Mitel Light Blue 8-12% Mitel Light Blue is the second most predominant color in all Mitel branded materials. It should occupy approximately 8-12% coverage. It should also be used as the action color, where applicable.

    Mitel Dark Blue 4-6% Mitel Dark Blue should occupy approximately 4-6% coverage.

    Mitel Gray 2-3% Mitel Gray should occupy approximately 2-3% coverage.

    Mitel Tertiary Colors 0-3% Mitel Tertiary Colors should occupy approximately 0-3% coverage. These colors should be used sparingly and reserved for use as accent colors.

    80%+

    8-12% 4-6% 2-3%

    + 0-3%

    1

    1

    2

    3

    4

    5

    5

    2 3 4

  • 32

    Mitel Brand Guidelines

    Color Balance In addition to color classification, to best represent the Mitel color palette, a DO and DONT color example is shown below.

    DO use large fields of white DONT change the White, Light Blue, Dark

    Blue color hierarchy. DONT use tertiary

    colors for blocks of color. DONT use color

    to create horizontal stripes of color.

    Color: Color Balance

    Color Balance

  • 33

    Mitel Brand Guidelines

    Color Typography The Mitel primary and secondary colors are the only colors available for use in typography. White, Mitel Dark Blue and Mitel Light Blue are available for use as headlines and subheadlines.

    Typography

    Color: Color Typography

    Headlines and Subheadlines

    White: 0% K

    Mitel Dark Blue: PMS 295C

    Mitel Light Blue: PMS 299C

    Subheadlines and Copy

    Gray: 60% K

    C: 100M: 57Y: 10K: 60

    R: 21G: 50B: 95

    #15325F

    C: 74M: 21Y: 0K: 0

    R: 0G: 161B: 224

    #00A1F4

    C: 0M: 0Y: 0K: 60

    R: 128G: 130B: 133

    #808285

    C: 0M: 0Y: 0K: 0

    R: 255G: 255B: 255

    #FFFFFF

  • 34

    Mitel Brand Guidelines

    Print and Digital Headline & Emphasis Font

    Museo Sans 100 AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTt UuVvWwYyZz1234567890

    abcde 01234

    Museo Sans 300 AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTt UuVvWwYyZz1234567890

    abcde 01234

    Museo Sans 500 AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTt UuVvWwYyZz1234567890

    abcde 01234

    Print, Digital and

    Presentation SlidesHeadline and Copy Font

    Arial AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTt UuVvWwYyZz1234567890

    abcde 01234

    TypographyThe Mitel standard fonts for advertisements, brochures, trade show graphics, sales and collateral materials, direct mail, packaging, web or any electronic files:

    Museo Sans 100, 300, 500 & Arial (Used as secondary font)

    -Museo Sans should be used exclusively as a headline font -Museo Sans should not be used as live type in presentation slides -Arial should be used for PowerPoint presentations, and is acceptable as a back-up font if Museo Sans is not available -Arial Bold should not be used in headlines

    The fonts should not be italicized, condensed, stretched, or manipulated in any way.

    Typography

  • 35

    Mitel Brand Guidelines

    The GridWhen creating collateral material, a six-column grid offers a wide variety of applications to feature various amounts of content (copy, graphics, and photos). The grid aids in defining space and gives the user an easier means to format text and graphics properly.

    The Grid

    The Six-Column Grid

    Heading: Museo Sans 100, 34pt type, 40pt leading, 2 lines maxSubhead: Museo Sans 100, 14pt type, 18pt leading, one line max

    Key Features Seven-inch backlit, high-reso-

    lution (800 pixels x 480 pixels), color, touch-screen display with brightness controls

    Touch-screen access to features and applications

    Colorized display of content and applications to improve visibility and usability

    Dual embedded Gigabit Ethernet ports (LAN and PC)

    48 programmable, multi-func-tion, self-labeling keys, provided in three pages of 16 keys each (for one-touch access to speed calls, line appearances, features, and applications)

    Six context-sensitive softkeys for intuitive access to features and functionality

    Product image goes in this 5.5x4 space.

    Remove border and this message.

    Intro heading: 22pt type, one line max It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using content here, making it look like readable English.

    Body Subhead 1

    Lorem Ipsum is simply dummy text of the printing and

    typesetting industry. Lorem Ipsum has been the industrys

    standard dummy text ever since the 1500s, when an

    unknown printer took a galley of type and scrambled it to

    make a type specimen book. It has survived not only fi ve

    centuries, but also the leap into electronic typesetting,

    remaining essentially unchanged. It was popularised in

    the 1960s with the release of Letraset sheets containing

    Lorem Ipsum passages, and more recently with desktop

    publishing software like Aldus PageMaker including

    versions of Lorem Ipsum.

    Body Subhead 1

    Lorem Ipsum is simply dummy text of the printing and

    typesetting industry. Lorem Ipsum has been the industrys

  • 36

    Mitel Brand Guidelines

    Product-only Photography: Always shoot images on a white background. Rich, warm ambient light should be used, recreating natural light. Main features of our products should be clearly in focus. Close-up shots must be clear and precise with no ambiguity.

    Keep light shadows. Dont cut out photos unless directed to do so for a specific purpose.

    Environmental Photography: Avoid over-emphasising location or people. The focus should always remain on the products. People should be photographed within a modern, contemporary environment, but out of focus. Emphasize people interacting with the products in a way that supports its positioning. Elements of the products must be shown in relevant, real circumstances, natural settings. Represent an age demographic of 25-45

    Photography StyleThe Mitel photography style falls into one of two categories: Product-only or Environmental. The overall theme for both styles is focus on the product, service, or software, avoiding typical stock photography. New photography must be approved by Brand House. Contact [email protected]

    Photography: Style

    Product Photography

    Environmental Photography

  • 37

    Mitel Brand Guidelines

    Photography Style

    Photography: Style

    Things to Avoid Staged interactions Obvious posing Obvious photoshop effects Do not place type or graphics on an Mitel product photo Do not place a product photo on a solid, multicolored or cluttered background Do not procure stock photography of office phones or devices, as these

    normally make use of competitor products

  • 38

    Mitel Brand Guidelines

    App Logo

    The Mitel App LogoThe Mitel App Logo is a special use example. Only unique applications such as this show cause for the separation of logo and the logo mark connectors.

    App Logo

  • 39

    Mitel Brand Guidelines

    Twitter Logo

    The Mitel Twitter LogoThe Mitel Twitter Logo is a special use example. Only unique applications such as this show cause for the separation of logo and the logo mark connectors.

    Twitter Logo

    SAMPLE TWITTER PAGE

  • 40

    Mitel Brand Guidelines

    Favicon

    The Mitel FaviconThe Mitel Favicon is a special use example. Only unique applications such as this show cause for the separation of logo and the logo mark connectors.

    Favicon

  • 41

    Mitel Brand Guidelines

    Bar Graph

    Pie Chart

    Graphs & ChartsWhen creating graphs and charts do not use 3D effects or shading. Use solid Mitel primary, secondary and tertiary colors only.

    See color section on pages 29-31 for specific color values.

    Graphs & Charts

    100

    80

    60

    40

    20

    01st Qtr

    East

    West

    North

    South

    2nd Qtr 3rdQtr 4th Qtr

    1st Qtr

    2nd Qtr

    3rd Qtr

    4th Qtr

  • Usage Examples

  • 43

    Mitel Brand Guidelines

    Powering connectionsMuseo Sans 300

    Brand BoardsThe following examples show how the Mitel brand assets are used in application.

    Brand Boards: Big Idea

    Brand Boards

  • 44

    Mitel Brand Guidelines

    Brand BoardsThe following examples show how the Mitel brand assets are used in application.

    Brand Boards: Big Idea

    The Mitel MiVoice 5360 IP Phone delivers easy-to-use, one-touch access to a world of features and

    applications. Talk about smart.

    Powering voice connectionsdata

    videocloud

    Museo Sans 300

    Museo Sans 30035% smaller25% opaque

    Museo Sans 300Mitel Light Blue, Black 70%

    Museo Sans 500 20% larger

    Museo Sans 300 10% smaller40% opaque

    Big Idea

  • 45

    Mitel Brand Guidelines

    Brand BoardsThe following examples show how the Mitel brand assets are used in application.

    Brand Boards: Big Idea

    Mitel Unified Communication solutions deliver cost eective, intuitive video for meeting rooms,

    executive oces and individual desktops. So now everyone has a great view.

    Powering video connectionsvoice

    clouddata

    Big Idea

  • 46

    Mitel Brand Guidelines

    Usage ExamplesThe following examples show how the Mitel brand assets are used in application. No third party logos or accreditation allowed.

    Business System: Business Card

    Business Card

    Powering connectionsmitel.com

    Martyn Etherington Chief Marketing Officer & Chief of Staff

    Mitel

    0000 Street

    City ST 00000

    T: 000-000-0000

    M: 000-000-0000

    [email protected]

  • 47

    Mitel Brand Guidelines

    Usage ExamplesThe following examples show how the Mitel brand assets are used in application.

    Business System: Letterhead

    Letterhead

    110 Address, Suite 00, City, State 90000 Toll Free: 000.000.0000 Main: 000.000.0000 Fax: 000.000.0000

  • 48

    Mitel Brand Guidelines

    Usage ExamplesThe following examples show how the Mitel brand assets are used in application.

    Business System: Envelopes

    EnvelopesAddress 0000

    City, State, 90000

  • 49

    Mitel Brand Guidelines

    Usage ExamplesThe following examples show how the Mitel brand assets are used in application.

    Business System: Pocket Folder

    Pocket Folder

  • 50

    Mitel Brand Guidelines

    Usage ExamplesThe following examples show how the Mitel brand assets are used in application.

    Business System: Email Signature

    Email Signature

  • 51

    Mitel Brand Guidelines

    Usage ExamplesThe following examples show how the Mitel brand assets are used in application.

    Business System: Presentation: Cover Slide

    Presentation: Cover Slide Option 1

    Mitel Powerpoint Template Subtitle

    Presenters Name Title/Department Month XX, 2014

    Arial 14 pt. boldMitel Dark Blue (r:21 g:50 b:95)

    Arial 32 pt.

    Arial 20 pt.

    This presentation cover slide is intended for use with short headlines. Dont go beyond the graphic.DO NOT INCREASE TITLE FONT SIZE BEYOND 32PT.

  • 52

    Mitel Brand Guidelines

    Brand title slide Subhead goes here

    Presenters Name Title/Department Month XX, 2014

    Arial 14 pt. boldMitel Dark Blue (r:21 g:50 b:95)

    Arial 54 pt.Mitel Dark Blue (r:21 g:50 b:95)

    Arial 20 pt.Mitel Blue (r:0 g:161 b:224)

    Usage ExamplesThe following examples show how the Mitel brand assets are used in application.

    Business System: Presentation: Cover Slide

    Presentation: Cover Slide Option 2

    This presentation cover slide is intended for use with long headlines.

  • 53

    Mitel Brand Guidelines

    Presentation: Sub Section Title Slide

    Usage ExamplesThe following examples show how the Mitel brand assets are used in application.

    Business System: Presentation: Title Slide

    | 2014 Mitel. Proprietary and Confidential. | 2014 Mitel. Proprietary and Confidential.

    Sub Section Title Slide

    3

    Arial 50 pt.Mitel Dark Blue (r:21 g:50 b:95)

  • 54

    Mitel Brand Guidelines

    Usage ExamplesThe following examples show how the Mitel brand assets are used in application.

    Business System: Presentation: Content Slide

    Presentation: Content Slide

    | 2014 Mitel. Proprietary and Confidential. | 2014 Mitel. Proprietary and Confidential.

    Headline goes here Bullet 1

    Bullet 2

    Bullet 3

    4

    Arial 32 pt.Mitel Dark Blue (r:21 g:50 b:95)

    Arial 17 pt.Black

    Mitel Blue (r:0 g:161 b:224)

  • 55

    Mitel Brand Guidelines

    Usage ExamplesThe following examples show how the Mitel brand assets are used in application.

    Business System: Presentation: Color

    Presentation: Color

    | 2014 Mitel. Proprietary and Confidential. | 2014 Mitel. Proprietary and Confidential.

    Color As files get shared, sometimes the default colors change.

    To be sure youre staying true to the brand guidelines, ensure these colors are used in your template. If unsure, please refer to the Mitel Brand Guidelines PDF.

    Rules:

    Punches of color can be used in typography and/or photography, but never in excess (use of color as an accent).

    Do not use screens or gradients.

    5

    R128 G130 B133

    R0 G161 B224

    R255 G255 B255

    R21 G50 B95

    R190 G217 B237

    R65 G173 B73

    R53 G203 B218

    R110 G32 B160

    R255 G115

    B0

  • 56

    Mitel Brand Guidelines

    Graphs & ChartsThe following examples show how the Mitel brand assets are used in application.

    Business System: Presentation: Graphs

    Presentation: Graphs

    | 2014 Mitel. Proprietary and Confidential. | 2014 Mitel. Proprietary and Confidential.

    TIP: If chart is very detailed, keep it front and center. If additional text is required, please advance to a new slide. To have both on one slide, makes text and visual difficult to read. Best to separate it out over 2 slides.

    When creating bar charts, do not use 3D effects or shading. Use solid fill colors.

    Graphs

    6

    100

    80

    60

    40

    20

    01st Qtr

    EastWestNorthSouth

    2nd Qtr 3rdQtr 4th Qtr

  • 57

    Mitel Brand Guidelines

    Usage ExamplesThe following examples show how the Mitel brand assets are used in application.

    Website: Home Page

    Website: Home Page

  • 58

    Mitel Brand Guidelines

    Usage ExamplesThe following examples show how the Mitel brand assets are used in application.

    Website

    Website

    Home Page SearchProduct Page

  • 59

    Mitel Brand Guidelines

    Global Navigation

    Main Navigation

    Header Learn More CTA

    Secondary Learn More CTA

    Reversed Learn More CTA

    Social CTA

    Link

    Link:Hover

    Search Input

    Search Input: Focus

    Primary Link

    Primary Link: Drop Down

    Secondary Link

    Secondary Link: Hover

    Contact Us - CTA (All contact us links)

    CTA: Hover (brighter blue)

    CTA: Hover

    CTA: Hover

    Footer Navigation

    Website Navigation Guidelines

    Usage ExamplesThe following examples show how the Mitel brand assets are used in application.

    Website

    Website: Navigation Guidelines

  • 60

    Mitel Brand Guidelines

    Usage ExamplesThe following examples show how the Mitel brand assets are used in application.

    Website

    CTA: Hover

    Header Learn More CTA

    Need Help Drop DownReversed CTA on White

    CTA: Hover (brighter blue)

    Website Navigation GuidelinesWebsite: Navigation Guidelines

  • 61

    Mitel Brand Guidelines

    Usage ExamplesThe following examples show how the Mitel brand assets are used in application.

    Usage Examples: Collateral: Data Sheet

    Collateral: Data Sheet

  • 62

    Mitel Brand Guidelines

    Understandably, the college wanted verification that the

    proposed Mitel solution would deliver. So three weeks

    prior to deployment, the College requested a mandatory

    Proof of Concept (POC) as called for in the RFP. This test

    drive would ensure that the specified solution met its real-

    world requirements.

    The on-campus demonstration proved to us that the Mitel

    solution worked from end to end, says Roger Lefebvre,

    telecommunications manager for Collge douard-

    Montpetit. And having a single supplier helped simplify the

    process tremendously.

    During this time, College and Incotel team members

    also confirmed that the majority of current phones were

    working, thus saving the expense of new equipment.

    It was a powerful demonstration that sealed the deal,

    emboldening the College to move forward with

    confidence.

    Deployment in a Single WeekendFor a migration of this magnitude, planning was essential. The deployment team17 people from Incotel and 8 from the college in two locationsscheduled the cutover

    winter holiday. But in the end, they needed less than two days to achieve operability.

    Though the scope was dauntingchange 1,700 phones in 1,200 (confirm number) classroomsthe task was made easier because the Mitel Streamline was simply plugged into the existing network, acting like an IP router between the LAN and IP phones. Because wiring in the walls remained untouched, a simple adapter delivered the power, converting two-wire to Ethernet signaling.

    Though projects of this scale dont come along very often, we know how to manage the transition, says Incotels Michaud. It went very smoothly. We had no issues, no surprises. Honestly, it was incredible for the volume of phones involved.

    The client concurred.

    Everything went as planned, says Lefebvre. It was amazingin 15 minutes the system worked. The planning was harder than deployment.

    After connectivity was established, Incotel representatives remained onsite at the College for a portion of the following week to answer questions, provide administrator and user training, and troubleshoot any potential issues.

    Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation. Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.

    6050-10050-123456-R0714-EN

    mitel.commitel.com Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation. Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.

    6050-10050-123456-R0714-EN

    With workers pushing to bring their own devices into the

    workplace and calling for flexibility in working where, when

    and how they want, should businesses be taking advantage

    of this enthusiasm for technology-driven change?

    Providing a flexible and robust infrastructure that can

    accommodate personal devices and choice could offer

    employees the freedom to work exactly how they want to,

    whilst at the same time lessening the hardware investment

    burden of trying to keep up with the latest devices.

    BEST OF BREED

    In order to capitalise on all of these technology

    developments and meet the demands of the individuals

    within their workforces, businesses need the freedom

    to support a vast and dynamic network of hardware and

    applications the best tools for the job, at an individual

    level, all working together seamlessly and intelligently.

    Traditionally, relying on a single vendor as a one-stop-

    shopfor a complete solution gave IT and network

    managers complete control over their network, while

    integration,security and management was relatively

    straightforward. But its an approach that is fast becoming

    obsolete. It is inherently inflexible and many organisations

    are now finding their infrastructure cannot be tailored to

    their specific needs.

    With the rise of cloud computing, virtualisation,

    applications and web services, the single vendor, one size

    fits all strategy is entirely inappropriate. No single vendor

    is capable of offering a complete solution and problems

    occur when vendors stray into each others domains.

    It is only by embracing an eco system of partners that

    organisations can ensure a reasonable counterbalance to

    any technology driven argument, and be confident they

    have taken a truly best in breed approach.

    It is inevitable that vendors themselves will have to

    adapt the way they think and open themselves up to

    work alongside each other. In doing so, UK businesses

    will become populated with interoperable best-in-class

    technologies and this will drive a change in vendor models,

    to become contributors to an ultimate solution, rather

    than competing based on all-or-nothing.

    Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation.Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.

    6050-10050-123456-R0714-EN

    mitel.commitel.com

    Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation. Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.

    6050-10050-123456-R0714-EN

    beginning of meetings, as the MiVoice Conference Phone

    is always connected and always available all meeting

    participants need to do is decide how they want to

    collaborate.

    Furthermore, the MiVoice Conference Phone eliminates

    the need for a participants laptop to be tethered to the

    projector for the entire meeting, which traditionally would

    inhibit their ability to use it to takes notes, access emails,

    and more.

    Drive Meetings and Presentations Using Any Device

    Todays employees often have a range of personal mobile

    devices, such as Smartphones and Tablets, and many

    opt to leave their laptop back in their office and take

    these smaller, more portable devices to meetings. This

    results in trying to figure out how to share documents

    and presentations during impromptu collaboration &

    brainstorming sessions.

    MiVoice Conference Phone was designed to

    accommodate this growing business trend. Through

    Cloud-services embedded with the solution, employees

    are able to easily share content located on their personal

    mobile device with others in the room no cables, no

    fiddling, & no fussing.

    The MiVoice Conference Phone helps remove the

    barriers that inhibit employees from making meetings

    as productive as possible by making it easier for them

    to access content not presently with them in the room

    and use the device of choice to engage in productive

    collaboration.

    Additional Features of the MiVoice Conference Phone

    Other key aspects of the MiVoice Conference Phone

    include:

    Audio Array of 16 microphones positioned around the

    conference phone allow for 360-degree sound

    pickup from up to 12 feet away.

    Beamforming technology automatically locates

    the prime speaker in the room, reduces the noise

    from the other microphones and provides visual

    indication of the active microphone beam to users

    in the room.

    Full-duplex speakerphone functionality allows for

    natural, non-clipped conversation.

    Is designed to resist GSM interference from mobile

    phones and other wireless devices to deliver clear

    communications without noise distractions.

    Support for two wireless HD audio microphones

    (tabletop and/or lapel) to expand the range of

    audio pickup for large meeting room deployments.

    Conference Functionality Built-in four party conference bridge.

    High-resolution, seven-inch color multi-touch

    display provides users with access to conference

    and presentation functions.

    Consultation Call feature provides users the ability

    to call a participant outside the conference bridge -

    even when the bridge is full.

    Embedded Capabilities In-room presentation display via built-in HDMI port

    connected to a high-definition (1080p) LCD display

    or projector.

    Embedded Picsel SmartOffice suite provides ability

    to view & modify PowerPoint, Word, Excel and PDF

    files directly via the MiVoice Conference Phones

    display.

    One button selection to collaboration services -

    including Mitel MiCollab, Join.me, and WebEx.

    Direct access to Cloud-based services - such as,

    Google Docs, Box, and Dropbox to easily

    access files not presently with participants in the

    room.

    Web browser allows multimedia support for access

    to cloud-based services, such as Gmail and

    Microsoft Exchange Web for contact dialing and

    chat functions.

    Embedded options displayed to users can be

    tailored to adhere to IT and /or security policies.

    USB (2.0) and Micro SD card slots for direct file

    access.

    Interoperability One-touch access to Mitel MiCollab Conference

    sessions, where users simply enter the Conference

    ID (Access Code) to be automatically joined into

    the conference.

    Supports operation behind Mitel Border Gateway

    to ensure firewall/NAT traversal when deployed as

    teleworker device.

    Powered via Power over Ethernet (PoE); optional

    PoE universal power adapter or multi-port PoE

    gigabit switch.

    Mitel | 2

    MiVoice Conference PhoneConference & Collaboration Made Simple

    Unleash your business potential with enhanced audio conferencing

    The large touchscreen display makes it easy to share documents while Beamforming technology cuts background noise and increases call clarity.

    Usage ExamplesThe following examples show how the Mitel brand assets are used in application.

    Usage Examples: Collateral

    Collateral

    MITEL ACD SUPPORTENTERPRISE EDITION

    BUSINESS EDITIONBASIC STANDARD ADVANCED PREMIUM

    Inbound (voice)

    Outbound (preview-voice) Custom

    Development

    Custom

    Development

    Custom Custom Custom

    Development

    Outbound (predictive-voice)1 Third Party Third Party Third Party Third Party Third Party

    Inbound multimedia

    Email / SMS

    Web chat

    Fax

    Not available Not available Not available Optional

    Maximum agents single-

    site

    PBX

    dependent

    PBX

    dependent

    PBX

    dependent

    PBX

    dependent

    25 agents

    Maximum agents across

    multiple sites

    PBX

    dependent

    PBX

    dependent

    PBX

    dependent

    PBX

    dependent

    Not available

    Maximum queues PBX

    dependent

    PBX

    dependent

    PBX

    dependent

    PBX

    dependent

    PBX dependent

    Simultaneous call queuing

    at multiple groups

    PBX skills-based routing

    IVR Routing and Messaging1

    Type of day

    Time of day (Schedule)

    ANI / DNIS

    Automatic web call back

    distribution

    Speech enabled IVR

    (voicereadback)

    Overflow on wait

    Interflow on wait

    Predictive overflow on wait

    Feature Matrix

    Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation.Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.

    6050-10050-123456-R0714-EN

    mitel.com

    Finding a Connection on CampusCollge douard-Montpetit upgraded its digital phones to an IP phone systemwithout having to flunk its old infrastructure

    CASE STUDY

    AT A GLANCE:

    PARTNER: INCOTEL

    CUSTOMER: Collge douard-Montpetit was

    established in 1950 near Montreal, Quebec, Canada.

    Today it has an enrollment of approximately 7,300

    students in its pre-university and technical study

    courses on two campuses.

    CHALLENGE: Upgrade both campuses from an

    outdated digital phone system to an application-rich,

    unified IP telephony system that handles everyday

    voice traffic, along with mission-critical crisis

    communicationson a tight budget and schedule.

    SOLUTION: A robust IP telephony system that employs

    a new form of Ethernet LAN switch that utilizes existing

    legacy (two-wire/twisted pair) wiring to deliver IP

    telephony across the organization.

    RESULTS:

    Lower upfront costs. By leveraging rather than

    abandoning existing legacy infrastructure, the College

    saved wiring costs estimated at approximately 30

    percent of the overall project budget.

    Reduced total cost of ownership. By eliminating

    expensive infrastructure, the College allocated more of

    its budget to applications, driving a better overall return

    on investment (ROI).

    Time savings. Seamless plug and play technology

    enabled swift deployment on an existing network,

    minimizing disruption to campus users.

    Increased functionality. With a dedicated voice path for

    each IP phone, end users across the enterprise gained

    new productivity-enhancing applications, improved

    voice quality and continuity, and advanced security.

    Work 3.0: The Next-Generation Model for Smarter BusinessA Mitel White Paper | 10-05-2014 | Document Release #1547692

    Brochure

    Feature Matrix

    Case Study

    Document

    mitel.com Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation. Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.

    6050-10050-123456-R0714-EN

  • 63

    Mitel Brand Guidelines

    Usage ExamplesThe following examples show how the Mitel brand assets are used in application.

    Usage Examples: Trade Show Booth

    Trade Show BoothMitel 20' x 20' Rendering

    Hangar 39950 West Tower Avenue

    Alameda, CA 94501Tel: 510. 749. 6890

    http://www.groupdelphi.com

    08/29/14

    Design PhaseMitelDesigner

    AE

    AM

    JC

    DML

    JEM

    Job #

    PM

    Rev. #

    37083

    20' x30'

    The drawings, specifications, designs, ideas, and arrangements represented herein are and shall remain the property of Group Delphi and no part thereof shall be copied, discussed with others, or used in connection with any work or project other than the specified project to which they have been prepared and developed without the written consent of Group Delphi. Your review of these plans or specifications shall constitute conclusive evidence of acceptance of these restrictions.20' x 20'

    Mitel 20' x 20' Rendering

    Hangar 39950 West Tower Avenue

    Alameda, CA 94501Tel: 510. 749. 6890

    http://www.groupdelphi.com

    08/29/14

    Design PhaseMitelDesigner

    AE

    AM

    JC

    DML

    JEM

    Job #

    PM

    Rev. #

    37083

    20' x30'

    The drawings, specifications, designs, ideas, and arrangements represented herein are and shall remain the property of Group Delphi and no part thereof shall be copied, discussed with others, or used in connection with any work or project other than the specified project to which they have been prepared and developed without the written consent of Group Delphi. Your review of these plans or specifications shall constitute conclusive evidence of acceptance of these restrictions.20' x 20'

    Mitel 20' x 30' Rendering

    Hangar 39950 West Tower Avenue

    Alameda, CA 94501Tel: 510. 749. 6890

    http://www.groupdelphi.com

    08/29/14

    Design PhaseMitelDesigner

    AE

    AM

    JC

    DML

    JEM

    Job #

    PM

    Rev. #

    37083

    20' x30'

    The drawings, specifications, designs, ideas, and arrangements represented herein are and shall remain the property of Group Delphi and no part thereof shall be copied, discussed with others, or used in connection with any work or project other than the specified project to which they have been prepared and developed without the written consent of Group Delphi. Your review of these plans or specifications shall constitute conclusive evidence of acceptance of these restrictions.

  • 64

    Mitel Brand Guidelines

    Mitel Branded MerchandiseMitel employees, partners and customers wear or use Mitel merchandise in a variety of situations. Some branded items may last for years and can be one of the most visible and lasting impressions of the Mitel brand. Careful consideration should be made when choosing appropriate items as these items ultimately become an extension of the brand and must align with all brand guidelines. Branded merchandise should be procured in our primary and secondary colors.

    Mitel Merchandising

    Merchandising

  • 65

    Mitel Brand Guidelines

    Usage ExamplesThe following examples show how the Mitel brand assets are used in application.

    Vehicle Art

    Usage Examples: Vehicle Art

  • 66

    Mitel Brand Guidelines

    Usage ExamplesThe following examples show how the Mitel brand assets are used in application.

    Posters

    Usage Examples: Posters

    Our world is connected like never before.

    Connections turn simple ideas into inspirational actions and

    talented individuals into powerful, winning teams.

    Connections, quite simply, power every successful business

    in todays ultra-connected, highly mobile world.

    We are the power behind those connectionsthe business

    communications experts that drive the success of every

    customer, every communication, every time.

    We enable our customers to make connections,

    build relationships and succeed. We take pride in our

    expertise. Business communications is all we do.

    So we work tirelessly to drive innovation into every aspect

    of our technology, our industry and our business.

    Most of all, we ensure our behavior, our culture and our

    actions are shaped and defined by the needs

    of our customers.

    As we live these ideas, well create connections that power

    success for countless customersas well as ourselves.

    Together, we will make something great.

    Our world is connected like never before.

    We are the power behind the connections.

    Our VisionBe the premier business communications

    and collaboration company

    Our ValuesCustomers. Innovation. Accountability.

    Our MissionTo deliver solutions that enable our customers

    to communicate, collaborate, and conduct

    business anywhere, over any medium,

    with the device of their choice

  • 67

    Mitel Brand Guidelines

    Product GuidelinesPlease see the separate Product Brand Guidelines and Product Nomenclature Guidelines documents. They offer comprehensive guidance on how to apply our branding for physical and digital products, like hardware and interfaces.

    Product Guidelines

  • 68

    Mitel Brand Guidelines

    Building Signage GuidelinesPlease see the separate Building Signage Guidelines document. They offer comprehensive guidance on how to apply our branding for signage on the exterior and interior of our global offices and buildings.

    Building Signage Guidelines

  • 69

    Mitel Brand Guidelines

    BoilerplateThe Mitel boilerplate must be added to the bottom of the last page of any collateral. This includes whitepapers, brochures, technical documentation, downloadable product overviews and the like.

    Usage Examples: Boilerplate

    Boilerplate

    Body Subhead 1

    Lorem Ipsum is simply dummy text of the printing and

    typesetting industry. Lorem Ipsum has been the industrys

    standard dummy text ever since the 1500s, when an

    unknown printer took a galley of type and scrambled it to

    make a type specimen book. It has survived not only five

    centuries, but also the leap into electronic typesetting,

    remaining essentially unchanged. It was popularised in

    the 1960s with the release of Letraset sheets containing

    Lorem Ipsum passages, and more recently with desktop

    publishing software like Aldus PageMaker including

    versions of Lorem Ipsum.

    Body Subhead 1-Feature List Seven-inch backlit, high-resolution (800 pixels

    x 480 pixels), color, touch-screen display with

    brightness controls

    Touch-screen access to features and applications

    Colorized display of content and applications to

    improve visibility and usability

    Dual embedded Gigabit Ethernet ports (LAN and

    PC)

    48 programmable, multi-function, self-labeling

    keys, provided in three pages of 16 keys each (for

    one-touch access to speed calls, line appearances,

    features, and applications)

    Six context-sensitive softkeys for intuitive access to

    features and functionality

    Body Subhead 1

    Lorem Ipsum is simply dummy text of the printing and

    typesetting industry. Lorem Ipsum has been the industrys

    standard dummy text ever since the 1500s, when an

    unknown printer took a galley of type and scrambled it to

    make a type specimen book. It has survived not only five

    centuries, but also the leap into electronic typesetting,

    remaining essentially unchanged. It was popularised in

    the 1960s with the release of Letraset sheets containing

    Lorem Ipsum passages, and more recently with desktop

    publishing software like Aldus PageMaker including

    versions of Lorem Ipsum.

    Body Subhead 1-Feature List Seven-inch backlit, high-resolution (800 pixels

    x 480 pixels), color, touch-screen display with

    brightness controls

    Touch-screen access to features and applications

    Colorized display of content and applications to

    improve visibility and usability

    Dual embedded Gigabit Ethernet ports (LAN and

    PC)

    48 programmable, multi-function, self-labeling

    keys, provided in three pages of 16 keys each (for

    one-touch access to speed calls, line appearances,

    features, and applications)

    Six context-sensitive softkeys for intuitive access to

    features and functionality

    mitel.com Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation.Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.

    6050-10050-123456-R0714-EN

    mitel.com Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation.Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.

    6050-10050-123456-R0714-EN

    mitel.com Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation. Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.

    6050-10050-123456-R0714-EN

    mitel.com Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation. Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.

    6050-10050-123456-R0714-EN

  • 70

    Mitel Brand Guidelines

    Co-Branded CollateralWhen creating a co-branded piece of collateral, the Mitel logo should always appear in the bottom left corner (following Mitel logo guidelines in this guide) and the third party logo should appear above the Mitel logo or in the bottom right.

    Logos should be equal in height. The third party logo should never be taller than the Mitel logo on co-branded materials, including, but not limited to, collateral, ads, online banners.

    If only the Mitel logo mark connectors and Mitel logo type are used, the third-party logo should be equal in height to M in the Mitel logo type.

    If the Mitel logo with tagline is used, the third-party logo (including any tagline) should be equal to the height from the top of the M in the Mitel logo type to the bottom of the P in Powering connections.

    If you have any questions about co-branded logo usage, contact the Mitel Brand House at [email protected]

    Usage Examples: Co-Branded Collateral

    Body Subhead 1

    Lorem Ipsum is simply dummy text of the printing and

    typesetting industry. Lorem Ipsum has been the industrys

    standard dummy text ever since the 1500s, when an

    unknown printer took a galley of type and scrambled it to

    make a type specimen book. It has survived not only five

    centuries, but also the leap into electronic typesetting,

    remaining essentially unchanged. It was popularised in

    the 1960s with the release of Letraset sheets containing

    Lorem Ipsum passages, and more recently with desktop

    publishing software like Aldus PageMaker including

    versions of Lorem Ipsum.

    Body Subhead 1-Feature List Seven-inch backlit, high-resolution (800 pixels

    x 480 pixels), color, touch-screen display with

    brightness controls

    Touch-screen access to features and applications

    Colorized display of content and applications to

    improve visibility and usability

    Dual embedded Gigabit Ethernet ports (LAN and

    PC)

    48 programmable, multi-function, self-labeling

    keys, provided in three pages of 16 keys each (for

    one-touch access to speed calls, line appearances,

    features, and applications)

    Six context-sensitive softkeys for intuitive access to

    features and functionality

    Body Subhead 1

    Lorem Ipsum is simply dummy text of the printing and

    typesetting industry. Lorem Ipsum has been the industrys

    standard dummy text ever since the 1500s, when an

    unknown printer took a galley of type and scrambled it to

    make a type specimen book. It has survived not only five

    centuries, but also the leap into electronic typesetting,

    remaining essentially unchanged. It was popularised in

    the 1960s with the release of Letraset sheets containing

    Lorem Ipsum passages, and more recently with desktop

    publishing software like Aldus PageMaker including

    versions of Lorem Ipsum.

    Body Subhead 1-Feature List Seven-inch backlit, high-resolution (800 pixels

    x 480 pixels), color, touch-screen display with

    brightness controls

    Touch-screen access to features and applications

    Colorized display of content and applications to

    improve visibility and usability

    Dual embedded Gigabit Ethernet ports (LAN and

    PC)

    48 programmable, multi-function, self-labeling

    keys, provided in three pages of 16 keys each (for

    one-touch access to speed calls, line appearances,

    features, and applications)

    Six context-sensitive softkeys for intuitive access to

    features and functionality

    mitel.com Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation.Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.

    6050-10050-123456-R0714-EN

    mitel.com Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation.Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.

    6050-10050-123456-R0714-EN

    mitel.com Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation. Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.

    6050-10050-123456-R0714-EN

    Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation. Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.

    6050-10050-123456-R0714-EN

    mitel.com

    Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation. Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.

    6050-10050-123456-R0714-EN

    mitel.com

    Logo

    Logo

    Logo

    Logo

  • 71

    Mitel Brand Guidelines

    Brand ChecklistBefore you finalize any material digital, print, or otherwise that uses Mitel branding, take a moment to go over this checklist. Its a handy way to ensure youre staying in brand and keeping our identity strong. If you still have questions, contact the Mitel Brand House at [email protected]

    o Brand voice See page 12

    o Logo See page 19

    o Colors and color balance See page 29

    o Typography See page 34

    o Photography See page 36

    Brand Checklist

  • 72

    Mitel Brand Guidelines

    Contact InformationIf you have questions about the Mitel brand, marketing or advertising that havent been covered in these guidelines, you may contact one of the people noted here.

    Contact Information

    For questions or approvals, please contact the Marketing department or the Mitel Brand House at:

    [email protected]