brand guidelines - mitel -...

Brand Guidelines

As of March 4, 2015

Table of Contents

The Mitel Brand

Why this brand? Why Now? ...................................................................................................................................... 4

Mitel Logo Story ......................................................................................................................................................... 5

Brand Expression

Brand Promise ...............................................................................................................................................................8

Vision, Mission, Values................................................................................................................................................ 9

The Brand Box (Vision, Mission, Values, Personality) ........................................................................................ 10

Manifesto .................................................................................................................................................................... 11

Mitel: One Voice ........................................................................................................................................................ 12

Visual Identity

Logo ............................................................................................................................................................................. 19

Use of Mitel Name .....................................................................................................................................................27

Graphic Connectors ..................................................................................................................................................28

Color ............................................................................................................................................................................ 29

Typography ..................................................................................................................................................................34

The Grid ...................................................................................................................................................................... 35

Photography ............................................................................................................................................................... 36

The Mitel App Logo................................................................................................................................................... 38

The Mitel Twitter Logo ..............................................................................................................................................39

The Mitel Favicon ...................................................................................................................................................... 40

Graphs and Charts .....................................................................................................................................................41

Usage Examples

Brand Boards .............................................................................................................................................................. 43

Corporate Stationary ................................................................................................................................................ 46

Communication Tools.............................................................................................................................................. 49

Product Guidelines ....................................................................................................................................................67

Building Signage Guidelines ................................................................................................................................... 68

Co-Branded Collateral ..............................................................................................................................................70

Check List ............................................................................................................................................... 71

Contact Information .............................................................................................................................72

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The Mitel Brand

4

Mitel Brand Guidelines

Why this brand? Why now?

What started 40 years ago as a hardware-focused telephony company has transformed into a leading global business communication technology enterprise.

The market has evolved, our customers’ needs have changed and our business has changed as well. We’ve dramatically expanded our size, our footprint and the scope of our offerings. We’ve adapted our company’s structure, goals and processes to the new realities of our business and the marketplace. And we have a clear vision for the company, a strong common mission and a unified purpose, which we can all support through our everyday actions.

With all of this change, we embarked on extensive brand and market research to find out how our identity aligned with the new Mitel. We examined our brand through four different perspectives—our customers, our employees, our channel partners and our leadership team. It became clear from our market research and the voice of our customers that we needed to reposition and update our brand to be relevant in today’s market.

It’s a market made up of customers who demand choice and flexibility in the face of ever-changing technology. They live in a world that’s more connected than ever before. It’s a world in which success depends on making connections. And we are the power behind those connections. The connectors in our logo are one of the most visible symbols of this—the connection between our past and our future; the connection between us, our customers and our partners; and the connection between people sharing ideas, made possible by our technology.

So we have repositioned and updated our brand promise, company voice and visual identity based on research and the voice of our customers.

Our new brand reflects our role in connecting businesses so they can communicate and get things done. It reflects that we are now predominantly a software company. It reflects that while our core business is strong, we’re also seeing tremendous growth in other areas, like our cloud and contact center businesses. And it reflects our position as a global leader with the number one market share in EMEA and Western Europe and the number three market share in North America.

This new promise, voice and identity are the first steps in a critical journey to reposition ourselves to become even more relevant to our customers and the markets we serve. And it’s the launching point for the new Mitel—a market leader.

Why this brand? Why now?

5


Mitel Logo StoryPower of the past. Force for the future.

Successful communication depends on connections. The connectionbetween our customers, our partners and each other. The connectionbetween the heritage of our past and the opportunities of our future. Theconnection between thinking and doing. And in the space where theseconnections happen, success is created.

Our new logo is composed of our original name – Mitel – supported by twointerlocking connectors—a geometric metaphor for an engineeringrevolution, which has created a world more connected than ever before.

ConnectorsThe connectors of the new Mitel Logo take inspiration from our heritage—the simplicity and purity of basic geometric shapes combined in mathematical dimensions to create an emblem of our engineering excellence.

Our connectors embody seamless simplicity, our never-ending pursuit and forward-looking approach to creating connections—anytime, anywhere, over any medium.

When we see our connectors, we are reminded that we enable our customers to connect with their customers, partners and employees so they can get things done, whenever, however and wherever they need to. Our connectors also serve as a reminder that we do not operate alone—we are connected globally with an endless ecosystem of customers, partners, suppliers and end-users.

Mitel Logo Story

6


TypographyWhile our name remains unchanged, the expression of it has been updated to be more contemporary and more relevant to the markets we serve. Just as the company has endured over 40 years of change and technological advancement, so the Mitel name endures—continuing to stand for customer-driven solutions and innovation.

A modern typeface for our historical name reinforces the bond between our past and our future. The choice of Museo Sans gives our brand a more contemporary feel, leaving no doubt that we’re a modern, forward-looking company. The bends in the letters lean forward, indicating our drive for what’s next, and the lightweight of the typeface signifies our philosophy of running lean and efficient.

ColorColor has a particular meaning in our logo, as well. The dark blue is a color we’ve brought forward from our previous identity, showing visually how our past has created the foundation for our future. We’ve also leveraged the lighter blue of Aastra, graphically connected with our heritage dark Mitel blue—giving reverence to our powerful merger. Together, these colors bring the best of our past with us into the future and give us an unmistakably contemporary palette.

Finally, our logo is a reminder of our brand promise. We are business communications experts that power the success of every customer, every communication, every time. We are committed to powering connections. It has been the power behind our past, and it is the force driving our future.

Mitel Logo Story

Brand Expression

8


Brand PromiseWe are business communications experts that power the success of every customer, every communication, every time.

Brand Promise

9


VisionBe the premier business communications and collaboration company.

• Loyal customers and partners• A place where people want to work• Delivering superior financial results

MissionTo deliver solutions that enable our customers to communicate, collaborate, and conduct business – anywhere, over any medium, with the device of their choice.

ValuesCustomersCustomers determine everything we do.

Providing an exceptional customer experience is the responsibility of every Mitel employee.

We respect and value the essential contribution that all of our customers, including our partners, make to Mitel’s success.

InnovationInnovation has been the mindset at Mitel for more than 40 years. It was our founding pledge and it is our prevailing expectation. It is the reason we come to Mitel.

Innovation extends beyond the R&D lab into every aspect of our business – from our operations, to our partner programs, to our marketing, to our financial management.

It enables us to help our customers see and create the future.

It enables us to attract and retain the best minds in the industry.

It enables us to deliver superior financial results.

AccountabilityWe align our work with company strategies and objectives.

We set challenging goals, honor commitments, and deliver results.

We foster an environment where individuals at all levels have accountability, responsibility, and authority.

We recognize and reward success.

Vision, Mission, Values

Vision, Mission, Values

10


Vision

Be the premier business communications and collaboration company.

ValuesCustomer, Innovation, Accountability

PersonalityModern, Confident, Leader, Innovative, Energetic, Customer Centric, Agile, Authoritative

Essence

This is what we need to succeed.

Mission

Deliver solutions that enable our customers to communicate, collaborate, and conduct business anywhere, over any medium with the device of their choice.

Positioning

The business communications experts that power the success of every customer, every communication, every time.

INTERNAL EXTERNAL

Brand BoxThe Brand Box is a way we articulate the brand. All elements work together to form the brand, or promise.

Brand Expression: Brand Box

Internal: Left Side

The left side is the internal

articulation of the brand. The top

category, “Vision”, is the core

meaning of the brand. It is not

a business goal or objective.

“Mission” is the roadmap that

provides direction to the “Vision”.

It also contains the reason to

believe Mitel. “Values” are the

internal brand attributes.

External: Right Side

The right side is the external

articulation of the brand.

“Essence”, is the emotive

brand component. “Positioning”

is Mitel’s place in the world.

“Personality” is the human-like

characteristics of the brand.

11


ManifestoThe manifesto describes the environment in which we’re working, where we’re going as a company and how we can live our brand promise through every aspect of what we do.

Brand Expression: Manifesto

Manifesto Our world is connected like never before.

Connections turn simple ideas into inspirational actions and talented individuals

into powerful, winning teams. Connections, quite simply, power every successful

business in today’s ultra-connected, highly mobile world.

We are the power behind those connections—the business communications

experts that drive the success of every customer, every communication,

every time.

We enable our customers to make connections, build relationships and succeed.

We take pride in our expertise. Business communications is all we do. So we work

tirelessly to drive innovation into every aspect of our technology, our industry and

our business. Most of all, we ensure our behavior, our culture and our actions are

shaped and defined by the needs of our customers.

As we live these ideas, we’ll create connections that power success for countless

customers—as well as ourselves. Together, we will make something great.

Mitel, Powering connections.

12


Mitel: One Voice

Understanding Voice

What is a company voice?In simplest terms, it’s our personality. It’s a combination of which things we choose to talk about and how we say them. Think of your favorite author or actor. Ones with distinctive voices stand out. That’s an important part of a brand. Actor Samuel L. Jackson has a distinctive voice. Even if you saw it written down, you’d probably recognize his distinctive style of speaking—his voice.

How is voice different from tone?Think of voice like your personality and tone like your mood. Continuing our above example, actor Samuel L. Jackson has a distinctive voice, but he takes on different tones in different situations—all while maintaining his voice. He can be commanding, aggressive, joking, incredulous, and a range of other tones he uses in different situations.

Mitel can do the same thing. We can maintain a consistent voice, while adjusting from the bold tone of an ad to the technical tone of a whitepaper to the less formal tone we might take in social media. Every medium is different, and we can adjust our tone accordingly as long as we don’t lose sight of our distinctive voice.

Why is our voice important?Along with design, a consistent voice is one of the best ways we can differentiate our company in the marketplace.

Our voice tells customers:

• What we value• How we work• What kind of experience they can expect

Our voice is always making implicit statements about our brand, so it’s important that we manage it with purpose.

Brand Expression: Mitel: One Voice: Understanding Voice

Understanding Voice

Mitel: One Voice

Our Company Voice

Words to describe our voice:Innovative, Energetic, Customer-Centric, Leading, Confident, Agile, Authoritative, Modern.

What is our voice? - Our voice is cool, calm and confident without being brash or braggy. It is not afraid to challenge the competition, provided they’re backed by sound proof.

- Our voice gets to the point. It speaks in plain language and avoids insider jargon at every turn. It uses words that resonate with customers.

- Our voice is not fearful, overly conservative or wordy. It does not speak to fill space. It speaks to make a point, and then stops speaking.

- Our voice is not timid or afraid. It avoids hedging language and makes confident, definitive statements.

- Our voice conveys a feeling of motion, not stagnation. It values our history, but is driven and defines itself by what we will contribute to the future.

- Our voice gives a sense of speed, and draws you through the copy quickly. It doesn’t feel like trudging or slogging.

- Our voice is personal. It sounds less like being lectured by a giant, faceless company and more like having a one-on-one conversation.

13


Brand Expression: Mitel: One Voice: Our Company Voice

Our Company Voice

14


Brand Expression: Mitel: One Voice: Speak Human

Mitel: One Voice

Speak Human

One of the easiest things to forget in business-to-business communications is that we’re talking to people, not companies. On the other side of your e-blast is a person. That person has a family, a home, hobbies, hopes, fears and favorite restaurants.

So talk to them like a person—not a mindless robot into which you need to input the correct marketing and technical jargon to spit out a sale. All decisions are emotional, even when we cloak them in ROI and PowerPoint presentations.

Speak Human

15


Brand Expression: Mitel: One Voice: Outside-In vs. Inside Out

Mitel: One Voice

Outside-In vs. Inside Out

Moving from inside-out language to outside-in language can be a little tricky, but it’s critical for creating effective communications. This means we need to make sure copy is focused on customer wants and needs instead of Mitel’s products, services and other attributes. Info about Mitel should only play a role when it’s positioned to meet customer wants and needs.

ExampleINSIDE-OUT: Mitel MiCloud offers greater security, reliability and efficiency. OUTSIDE-IN: You can give your company greater security, reliability and efficiency with Mitel MiCloud.

Maintaining BalanceWe should always speak more about the customer than about ourselves. An easy way to do this is the highlighter test:

• Take your document or deliverable• Highlight references to the customer in one color (words like you, your)• Highlight references to Mitel in a different color (words like Mitel, us, our, we)• If your Mitel color is more prevalent than your customer color, adjust accordingly

Having trouble?It’s okay. This can be one of the hardest transitions an organization can make. In the early stages of transitioning from inside-out to outside-in thinking, it’s not uncommon to look at an entire piece, like a blog post, and wonder how to turn it around to focus on the customer.

It’s at this point when you need to truly ask yourself if the piece DOES serve the customer or if it’s just corporate chest-pounding. If the piece can’t be reworked to focus on the customer, the piece probably doesn’t need to exist at all.

Outside-In vs. Inside Out

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Brand Expression: Mitel: One Voice: Keep It Brief & The Customer

Mitel: One Voice

Keep It Brief

Today, attention spans are short and people no longer consume information in a linear fashion. That means we need to get to the point fast and favor putting together copy that’s easy to scan. The great wall of paragraphs must come down.

Use tactics like:

• Subheads• Bullets• Callouts • Graphics • And more

The Customer

It’s time to get personal. Avoid referring to the customer in the third person in customer-facing communications. We’re trying to hold a conversation, not give a deposition. Instead, address the customer directly using the second person. This makes our communications more personal and creates a more direct bond.

ExampleINCORRECT: Features like this drive greater profitability for the customer.CORRECT: Features like this drive greater profitability for your business. EVEN BETTER: Achieve greater profitability with features like this. (focus is on customer benefit, not Mitel’s products and services)

Exceptions• Mitel internal company communications• Communications about the end customer to the channel that will not be

seen by customers• Legal documents

Keep It Brief

The Customer

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Brand Expression: Mitel: One Voice: Backed by Facts & Active vs Passive

Mitel: One Voice

Backed by Facts

We should not expect our audience to simply believe our claims. Whenever possible, we should substantiate claims with proof points. This makes our communications stronger and more credible—setting us apart from companies trumpeting empty marketing speak. We are a company of substance.

ExampleWEAKER: Mitel cloud-based systems are highly reliable. STRONGER: Mitel cloud-based systems are highly reliable, delivering 99.9% uptime.

Active vs Passive

This subject might take you back to the days of playgrounds and large-ruled paper, but it’s an important one. Always opt to use active verbs and sentence constructions instead of passive ones. It makes copy feel stronger, more active and more authoritative. Reorganizing a sentence will often make it easier to switch from passive to active.

ExamplePASSIVE: Productivity can be enhanced with our software. ACTIVE: You can enhance productivity with our software. ACTIVE: Enhance productivity with our software. (implied “you”)

Backed by Facts

Active vs Passive

Visual Identity

19


The Primary Mitel Logos

The Primary Mitel Logo Colors

Dark Blue: PMS 295C Light Blue: PMS 299C

The LogoThese are the primary Mitel logos. No modifications of any kind should be made to the logo. The primary logos use two colors, and are intended for use on white or Mitel blue colors only. If it is to be used on a dark background color, the white version should be used.

The ® is required for all uses of the Mitel name. However, remove the mark when the size of the logo makes it too small to read. The ® should be removed when the logo is less than 1-inch or 72-pixels wide.

Primary logo on white background

The Logo

Primary logo on dark background

The Black and White

Mitel Logo Colors

Black logo on white background White logo on dark background

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Mitel Logo Mark Connectors

The Logo Mark ConnectorsThe Mitel Logo Mark Connectors plays a vital role in our brand. It is composed of intersecting open triangles which illustrate powerful connections that help our customers fuel their business communications.

At this time, the Mitel Logo Mark Connectors should not be used without the Mitel name. If using the logo creates a space issue, use “Mitel” rather than the logo mark to visually represent the brand.

For special use case permissions, please contact the Mitel Brand House at [email protected]

The Logo: The Logo Mark Connectors

21


The Mitel Logo with Tagline Colors

Dark Blue: PMS 295C

Light Blue: PMS 299C

Gray: 60% K

The Logo with TaglineThis is the Mitel logo with Tagline. No modifications of any kind should be made to the logo and/or tagline. At this time, the “c” should be depicted in lower case. The logo with tagline is intended for use on white or Mitel blue colors only. If it is to be used on a dark background color, the white version or white with colored tagline version should be used.

The Logo: Tagline

Primary logo on dark background

The Black and White

Mitel Logos with Tagline

Black logo with tagline White logo with tagline

The Mitel Logo with Tagline

22


The Logo: Incorrect UsageThese are examples of incorrect usage of the Mitel Logo. No modifications of any kind should be made to the Mitel logo.

The Logo: Incorrect Usage

Do not recolor the Mitel Logo or Tagline

Do not add shadows or gradients to the Mitel Logo or Tagline

Do not use the Mitel Logo Mark Connectors alone or with other text

Do not resize or move the Mitel Logo elements in relation to each other

Incorrect Logo Usage

23


The Logo: Incorrect UsageThese are examples of incorrect usage of the Mitel Logo. No modifications of any kind should be made to the Mitel logo.

The Logo: Incorrect Usage

Do not add the Mitel Logo to a busy photographic background

Do not recreate the Mitel Logo in a different font

Never type “Powering connections” in conjunction with the Mitel Logo; only use the provided logo lock-ups

Do not change the proportions of the Mitel logo

Incorrect Logo Usage

24


Logo Minimum Sizes

The Logo Minimum SizeThe Mitel logos should be used according to size. Note that the logos should not be used smaller than 1 inch in horizontal length. For use on the web, the logo should not be used smaller than 120-pixels in horizontal length.

If the reproduction of the logo is too small, there is a risk of losing detail in the symbol and wordmark. For this reason, the symbol should never be reproduced at less than 1 inch (2.5 cm) in width as illustrated.

Any such smaller usage will exclude the ® for legibility.

Logo minimum 1" wide Logo with Tagline minimum 1" wide

The Logo

1 inch

1 inch

25


The Logo Buffer ZoneThe “buffer zone” refers to the area directly surrounding the logo. No other text or graphic elements should appear in the area immediately surrounding the Mitel logo. In all cases, the interior of the symbol should be transparent, allowing any background to show through. This buffer zone preserves the desired visual impact of the corporate logo and is equivalent to the height of the “M” in the wordmark.

The space between the symbol and the wordmark is determined by the provided logo and should not be modified in any way. The letter spacing must not be altered.

The Logo: Buffer Zone

Logo Buffer Zone

Print Digital

Buffer zone of one “M” space

1x1x

1x

1x

1x

Buffer zone of one-half “M” space

.5x .5x

.5x

.5x

.5x

1x

1x

1x

Buffer zone of one “M” space

1x1x

.5x .5x

Buffer zone of one-half “M” space

.5x

.5x

.5x

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Other LogosQualifying Mitel partners can display their association with Mitel through specific logo lock-ups. If your company qualifies, you can display your logo alongside a program logo as specified. Please contact your channel marketing representative for access to these logos.

All requests for program logos must be submitted to your channel marketing manager. On verification of your accreditation your channel marketing manager will provide you with the appropriate logo. As you achieve new Technology Areas or Vertical Solutions designations you may request an updated logo from your channel marketing manager.

Program Logos

Other Logos

27


Use of Mitel Name The legal name of our company should be used in all legal materials and upon first use in any legal document. Subsequent uses may be truncated to “Mitel.” Refer to the Mitel’s Contracts Management Group (CMG) at [email protected].

Other uses may be truncated to “Mitel.”

Use of Mitel Name

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Graphic Connectors

Graphic ConnectorsThe Mitel Graphic Connectors plays a vital role in our brand. It is composed of intersecting solid triangles which illustrate powerful connections that help our customers’ fuel their business communications.

Images and type may occupy no more than 20% of the total size of the connectors at any one time.

The connectors are reserved for corporate use only.

Graphic Connectors

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The Mitel Primary Color

White: 0% K

The Mitel Secondary Colors

Mitel Dark Blue: PMS 295C

Mitel Light Blue: PMS 299C

Gray: 60% K

The Mitel Tertiary Colors

Sky Blue: PMS 2975C

Green: PMS 347C

Aqua: PMS 319C

Purple: PMS 527C

Orange: PMS 151C

Black As a Percentage

Black: 90%, 70%, 50%, 30%, 10%

ColorThe Mitel colors are for use in all Mitel assets and communication material. This palette communicates the qualities that define Mitel as a brand. To keep the brand consistent, it is important to follow this palette as closely as possible. Only Black can be used as a

percentage of color.

Primary Colors

Color

Secondary Colors

Tertiary Colors

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The Mitel Primary Color

White: 0% K

The Mitel Secondary Colors



Gray: 60% K

The Mitel Tertiary Colors

Sky Blue: PMS 2975C

Green: PMS 347C

Aqua: PMS 319C

Purple: PMS 527C

Orange: PMS 151C

C: 100M: 57Y: 10K: 60

R: 21G: 50B: 95

#15325F

C: 74M: 21Y: 0K: 0

R: 0G: 161B: 224

#00A1F4

C: 0M: 0Y: 0K: 60

R: 128G: 130B: 133

#808285

ColorThe Mitel color pallete is also available for use in CMYK for print and RGB for digital media.

Print and Digital Color Values

Color

C: 24M: 1Y: 1K: 0

R: 190G: 217B: 237

#BED9ED

C: 75M: 5Y: 100K: 0

R: 65G: 173B: 73

#41AD49

C: 62M: 0Y: 20K: 0

R: 53G: 203B: 218

#35CBDA

C: 71M: 97Y: 0K: 0

R: 110G: 32B: 160

#6E20A0

C: 0M: 68Y: 100K: 0

R: 255G: 115B: 0

#FF7300

C: 0M: 0Y: 0K: 0

R: 255G: 255B: 255

#FFFFFF

31


Color BalanceIn addition to color classification, to best represent the Mitel color palette, a color balance breakdown is shown below. The values below are approximates. Usage examples should always be referenced when an item’s color balance is being considered.

Color Balance

Color: Color Balance

White 80%+ White is the predominant color in all Mitel branded materials. It should occupy at least 80%+ coverage.

Mitel Light Blue 8-12% Mitel Light Blue is the second most predominant color in all Mitel branded materials. It should occupy approximately 8-12% coverage. It should also be used as the action color, where applicable.

Mitel Dark Blue 4-6% Mitel Dark Blue should occupy approximately 4-6% coverage.

Mitel Gray 2-3% Mitel Gray should occupy approximately 2-3% coverage.

Mitel Tertiary Colors 0-3% Mitel Tertiary Colors should occupy approximately 0-3% coverage. These colors should be used sparingly and reserved for use as accent colors.

80%+

8-12% 4-6% 2-3%

+ 0-3%–

1

1

2

3

4

5

5

2 3 4

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Color Balance In addition to color classification, to best represent the Mitel color palette, a DO and DON’T color example is shown below.

DO use large fields of white DON’T change the White, Light Blue, Dark

Blue color hierarchy. DON’T use tertiary

colors for blocks of color. DON’T use color

to create horizontal stripes of color.

Color: Color Balance

Color Balance

33


Color Typography The Mitel primary and secondary colors are the only colors available for use in typography. White, Mitel Dark Blue and Mitel Light Blue are available for use as headlines and subheadlines.

Typography

Color: Color Typography

Headlines and Subheadlines

White: 0% K



Subheadlines and Copy

Gray: 60% K

C: 100M: 57Y: 10K: 60

R: 21G: 50B: 95

#15325F

C: 74M: 21Y: 0K: 0

R: 0G: 161B: 224

#00A1F4

C: 0M: 0Y: 0K: 60

R: 128G: 130B: 133

#808285

C: 0M: 0Y: 0K: 0

R: 255G: 255B: 255

#FFFFFF

34


Print and Digital Headline & Emphasis Font

Museo Sans 100 AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTt UuVvWwYyZz1234567890

abcde 01234


abcde 01234


abcde 01234

Print, Digital and

Presentation SlidesHeadline and Copy Font

Arial AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTt UuVvWwYyZz1234567890

abcde 01234

TypographyThe Mitel standard fonts for advertisements, brochures, trade show graphics, sales and collateral materials, direct mail, packaging, web or any electronic files:

Museo Sans 100, 300, 500 & Arial (Used as secondary font)

-Museo Sans should be used exclusively as a headline font -Museo Sans should not be used as live type in presentation slides -Arial should be used for PowerPoint presentations, and is acceptable as a back-up font if Museo Sans is not available -Arial Bold should not be used in headlines

The fonts should not be italicized, condensed, stretched, or manipulated in any way.

Typography

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The GridWhen creating collateral material, a six-column grid offers a wide variety of applications to feature various amounts of content (copy, graphics, and photos). The grid aids in defining space and gives the user an easier means to format text and graphics properly.

The Grid

The Six-Column Grid

Heading: Museo Sans 100, 34pt type, 40pt leading, 2 lines maxSubhead: Museo Sans 100, 14pt type, 18pt leading, one line max

Key Features• Seven-inch backlit, high-reso-

lution (800 pixels x 480 pixels), color, touch-screen display with brightness controls

• Touch-screen access to features and applications

• Colorized display of content and applications to improve visibility and usability

• Dual embedded Gigabit Ethernet ports (LAN and PC)

• 48 programmable, multi-func-tion, self-labeling keys, provided in three pages of 16 keys each (for one-touch access to speed calls, line appearances, features, and applications)

• Six context-sensitive softkeys for intuitive access to features and functionality

Product image goes in this 5.5”x4” space.

Remove border and this message.

Intro heading: 22pt type, one line max It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘content here’, making it look like readable English.

Body Subhead 1

Lorem Ipsum is simply dummy text of the printing and

typesetting industry. Lorem Ipsum has been the industry’s

standard dummy text ever since the 1500s, when an

unknown printer took a galley of type and scrambled it to

make a type specimen book. It has survived not only fi ve

centuries, but also the leap into electronic typesetting,

remaining essentially unchanged. It was popularised in

the 1960s with the release of Letraset sheets containing

Lorem Ipsum passages, and more recently with desktop

publishing software like Aldus PageMaker including

versions of Lorem Ipsum.

Body Subhead 1



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Product-only Photography:• Always shoot images on a white background.• Rich, warm ambient light should be used, recreating natural light.• Main features of our products should be clearly in focus.• Close-up shots must be clear and precise with no ambiguity.

• Keep light shadows. Don’t cut out photos unless directed to do so for a specific purpose.

Environmental Photography:• Avoid over-emphasising location or people. The focus should always remain on the products.• People should be photographed within a modern, contemporary environment, but out of focus.• Emphasize people interacting with the products in a way that supports its positioning.• Elements of the products must be shown in relevant, real circumstances, natural settings.• Represent an age demographic of 25-45

Photography StyleThe Mitel photography style falls into one of two categories: Product-only or Environmental. The overall theme for both styles is focus on the product, service, or software, avoiding “typical stock photography.” New photography must be approved by Brand House. Contact [email protected].

Photography: Style

Product Photography

Environmental Photography

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Photography Style

Photography: Style

Things to Avoid• Staged interactions• Obvious posing• Obvious photoshop effects• Do not place type or graphics on an Mitel product photo• Do not place a product photo on a solid, multicolored or cluttered background• Do not procure stock photography of office phones or devices, as these

normally make use of competitor products

38


App Logo

The Mitel App LogoThe Mitel App Logo is a special use example. Only unique applications such as this show cause for the separation of logo and the logo mark connectors.

App Logo

39


Twitter Logo

The Mitel Twitter LogoThe Mitel Twitter Logo is a special use example. Only unique applications such as this show cause for the separation of logo and the logo mark connectors.

Twitter Logo

SAMPLE TWITTER PAGE

40


Favicon

The Mitel FaviconThe Mitel Favicon is a special use example. Only unique applications such as this show cause for the separation of logo and the logo mark connectors.

Favicon

41


Bar Graph

Pie Chart

Graphs & ChartsWhen creating graphs and charts do not use 3D effects or shading. Use solid Mitel primary, secondary and tertiary colors only.

See color section on pages 29-31 for specific color values.

Graphs & Charts

100

80

60

40

20

01st Qtr

East

West

North

South

2nd Qtr 3rdQtr 4th Qtr

1st Qtr

2nd Qtr

3rd Qtr

4th Qtr

Usage Examples

43


Powering connectionsMuseo Sans 300

Brand BoardsThe following examples show how the Mitel brand assets are used in application.

Brand Boards: Big Idea

Brand Boards

44




The Mitel MiVoice 5360 IP Phone delivers easy-to-use, one-touch access to a world of features and

applications. Talk about smart.

Powering voice connectionsdata

videocloud

Museo Sans 300

Museo Sans 30035% smaller25% opaque

Museo Sans 300Mitel Light Blue, Black 70%

Museo Sans 500 20% larger

Museo Sans 300 10% smaller40% opaque

Big Idea

45




Mitel Unified Communication solutions deliver cost e�ective, intuitive video for meeting rooms,

executive o�ces and individual desktops. So now everyone has a great view.

Powering video connectionsvoice

clouddata

Big Idea

46


Usage ExamplesThe following examples show how the Mitel brand assets are used in application. No third party logos or accreditation allowed.

Business System: Business Card

Business Card

Powering connectionsmitel.com

Martyn Etherington Chief Marketing Officer & Chief of Staff

Mitel

0000 Street

City ST 00000

T: 000-000-0000

M: 000-000-0000

[email protected]

47


Usage ExamplesThe following examples show how the Mitel brand assets are used in application.

Business System: Letterhead

Letterhead

110 Address, Suite 00, City, State 90000 Toll Free: 000.000.0000 Main: 000.000.0000 Fax: 000.000.0000

48



Business System: Envelopes

EnvelopesAddress 0000

City, State, 90000

49



Business System: Pocket Folder

Pocket Folder

50



Business System: Email Signature

Email Signature

51



Business System: Presentation: Cover Slide

Presentation: Cover Slide Option 1

Mitel Powerpoint Template Subtitle

Presenter’s Name Title/Department Month XX, 2014

Arial 14 pt. boldMitel Dark Blue (r:21 g:50 b:95)

Arial 32 pt.

Arial 20 pt.

This presentation cover slide is intended for use with short headlines. Don’t go beyond the graphic.DO NOT INCREASE TITLE FONT SIZE BEYOND 32PT.

52


Brand title slide Subhead goes here

Presenter’s Name Title/Department Month XX, 2014

Arial 14 pt. boldMitel Dark Blue (r:21 g:50 b:95)

Arial 54 pt.Mitel Dark Blue (r:21 g:50 b:95)

Arial 20 pt.Mitel Blue (r:0 g:161 b:224)


Business System: Presentation: Cover Slide

Presentation: Cover Slide Option 2

This presentation cover slide is intended for use with long headlines.

53


Presentation: Sub Section Title Slide


Business System: Presentation: Title Slide

| ©2014 Mitel. Proprietary and Confidential. | ©2014 Mitel. Proprietary and Confidential.

Sub Section Title Slide

3


54



Business System: Presentation: Content Slide

Presentation: Content Slide


Headline goes here • Bullet 1

• Bullet 2

• Bullet 3

4


Arial 17 pt.Black

Mitel Blue (r:0 g:161 b:224)

55



Business System: Presentation: Color

Presentation: Color


Color • As files get shared, sometimes the default colors change.

To be sure you’re staying true to the brand guidelines, ensure these colors are used in your template. If unsure, please refer to the Mitel Brand Guidelines PDF.

Rules:

• Punches of color can be used in typography and/or photography, but never in excess (use of color as an accent).

• Do not use screens or gradients.

5

R128 G130 B133

R0 G161 B224

R255 G255 B255

R21 G50 B95

R190 G217 B237

R65 G173 B73

R53 G203 B218

R110 G32 B160

R255 G115

B0

56


Graphs & ChartsThe following examples show how the Mitel brand assets are used in application.

Business System: Presentation: Graphs

Presentation: Graphs


• TIP: If chart is very detailed, keep it front and center. If additional text is required, please advance to a new slide. To have both on one slide, makes text and visual difficult to read. Best to separate it out over 2 slides.

• When creating bar charts, do not use 3D effects or shading. Use solid fill colors.

Graphs

6

100

80

60

40

20

01st Qtr

EastWestNorthSouth

2nd Qtr 3rdQtr 4th Qtr

57



Website: Home Page

Website: Home Page

58



Website

Website

Home Page SearchProduct Page

59


Global Navigation

Main Navigation

Header Learn More CTA

Secondary Learn More CTA

Reversed Learn More CTA

Social CTA

Link

Link:Hover

Search Input

Search Input: Focus

Primary Link

Primary Link: Drop Down

Secondary Link

Secondary Link: Hover

Contact Us - CTA (All contact us links)

CTA: Hover (brighter blue)

CTA: Hover

CTA: Hover

Footer Navigation

Website Navigation Guidelines


Website

Website: Navigation Guidelines

60



Website

CTA: Hover

Header Learn More CTA

Need Help Drop DownReversed CTA on White

CTA: Hover (brighter blue)

Website Navigation GuidelinesWebsite: Navigation Guidelines

61



Usage Examples: Collateral: Data Sheet

Collateral: Data Sheet

62


Understandably, the college wanted verification that the

proposed Mitel solution would deliver. So three weeks

prior to deployment, the College requested a mandatory

Proof of Concept (POC) as called for in the RFP. This “test

drive” would ensure that the specified solution met its real-

world requirements.

“The on-campus demonstration proved to us that the Mitel

solution worked from end to end,” says Roger Lefebvre,

telecommunications manager for Collège Édouard-

Montpetit. “And having a single supplier helped simplify the

process tremendously.”

During this time, College and Incotel team members

also confirmed that the majority of current phones were

working, thus saving the expense of new equipment.

It was a powerful demonstration that sealed the deal,

emboldening the College to move forward with

confidence.

Deployment in a Single WeekendFor a migration of this magnitude, planning was essential. The deployment team—17 people from Incotel and 8 from the college in two locations—scheduled the cutover

winter holiday. But in the end, they needed less than two days to achieve operability.

Though the scope was daunting—change 1,700 phones in 1,200 (confirm number) classrooms—the task was made easier because the Mitel Streamline was simply plugged into the existing network, acting like an IP router between the LAN and IP phones. Because wiring in the walls remained untouched, a simple adapter delivered the power, converting two-wire to Ethernet signaling.

“Though projects of this scale don’t come along very often, we know how to manage the transition,” says Incotel’s Michaud. “It went very smoothly. We had no issues, no surprises. Honestly, it was incredible for the volume of phones involved.”

The client concurred.

“Everything went as planned,” says Lefebvre. “It was amazing—in 15 minutes the system worked. The planning was harder than deployment.”

After connectivity was established, Incotel representatives remained onsite at the College for a portion of the following week to answer questions, provide administrator and user training, and troubleshoot any potential issues.

© Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation. Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.

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mitel.commitel.com© Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation. Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.

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With workers pushing to bring their own devices into the

workplace and calling for flexibility in working where, when

and how they want, should businesses be taking advantage

of this enthusiasm for technology-driven change?

Providing a flexible and robust infrastructure that can

accommodate personal devices and choice could offer

employees the freedom to work exactly how they want to,

whilst at the same time lessening the hardware investment

burden of trying to keep up with the latest devices.

BEST OF BREED

In order to capitalise on all of these technology

developments and meet the demands of the individuals

within their workforces, businesses need the freedom

to support a vast and dynamic network of hardware and

applications – the best tools for the job, at an individual

level, all working together seamlessly and intelligently.

Traditionally, relying on a single vendor as a one-stop-

shopfor a ‘complete’ solution gave IT and network

managers complete control over their network, while

integration,security and management was relatively

straightforward. But it’s an approach that is fast becoming

obsolete. It is inherently inflexible and many organisations

are now finding their infrastructure cannot be tailored to

their specific needs.

With the rise of cloud computing, virtualisation,

applications and web services, the single vendor, ‘one size

fits all’ strategy is entirely inappropriate. No single vendor

is capable of offering a complete solution and problems

occur when vendors stray into each other’s domains.

It is only by embracing an eco system of partners that

organisations can ensure a reasonable counterbalance to

any technology driven argument, and be confident they

have taken a truly best in breed approach.

It is inevitable that vendors themselves will have to

adapt the way they think and open themselves up to

work alongside each other. In doing so, UK businesses

will become populated with interoperable best-in-class

technologies and this will drive a change in vendor models,

to become contributors to an ultimate solution, rather

than competing based on all-or-nothing.

© Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation.Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.

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mitel.commitel.com


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beginning of meetings, as the MiVoice Conference Phone

is always connected and always available – all meeting

participants need to do is decide how they want to

collaborate.

Furthermore, the MiVoice Conference Phone eliminates

the need for a participant’s laptop to be tethered to the

projector for the entire meeting, which traditionally would

inhibit their ability to use it to takes notes, access emails,

and more.

Drive Meetings and Presentations Using Any Device

Today’s employees often have a range of personal mobile

devices, such as Smartphones and Tablets, and many

opt to leave their laptop back in their office and take

these smaller, more portable devices to meetings. This

results in trying to figure out how to share documents

and presentations during impromptu collaboration &

brainstorming sessions.

MiVoice Conference Phone was designed to

accommodate this growing business trend. Through

Cloud-services embedded with the solution, employees

are able to easily share content located on their personal

mobile device with others in the room – no cables, no

fiddling, & no fussing.

The MiVoice Conference Phone helps remove the

barriers that inhibit employees from making meetings

as productive as possible by making it easier for them

to access content not presently with them in the room

and use the device of choice to engage in productive

collaboration.

Additional Features of the MiVoice Conference Phone

Other key aspects of the MiVoice Conference Phone

include:

Audio• Array of 16 microphones positioned around the

conference phone allow for 360-degree sound

pickup from up to 12 feet away.

• Beamforming technology automatically locates

the prime speaker in the room, reduces the noise

from the other microphones and provides visual

indication of the active microphone beam to users

in the room.

• Full-duplex speakerphone functionality allows for

natural, non-clipped conversation.

• Is designed to resist GSM interference from mobile

phones and other wireless devices to deliver clear

communications without noise distractions.

• Support for two wireless HD audio microphones

(tabletop and/or lapel) to expand the range of

audio pickup for large meeting room deployments.

Conference Functionality• Built-in four party conference bridge.

• High-resolution, seven-inch color multi-touch

display provides users with access to conference

and presentation functions.

• ‘Consultation Call’ feature provides users the ability

to call a participant outside the conference bridge -

even when the bridge is full.

Embedded Capabilities• In-room presentation display via built-in HDMI port

connected to a high-definition (1080p) LCD display

or projector.

• Embedded Picsel SmartOffice suite provides ability

to view & modify PowerPoint, Word, Excel and PDF

files directly via the MiVoice Conference Phone’s

display.

• One button selection to collaboration services -

including Mitel MiCollab, Join.me, and WebEx.

• Direct access to Cloud-based services - such as,

Google® Docs™, Box®, and Dropbox™ to easily

access files not presently with participants in the

room.

• Web browser allows multimedia support for access

to cloud-based services, such as Gmail™ and

Microsoft Exchange™ Web for contact dialing and

chat functions.

• Embedded options displayed to users can be

tailored to adhere to IT and /or security policies.

• USB (2.0) and Micro SD card slots for direct file

access.

Interoperability• One-touch access to Mitel MiCollab Conference

sessions, where users simply enter the Conference

ID (Access Code) to be automatically joined into

the conference.

• Supports operation behind Mitel Border Gateway

to ensure firewall/NAT traversal when deployed as

teleworker device.

• Powered via Power over Ethernet (PoE); optional

PoE universal power adapter or multi-port PoE

gigabit switch.

Mitel | 2

MiVoice Conference PhoneConference & Collaboration Made Simple

Unleash your business potential with enhanced audio conferencing

The large touchscreen display makes it easy to share documents while Beamforming technology cuts background noise and increases call clarity.


Usage Examples: Collateral

Collateral

MITEL ACD SUPPORTENTERPRISE EDITION

BUSINESS EDITIONBASIC STANDARD ADVANCED PREMIUM

Inbound (voice) • • • • •

Outbound (preview-voice) Custom

Development

Custom

Development

Custom Custom Custom

Development

Outbound (predictive-voice)1 Third Party Third Party Third Party Third Party Third Party

Inbound multimedia

• Email / SMS

• Web chat

• Fax

Not available Not available Not available • Optional

Maximum agents – single-

site

PBX

dependent

PBX

dependent

PBX

dependent

PBX

dependent

25 agents

Maximum agents – across

multiple sites

PBX

dependent

PBX

dependent

PBX

dependent

PBX

dependent

Not available

Maximum queues PBX

dependent

PBX

dependent

PBX

dependent

PBX

dependent

PBX dependent

Simultaneous call queuing

at multiple groups

• • • • •

PBX skills-based routing • • • • •

IVR Routing and Messaging1

· Type of day

· Time of day (Schedule)

· ANI / DNIS

· Automatic web call back

distribution

· Speech enabled IVR

(voice readback)

• • • • •

Overflow on wait • • • • •

Interflow on wait • • • • •

Predictive overflow on wait • • • • •

Feature Matrix

© Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation.Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.

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mitel.com

Finding a Connection on CampusCollège Édouard-Montpetit upgraded its digital phones to an IP phone system—without having to flunk its old infrastructure

CASE STUDY

AT A GLANCE:

PARTNER: INCOTEL

CUSTOMER: Collège Édouard-Montpetit was

established in 1950 near Montreal, Quebec, Canada.

Today it has an enrollment of approximately 7,300

students in its pre-university and technical study

courses on two campuses.

CHALLENGE: Upgrade both campuses from an

outdated digital phone system to an application-rich,

unified IP telephony system that handles everyday

voice traffic, along with mission-critical crisis

communications—on a tight budget and schedule.

SOLUTION: A robust IP telephony system that employs

a new form of Ethernet LAN switch that utilizes existing

legacy (two-wire/twisted pair) wiring to deliver IP

telephony across the organization.

RESULTS:

Lower upfront costs. By leveraging rather than

abandoning existing legacy infrastructure, the College

saved wiring costs estimated at approximately 30

percent of the overall project budget.

Reduced total cost of ownership. By eliminating

expensive infrastructure, the College allocated more of

its budget to applications, driving a better overall return

on investment (ROI).

Time savings. Seamless ”plug and play technology”

enabled swift deployment on an existing network,

minimizing disruption to campus users.

Increased functionality. With a dedicated voice path for

each IP phone, end users across the enterprise gained

new productivity-enhancing applications, improved

voice quality and continuity, and advanced security.

Work 3.0: The Next-Generation Model for Smarter BusinessA Mitel White Paper | 10-05-2014 | Document Release #1547692

Brochure

Feature Matrix

Case Study

Document

mitel.com© Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation. Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.

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63



Usage Examples: Trade Show Booth

Trade Show BoothMitel 20' x 20' Rendering

Hangar 39950 West Tower Avenue

Alameda, CA 94501Tel: 510. 749. 6890

http://www.groupdelphi.com

08/29/14

Design PhaseMitelDesigner

AE

AM

JC

DML

JEM

Job #

PM

Rev. #

37083

20' x30'

The drawings, specifications, designs, ideas, and arrangements represented herein are and shall remain the property of Group Delphi and no part thereof shall be copied, discussed with others, or used in connection with any work or project other than the specified project to which they have been prepared and developed without the written consent of Group Delphi. Your review of these plans or specifications shall constitute conclusive evidence of acceptance of these restrictions.20' x 20'

Mitel 20' x 20' Rendering


Alameda, CA 94501Tel: 510. 749. 6890


08/29/14


AE

AM

JC

DML

JEM

Job #

PM

Rev. #

37083

20' x30'

The drawings, specifications, designs, ideas, and arrangements represented herein are and shall remain the property of Group Delphi and no part thereof shall be copied, discussed with others, or used in connection with any work or project other than the specified project to which they have been prepared and developed without the written consent of Group Delphi. Your review of these plans or specifications shall constitute conclusive evidence of acceptance of these restrictions.20' x 20'

Mitel 20' x 30' Rendering


Alameda, CA 94501Tel: 510. 749. 6890


08/29/14


AE

AM

JC

DML

JEM

Job #

PM

Rev. #

37083

20' x30'

The drawings, specifications, designs, ideas, and arrangements represented herein are and shall remain the property of Group Delphi and no part thereof shall be copied, discussed with others, or used in connection with any work or project other than the specified project to which they have been prepared and developed without the written consent of Group Delphi. Your review of these plans or specifications shall constitute conclusive evidence of acceptance of these restrictions.

64


Mitel Branded MerchandiseMitel employees, partners and customers wear or use Mitel merchandise in a variety of situations. Some branded items may last for years and can be one of the most visible and lasting impressions of the Mitel brand. Careful consideration should be made when choosing appropriate items as these items ultimately become an extension of the brand and must align with all brand guidelines. Branded merchandise should be procured in our primary and secondary colors.

Mitel Merchandising

Merchandising

65



Vehicle Art

Usage Examples: Vehicle Art

66



Posters

Usage Examples: Posters

Our world is connected like never before.

Connections turn simple ideas into inspirational actions and

talented individuals into powerful, winning teams.

Connections, quite simply, power every successful business

in today’s ultra-connected, highly mobile world.

We are the power behind those connections—the business

communications experts that drive the success of every

customer, every communication, every time.

We enable our customers to make connections,

build relationships and succeed. We take pride in our

expertise. Business communications is all we do.

So we work tirelessly to drive innovation into every aspect

of our technology, our industry and our business.

Most of all, we ensure our behavior, our culture and our

actions are shaped and defined by the needs

of our customers.

As we live these ideas, we’ll create connections that power

success for countless customers—as well as ourselves.

Together, we will make something great.

Our world is connected like never before.

We are the power behind the connections.

Our VisionBe the premier business communications

and collaboration company

Our ValuesCustomers. Innovation. Accountability.

Our MissionTo deliver solutions that enable our customers

to communicate, collaborate, and conduct

business – anywhere, over any medium,

with the device of their choice

67


Product GuidelinesPlease see the separate Product Brand Guidelines and Product Nomenclature Guidelines documents. They offer comprehensive guidance on how to apply our branding for physical and digital products, like hardware and interfaces.

Product Guidelines

68


Building Signage GuidelinesPlease see the separate Building Signage Guidelines document. They offer comprehensive guidance on how to apply our branding for signage on the exterior and interior of our global offices and buildings.

Building Signage Guidelines

69


BoilerplateThe Mitel boilerplate must be added to the bottom of the last page of any collateral. This includes whitepapers, brochures, technical documentation, downloadable product overviews and the like.

Usage Examples: Boilerplate

Boilerplate

Body Subhead 1





make a type specimen book. It has survived not only five







Body Subhead 1-Feature List• Seven-inch backlit, high-resolution (800 pixels

x 480 pixels), color, touch-screen display with

brightness controls


• Colorized display of content and applications to

improve visibility and usability

• Dual embedded Gigabit Ethernet ports (LAN and

PC)

• 48 programmable, multi-function, self-labeling

keys, provided in three pages of 16 keys each (for

one-touch access to speed calls, line appearances,

features, and applications)

• Six context-sensitive softkeys for intuitive access to

features and functionality

Body Subhead 1














brightness controls





PC)







mitel.com© Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation.Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.

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70


Co-Branded CollateralWhen creating a co-branded piece of collateral, the Mitel logo should always appear in the bottom left corner (following Mitel logo guidelines in this guide) and the third party logo should appear above the Mitel logo or in the bottom right.

Logos should be equal in height. The third party logo should never be taller than the Mitel logo on co-branded materials, including, but not limited to, collateral, ads, online banners.

If only the Mitel logo mark connectors and Mitel logo type are used, the third-party logo should be equal in height to “M” in the Mitel logo type.

If the Mitel logo with tagline is used, the third-party logo (including any tagline) should be equal to the height from the top of the “M” in the Mitel logo type to the bottom of the “P” in Powering connections.

If you have any questions about co-branded logo usage, contact the Mitel Brand House at [email protected].

Usage Examples: Co-Branded Collateral

Body Subhead 1














brightness controls





PC)







Body Subhead 1














brightness controls





PC)








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mitel.com


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mitel.com

Logo

Logo

Logo

Logo

71


Brand ChecklistBefore you finalize any material – digital, print, or otherwise – that uses Mitel branding, take a moment to go over this checklist. It’s a handy way to ensure you’re staying in brand and keeping our identity strong. If you still have questions, contact the Mitel Brand House at [email protected].

o Brand voice – See page 12

o Logo – See page 19

o Colors and color balance – See page 29

o Typography – See page 34

o Photography – See page 36

Brand Checklist

72


Contact InformationIf you have questions about the Mitel brand, marketing or advertising that haven’t been covered in these guidelines, you may contact one of the people noted here.

Contact Information

For questions or approvals, please contact the Marketing department or the Mitel Brand House at:

[email protected]

brand guidelines - mitel -...

Documents