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UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010 1 Main Title Ectus, estis acerrunto quodis mi Sub Title Mosa sinulpa ribuscias est, ulpa cuptintotas modiat lam University of Waikato Branding Guidelines June 2010 Publications

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Page 1: University of Waikato Branding Guidelines June 2010 Main ... · UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010 1 Main Title Ectus, estis acerrunto quodis mi Sub Title Mosa sinulpa

UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010 1

Main Title Ectus, estis acerrunto quodis mi

Sub Title Mosa sinulpa ribuscias est, ulpa cuptintotas modiat lam

University of Waikato Branding Guidelines June 2010Publications

Page 2: University of Waikato Branding Guidelines June 2010 Main ... · UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010 1 Main Title Ectus, estis acerrunto quodis mi Sub Title Mosa sinulpa

2 UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010

MASTER LOGO – HORIZONTAL

Preferred formats

There are horizontal and vertical versions of the logo (the combination of text and coat of

arms that make up the university logo). The preferred logo format is the colour, horizontal

version illustrated here.

Preferred colour and backgrounds

This is the colour version of the logo. The preferred use is; colour logo floating on a white

background as illustrated opposite. The next preferred use is white text on a red background

(advertising, promotional applications and merchandise). The logo should always appear on a

solid coloured background, never a pattern, texture or photo.

Minimum size

The logo must be used at no less than 40mm wide for crest and text legibility. In some

special circumstances, the Communications Office may give permission for the logo to be

used at a minimum of 22mm wide. At this size the title only is readable.

Clear space

The logo must always feature a minimum amount of clear space as indicated by the

positional blue ‘W’ illustrated on the page opposite, which is taken from the ‘W’ in the word

’WAIKATO’ on the logo. The logo can sit next to partner organisation logos.

It should not be combined with them in any way and the minimum amount of clear space

should always be adhered to.

Electronic file names

These logo versions are named as below for print (also available in other formats):

Waik_Print_CMYK_H.eps

Waik_Print_CMYK_H_Red.eps

Our coat of arms has two key elements: the shield and the name of the institution

The University of Waikato Te Whare Wānanga o Waikato.

The motto, Ko Te Tangata, means “The People” and reflects the university’s philosophy that

people are central to the institution and are our most valued resource. The outside red border

is a stylised fern frond or pitau that symbolises new birth, growth, vitality strength and

achievement. The open book surrounded by the four stars of the Southern Cross is a symbol

of learning. The crest design is in the university’s colours of black, red and gold.

The coat of arms must not appear without the words The University of Waikato Te Whare

Wānanga o Waikato. There may be some exceptional circumstances where the use of the

shield only, may be necessary, eg on memorabilia or clothing. For items of merchandise,

special approval should be obtained from the Communications Office for the use of the

shield without the words The University of Waikato Te Whare Wānanga o Waikato. For

uses other than merchandise, approval must be sought from the Communications Office.

The coat of arms colours, typefaces and proportions cannot be changed or modified.

Previous versions of the coat of arms are now redundant and cannot be used. Please see

this style guideline for all applications including black and white and reversal options.

It is inappropriate to combine separate elements of artwork to make up a logo. You must

always seek to download a legitimate approved logo from the brand style-guidelines.

These are available for downloading from http://unipr.waikato.ac.nz/resources/

When downloading the logo, it is important to select the appropriate version for each specific

use, to ensure a consistency over all applications. You will see a sample of the available logos

on the upcoming pages. For example, when creating a PowerPoint presentation, use the

‘RGB_On_screen’ logos. For web applications use the ‘Web_Colour’ logos. A set of logos for

inserting into word documents is included, named ‘For_Word’.

When producing printed material, use the ‘For_Print’ versions. Included in this set are

two types of files, ‘CMYK’ and ‘PMS_Spot’. As a general rule, use the ‘CMYK’ versions for

magazine or newspaper requirements. The ‘PMS_Spot’ logos are for special runs, such as

stationery or signage. Please consult with your web or graphic designer, printer, advertising

contact or other supplier for specific requirements.

University Coat of Arms Master Logos

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UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010 3

Logo on brand colours Clear space

W = Minimum Clearspace around logo.

40mm

Minimum size

For readability of crest. For readability of title only.

22mm

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4 UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010

Master Logos

MASTER LOGO – VERTICAL

Preferred colour and backgrounds

This is the colour version of the logo. The preferred use is; colour logo floating on a white

background as illustrated opposite. The next preferred use is white text on a red background

(advertising, promotional applications and merchandise). The logo should always appear on a

solid coloured background, never a pattern, texture or photo.

Minimum size

The vertical logo must be used at no less than 15mm wide for crest and text legibility.

There are no exceptions.

Clear space

The logo must always feature a minimum amount of clear space as indicated by the

positional blue ‘W’ illustrated on the page opposite, which is taken from the ‘W’ in the word

’WAIKATO’ on the logo. The logo can sit next to partner organisation logos. It should not be

combined with them in any way and the minimum amount of clear space should always be

adhered to.

Electronic file names

These logo versions are named as below for on-screen (also available in other formats):

Waik_OnScreen_RGB_V.eps

Waik_OnScreen_RGB_V_Red.eps

Minimum size

For readability of crest and title.

Clear space

W = Minimum Clearspace around logo.

Logo on brand colours

15mm

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UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010 5

Minimum size and clear space rules

The same minimum space and clear space rules apply as with the colour logos

(see previous pages).

MASTER LOGO – ONE COLOUR OPTIONS

One colour versions of the logo are available as illustrated.

When to use one colour logos

In situations where four colour printing is not necessary then a one colour logo must be used.

If the one colour being printed is red, then use the red logo. In all other cases the black logo

must be used.

Logo one colour – redLogo one colour – black

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6 UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010

University colours

Colours vary on different devices and screens. For instance, the

red on your computer screen will vary from that on a colour inkjet

printer, which will vary from a professionally printed red document.

As described earlier (see Logo and coat of arms), it is important to

use the correct colour version according to what it will be used for.

When the logo is used at small sizes in web and on-screen (RGB)

presentations, the detail in the crest begins to blur. For this reason

an alternative, darker red has been used on the Kowhaiwhai pattern

in web and RGB logos. These darker reds should only be used in

an on-screen situation where readability is an issue, and never for

printed publications.

These two darker reds have been added for use ONLY within the

logo in projected and web environments where, at small sizes the

red within the crest needs more definition.

PMS CMYK RGB WEBSAFE

WAIKATO RED PMS 485M: 95

Y: 100

R: 228

G: 24

B: 21

R: CC

G: 00

B: 00

WAIKATO YELLOW PMS 137M: 40

Y: 100

R: 255

G:179

B: 0

R: FF

G: CC

B: 00

BLACK BlackC: 50

K: 100

R: 0

G: 0

B: 0

R: 00

G: 00

B: 00

ALTERNATIVE RED

These two darker reds have been added for

use ONLY within the logo in projected and

web environments where, at small sizes the

red within the crest needs more definition.

R: 190

G: 0

B: 28

R: 99

G: 00

B: 00

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UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010 7

BLISS – AMPERSANDThe Bliss italic font has an unusual ampersand & (Italic: &) Where possible especially in titles that use italic

font replace this with a non italic ampersand and put a 10% skew on it.

Example as is: &

Example 10% Skew: & Science & Engineering

Primary font – Bliss

Bliss is a fresh, modern, open feeling sans serif font. This font is

friendly and easy to read and should be used for all major external

publications and advertising.

Clarity of communication is its prime focus. Although Bliss has a

large family, only a select number of weights have been chosen.

These are indicated here.

This font is designed by Jeremy Tankard Typography Limited in

London, and must be purchased from him, directly via his website

www.typography.net

This font is intended for use by professional designers and is

not expected to be available on every staff member’s personal

computer. Arial is our preferred alternative.

BLISSLight Light Italic

Regular Italic

Medium Medium Italic

Bold Bold Italic

Extra Bold Extra Bold Italic

Heavy Heavy Italic

BLISSCELight Light Italic

Medium Medium Italic

Bold Bold Italic

Heavy Heavy Italic

A B C D E F G H I J K L M N

O P Q R S T U V W X Y Z a

b c d e f g h i j k l m n o p q

r s t u v w x y z 1 2 3 4 5 6

7 8 9 0 ! @ # $ % & ( ) ?

BLISSCEBlissCE has less options for font styles however the font styles available include the Macrons used in the Māori

language. Please use BlissCE if you need macrons.

Ā Ē Ī Ō Ū

ā ē ī ō ū

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8 UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010

Internal font – Arial (and Arial Narrow)

Arial and Arial Narrow come standard on all computers. This makes

it an ideal choice for internal documents and web applications.

Please use Arial on:

• emails;

• websites;

• posters and brochures created in Microsoft Word;

• PowerPoint presentations;

• letters, faxes and memos.

A B C D E F G H I J K L M NO P Q R S T U V W X Y Z ab c d e f g h i j k l m n o p qr s t u v w x y z 1 2 3 4 5 67 8 9 0 ! @ # $ % & ( ) ?

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UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010 9

Letterheads, business cards and compliment slips

Stationery

At the generic university level the stationery system is clean and

crisp, with horizontal logos. The exception is the business card

which obviously uses a vertical logo. This is a far more practical

application given the space available.

Telephone +64 7 838 4300

Facsimile +64 7 838 4300

www.waikato.ac.nz

The University of Waikato

Private Bag 3105

Hamilton, New Zealand

Telephone +64 7 838 4300

Facsimile +64 7 838 4300

www.waikato.ac.nz

The University of Waikato

Private Bag 3105

Hamilton, New Zealand

WITH COMPLIMENT S

John SmithMCom

Administration

Private Bag 3105

Hamilton, New Zealand

Tel +64 7 838 0001

Mob 025 986 416

Fax +64 7 838 4300

[email protected]

www.waikato.ac.nz

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10 UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010

Stationery

See the blue grid lines provided for spacing and measurement guides.

Electronic templates for letterhead, faxes and memos can be downloaded

from http://unipr.waikato.ac.nz/resources/

Printed stationery can be ordered from Waikato Print, either on-line at

www.waikato-print.co.nz or phone 07 838 4178. Double-sided bilingual

business cards, with contact details in a second language on the back are

also available.

Letterheads, business cards and compliment slips

Public Relations Office

The University of Waikato

Private Bag 3105

Hamilton, New Zealand

Facsimile +64 7 838 4300

www.waikato.ac.nz

Jack Studious

Media Officer

Telephone +64 7 838 0001

Charles Bestman

Marketing Assistant

Telephone +64 7 838 0002

John R Stevenson

Stevenson Associates Ltd

87 Waiheti Road

PO Box 109001

Newmarket

Auckland 1001

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15 October 2003

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Dear John

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Media Officer

Dr Michael J PrattBAHon Sheff MCom Wits DCom UNISA ACA

Professor and Dean

Private Bag 3105

Hamilton, New Zealand

Tel +64 7 838 0001

Mob 025 986 416

Fax +64 7 838 4300

[email protected]

www.waikato.ac.nz

Public Relations Office

The University of Waikato

Private Bag 3105

Hamilton, New Zealand

Facsimile +64 7 838 4300

www.waikato.ac.nz

Jack Studious

Media Officer

Telephone +64 7 838 0001

Charles Bestman

Marketing Assistant

Telephone +64 7 838 0002

W I T H C O M P L I M E N T S

22mm

F O L D L I N E

F O L D L I N E

20mm

20

mm

10

mm

52

mm

10mm 10mm

8m

m8

mm

6mm6mm

6m

m6

mm

TEXT = ARIAL

10 Point text

14.5 Point Leading

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UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010 11

Fax headers and memos

Stationery

Public Relations Office

The University of Waikato

Private Bag 3105

Hamilton, New Zealand

Facsimile +64 7 838 4300

www.waikato.ac.nz

Jack Studious

Media Officer

Telephone +64 7 838 0001

Charles Bestman

Marketing Assistant

Telephone +64 7 838 0002

Memo

To

Organisation

Facsimile

Date

No of pages (including cover sheet)

From

Telephone

Facsimile

Email

Jack Studious

+64 7 858 5178

+64 7 838 4300

[email protected]

Andrew Bloggs

Science & Technology

+64 9 520 0014

15 October 2003

2

To

Organisation

Facsimile

Date

No of pages (including cover sheet)

From

Telephone

Facsimile

Email

Facs imil e

Jack Studious

+64 7 858 5178

+64 7 838 4300

[email protected]

John R Stevenson

Stevenson Associates Ltd

+64 9 520 0014

15 October 2003

2

Public Relations Office

The University of Waikato

Private Bag 3105

Hamilton, New Zealand

Facsimile +64 7 838 4300

www.waikato.ac.nz

Jack Studious

Media Officer

Telephone +64 7 838 0001

Charles Bestman

Marketing Assistant

Telephone +64 7 838 0002

To

Organisation

Facsimile

Date

No of pages (including cover sheet)

From

Telephone

Facsimile

Email

Facs imil e

Jack Studious

+64 7 858 5178

+64 7 838 4300

[email protected]

John R Stevenson

Stevenson Associates Ltd

+64 9 520 0014

15 October 2003

2

Public Relations Office

The University of Waikato

Private Bag 3105

Hamilton, New Zealand

Facsimile +64 7 838 4300

www.waikato.ac.nz

Jack Studious

Media Officer

Telephone +64 7 838 0001

Charles Bestman

Marketing Assistant

Telephone +64 7 838 0002

22mm 20mm

20

mm

10

mm

52

mm

10mm

5mm

12

mm

Facsimile

Facsimile

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12 UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010

A4 covers – front

Publications – Generic A4

Photo (grey area)

Use either a montage with photos slightly overlapping

and multiplied on white or one full striking photo

(Check with Communications Office).

Technical specs

Recommended Baseline grid 2mm starting from top of page.

Margins:

9mm all round. 18mm to main and sub title – left aligned.

Logo:

Top of crest to sit on top margin.

Red panel:

Height 70mm + 3mm Bleed.

Fonts:

Main Title

22pt Bliss or BlissCE Bold Italic (26pt Leading).

Sub Title

14pt Bliss or BlissCE Medium Italic.

Year ie 2010 (optional)

45pt Bliss Bold -90 degrees.

Stroke:

.5pt White

20

10

Logo – Anchor top right.

X = 201mm Y = 9mm

Size: Width = 64mm

Main Title Ectus, estis acerrunto quodis mi

Sub Title Mosa sinulpa ribuscias est, ulpa cuptintotas modiat lam

20

10

44

mm 35

mm

16

mm

57

mm

70

mm

18mm

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UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010 13

A4 covers – back

Publications – Generic A4

T H E R E ’ S N O S T O P P I N G Y O U

E K O R E E TA E A T E A U K A T I I A K O E

The University of Waikato Toll Free: 0800 WAIKATO

Private Bag 3105 0800 924 528

Hamilton 3240 Email: [email protected]

New Zealand Website: www.waikato.ac.nz

©The University of Waikato, June 2009.

Photo (background link)

Waikato_background_A4.tif

Technical specs

Margins:

9mm all round.

Byline:

Do not change out unless instructed by the Communications Office.

Top Y = 154mm

Centred between margins

Address:

Do not change out unless instructed by the Communications Office.

Centred between margins

Stroke:

Above and below .25pt White

Copyright statement:

CHANGE OUT Copyright statement date.

Copyright statement sits in bottom margin, there is 2mm spacing

between the text and strokes.

Logo:

Top Y = 42mm

Centred X = 105mm

38mm Wide (keep proportion)

15

4m

m

42

mm

9m

m

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14 UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010

A4 covers – front

Publications – Schools A4

Main Title Ectus, estis acerrunto quodis mi

Sub Title to go along this line

20

10

Logo – Anchor top right.

X = 201mm Y = 9mm

Size: Width = 64mm

Wordmark – Anchor top left.

X = 9mm Y = 10.5mm

Size: height = 8mm

44

mm 35

mm

16

mm

57

mm

70

mm

18mm

Photo (grey area)

Use either a montage with photos slightly overlapping and multiplied on

white or one full striking photo (Check with Communications Office).

Technical specs

Recommended Baseline grid 2mm starting from top of page.

Margins:

9mm all round. 18mm to main and sub title – left aligned.

Wordmarks:

Change out for School/Faculty.

Wordmark to line up with the top of the Text on Logo

Logo:

Top of crest to sit on top margin.

Red panel:

Height 70mm + 3mm Bleed.

Fonts:

Main Title

22pt Bliss or BlissCE Bold Italic (26pt Leading).

Sub Title

14pt Bliss or BlissCE Medium Italic.

Year ie 2010 (optional)

45pt Bliss Bold -90 degrees.

Stroke:

.5pt White

School and Faculty Wordmarks:

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UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010 15

A4 covers – back

Publications – Schools A4

E N G L I S H B Y L I N E

M Ā O R I T R A N S L A T I O N O F B Y L I N E

The University of Waikato

Private Bag 3105

Hamilton 3240, New Zealand

Toll Free: 0800 WAIKATO

Email: [email protected]

Website: www.waikato.ac.nz

Faculty of Science & Engineering

Phone: +64 7 838 4625

Fax: +64 7 838 4218

Toll Free: 0800 438 254

Email: [email protected]

Website: www.sci.waikato.ac.nz

©The University of Waikato, June 2009.

15

4m

m

42

mm

9m

m

Photo (background link)

Waikato_background_A4.tif

Technical specs

Margins:

9mm all round.

Byline:

This can be changed out, please check with Communications Office.

Top Y = 154mm – Centred between margins

English Byline:

12pt Bliss or BlissCE ExtraBold All Caps, kerning 200pt.

Māori Translation Byline:

12pt BlissCE light all caps, kerning 200pt leading 16pt. Ensure Macrons are used.

Address:

Keep standard University address on left hand.

School address and contact details to go on right hand side as shown here.

Fonts:

7pt Bliss or BLissCE Medium for all details except: The University of Waikato;

School/Faculty Name; and Website addresses which are Bold.

Stroke:

Above and below .25pt White.

Copyright statement:

CHANGE OUT Copyright statement date. Copyright statement sits in bottom margin, there

is 2mm spacing between the text and strokes.

Logo:

Top Y = 42mm

Centred X = 105mm

38mm Wide (keep proportion)

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16 UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010

A5 Covers – Front

Publications – Generic A5

Ectus, estis acerrunto quodis miSub Title Mosa sinulpa ribuscias est, ulpa cuptintotas modiat

20

10

Logo - Anchor top right.

X=140mm Y=8mm

Size: Width = 46mm

34

mm

27

mm

11m

m

44

mm

52

mm

16mm

Photo (Grey Area)

Use either a montage with photos slightly overlapping and multiplied on white

or one full striking photo (Check with Communications Office).

Technical Specs

Recommended Baseline grid 2mm starting from top of page.

Margins:

8mm all round. 16mm to main and sub title – left aligned.

Logo:

Top of crest to sit on top margin.

Red Panel:

Height 52mm + 3mm Bleed.

Fonts:

Main Title

16pt Bliss or BlissCE Bold Italic (20pt Leading).

Sub Title

10pt Bliss or BlissCE Medium Italic.

Year ie 2010 (optional)

30pt Bliss Bold -90 degrees.

Stroke:

.5pt White.

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UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010 17

A5 covers – back

Publications – Generic A5

Photo (Background Link)

Waikato_background_A5.tif

Technical Specs

Margins:

8mm all round.

Byline:

Do not change out unless instructed by the Communications Office.

Top Y = 96mm

Centred between margins

Address:

Do not change out unless instructed by the Communications Office.

Centred between margins

Stroke:

Above and below .25pt White

Copyright statement:

CHANGE OUT Copyright statement date.

Copyright statement sits in bottom margin, there is 2mm spacing

between the text and strokes.

Logo:

Top Y = 16mm

Centred X = 74mm

30mm Wide (keep proportion)

T H E R E ’ S N O S T O P P I N G Y O U

E K O R E E TA E A T E A U K A T I I A K O E

The University of Waikato Toll Free: 0800 WAIKATO

Private Bag 3105 0800 924 528

Hamilton 3240 Email: [email protected]

New Zealand Website: www.waikato.ac.nz

©The University of Waikato, June 2009.

96

mm

16

mm

8m

m

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18 UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010

A5 Covers – front

Publications – Schools A5

Photo (grey area)

Use either a montage with photos slightly overlapping and multiplied on

white or one full striking photo (Check with Communications Office).

Technical specs

Recommended Baseline grid 2mm starting from top of page.

Margins:

8mm all round. 16mm to main and sub title – left aligned.

Wordmarks:

Change out for School/Faculty.

Wordmark to line up with the top of the Text on Logo.

Logo:

Top of crest to sit on top margin.

Red panel:

Height 52mm + 3mm Bleed.

Fonts:

Main Title

16pt Bliss or BlissCE Bold Italic (20pt Leading).

Sub Title

10pt Bliss or BlissCE Medium Italic.

Year ie 2010 (optional)

45pt Bliss Bold -90 degrees.

Stroke:

.5pt White.

Ectus, estis acerrunto quodis miSub Title Mosa sinulpa ribuscias est, ulpa cuptintotas modiat

20

10

Logo – Anchor top right.

X = 140mm Y = 8mm

Size: Width = 46mm

Wordmark – Anchor top left.

X = 8mm Y = 9.3mm

Size: height = 5.5mm

34

mm

27

mm

11m

m

44

mm

52

mm

16mm

School and Faculty Wordmarks:

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UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010 19

A5 covers – back

Publications – Schools A5

T H E R E ’ S N O S T O P P I N G Y O U

E K O R E E TA E A T E A U K A T I I A K O E

©The University of Waikato, June 2009.

96

mm

16

mm

8m

m

Photo (background link)

Waikato_background_A4.tif

Technical specs

Margins:

8mm all round.

Byline:

This can be changed out, please check with Communications Office.

Top Y = 96mm – Centred between margins

English Byline:

10pt Bliss or BlissCE ExtraBold All Caps, kerning 200pt.

Māori Translation Byline:

10pt BlissCE light all caps, kerning 200pt leading 12pt. Ensure Macrons are used.

Address:

Keep Standard Uni Address on left hand.

School address and contact details to go on right hand side as shown here.

Fonts:

7pt Bliss or BLissCE Medium for all details except: The University of Waikato;

School/Faculty Name; and Website addresses which are Bold.

Stroke:

Above and below .25pt White

Copyright statement:

CHANGE OUT Copyright statement date. Copyright statement sits in bottom

margin, there is 2mm spacing between the text and strokes.

Logo:

Top Y = 16mm

Centred X = 74mm

30mm Wide (keep proportion)

The University of Waikato

Private Bag 3105

Hamilton 3240

New Zealand

Toll Free: 0800 WAIKATO

Website: www.waikato.ac.nz

Faculty of Science & Engineering

Phone: +64 7 838 4625

Fax: +64 7 838 4218

Email: [email protected]

Toll Free: 0800 438 254

Website: www.sci.waikato.ac.nz

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20 UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010

DLE Covers – front & back

Publications – Generic DLE

Main Title Ectus, estis acerrunto dis mi

Sub Title Mosa sinulpa ribuscias est, ulpa otas modiat lam

Logo – Anchor top right.

X = 94mm Y = 6mm

Size: Width = 44mm

Photo (grey area)

Use either a montage with photos

slightly overlapping and multiplied

on white or one full striking photo

(Check with Communications Office).

Technical specs

Recommended Baseline grid 2mm

starting from top of page.

Margins:

6mm all round. 12mm to main and

sub title - left aligned.

Logo:

Top of crest to sit on top margin.

Red panel:

Height 47mm + 3mm Bleed.

Fonts:

Main Title

14pt Bliss or BlissCE Bold Italic

(16pt Leading).

Sub Title

9pt Bliss or BlissCE Medium Italic.

Stroke:

.5pt White.

T H E R E ’ S N O S T O P P I N G Y O U

E K O R E E TA E A T E A U K A T I I A K O E

The University of Waikato Toll Free: 0800 WAIKATO

Private Bag 3105 0800 924 528

Hamilton 3240 Email: [email protected]

New Zealand Website: www.waikato.ac.nz

©The University of Waikato, June 2009.

96

mm

16

mm

8m

m

Photo (background link)

Waikato background DLE.tif

Technical specs

Margins:

6mm top and sides

8mm bottom.

Byline:

Do not change out unless instructed by

the Communications Office.

Top Y = 96mm

Centred between margins

Address:

Do not change out unless instructed by

the Communications Office.

Centred between margins

Stroke:

Above and below .25pt White.

Copyright statement:

CHANGE OUT Copyright statement date.

Copyright statement sits in bottom

margin, there is 2mm spacing between

the text and strokes.

Logo:

Top Y = 16mm

Centred X = 50mm

30mm Wide (keep proportion)

33

mm

26

mm

10

mm

40

mm 47

mm

12mm

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UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010 21

DLE Covers – front & back

Publications – Generic DLE

Main Title Ectus, estis acerrunto dis mi

Sub Title Mosa sinulpa ribuscias est, ulpa otas modiat lam

20

10

Wordmark – Anchor top

left. X=8mm Y=9.3mm

Size: Height 5.5mm

Logo – Anchor top right.

X=140mm Y=8mm

Size: Width = 46mm

Photo (grey area)

Use either a montage with photos

slightly overlapping and multiplied on

white or one full striking photo (Check

with Communications Office).

Technical specs

Recommended Baseline grid 2mm

starting from top of page.

Margins:

6mm all round. 12mm to main and

sub title – left aligned.

Wordmarks:

Change out for School/Faculty.

Wordmark to line up with the top of

the Text on Logo

Logo:

Top of crest to sit on top margin.

Red Panel:

Height 47mm + 3mm Bleed.

Fonts:

Main Title

14pt Bliss or BlissCE Bold Italic

(16pt Leading).

Sub Title

9pt Bliss or BlissCE Medium Italic.

Year ie 2010 (optional)

30pt Bliss Bold -90 degrees.

Stroke:

.5pt White.

33

mm

26

mm

10

mm

40

mm 47

mm

12mm

T H E R E ’ S N O S T O P P I N G Y O U

E K O R E E TA E A T E A U K A T I I A K O E

©The University of Waikato, June 2009.

The University of Waikato

Private Bag 3105

Hamilton 3240

New Zealand

Toll Free: 0800 WAIKATO

Website: www.waikato.ac.nz

Faculty of Science & Engineering

Phone: +64 7 838 4625

Fax: +64 7 838 4218

Email: [email protected]

Toll Free: 0800 438 254

Website: www.sci.waikato.ac.nz

Photo (background link)

Waikato background DLE.tif

Technical specs

Margins:

6mm top and sides, 8mm bottom.

Byline:

This can be changed out, please check with

Communications Office.

Top Y = 96mm – Centred between margins.

English Byline:

9pt Bliss or BlissCE ExtraBold All Caps,

kerning 200pt.

Māori Translation Byline:

9pt BlissCE light all caps, kerning 200pt

leading 11pt. Ensure Macrons are used.

Address:

Keep Standard Uni Address on left hand

School address and contact details to go on

right hand side as shown here.

Fonts:

7pt Bliss or BLissCE Medium for all details

except: The University of Waikato; School/

Faculty Name; and Website addresses

which are Bold.

Stroke: Above and below .25pt White.

Copyright statement:

CHANGE OUT Copyright statement date.

Copyright statement sits in bottom margin,

there is 2mm spacing between the text

and strokes.

Logo:

Top Y = 16mm, Centred X = 74mm

30mm Wide (keep proportion).

96

mm

16

mm

8m

m

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22 UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010

Below is a sample design using approved branding elements. Please use this as a guide,

coupled with the information listed on page 24.

Front

10 panel DLE – example

Accommodation

Living on Campus Guide – 2009

T H E R E ’ S N O S T O P P I N G Y O U

E K O R E E TA E A T E A U K A T I I A K O E

The University of Waikato Toll Free: 0800 WAIKATO

Private Bag 3105 0800 924 528

Hamilton 3240 Email: [email protected]

New Zealand Website: www.waikato.ac.nz

©The University of Waikato, June 2009.

Just 45 minutes to Raglan to ride your own waves or watch the RipCurl Raglan Surf

Classic and only another 45 to the Mount.

Over 20,000 people come to watch some of the world’s most prestigious universities row

the mighty Waikato River each year.

Hamilton has over 60 bars and cafes on one block alone, catering to every taste, from

sports to House to Hip-Hop.

SoundSplash, Parachute and the Edgefest are only a few of the live music events around Hamilton each year.

Some of New Zealand’s best cycling is in and around the Waikato, from the gnarliest rides to the cruisiest.

Waikato is the closest university to Whakapapa ski fi eld.

» Contracts are for a minimum of 37 weeks unless other arrangements

have been made.

» All fees quoted are based on 2009 Halls of Residence fees. Prices will

vary slightly in 2010.

» Applications for Halls of Residence accommodation are due 1

October 2009.

College Hall Student Village Bryant Hall

No. of Rooms 289 252 178

People per Room 1 1 1

Cost per Week $215 $215 $215

Cost for 37 Weeks $7955 $7955 $7955

Deposit $300 $300 $300

Administration Fee $100 $100 $100

Activity Fee $100 $100 $100

Meals per Week 21 21 21

Min Residential

Period in Weeks

37 37 37

Laundry Coin operated Coin operated Coin operated

Linen Hire Duvet blanket, pillow provided $160/yr (incl laundry costs for sheets and pillowcase (if required))

Duvet blanket, pillow provided $160/yr (incl laundry costs for sheets and pillowcase (if required))

Duvet blanket, pillow provided $160/yr (incl laundry costs for sheets and pillowcase (if required))

Phone Communal for local calls. Limited rooms with phone access – own expense

Communal for local calls. Limited rooms with phone access – own expense

Communal for local calls. Limited rooms with phone access – own expense

Internet Access available in bedrooms – own expense

Access available in bedrooms – own expense

Access available in bedrooms – own expense

Computer Room Yes Yes Yes

Parking Limited free parking Limited reserved parking $100/yr

Limited reserved parking $200/yr

Smoking Outside only Outside only Outside only

Other Facilities Library, TV rooms, leisure centre, bike and motorbike sheds

Library, TV rooms, leisure centre, bike and motorbike sheds

Library, games room, TV lounges, projector room, bike and motorbike sheds

FULLY CATERED

College Hall Student Village Bryant Hall Orchard Park

No. of Rooms 27 42 20 110

People per Flat 6 or 7 4, 6 or 7 5 4 or 6

Cost per Week $130 $130 $110 $105

Cost for 37 Weeks $4810 $4810 $4070 $3885

Deposit $300 $300 $300 $300

Administration Fee

$100 $100 $100 $100

Activity Fee $100 $100 $100 $100

Power Included in weekly costs

Included in weekly costs

Additional Additional

Min Residential Period in Weeks

37 37 37 37

Laundry Coin operated Coin operated Coin operated Coin operated

Linen Hire Duvet blanket, pillow provided $160/yr (incl laundry costs for sheets and pillowcase (if required))

Duvet blanket, pillow provided $160/yr (incl laundry costs for sheets and pillowcase (if required))

Duvet blanket, pillow provided $160/yr (incl laundry costs for sheets and pillowcase (if required))

Duvet blanket, pillow provided $40/yr for sheets and pillowcase (if required)

Phone Access available in bedrooms, own cost

Access available in bedrooms, own cost

Internet Access available in bedrooms – own expense

Access available in bedrooms – own expense

Access available in bedrooms – own expense

Access available in bedrooms – own expense

Computer Room Yes Yes Yes Yes

Parking Limited free parking

Limited reserved parking $100/yr

Limited reservedparking $200/yr

Limited reserved parking $75/yr

Smoking Outside only Outside only Outside only Outside only

Other Facilities Library, TV rooms, leisure centre, bike and motorbike sheds

Library, TV rooms, leisure centre, bike and motorbike sheds

Library, games room, TV lounges, projector room, bike and motorbike sheds

Fully furnished. 1st-year students welcome, disability access cottage, recreation room, spa, bike and motorbike shed

SELF-CATERED

STUDY LIVE PLAY

Accommodation on campus offers you a great place to live, study and make new friends. Waikato has four Halls of Residence which

offer a friendly, safe atmosphere and a home away from home.

For more information visit: www.waikato.ac.nz

LOCATION

Located in Hamilton, New Zealand , The University of

Waikato has everything within easy reach.

J g ywaves or watch the RipCurl Raglan Surf

Classic and only another 45 to the Mount.

Over 20,000 people come to watch some of the world’s most prestigious universities row

the mighty Waikato River each year.

Hamilton has over 60 bars and cafes on one block alone, catering to every taste, from

sports to House to Hip-Hop.

, Parachute and are only a few of c events around ch year.

w Zealand’s best and around the

Napier

Tauranga

Auckland

GisborneTaupo

Mount Ruapehu

New Plymouth

Wellington

Rotorua

Whangarei

CoromandelPeninsula

Palmerston North

Wanganui

Lake Taupo

HAMILTON

Living on Campus – Rooms that are cleaned

regularly, fully furnished and heated along with

delicious meals in fully catered halls and free

weekly shopping trips if you’re self-catering.

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UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010 23

Back

10 panel DLE – Example

STUDY LIVE PLAY

Far enough from home to not have to clean your room.

Close enough to still have your laundry done.

Live on campus and you can concentrate on enjoying your first year

at uni without the headache of landlords, leases and lazy flatmates.

Waikato has four Halls of Residence, all on campus and all just a

short walk from lecture theatres, the library, the gym, shops, the pool

and other university facilities. Over 900 students live on campus

so it’s an excellent way to meet new people and make new friends.

A room in the halls comes with a built-in social life, from organised

events like balls, dinners and inter-hall sports competitions to impromptu

touch rugby on the fields. The halls have strong social, cultural and

sporting programmes and an academic support programme that’ll help

keep you on track with your studies.

The halls provide a safe, friendly and supportive atmosphere that will help

ease you into university life. Our residential staff are all students too, so

they’ll know the kind of issues you’ll face and how to figure them out.

Special needsWe can meet special requirements if there is sufficient demand.

Past examples include providing an alcohol-free area, a single-sex area,

a Kaupapa Māori unit and an international students area.

Kaupapa Māori UnitsHe Papa Kaupapa Māori kei ngā wharenoho katoa e whāngai tira ana mo

te hunga e pīrangi ana ki te noho ki te wāhi tautoki i te manaakitanga, i te

whanaungatanga, i te reo Māori, me ngā tikanga Māori. Kei te whakahaua te

kaha o te mahi a te taukana me te teina e noho ana ki ēnei papa.

He tautoko nō ēnei tikanga i te whakapakari matuaranga.No reira nau mai

haere mai.

Kaupapa Māori floors are available at fully catered halls for people who

wish to live in an environment that fosters manaakitanga, whanaungatanga,

Te Reo Māori and tikanga Māori. A strong interaction between first-year

residents and senior residents living on these floors is also encouraged.

These elements provide a positive environment for academic development.

No reira, nau mai, haere mai.

Halls Academic Programme » Programme includes study skills e.g. essay writing, critiquing

and exam preparation

» Additional subject and individual tutorial help available

» All residents are expected to participate

» Individual progress is monitored so students are fully supported

Halls Events » Annual ball

» Inter-hall sports

» Valedictory dinner

» Top Town competition

» Orientation programme

» Inter-hall cultural evening

» Midwinter Christmas dinner

HOW TO APPLY

1. Pick up a Waikato Halls of Residence application form from your

school careers office, download it from the web or phone the

number below. Complete Sections A, B and C.

2. Attach a $20 (non-refundable) application fee and two recent

passport-sized photos (head and shoulders only).

3. Ask your school principal/referee to complete the common

confidential reference form and ensure that both the application

form and the reference are sent to the Accommodation and

Conference Services Office at the address below.

Acceptance

Deposit

Once you have been accepted into a Hall of Residence, you will

be required to pay a $200 contingency deposit and four weeks of

accommodation fees in advance.

Code of Practise

The University of Waikato has agreed to observe and be bound

by the Code of Practice for the Pastoral Care of International

Students published by the Minister of Education. Copies of

the code are available on request from the university or from

http://www.minedu.govt.nz

The University of Waikato has agreed to observe and be bound by

the NZ Code of Practice for Tertiary Student Accommodation. Copies

are available on request from the Accommodation and Conference

Services Office at the address below.

Application Forms

If you are no longer at secondary school, or your school has run out

of application forms, or if you have any questions, please contact:

THE ACCOMMODATION &

CONFERENCE SERVICES OFFICE

The University of WaikatoPrivate Bag 3105, Hamilton 3240, New Zealand

Toll Free: 0800 WAIKATO (NZ Only) 0800 924 528

Phone: +64 7 838 4084

Fax: +64 7 838 4058

Email: [email protected]

Website: www.waikato.ac.nz

ORCHARD PARK

» 26 self-catered cottages

» Apply as an individual or with a group of flatmates

» Single sex or mixed sex options

» Free weekly supermarket trips

» Ideal pre-flatting experience

COLLEGE HALL

» 289 fully catered single study bedrooms

» Six self-catered bedsits and four self-catered units

» Option of single-sex floors

» Lounge and snack-making facilities on each floor

» Next to the pool, fields and squash and tennis courts

STUDENT VILLAGE

» 252 fully catered single study bedrooms

» Eight self-catered, fully furnished units

» Common areas with Sky TV, pool tables and more

» Near the rec centre, banks and buses

» Close and culturally diverse community

BRYANT HALL

» 178 fully catered single study bedrooms

» Only 20-25 residents per floor

» Four self-catered, fully furnished cottages

» Common areas with Sky TV, pool tables and more

» Close to the rec centre, banks and buses

Living on Campus – There is a Diverse ethnic and

cultural population and its a great way to make new

friends and meet potential fl atmates.

Living on Campus – It’s close to the library,

computer labs, lecture theatres, the rec centre

and sports fi elds. It has easy access to computers,

photocopiers, fax, phone and internet. For

entertainment there is Sky TV, games rooms and

lounges for hanging out with your mates.

Below is a sample design using approved branding elements. Please use this as a guide,

coupled with the information listed on page 24.

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24 UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010

The Following is a list of templates that are available to approved University graphic design suppliers. These can be obtained from the Communications Office.

All of these documents are to be used in conjunction with the University of Waikato Writing Style Guide.

Templates and guideline

Styles NOT to use:

Do not use Line Widths .3pt, .6pt.

Do not use Denim Background

Do not use the arrow shape

Do not use this shape

Do not use Screen Matrix

Do not use this shape to frame photos use

Do not use this as a base filler colour (commonly know as ‘Features of a Degree Box’)

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UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010 25

Brand styles to use:

Line Widths to be either .25pt, .5pt, .75pt or 1pt.

Always use Silk Background.

For emphasis you may use this symbol: Use in either red or black, if being used on colour reverse out. If being used larger than 6mm height use in a 10% black tint. This is a Screen Matrix single glyph, place two together with a -100 kerning then convert to paths and use from there as needed. NOTE: This is the ONLY time to use Screen Matrix font.

Bullets» This is the recommended bullet with a 5mm indent. Bliss Glyph GID175 Unicode 00BB

Use this shape, with corners rounded 5mm:

To frame photos use:

This Shape may be used to outline Graphs or Tables

For example:

Use % of Black as a base screen colour use:

Example font styles are loaded into the Example DLE Template. These are recommended, however it is at the discretion of the designer as to whether they suit the style of the project being worked on.

College Hall Student Village Bryant Hall

No. of Rooms 289 252 178

People per Room 1 1 1

Cost per Week $215 $215 $215

Cost for 37 Weeks $7955 $7955 $7955

Deposit $300 $300 $300

Administration

Fee

$100 $100 $100

Activity Fee $100 $100 $100

Meals per Week 21 21 21

Min Residential

Period in Weeks

37 37 37

Laundry Coin operated Coin operated Coin operated

Linen Hire Duvet blanket, pillow provided $160/yr (incl laundry costs for sheets and pillowcase (if required))

Duvet blanket, pillow provided $160/yr (incl laundry costs for sheets and pillowcase (if required))

Duvet blanket, pillow provided $160/yr (incl laundry costs for sheets and pillowcase (if required))

Phone Communal for local calls. Limited rooms with phone access – own expense

Communal for local calls. Limited rooms with phone access – own expense

Communal for local calls. Limited rooms with phone access – own expense

Internet Access available in bedrooms – own expense

Access available in bedrooms – own expense

Access available in bedrooms – own expense

Computer Room Yes Yes Yes

Parking Limited free parking Limited reserved parking $100/yr

Limited reserved parking $200/yr

Smoking Outside only Outside only Outside only

Other Facilities Library, TV rooms, leisure centre, bike and motorbike sheds

Library, TV rooms, leisure centre, bike and motorbike sheds

Library, games room, TV lounges, projector room, bike and motorbike sheds

FULLY CATERED

10%

Black

20%

Black

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26 UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010

These guidelines have been put together by the University of Waikato

Communications Department. They are intended to help keep the University

Brand consistent.

Please contact the Communications Department for advice and to organise

Graphic Design work through one of the University’s preferred suppliers.

Contacts