turning traffic into dollars - user conversion explained
DESCRIPTION
So you got traffic. You've got top search rankings and a great PPC campaign. You've got your site all over the social media-sphere... but no one seems to be buying... what gives?! Find out what you might be missing in this discussion of user conversion, the process of finding out how to turn website visitors into qualified sales leads and, ultimately, customers.TRANSCRIPT
Turning Traffic into Dollars
User Conversion Explained
User Conversion
StartsWith
Users
Good
Bad
Ugly
WhateverWorksFor You
Stuff People Do:
• Buy A Product• Contact Us• Sign Up• Call Me
Identifying User Conversion
• Offers• Sales• Repeat visitors• Free Catalogs
Choosing an Offer
• Tangible• Relevant• Valuable
It's Not What You Want.
It's What I Want
... I'm still here
Tracking Goals – How it works:
• Click on Button• View Landing Page• Fill Out Form• Receive Offer
Making Sense of the Numbers
• # of Queries• # of Responses
–# of Bounces
–Feedback
• Top 1/3• Look at Me!• Consistency• Use Stats
DO!
• Ask a Leap of Faith• Waste People's Time• Ask for Too Much• Get emotional
DON'T!
Re-Cap
• Offer Something• Track it• Know Your Customers
Why?
• If you have 1,000 visitors to your site per month and you increase conversion by ½ of 1%, you have generated 5 new sales leads.
Learn More!
• SEO Vision Blog - http://www.hallme.com/blog
• SEO Audio Podcast – http://www.hallme.com/podcast
• Webinars – http://www.hallme.com/webinars
• Follow Hall on Twitter - Hall_Web
• Call us! 1-877-425-5932 (HALL-WEB)
= Free Professional Look at Your Website