Byte Me: Turning Data Into Dollars

Download Byte Me: Turning Data Into Dollars

Post on 05-Dec-2014

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Presented by Mack Campbell & Cathy Sheehy

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<ul><li> 1. Byte Me </li> <li> 2. About Cathy &amp; Mack </li> <li> 3. Agenda Groundbreaking Best Practices Case Studies Big Data Obstacles </li> <li> 4. Groundbreaking Best Practices </li> <li> 5. Groundbreakin g Best Practice #1 Collect Data </li> <li> 6. Best Practices Collect Areas of collection Challenge of Events Relationship Manager Info Form design Store Knowing Your System Accuracy/Consistency (turnover) Good P&amp;P What not to collect List dumping - plan to use Knowing the Output Plan Maintain NCOA Deceased records Duplicate Email Role of the Gift Officer Use Wealth screenings Segmentation (Dear Friend) The Informed Ask </li> <li> 7. Case Studies Resource Center Wealth Screening Collected, Not Stored, but Used PC&amp;S Bereavement List Collected, Stored &amp; Not Used Jonathans Place Newsletter </li> <li> 8. Big Data You are not an individual, you are a data cluster. Using data that is available to you. Facebook advertising Not necessarily fundraising, but program support Google ads </li> <li> 9. Obstacles Cost ROI Data management wealth screenings technology Staffing Bandwidth Excel </li> <li> 10. Recap Your database will never be perfect. It can be good </li> </ul>