byte me: turning donor data into fundraising dollars

Download Byte Me: Turning Donor Data Into Fundraising Dollars

Post on 05-Dec-2014

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Presented by Mack Campbell & Cathy Sheehy at the 2014 DFW Philanthropy Conference. During this session, you will hear examples of overcoming data challenges to help you raise more money, and will better understand the trends in "big data" and the future of donor information management.

TRANSCRIPT

  • 1. byteme turning data into dollars
  • 2. byteme About Cathy & Mack
  • 3. byteme Whos Here? Database Admin Event Staff Gift Officers Directors Other
  • 4. byteme Embracing data should be an important part of your development strategy.
  • 5. byteme Agenda Groundbreaking Best Practices Case Studies Big Data Obstacles
  • 6. byteme Groundbreaking* Best Practices
  • 7. byteme Collect Best Practices
  • 8. byteme Best Practice: Collect Areas of collection Challenge of Events Gift Officer Data Form design
  • 9. byteme 20th Century Data Sources Gifts Events Gift Officers
  • 10. 21st Century Data Sources Gifts Events Gift Officers byteme Direct Mail Social Media Research Screenings Emails Other Charities
  • 11. byteme Managing Events
  • 12. byteme Gift Officer Data
  • 13. byteme Forms
  • 14. byteme Forms
  • 15. byteme Forms baddonationforms.tumblr.com
  • 16. byteme
  • 17. byteme Collect Store Best Practices
  • 18. byteme Best Practice: Store Knowing the Output Plan Knowing Your System Accuracy & Consistency What Not to Store
  • 19. byteme Knowing the Output Plan
  • 20. byteme Knowing Your System
  • 21. byteme Accuracy & Consistency
  • 22. byteme What Not to Store The Donor Bill of Rights: VI. To be assured that information about their donation is handled with respect and with confidentiality to the extent provided by law.
  • 23. byteme Collect Store Maintain Best Practices
  • 24. byteme National Change of Address
  • 25. byteme Deceased Records
  • 26. byteme Duplicates
  • 27. byteme Online Revenue: Email Ema ils 33%Oth er 67%
  • 28. byteme Email: Translating Benchmarks 5k 10k 25k 50k Response Rate .07% .07% .07% .07% Avg Gift $60 $60 $60 $60 Revenue $210 $420 $1,050 $2,100
  • 29. byteme Email: Translating Benchmarks 100k 500k 1M Response Rate .07% .07% .07% Avg Gift $60 $60 $60 Revenue $4,200 $21,000 $42,000
  • 30. byteme Email 16% Avg email churn rate
  • 31. byteme Collect Store Maintain Use Best Practices
  • 32. byteme Best Practice: Use Analyze Inform Strategy & Ask Personalization
  • 33. byteme Analyze
  • 34. byteme Analyze Knowing Benchmarks 23.7% Avg retention rate of first-time donors
  • 35. byteme Inform Strategy & Ask Ratings & Screenings
  • 36. byteme Personalization 50% Percent of donors that say personalization of a thank you letter is more important than speed. Source: http://www.thedonorvoice.com/downloads/idea-bank-for-seven-key-drivers-of-commitment/
  • 37. byteme Personalization Ideas?
  • 38. byteme Agenda Groundbreaking Best Practices Case Studies Big Data Obstacles
  • 39. byteme Three Case Studies*
  • 40. byteme Did we need to put that in the database? Case Study #1
  • 41. byteme Well, maybe we should have put that in Raisers Edge. Case Study #2
  • 42. byteme Dear $1000 donor, please give $25 Case Study #3
  • 43. byteme Agenda Groundbreaking Best Practices Case Studies Big Data Obstacles
  • 44. byteme Definition One byte more than you are comfortable dealing with.
  • 45. byteme
  • 46. byteme
  • 47. byteme Agenda Groundbreaking Best Practices Case Studies Big Data Obstacles