tmb the marketing bureau ltd

marketing media & corporate communications consultants

training & development

skills + effort x attitude = performance

Sales, Marketing & Corporate Communications Training & Development Portfolio

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welcome to the marketing bureau ltd 3 training & development services 4 so what? now what? post training interventions

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off site retreat design & facilitation

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executive coaching 9 trainer/facilitator brian h meredith

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the marketing bureau difference 11 our clients 13 how we do business 15 contact us 16

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Welcome to The Marketing Bureau Ltd., one of New Zealand’s leading marketing consulting and training firms. Established almost 20 years ago, we have helped many organisations, in both the private and public sectors, to optimise their performance through consulting and/or training & development interventions. This document introduces the areas of skills and expertise around which we can develop and implement customised training and development solutions for client organisations of every size, shape and type. Our simple formula is:

skills + attitude x effort = performance

We bring this formula to bear on the interventions we offer We bring it bear in the manner in which we conduct those interventions We deliver this formula in the outcomes that we achieve We do not aspire to be the cheapest We do aspire to be the best. From our clients perspective We do not strive to win more assignments than any other provider We do strive to win assignments where we are confident we can make a difference to the client’s business or organisation We endeavour to work only with clients who understand and appreciate our approach – because the approach works for them

We would be pleased to have it work for you

tmb welcome to

the marketing bureau ltd

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Our clients consistently tell us that the training we develop and implement for them is the best that they have experienced – in any field of training. (Thank you!) We should stress that all training interventions undertaken for Clients are highly customised to their carefully diagnosed needs We do not deliver off-the-shelf training programmes Our interventions range from the design & implementation of a single Workshop through to the design, development, implementation, monitoring & management of a client organisation’s entire sales, marketing, media and corporate communications Training Strategy and Plan The following pages detail the spheres of skills training & development in which we are active. The precise nature of any intervention by us, on behalf of a client, is dependent on that client’s needs Under each topic, the delivery mechanisms can include:

workshops

seminars

coaching

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mentoring

or any combination We are skilled and equipped to work at any level in an organisation, from the senior management team to frontline staff. Additionally, we can develop and implement programmes that offer one-2-one interventions where needed, through to group workshop programmes where this is the client’s requirement Training & Development Scope The following are the overarching subjects, topics and concepts under which we develop training & development solutions for clients, based on their carefully diagnosed needs.

Marketing

The Marketing Concept

Marketing Management

Marketing Planning

Marketing For Non-Marketers

Services Marketing

Professional Services Marketing

Relationship Marketing

Marketing Communications

Customer Service

Customer Relationship Management (CRM)

Customer Experience Management (CEM)

Brands & Brand Management Corporate Communications

Presentation Skills Sales

Sales Skills (All Levels)

Relationship Selling

Consultative Selling

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Sales Team Motivation

Sales Leadership & Management Media & Communications

Media Skills

Crisis Communications Skills

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Workshop over. Back to the desk. And now what? We recognise the importance of learning outcomes proving meaningful back in the workplace. To this end, all Programmes are designed to provide answers, during the Workshop/s, to the “So What? Now What?” question. But we go beyond that. Pre and Post Course Exercises, Projects or Assignments are a component of all Programmes and are, of course, designed to meet the specific needs of a particular Programme for a Particular Client organisation. Most effective of all is our 0800 Tutor-On-Call™ service which is available to all participants on any Programme at no cost for 12 months following their participation.

tmb “so what? now what?” post training interventions

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Developed for Clients who find the tool of Management Retreats valuable. Our Partner team brings decades of experience of planning and facilitating Retreats and this experience ensures that a Client’s Retreat is carefully conceived, efficiently planned and professionally facilitated to ensure high quality, actionable outcomes. Most importantly, we help Clients ensure that, whatever the issues or topics to be addressed at their Retreat, the critical marketing orientation is never far away from the planning process. Common Off-Site Retreats include:

Marketing and/or Sales Planning

Strategic Planning

Business Planning

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Gone are the days when the word "coach" simply conjured up images of Saturday sport and high school gyms. In the last 10 years, the business world has seen the emergence of a new breed of coaches whose mission is to help executives rise to their potentials, both personally and professionally. Coaching, as distinct from therapy, which deals largely with unresolved past issues, helps executives make changes in their present lives in order to pave the way for brighter futures.

Our executive coaching starts with an intake process that includes individual assessments and a two-hour interview to set goals. Coaching sessions thereafter occur approximately once a week with as much contact between as proves necessary to support you in reaching your goals.

An executive coach can make all the difference in the world to a high achieving executive. The coach helps a client keep on his/her development track by being action-oriented and by supporting their clients' accomplishments while demanding excellence.

Executive coaching is conducted either face-to-face or by telephone dependent on the location of the client and/or coach - we make it easy for busy people to access coaching from anywhere in the world.

Each coaching conversation is structured to allow some time for the coach to catch up on your successes of the past week and to help you focus the agenda for the session. Then, using our expertise and coaching tool kit, we help you discover options and possibilities that will work for you. Coaching sessions conclude with the co-creation of an action plan to support you in moving forward between coaching sessions. The pace is up to you but wonderful progress is possible as a result of regular coaching sessions!

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We We are firm in our belief that, for any training intervention to be fully effective, it cannot be undertaken by a full time, trainer. Rather, it must be undertaken by a current practitioner of the skills which are the subject of the training. It must also be a practitioner who has the breadth and depth of experience necessary in the deployment of those skills to have become widely regarded as an expert in their field. All training design, development and facilitation is undertaken by Brian H Meredith, our CEO and a Practitioner who is widely regarded as a leading expert in his field. Brian began his communications and marketing career over twenty years ago as a journalist in the UK. He studied to graduate with a DipCAM (Diploma in Communications, Advertising and Marketing), a degree equivalent qualification. He also has a Post Graduate Diploma in Strategic Marketing from The University of California, Berkeley. He subsequently took his writing skills (and a few other skills he thought he had identified!) and put them to use developing a career with major London and Manchester based advertising and marketing agencies. During this period he worked for many international clients including British Leyland, P&O Group, DAF Trucks, British Airways, Digital Equipment Corporation and many more. Prior to coming to New Zealand in 1987, he was a Director of Saatchi & Saatchi in the UK. and was "Acting" Chief Executive of the company's $50 million Manchester Agency. Since arriving in New Zealand he has been General Manager, Marketing at Television New Zealand, Project Director and Marketing Consultant to Sir Michael Fay and the 1992 New Zealand America's Cup Challenge and Joint General Manager at Radio New Zealand in Auckland. He established The Marketing Bureau - a Consulting and Training Practice - in 1992 and has worked with many of New Zealand’s Top private and public sector organisations. He is also the Marketing Columnist for NZBusiness magazine, a visiting lecturer in Marketing, a developer and presenter of Marketing Short Courses at The University of Auckland Business School and is in demand as a Keynote Speaker on the Australasian Conference Circuit.

tmb trainer/facilitator brian h meredith

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The Marketing Bureau is a specialist Marketing & Communications consultancy with a core philosophy revolves around the proven reality that Marketing is a great deal more than a set of tools, techniques or facilities. Marketing is a “state of mind” that must exist in any Organisation, public service or private sector, if that Organisation is to, in any truly meaningful or effective way, identify and serve the needs of its various Stakeholder groups. It is a “state of mind” that ensures that everything that is done by that Organisation is done with the Stakeholders’ wants or needs at the very top of the Organisation’s collective minds. It is our belief that an Organisation only exists to serve the needs of its Stakeholders. And that is the only way in which overall organisational performance is optimised. This is true of any business or any public service sector. Those needs must, therefore, be paramount in the “state of mind” of that Organisation. In this environment, The Marketing Bureau brings to its work with its Clients, a dynamic, powerful and effective approach to the development and implementation of marketing and/or communication strategies. It brings a focus that will inevitably be lacking in any single tool service provider (i.e. PR Consultant, Advertising Agency etc.)

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This is a critical base for any subsequent strategy development or programme implementation. The Consulting team at The Marketing Bureau have access to a whole world of marketing or communications “tools” and employ them as and when appropriate - either from in-house resource or external specialist resource, if required. In addition, a comprehensive skills transfer approach is reflected in our range of specialist Marketing & Media Communications Training Programmes, ensuring that we help Clients equip themselves with the requisite skills rather than create excessively dependent relationships with us or any other external providers. It is this holistic approach to the concept of marketing and communications and the highly developed skills that we have in this field that mean that we, as practitioners, know that we frequently make the difference between success and failure for our Clients in achieving their objectives.

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We are proud to have worked with the following organisations: Arthur Andersen ACC AgriQuality AgResearch Air New Zealand Artwear Logo Clothing Allied Press (Otago Daily Times) Arrow International Auckland City Auckland International Airport AuCom Electronics Bank Of New Zealand Bankers Trust Bay Milk Products Bitumix (NZ) Ltd BOC Gases New Zealand Boots Pharmaceuticals BOP Fertiliser Camelot Marketing & Advertising Carisbrook Stadium Trust Car Pro Collision Repair Franchises CD Marketing Communications Coal Corporation Coates (NZ)

Ministry for the Environment Ministry of Agriculture & Forestry Mitutoyo Precision Measuring Instrumentation MANZ (Motel Association of New Zealand)

New Zealand Institute of Management NZ Army NZ Post Obertech Group Office of the Controller & Auditor General Oracle Otago Stadium Pampered Properties Peninnsula Medical Petrochem Placemakers (Fletcher Building Products)

Qualmark RNZSPCA RPC Land Surveyors Sellwood Products Selwyn College Solid Energy

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Consultus Data Doctors (NZ) Ltd Dellacca Group (Postie. Postie Plus)

Golden Bay Cement Grant Thornton Guardian Assurance Hopewell Hospice Services Inc. Housing New Zealand Intermilk InterConnect (DataCom)

Lifetrak Thinking Services Ltd Mahurangi River Winery Mainzeal Property & Construction Ltd Methanex Mike Henry Insurance Ltd Midland Regional Health Authority

Sportswear Apparel Stevens (Retail Homewares) Surburban Newspapers (Fairfax Media)

Tourism Industry Association United Electricity Urban Cafe W. Stevenson & Sons Waikato Crown Health Enterprise Waitakere City Waitemata Crown Health Enterprise Westpark Distributors (Lil’ Orbit Franchises)

Wintec World Vision XP Group (NZ) Ltd YMCA

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From the day that we breathed life into The Marketing Bureau Ltd., we have been guided by the remarks of Daniel T Scott and we strive to reflect his thoughts in all that we do: “There are three virtues I have come to appreciate after 25 years. The first is integrity. Be honest and straightforward in your communications and demand the same from people you deal with. Otherwise, any relationship is doomed. The second is the art of persuasion. You cannot successfully command or demand, only persuade. Except for the simplest tasks, people must be motivated. The third is simplicity. A simple, elegant solution can be understood, developed and implemented. With each complicating factor, the probability of success diminishes exponentially”. This is how we seek to manage our business for the success of all its Stakeholders.

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We long ago made the decision to forgo the traditional occupation, by professional service firms, of Downtown Auckland offices, in favour of our people choosing to work wheresoever best met their needs to do great work. Mirror Glass Towers don’t do it for us. Our own chosen environments do. We firmly believe that the quality of the environment in which we work has a powerful effect on the quality of the work we do and the outcomes that we achieve for our Clients. We know you will reap the benefits of our “virtual” operation. However, we do have a single point of contact for the entire team as follows: The Marketing Bureau P O Box 108194, Symonds Street

Auckland 1150 NEW ZEALAND

t: +64 9 473 3034

info@themarketingbureau.co.nz

www.themarketingbureau.co.nz

Please feel free to contact us for an obligation free introduction to how The Marketing Bureau helps Clients Turn Marketing Theory Into Practice - And Then Into Profit.

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