The Power of the Next Generation of LinkedIn

Career PagesWednesday, Nov 2, 2016 starting at 11:00am PST | 2:00pm EST

Duration: 60 Minutes

Speaker

Agenda

New admin experience: Simple and Intuitive

Best-in-Class Career Page Examples

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What is the value of a Career Page?

Introducing the Next Generation of Career Pages

Q&A5

LinkedIn is the single best place to reach and engage the talent you want to hire

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Members that engage with your Talent Brand are

81% more likely to respond to your InMail2

29% more likely to apply to an open job2

1 LinkedIn Internal Data, 20152 LinkedIn Internal Data, 2016. Engaged member = any member that was a follower, viewed your career page, viewed one of your jobs, or was exposed to one of your ads within 60 days prior to receiving an InMail

450M+LinkedIn members & two

new professionals joining every second

80%Increase in job

applications year-over-year1

#1Reason our members visit company pages is

career research1

You can stand out by giving candidates a window into life at your company

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Perks and benefits

54%66%

Culture and values

50%

Mission and vision1 2016 Global Talent Trends Report2 Member survey: “How and why people change jobs” – March 2015, 10.5k members

49%of candidates say the #1 obstacle to changing jobs is knowing what it’s really like to work at a company1

What candidates want to know most about your company:

● Reach more of the right talent

Introducing the Next Generation of LinkedIn Career Pages Attract great talent with an authentic, personalized look at your culture & jobs

● Tell an authentic story

● Drive quality applicants

● Measure impact

… After!

Share eye-catching videos with prospective employeesHero module is bigger & better than ever before

Feature video content or static photos in the Hero space on the Life and What We Do tabs

Relevancy drives engagement: tailor content to target talentViewers will automatically see the content most relevant for them

Trek features company leaders and content that is relevant to two of their most important talent segments: Engineering and IT

Viewers automatically see the most relevant audience view, based on their profiles

Tailor all page content to audiences who matters mostTarget based on viewer location, language, function, industry, seniority

Unilever tailors content to the location & language of the viewer (examples shown: U.S. and Brazil)

Company Photos & Employee Perspectives are relevant to the viewer

New Audience View dropdown drives discoverabilityGive talent the ability to explore careers across your company

Your employees are your greatest brand ambassadorsMake them front and center

Prominently feature up to 4 company leaders; members can visit their profiles to learn more about their experience

Continue to highlight authentic testimonials from 1-2 employees

Showcase employee-generated content in Company Photos New design allows for authenticity with control

Don’t let stock photos happen to you!

Feature up to 20 real photos from your employees, like these examples from Undertone

Employee Perspectives give your page an authentic voice New design allows for authenticity with control

Share 2-3 pieces of long-form content written by your employees - about your company, your values, their job, company culture, etc.

Medallia features content from their engineering and sales teams, and highlights diversity in tech

Add a link, easily search for any post, or select from a curated list of content based on recency and relevancy to your company

Traffic-driving ads target your high-priority audiences & invite them to visit your Career Pages

On average, traffic-driver ads increase your company followers 68%; followers are a warm pipeline that are 3x more likely to apply1

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1 LinkedIn Internal Data, 2016

Ensure top talent knows you are hiring people like themFully automated Jobs tab puts the right opportunities in front of the right people

Automatically feed viewers relevant job opportunities that meet their background, based on their LinkedIn profiles

Ensure your opportunities are posted to LinkedIn to maximize job views & applications

Next Gen Career Pages deliver resultsHelps you attract great talent with an authentic, personalized look at your culture & jobs

Job Views

+175%

+60%Page Views per Visitor

In-product analytics help you measure success at all stages of your recruitment pipeline

Measure visitor growth and frequency; understand the demographics of talent you attract

Gain competitive insight, including Talent Flows

Measure impact on job engagement and pipeline

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Admin tools allow you to easily edit & customize your pageCharter Customers updated their page in <10 minutes after collecting content

Edit mode allows you to preview or save your page prior to publishing

Easily toggle modules on or off for every audience view

Much more intuitive, in-line editing experience

Challenge: Competing for tech talent while maintaining

commitment to diversity and company culture

Solution: Target tech talent to their page and customize

their content experience.

● Customized view specifically for tech talent that

showcases what they’ll contribute to the company

Results: ● 42% increase in pageviews/person

● 138% increase in job views

GovDeliveryAttracting tech talent to continue growth

“We see that the new LinkedIn Career Pages, with the right message, will help us reach and recruit a more diverse range of candidates."

Challenge: Transform a traditional company & legacy

employer brand in digital & social media

Solution: Highlight the faces behind the company on

their LinkedIn Career Pages:

● Use custom modules to share videos, images and

blog posts that tell authentic employees stories

Results: ● 47% increase in pageviews/person

● 75% increase in job views

Shangri-La Hotels and ResortsBring a legacy company up to speed

“The new LinkedIn Career Pages make us a better storyteller.”

Challenge: Create a unified employer brand that

attracts qualified talent to serve World Vision’s mission

Solution: Tell an authentic story with LinkedIn Career

Pages that reaches and drives quality applicants:

● Use targeted audience views for hard-to-fill roles

with specific photos, messaging and articles

Results: ● 62% increase in pageviews/person

● 642% increase in job views

World VisionA global nonprofit under a single employer brand

“The Life tab is really exciting. It helps us share our unified employer branding story.”

Challenge: Attract the right talent in key segments, and

get leadership involved in employer branding

Solution: Target specific talent and drive quality

applicants through LinkedIn Career Pages:

● Host LinkedIn profile & publishing training

● Use Employee Perspectives module to feature

articles by senior leaders in key roles

Results: ● 38% increase in pageviews/person

● 114% increase in job views

Anheuser-Busch InBevExpand reach and hire for specific roles

“Our employer brand strategy is completely focused on LinkedIn.”