The OCLC Library Spotlight Program ™

Localize, Mobilize, and Spotlight Your Library

Jeff PenkaDirector, Global Discovery & Syndication

Today’s Discussion

1. The Environment1. Syndication 2. Engagement3. Mobile Trends

2. Claim Your Library1. Tell Your Story2. Meet Users at Point of Need3. Build a Free Mobile Interface

The Environment Libraries Face

• Mobile Use is Rapidly Growing

• Funding and Resources Continue to Challenge

• Library as Place• Increased Priority on virtual

Point of Need too, People aren’t on the Library Web Site

• Need to Understand and Quantify Impact or ValueDo these seem familiar?What areas are you concentrating on in outreach & visibility activities ?

What is Web syndication?

“Web syndication is a form of syndication in which website material is made available to multiple other sites. . . . The term can also be used to describe other kinds of licensing website content so that other websites can use it.”

http://en.wikipedia.org/wiki/Web_syndication

Data & Services

Transform to Active Engagement

Mobile Trends from worldcat.org

• Since 2010: • Mobile use of worldcat.org has increased from 0.3% of total traffic in

2010 to almost 4% in 2013, a growth of approximately 1300%.• Mobile Growth by Operating System 2010-2012 on worldcat.org

Mobile Trends from worldcat.org

• Mobile use by OS and Device Type from May 2012 to May 2013

1. iOS 7,557,786 (69.1%) Tablet 5,180,467 (47.0%)

Phone/iPod 2,377,319 (22.1%)

2. Android 2,954, 271 (27.0%) Phone 1,870,691 (17.1%)

Tablet 1,083,580 ( 9.9%)

3. RIM (Blackberry) 173,871 ( 1.6%)4. Windows 68,213 ( 0.6%)

Library as Place

"The library as place started out as a repository, and now has become more of a human space, more of a gathering space for people who need information, for people who want to learn. For curious people, for people with personal needs and professional needs, to try to find the information they need to answer their own questions.

But it's definitely a social space."

~ Pam Baker, Reference Librarian, California State University – Monterey Bay

http://wikis.ala.org/professionaltips/index.php?title=Library_as_Placehttp://eresearchlibrary.wordpress.com/2009/04/20/what-is-a-library-now-csu

-monterey-bay-opens-new-library/

http://www.worldcat.org/spotlight/

http://www.nypl.org/events/calendar

http://www.nypl.org/locations

http://www.nypl.org/locations/115th-street

http://library.arlingtonva.us/eventscalendar/

http://library.arlingtonva.us/locations/

http://library.arlingtonva.us

http://library.arlingtonva.us

Initial Target Partners

1. Location and Event Services2. Social Reading3. Reference

Belmont Public Library

What kinds of information would you find helpful in such a report?How do you measure reach and impact?

EVERYCONNECTI

ONhas a

starting point.

Spotlighting Libraries on worldcat.org(approx 60 million visitors over the last 12 months)

1. New home screen (coming soon)2. Nearby Libraries on Record Pages

(available now)3. Library Search and Harvestable

Profile Pages

Worldcat.org HomepageUpwards of 40,000 page views per dayOver the last 12 months:10.5 million views7.5 million unique visits

Worldcat.org Detailed Record Page300-500,000 page views per dayOver the last 12 months:121+ million views55+ million unique visitorsGoal: Impressions & Options for Users

OCLC Library Spotlight Program ™

www.worldcat.org/spotlight

See examples via our Sneak Peak Gallery for webinar participants athttp://www.worldcat.org/spotlight/organization/gallery/

EVERYCONNECTI

ONhas a

starting point.

Let’s take a moment for questions and comments…

Localize, Mobilize, andSpotlight Your LibraryServices and OutreachJohannes NeuerAssociate Director of Marketing

Localize, Mobilize, and Spotlight Your Library Services and Outreach

Turn on Your Spotlight with RSS

• Rich Site Summary orReal Simple Syndication

• XML file output

• Make your content availablevia RSS

• Broadcasts your data to readersand applications

Localize, Mobilize, and Spotlight Your Library Services and Outreach

Where Do I Start?

• Ask your website admin to create feeds for your event calendar

• Start a blog using Drupal, Tumblr or WordPress

• Burn your feeds with Feedburner (for statistics and automated e-mail distribution)

• Integrate feeds with your e-mail newsletters, partners and social media

Localize, Mobilize, and Spotlight Your Library Services and Outreach

Build a Patron Profile

• Collect information aboutinterests and locationswhen asking patronsto opt in to your services (e.g. e-mail newsletters)

• Make it easy for patrons to change their preferences

• Only send relevant information to maximize engagement with your content and services

Localize, Mobilize, and Spotlight Your Library Services and Outreach

NYPL RSS Feeds

• Blog posts – broken down into multiple channels

• Events – broken down by location and age group

• Exhibitions

• Tumblr posts

Localize, Mobilize, and Spotlight Your Library Services and Outreach

Relevant Blog Posts on Twitter

• Automated content intake fromblogs and Tumblr

• Publishing based on real-timeconversation analysis

• Increased relevance

• More blog visits and discovery ofNYPL collections

Localize, Mobilize, and Spotlight Your Library Services and Outreach

Local Events on RedRover App

• Location-aware app and sitedisplay relevant content

• Automated feed for 91 locations

• Custom XML format

• Curated main event feed

• Automatic image selection based on rules

• Ability to follow your favorite libraries

Localize, Mobilize, and Spotlight Your Library Services and Outreach

Personalized Local E-Mail Newsletters

• Patrons select favoritelibrary location

• Weekly personalizedevent updates

• Mix of syndicated and curated content

• Patrons with localization are fasted growing segment

Localize, Mobilize, and Spotlight Your Library Services and Outreach

Summary

• Get your content ready for syndication

• Build a comprehensive patron profile

• Take your publications to the next level with localization and personalization

• Identify outlets and partners to reach prospects beyond your own publications

• Automate delivery