'ems Vol. XVI I , No. 47 STAFF MEMBERS ONLY Dec. 5, 1962

November 2, Sydney Australia — Edward G. Wilson, NYO, attended the regular monthly directors' meeting of JWT Austral ia. Shown above at the meeting are (left to right) Reginald Walker, John Sharman, Ted Moloney, Ed Wilson, Tom Carruthers, and Alan Weekes. Bob Alcock, of JWT Melbourne, was absent.

"Tree of Life" Gift Wrappings Available

On Dec. 4, the members of the NYO and visitors will see an unusual display of gift wrapping paper on sale at every reception desk. The paper bears the "Tree of L i fe" design which is the symbol of the United States Committee for Refugees.

The proceeds of the sale will aid in helping the world's uprooted millions.

"toward better understanding" JWT was represented on two fronts in San

Francisco earlier this month: at the World Branches Conference of the English-Speaking Union by Mr. Samuel Meek; and at the London Week Trade luncheon by Mr. Harry Lee.

Mr. Lee, JWT San Francisco, presided at the Board of Trade luncheon in his capacity of San Francisco Chamber of Commerce President .

Mr. Meek attended the English-Speaking Union conference as a member of the national board of directors and as a delegate from the New York Chapter. The world-wide organization is devoted to a better understanding between English-speak­ing people. Its president is Prince Phil ip, Duke of Edinburgh.

The Oct. 18 London Times supplement on JWT has been mailed to nearly 1000 university professors who are members of the American Marketing Associ­ation. The specia l distribution was made because " th i s supplement contributes to a better understand­ing of the place and functioning of advertising in the United Kingdom." The 12-page newspaper insert has already been mailed to all JWT cl ients .

Public Relations Society 1 Elects Burton Loken

Burton D. Loken, account supervisor in JWT Chicago's public relations department, was elected to a two-year term as national director of the Public Relations Society of America at the organiza­t ion 's recent annual confer­ence in Boston, Mass.

Loken just completed a one-year term as West Central district chairman of the P.R.S.A. and has been an officer and director of the Chicago chapter for the las t six years.

David James Named to Chamber of Commerce Post

David James, manager of JWT Milan, has been elected vice-president of the British Chamber of Commerce for Italy.

Around the World on a Pan Am Jet Clipper

"If you wonder where the real frontiers exist for advertising take a trip around the world and look especially at the Middle East and the Far East.

"It is almost unbelievable — although intellec­tually you know it is true —what a large percentage of the world's population lives under exactly the same conditions that existed 1000 years before the time of Chris t ." Art Porter, NYO management supervisor, was recalling some of his impressions of his recent trip around the world with his wife and three daughters.

The Porter family circled the globe on a 30-day vacation with stops in France, Italy, Greece, Egypt, Lebanon, India, Thailand, Hong Kong, Japan and Hawaii.

Their playbacks were filled with the fascinating things they had seen, the magnificent treatment they received from Pan American, and the exten­sive distribution of many JWT c l ien t s ' products. "Among others there were four that seemed to be everywhere," Art said. These were Kodak, Ford, Pond's and Reader 's Digest.

The Porters dining at Chinzan-So in Tokyo. The Japanese restaurant was once the home of a prince of the royal family.

NYO Art Show On exhibit in the NYO 10th floor gallery until

December 14 is the photography of Dick Mears, NYO tv production. Titled " J u s t an Eye Pass ing By , " the display is composed of unusual human-interest shots .

Influenced by the teaching of George Bush, photo editor for the Eastern Division of Better Homes and Gardens, Dick has maintained his interest in photography as an art form. He is cur­rently studying art at New York's Art Students League.

To Create Interest in Advertising

Recently a number of comments have been reported in

the advertising press to the effect that a "bad image" of

advertising, or a lack of understanding of its importance in

the economy, has created a serious problem in interesting

college students in advertising as a career.

Thompson experience in college recruiting in recent years

would seem to question the validity of these views. The

Company has had no serious problem in arranging for inter­

views with highly qualified young men during its college

recruiting tr ips, and many of these have joined the Thompson

Company and are doing extremely well with us.

During a Fall recruiting trip to the West Coast, our per­

sonnel group has util ized advance advertising for the first

time as a means of drawing more broadly from within the

colleges visited for interviews with students who might be

interested and qualified for our business, with remarkable

results.

NYO personnel man Bi l l Timm described his f irst thirteen

days of visi t ing these West Coast schools as singularly

successful. He credits this in large part to running the adver­

tisement reproduced here in school newspapers.

Of its effect, Bi l l says, "Facul ty members, placement

officers, and students remarked about its excitement and

quality. And it was read — many men had clipped it out,

underlined passages that impressed them or points which

they wanted to discuss in greater detai l .

"There was not a single negative comment, not a single

suggestion as to how it might be improved. Faculty and

placement people felt it turned many students to us that we

might never have met. One professor remarked: 'It surely

added stature to the f ie ld . '

"We had anthropology, philosophy, polit ical science, and

about eight frustrated engineering majors on our schedule -

who just couldn't resist the 'appeal of the Company' - ' just

had to find out more about this Company.' We hit close to

target with this ad, no doubt about i t . "

B i l l visited 8 schools in 17 days, talked to over 300

students individually and about 200 others in groups. In

many cases, JWT aroused more interest than companies that

spend considerable amounts of money in college relations

and recruiting.

Bob Hawes gave this appraisal of the Company's most

recent efforts: " I t appears that we have made another long

forward step in college recruiting by the use of this ad­

vertisement."

A career for

exceptional men

. . . Some notes about you, about us, and the advertising business

A b o u t y o u . If you are the man we seek: You have an abiding curiosity about people and the world around you.

You're alert and responsive to new ideas, new ways of doing things. You like to take on new problems . . . you see them as opportunities.

You dig deep into the why of things. And the best answers you can come up with today are never good enough for you tomorrow.

You're an individualist. Yet you thrive on team spirit.

You have conviction about freedom of choice, consistent with the rights of others.

You're the kind of man who could be successful in business for himself, but you see the greater challenge implicit in the major enterprises of today's world.

A b o u t US. The J. Walter Thompson Company was formed 98 years ago. It has for many years been the largest advertis­ing firm; its stock is owned by more than five hundred active staff members.

We help over 500 companies in the United States and abroad sell thousands of products and services to hundreds of millions of people. Last year alone, we were responsible for the advertising investment of over one-third of a billion dollars.

There are 6,700 people working with Thompson around the world. Our backgrounds range far and wide. And so do our assignments: writing, art, market research, media buying, TV and radio, styling, marketing and merchandising, music and the theatre, engineering, accounting and statistical analysis, international business, and the social sciences are only part of the list.

In our experience, superior individuals from every graduate and undergraduate educational discipline find successful careers in a major agency such as the Thompson Company. Staff members in our New York Office alone represent nearly 300 colleges and universities here and abroad.

Y o u r c a r e e r w i t h US. You may be surprised to learn that while an advertising company must have artistically cre­ative people, it depends just as much on people who are imagi­native and inventive in other ways.

Our business is selling. Communicating through the written and spoken word is how we sell. You must possess the ability to speak and write well so your ideas may be shared and understood.

We are looking for the kind of men who wish and are able to assume substantial responsibility early in their business lives. To such men we offer a remarkable chance to grow and develop —one seldom found in any firm.

Previous advertising experience is not required. Basically, our interest is in the nature of a person, and not in his special­ized knowledge and abilities.

We offer you no standard starting salary, no cut-and-dried training program. Beginning salaries are individually con­sidered and compare favorably to those of other national firms. We help you tailor your own development program, based on your interests, your abilities, your goals. Your program will differ from other men's programs just as you differ from other men.

When you join us you will work side by side with experi­enced advertising men. Your growth will be based on your own initiative, your own development. There are no age or senior­ity requirements to limit the responsibility you can earn.

We encourage you to follow your curiosity into all phases of advertising, because we want you to become a well-rounded practitioner as rapidly as possible. Experienced advertising men are eager to coach you individually in your efforts to develop your capabilities. Additionally, you are free to delve into every nook and cranny of advertising through our annual series of twenty professional seminars, workshops and classes. You learn from men who are experts in their fields.

A b o u t m e n w h o j o i n US. Eight out of ten college men who have joined us in the past decade have remained with us and are enjoying varied, exciting careers.

Because of our emphasis on early growth, relatively young men commonly handle major responsibilities in many phases of our business—in New York and throughout the world.

All initial assignments are in Chicago or New York City. However, there are many offices throughout the United States and the world to which you may, if interested, request assignment later on.

If you wish to be a candidate, you must be in a position to join us between January 1, 1963 and June 1, 196Jr. You may obtain further information at the placement office. Please consult with them regarding the possibility of a personal interview. We will be on campus November 9 and 12.

J. Walter Thompson Company New York, Chicago, Detroit, San Francisco, Los Angeles, Hollywood, Washington. D. C , Miami, Pittsburgh, Montreal, Toronto, Mexico City, San Juan, Buenos Aires, Montevideo, Sao Paulo, Rio de Janeiro, Porto Alegre, Recife, Belo Horizonte, Santiago (Chile), Lima, London, Paris, Antwerp, Amsterdam, Frankfurt, Milan, Vienna, Johannesburg, Cape Town, Durban, Port Elizabeth, Salisbury (Southern Rhodesia), Bombay, Calcutta, New Delhi, Madras, Karachi. Colombo (Ceylon), Sydney, Melbourne, Tokyo, Osaka, Manila.

^addt Sodc NYO Art Director

When Robert Bode joined JWT recently, he re­turned to a drawing board he had left some years ago — though in a considerably changed capacity. Firs t time here, Bob was fresh from Pratt Institute; now, after a series of increasingly important assignments at several other agencies he returns to us as an Art Director. And he says i t ' s like coming home.

Bob keeps another drawing board busy in Chappaqua where he lives with his wife, son and daughter. He paints constantly and has walked off with many awards for his oils and watercolors. Many private collectors have walked off with his oils and watercolors, too. The sample of his work shown below (in l e s s than full-color and size) is owned by a museum.

When Bob's not painting, he ' s playing golf, and has managed to take First Pr ize in 14 of the last 18 Art Directors ' Tournaments. He says the reason has been the lack of competition but his 5 handicap probably has more to do with it. He 's also something of a fisher­man and hunter.

Bob is an active member of the Art Director's Club (see above) as well as the Society of Illustrators and The American Watercolor Society. At seminar-meetings of the latter organization he sometimes delivers lecture-demonstrations on the techniques of the watercolor medium.

Ex-Navy men in the Company may recall seeing some of Bob Bode's work during the last war — he was Graphic Arts Director for Navy Medicine and helped produce many of those vivid films and posters.

M M ~iiJ''ir^vK<:-. ri.. y^y*'^A$y • • • •

• • • • • •

T^:

Bode's water colors, by the way, are likely to turn up in a lot of mail this Christmas. Three of his paintings were selected for the Christmas Artist Card ser ies . Should you be interested in these Bode-designed cards, Bob says he unfortun­ately has none for sale — but Lord & Taylor has .

Purpose — a water color by Bode.

Stanley Burnet Resor portrait in oils by Gardner Cox

This portrait of Mr. Resor was painted in 1962 by Gardner Cox, who is well known for his portraits of Harvard's Dr. Charles Conant, Judge Learned Hand and Dean Acheson.

Simultaneously with the release of this supple­ment the original, predominantly in browns, is being hung at the entrance to the Southeast Wing on the 11th floor of the New York Office, not far from the place where Mr. Resor placed the portrait of Mr. J. Walter Thompson when the Company moved to 420 Lexington Avenue.

When Mr. Resor had agreed to si t for a portrait, he was asked to select the artist . He made the choice in his typically thorough way. He studied photographs of the work of a number of highly re­garded portrai t ists . He then went to see the original portraits done by the painters who impressed him most. Finally he decided that Gardner Cox would be ideal.

He proved to be. Both Mr. and Mrs. Resor ex­pressed great satisfaction with this new portrait.

I HE only genuine tribute we can pay to Mr. Resor is to dedicate ourselves to the institution he built, and do everything we can to make it flourish in the traditions and high standards which

were always his, and which now are ours. 1;

Most Thompson people want to know more about Mr. Resor himself. This supplement is issued to meet this desire.

The news of Mr. Resor 's death on October 29 brought us messages from every part of the world. Many were addressed to the Company itself, or to individuals here. Yet in a very real s ense , they seem to be meant for every member of J. Walter Thompson. A few are published here, together with some sidelights on Mr. Resor 's life and work.

This supplement will be especially meaningful to those who knew Mr. Resor best. It will mean much, however, to each person who worked with him or met him or has known about him, for his qualities represent our own ideals and are our most important legacy.

I have just learned of the passing of my old friend. As you so well know, we have been associated in many public services over the years, and from the association came a great friendship and my sincere admiration for him.

Herbert Hoover

Everyone who knew him, and appreciated his charac­ter and contribution to United States advertising, will join in expressing sympathy and admiration for a life well spent. John H. Crichton, President

American Associat ion of Advertising Agencies

He was a great figure and his name personified the "brand image" of the J.W.T. Company in extremely clear terms. I knew him over many years and he was always charming and interesting.

Ivor Cooper Unilever House, London

I felt as though I had lost a warm friend; and I know that Yale and the human race have.

A. Whitney Griswold, Pres ident , Yale University

He was a gentleman of highest integrity and capacity, whose record will always be a goal to attain for all who engage in advertising.

James G. Stahlman, P r e s i d e n t & P u b l i s h e r Nashvil le (Tenn.) Banner

What a tremendous personality, and what a great and enlightening influence he had in the world of pub­licity. He will long be remembered. I am proud to have had the privilege of knowing him so long.

H.M.S. Burns, former Pres ident Shell Oil Company

I feel that most of what I have learned of the adver­tising profession and most of my appreciation of i ts ethics is due to Mr. Resor.

Jan J. Fels, Managing Director Reader s ' Digest , Netherlands

I know that he took great pride in the accomplish­ments of the J. Walter Thompson Company. But we who are on the outside knew that a great deal of it was due to his own inspiration.

David Lawrence

I always regarded him as a truly great man. All of us in advertising owe him a debt we can never repay. So does the entire American public — for the higher standard of living which he helped this nation attain.

Emerson Foote, Pres ident McCann-Erickson, -Inc.

Stanley Resor meant much to our industry when it was in i ts formative period. No man carried through his progressive thinking to the extent which he did.

Leonard Dreyfuss, Pres ident United Advertising Corporation

I wish to extend my deepest condolence to the pass ­ing away of Chairman, Mr. Stanley B. Resor. May God bless his soul.

Toyonobu Domen Ajinomoto Company, Inc.

Certainly he has been a model for all advertising agency people. Our business is better because of him and because of the high standards the J. Walter Thompson Company has always maintained.

William A. Marsteller, Chairman of the Board, Marsteller Inc.

Please accept our most sincere condolence for the passing of Mr. Stanley Resor, outstanding name of all times in advertising.

Enrique Yuste Jimenez, Pres ident Associa t ion Argentina De Agencies

de Publicidad

Our Board of Directors are deeply moved by the great loss of Mr. Stanley Resor, a truly great man.

Board of Directors Electrographic Corporation

May I express my sympathy to you and your organiza­tion on the loss of your beloved Stanley Resor.

Herbert Moloney Chairman of the Board Moloney, Regan & Schmitt

Henry Ewald regarded Mr. Resor with great respect which I believe was reciprocated. This high opinion of Mr. Resor was retained by all of us .

Henry G. Little Chairman of the Board Campbell Ewald Company

I feel sure that the heritage which he has left i s one of the most valuable a s s e t s of the J. Walter Thomp­son Company.

Zach Toms, Pres ident Ligget t & Myers Tobacco Co.

Mr. Resor's retirement on February 28, 1961, began one of the busiest periods in his l i fe. He continued many of his directorships, his philantrophic and political interests, and kept his friendships green. In addition he was furi­ously busy on what he called, always with a smile, " the magnum opus."

He had long believed that American democracy could be vitalized by the formation of small discussion groups. Here, in his view, men and women would fine the one best way to make a more intelligent appraisal of the issues on which they were to vote. Although this practice is now followed by PTA groups and the League of Women Voters, Mr. Resor believed that they could put it to more effective use and that its practice could be vastly widened.

With today's voter functioning in a much more complex democracy than ever, he is faced with the overwhelming task of knowing countless candidates, platforms, and issues. To provide the opportunity for individual voters to educate themselves, Mr. Resor believed that small discus­sion-, groups made up of voters approaching political matters in a give-and-take forum offered the most practical and hopeful solution.

To establish principles which would be helpful in guid­ing these grass roots groups, he studied the history of such movements, to see what could be gained from past experience. His research took him back to Aristotle and to Ben Franklin's juntas. He met with numerous national leaders to discuss the possibilit ies of this practice and virtually was able to complete a definitive guide for what he hoped would be a strong revival of this movement.

He has indeed left a legacy of knowledge and under­standing and this will stand you and your associa tes in good stead.

Norman R. Richardson Pres ident and. General Manager Chesebrough-Pond's (Canada) Ltd .

Whoever had the privilege to know Mr. Resor in­variably talked about him as a friend. His loss will be felt deeply by all — his family, his friends, the Company and the profession as a whole. Indeed, all of us are richer for having known him.

Rene P. Jeanneret Director, Rolex Watch Company

He was surely one of the great leaders and pioneers

in our industry and his career will remain a symbol

of the excellence we should all seek to achieve.

Marion Harper, Jr., Pres ident & Chairman of the Board Interpublic

We express our deep sorrow; we remember Mr. Resor 's

noble personality and wonderful friendship.

Daizo Nagai, Executive Director Asahi Shimbun, Tokyo

Mr. Resor made an outstanding place for himself in

his chosen field. I know that his colleagues will

miss him tremendously.

J.E. McGhee, Vice Pres ident Eastman Kodak Company

What a rich life he led! . . . and how lucky so many of

us were to know him! The spirit, the integrity, he

wrought into JWT will not diminish.

Charles Vanda Tele-Ventures International

This will be a never forgotten name in the advertis­

ing business , and the development of your organiza­

tion will be an enduring tribute to him.

David A. Werblin, Pres ident Music Forporation of America

I had for many years regarded him as one of the great

agency men, whose work with your agency developed

it as a model to high standards of the agency business .

H.H. Kynett Chairman of the Board The Aitkin-Kynett Company

Our condolence on the passing away of Mr. Stanley

B. Resor, one of the greatest figures in advertising

of our times.

El Mundo, Incorporated San Juan, Puerto Rico

Your great loss i s indeed a loss to each of us, for

his contribution was significant to the future of

everyone in the business .

Lawrence 0. Holmberg Lawrence Holmberg Company

"The Pursuit of Excellence" In his book, The Pursuit of Excellence, John Gardner

gave a t i t le to what had been Mr. Resor's life-long creed and pursuit.

In affairs large or small he believed that excellence is essential to success and even to survival. His almost impossibly high standards made it diff icult for anyone to please him entirely. Yet his belief that all of us could find " a more excellent way" brought out our finest work, as if our latent excellence was awakened — and rose to meet his own.

This excellence, which in his mind included both abil ity and integrity, was his primary concern. He sur­rounded himself with men and women of the most highly diverse talents imaginable, including many whose views differed sharply from his own.

He was sparing in his compliments and thought that the accomplishment of any single coup was hardly worth his notice. He felt that genuine achievement was the sum total of everything a person or a company did.

He had a grasp of the broadest and most complicated situations, yet he would spend hours on a single detail.

With equal seriousness he opened a score of world­wide offices and picked up l i t t le pieces of paper from the carpet in the hal l .

If he spent endless days in making sure the basic direction of an advertising campaign was right, he was equally insistent on the perfection of its smallest detail and set standards so high that he himself could never quite live up to them.

He sought excellence not only for himself and his associates, but for the entire advertising community.

He was a founder of the American Association of Advertising Agencies in 1917, and served as its President in 1923 and 1924.

He was a pioneer in market research, and a leader in supporting the Audit Bureau of Circulations, the National Outdoor Advertising Bureau, the Advertising Research Foundation, and other programs designed to improve the excellence of market and advertising research.

Stanley Resor

At the ranch, Jackson Hole, Wyoming

BT A N L E Y RESOR, who was born on Apr i l 30, 1879,

in C inc inna t i , Ohio, and was graduated from Ya le in

1901, began his adver t is ing career in 1904 wi th the

Proctor & Co l l ie r Adver t is ing Agency in C inc inna t i .

In 1908 he was engaged to open and head a new

J . Walter Thompson branch in C inc inna t i . In 1912 he came

to New York as V i ce President and General Manager of

our Company. In 1921 he purchased the cont ro l l ing inter­

est in the f i rm from James Walter Thompson, and became

President of the Company.

In 1917 he married Helen Lansdowne, who had been

h is associate at Proctor & Co l l i e r and at Thompson, both

in C inc innat i and New York. Her ins igh ts , l i ke h is own,

helped bu i ld th is Company.

By the mid-1920's the agency was the acknowledged

leader in the industry, both in s ize and in the d is t inc t ion

of i ts c l i en te le — a pos i t ion i t con­

t inues to ho ld .

All of us who have been intimately He was one of" the most self-effacing associated with Religion in Ameri- men in our bus iness . Yet his record can Life want to express our of achievement was, by any stand-sincere appreciation for what Mr. ard, phenomenal. Resor had done.

Earl R. Pleasant National Director, Religion in American Life, Inc. r\ • i i

Uur most sincere condolence upon I was full of admiration for his the pass ing of your Board Chairman,

Hal Stebbins

Hal Stebbins Inc.

vitality and wisdom. You have lost a great figure in the advertising world.

/ . C. Lockwood, Pres ident Lever Brothers Ltd. , Canada

His dedicated career in the field of advertising won for him many outstanding honors and he leaves behind an image that will long be remembered.

George A. Murphy Chairman of the Board, Irving Trust Company

Mr. Resor.

Yoshio Shimada, Asahi Shimbun, Tokyo

Someone many years ago said that every institution was but the length­ened shadow of a man. Mr. Resor did, I am sure, exert a tremendous influence on the operations and the destiny of J. Walter Thompson.

Robert E. Oliver, Supervisor Public Relat ions & Advertising The Bank of Nova Scotia

After 39 years as Pres ident ,

Mr. Resor became Chairman of the

Board, w i th Norman H. Strouse suc­

ceeding him as President in 1955

and as Chie f Execut ive Off icer in

1960.

Mr. Resor ret i red in 1961, after

53 years w i th the Company. Before

doing so Mr. Resor d ivested h imsel f

of a l l h is J . Walter Thompson stock,

as did Mrs. Resor.

J . Walter Thompson d id a v o l ­

ume of about three m i l l i on do l lars

when Mr. Resor purchased contro l

of the Company; over 360 m i l l i on

dol lars at h is ret i rement. Even in

the face of th is growth, Mr. Resor

refused to pub l ic ize or even d ivu lge

the Company's s ize , say ing, "Who

cares big we are i ? All that matters is what k ind of a job we do.

Mr. Resor, more perhaps than any other man, made advertising, and particularly the advertising agnecy, into a business . He gave it direction, cohesion and stabili ty. Without sacrificing any of the cre­ative flair without which advertising tends to evaporate into nothingness, he nevertheless suc­ceeded in molding a business in which flair and artistry and ingenuity and inventiveness never lost sight of the fact that they had a function to perform — a business function.

Reprinted from an Advertising Age editorial November 5, 1962

Stanley contributed more to the important develop­ments of advertising than any single individual. I feel that more important than his outstanding achieve­ments was the wonderful influence that he had as a man and as a friend. I know of no one whose friend­ship I have valued more over these many years.

Harold A. Lebair The New York Times

Everyone will miss him greatly but his tremendous contributions to New York City, his profession and our entire country will make him long remembered.

Thomas J. Watson, Jr. International Bus iness Machines

We regret the passing away of Stanley B. Resor, your old leader and a bright personality.

Dr. Carlos A. Torres Dubarry S.A. Buenos Aires , Argentina

I held him in high esteem, admiration and warm liking. He was indeed an outstanding citizen and I can well appreciate how he will be missed, not only by the members of his family but by all who came within the range of his influence.

James A. Farley

Most certainly he was one of the greats . His imagina­tion and dynamic action contributed to a building standard of living in this country second to none.

Thomas Edward Hicks, Vice P r e s . Lever Brothers Company

In the death of Stanley Resor the advertising world loses a man of sturdy and incorruptible integrity, constructive imagination and adventurous spirit. God rest his soul.

Leo Burnett, Leo Burnett, Co.

I doubt if there 's been anybody living in the past several years who has brought more stature to the agency business than Stanley Resor.

Harry Batten, Director N.W. Ayer & Son

Stanley Resor had great impact on advertising. Fifty years ago he revolutionized it creatively, and he also led in making the agency business big business , and blazed the trail for us abroad.

Raymond Rubicam

There was no one in advertising that I admired so greatly.

Fairfax M. Cone, Chairman of Exec . Comm. Foote , Cone & Belding

He was so much a leader and influence in all that is good for advertising in all the 50 years that I have been in the business that it is difficult for me to realize that he is gone.

L.W. Lane, Sr. Lane Publ ishing Co.

We will miss him, but will profit from the things he taught us all .

Charles H. Brower, Pres ident

Batten, Barton, Durstine & Osborne, Inc.

My heartfelt sympathy in the passing of your distin­guished associa te , Stanley Resor, who was my friend for many years.

David Sarnoff Chairman of the Board Radio Corporation of America

We share with you the great loss that this means to your company.

William H. Risley Pan American World Airways

My own affection and admiration for Stanley had deepened over the many years I had been privileged to know and especially to work with him on some of his community interests . For me, as I am sure will be true for all who knew him, his contributions to our way of life will be continuing and vital inspirations.

Roy E. Larsen Executive Committee Chairman Time, Inc.