the next generation of recruiting – social media€¦ · 4. 64% have expanded their social...

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© 2011 Crain Communications Inc Concurrent Session : Thursday | 2:30 pm | Salon B Moderator: Hinda Chalew, SVP, Marketing and Interactive Services Staffing Industry Analysts Panelists : Mike Dunagan, Chief Marketing Officer, Supplemental Health Care Jocelyn Lincoln, VP, Americas Recruiting, Kelly Services Leslie Snavely, VP, Marketing, CHG Healthcare Services The Next Generation of Recruiting – Social Media

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Page 1: The Next Generation of Recruiting – Social Media€¦ · 4. 64% have expanded their social recruiting programs to two or more social media channels (Facebook & Twitter) 5. 80.2%

© 2011 Crain Communications Inc

Concurrent Session:

Thursday | 2:30 pm | Salon B

Moderator: Hinda Chalew, SVP, Marketing and Interactive Services Staffing Industry Analysts

Panelists:

•Mike Dunagan, Chief Marketing Officer, Supplemental Health Care

•Jocelyn Lincoln, VP, Americas Recruiting, Kelly Services

•Leslie Snavely, VP, Marketing, CHG Healthcare Services

The Next Generation of Recruiting – Social Media

Page 2: The Next Generation of Recruiting – Social Media€¦ · 4. 64% have expanded their social recruiting programs to two or more social media channels (Facebook & Twitter) 5. 80.2%

© 2011 Crain Communications Inc

Agenda

Page 3: The Next Generation of Recruiting – Social Media€¦ · 4. 64% have expanded their social recruiting programs to two or more social media channels (Facebook & Twitter) 5. 80.2%

© 2011 Crain Communications Inc

Today’s Panelists

Page 4: The Next Generation of Recruiting – Social Media€¦ · 4. 64% have expanded their social recruiting programs to two or more social media channels (Facebook & Twitter) 5. 80.2%

© 2011 Crain Communications Inc

Social Recruiting Defined

“The integration of the activity of recruitingwith enabling technologies that reach abroad community.”

Staffing Industry Analysts

Page 5: The Next Generation of Recruiting – Social Media€¦ · 4. 64% have expanded their social recruiting programs to two or more social media channels (Facebook & Twitter) 5. 80.2%

© 2011 Crain Communications Inc

Social Recruiting Technologies

• The Resumator – theresumator.com

• Jobvite – jobvite.com

• LinkedIn Talent Pro – linkedin.com

• BranchOut – branchout.com

• InternMatch – internmatch.com

• Bullhorn Reach – bullhorn.com

Page 6: The Next Generation of Recruiting – Social Media€¦ · 4. 64% have expanded their social recruiting programs to two or more social media channels (Facebook & Twitter) 5. 80.2%

© 2011 Crain Communications Inc

Social Media and Corporate Recruiting

1. 55% of corporations will increase their budgets for social recruiting

2. Only 16% of corporations will spend more on job boards3. 87% of in house recruiters use their professional network

(LinkedIn)4. 64% have expanded their social recruiting programs to two or

more social media channels (Facebook & Twitter)

5. 80.2% of US companies use social networks for recruiting efforts

6. 2/3 of corporations have hired a candidate using social media

Source: 2011 Jobvite Survey

Page 7: The Next Generation of Recruiting – Social Media€¦ · 4. 64% have expanded their social recruiting programs to two or more social media channels (Facebook & Twitter) 5. 80.2%

© 2011 Crain Communications Inc

Resources & Leave Behinds

Websites to considerMashable - http://mashable.com/

Social Media Today - www.socialmediatoday.com

HubSpot Blog - http://blog.hubspot.com/

Social Media Examiner - www.socialmediaexaminer.com

SmartBrief on Social Media - http://smartblogs.com/socialmedia/

Fast Company - www.fastcompany.com

Page 8: The Next Generation of Recruiting – Social Media€¦ · 4. 64% have expanded their social recruiting programs to two or more social media channels (Facebook & Twitter) 5. 80.2%

© 2011 Crain Communications Inc

Leveraging Social Media

Solving traditional problems with interactive engagement

Page 9: The Next Generation of Recruiting – Social Media€¦ · 4. 64% have expanded their social recruiting programs to two or more social media channels (Facebook & Twitter) 5. 80.2%

© 2011 Crain Communications Inc

Statistics

Page 10: The Next Generation of Recruiting – Social Media€¦ · 4. 64% have expanded their social recruiting programs to two or more social media channels (Facebook & Twitter) 5. 80.2%

© 2011 Crain Communications Inc

Statistics

Page 11: The Next Generation of Recruiting – Social Media€¦ · 4. 64% have expanded their social recruiting programs to two or more social media channels (Facebook & Twitter) 5. 80.2%

© 2011 Crain Communications Inc

Page 12: The Next Generation of Recruiting – Social Media€¦ · 4. 64% have expanded their social recruiting programs to two or more social media channels (Facebook & Twitter) 5. 80.2%

© 2011 Crain Communications Inc

Page 13: The Next Generation of Recruiting – Social Media€¦ · 4. 64% have expanded their social recruiting programs to two or more social media channels (Facebook & Twitter) 5. 80.2%

© 2011 Crain Communications Inc

Page 14: The Next Generation of Recruiting – Social Media€¦ · 4. 64% have expanded their social recruiting programs to two or more social media channels (Facebook & Twitter) 5. 80.2%

© 2011 Crain Communications Inc

Page 15: The Next Generation of Recruiting – Social Media€¦ · 4. 64% have expanded their social recruiting programs to two or more social media channels (Facebook & Twitter) 5. 80.2%

© 2011 Crain Communications Inc

Page 16: The Next Generation of Recruiting – Social Media€¦ · 4. 64% have expanded their social recruiting programs to two or more social media channels (Facebook & Twitter) 5. 80.2%

© 2011 Crain Communications Inc

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