Todd Nilson, 7Summits Agency

Social Recruiting Explosion

Learn to love the bomb.

How widespread?

94% “use” social recruiting

93% LinkedIn, 66% Facebook, 54% Twitter

73% say they have made successful hires

49% say candidate quality has improved

43% say candidate quantity has increased

33% say it takes less time to hire

32% say they have gotten more, better referralsSource: Jobvite 2013

The executive team has asked her to recruit using Facebook.

… I think she is going to jump.

Self-Assessment

Rate your social recruiting prowess

Doctor of AwesomenessNot my first rodeoWide-eyed innocentWhat is Twitter?

AWSU

M

What does it mean to be aSocial Recruiting

Organization?

5 Definitions of Social Recruiting

❖ Old School Social Recruiting

❖ Intersection of recruiting and social media for sourcing and job distribution - Wikipedia

❖ Tools definition: using LinkedIn, Facebook, Twitter to source and recruit candidates - Allison Doyle, About.com

❖ Push, Pull and “Genuinely Social” - Matt Adler, MetaShift

❖ Two-way process, expanded to social media, web-based and mobile platforms - Robin Richards, TweetMyJobs

Getting Started

Connect to Business Goals

What is the value of social technology in the enterprise?

Source: McKinsey

Global Institute

Implementation Approach

Strategy

Build & Deploy

Nurture

Align Define Assess Plan Design Config Launch Moderate Measure Evolve

Define solution direction leveraging social

recruiting

Define, build, test solution. Activate

solution.

Nurture / evolve approach. Plan future

stages.

Purpose:Identify business and audience objectives and scope (leveraging social platform / channels)Establish use cases and related requirementsMap requirements to recruiting outreach elements (potential enterprise community platform, select social media channels)Finalize solution approach- outreach features- connections / integrations- content- communication / collaboration

- measurement / success factors (KPI’s)Develop deployment roadmap – what, when, whoOutcomes: Strategy OutputDevelopment / deployment plan (scope, requirements)

Purpose:Detailed Design:- Overall outreach plan- User Experience- Referral / Ambassador plan

- Content plan- Access and Authentication- Activation approachConfigure the solution:- Themes/Structure-- Interactions w/other systems (ATS)Test / validate approachDeploy base solution (initial use cases)Outcomes: Internal Collaboration / Social Business Platform establishedInitial activation of outreachNew recruiting practices

Purpose:Manage outreach activity- Foster engagement- Promote connections, content and members as appropriate (based on objectives)Assess/monitor activity – correlate to business outcomes (KPIs)- Vitality - Community- Business Optimize channels – based on usage/engagementOutcomes: Outreach ManagementInitial Results ManagementShortened transition time to new way of recruiting

Social Recruiting StrategyOverall Business Goal

Drive sustainable growth and competitive advantage.

Hiring Objecti

ve

Hiring Objecti

ve

Hiring Objecti

ve

Social Recruiti

ng Tactic

Social Recruiti

ng Tactic

Social Recruiti

ng Tactic

Business

Objective

Business

Objective

Business

Objective

WHY

WHAT

HOW

Au

die

nce

Ob

ject

ives

(Job

seeker

need

s &

ob

ject

ives)

Social Recruiting Tactics

Direct sourcing

Job distribution

Branding

Employee referrals

Conversation, engagement, and value-adding contributions

Is it social recruiting?

Audience ObjectivesA

ud

ien

ce O

bje

ctiv

es

(Job

seeker

need

s &

ob

ject

ives)

I know I’m learning about work

opportunities that are real and

relevant to me.

I can easily find and interact with

company representatives

about job openings.

People like me work here.

I can learn about what it’s like to

work here.

I get a customized experience.

I can easily apply for new positions at the company.