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Page 1: Recruiting headlines and social recruiting

v

Recruiting Secrets Overheard in a Dark Alley

1

Presenter @jjbussHashtag #thq

Page 2: Recruiting headlines and social recruiting

Recruiting Secrets Overheard in a Dark Alley

Sponsored by: In partnership with:

Presenter @jjbussHashtag #thq

Page 3: Recruiting headlines and social recruiting

• Audio Icon• How to ask a Question• Handouts on TalentHQ.com• Minimize the panel• #thq

Control Panel Tips!

Page 4: Recruiting headlines and social recruiting

• Fastest-growing vendor of Talent Acquisition Software

• Over 1,100 clients of all industries and sizes

• One streamlined platform for all recruitment needs

• Comprehensive social media integration:

Want to learn more? Email: [email protected]. View an online demo: www.icims.com/demo. Call: 1-800-889-4422

THE TALENT PLATFORM

Page 5: Recruiting headlines and social recruiting

v

Recruiting Secrets Overheard in a Dark Alley

5

Presenter @jjbussHashtag #thq

Page 6: Recruiting headlines and social recruiting

Audience Demographics

• 20 Countries & 49 States • # of Employees

1 to 2021 to 5051 to 100101 to 250251 to 500501 to 1,0001,001 to 5,0005,001 to 10,00010,001 +

@jjbuss #thq webinar – attendees from 20 countries & 47 states

Page 7: Recruiting headlines and social recruiting

How Tired Of Hearing About Social Recruiting Are You?

Keep It Coming

Mostly A Waste

Shut Up

0% 10% 20% 30% 40% 50% 60% 70%

Social recruiting = job pollution @jjbuss #thq

Page 8: Recruiting headlines and social recruiting

Recent Recruiting Headlines• Facebook is the #1 recruiting

source, accounting for 78% of hires

• Employee referrals are the #1 recruiting source, accounting for nearly ½ of all hires

• Job boards are not dead, they are alive and well – accounting for nearly 40% of all hires

• Nearly 2/3 of hires found their job through “internal sources”

Don’t believe the #recruiting analysts & experts @jjbuss #thq

Page 9: Recruiting headlines and social recruiting

Let’s Get Better By..

getting

antisocial

Companies competing with job boards & aggregation sites for #seo@jjbuss #thq

Page 10: Recruiting headlines and social recruiting

Online Recruiting Evolution

19%

81%

Qualified

Unqualified

81% of applicants don’t meet the qualifications & requirements @jjbuss #thq

Page 11: Recruiting headlines and social recruiting

The Latest 2012 Social Media Stats

Page 12: Recruiting headlines and social recruiting

Why Does It Matter? Twitter

• 500 Million accounts• 40+ Billion tweets• 175 Million tweets a day• 70% of companies ignore

complaints on twitter• 400 employees• 11 new accounts created

every second, over 1 million new per day.

Over 1 million twitter accounts are created every day @jjbuss #thq

Page 13: Recruiting headlines and social recruiting

Twitter Job Search

Page 14: Recruiting headlines and social recruiting

Online Job Pollution - Twitter

Tens of thousands twitter accounts tweet #jobs @jjbuss #thq

Page 15: Recruiting headlines and social recruiting

Wish It Were This Easy?

Tip: Hire @charliesheen as your social recruiter @jjbuss #thq

Page 16: Recruiting headlines and social recruiting

Your % Hires From Twitter

Zero 1% to 5% 6% to 10% 11% to 20% More than 20%

0%

10%

20%

30%

40%

50%

60%

70%

80%

71%

25%

3%1% 0%

71% of recruiters have not hired 1 person by using twitter @jjbuss #thq

Page 17: Recruiting headlines and social recruiting

Does It Matter? Facebook Stats

• #1 most visited site• 850+ million members• 31% check in once a day• Avg of 20 min per day• 2.7 billion likes per day• 100 billion connections• 20 million apps installed daily• 250 million photos daily 4

million on flickr• 425 million access via mobile

Page 18: Recruiting headlines and social recruiting

Your % Hires From Facebook

Zero

1% to 5%

6% to 10%

11% to 20%

More than 20%

0% 10% 20% 30% 40% 50% 60% 70%

Page 19: Recruiting headlines and social recruiting

Does It Matter? Pinterest Stats

• 10.4 Million users, faster growth than any site – ever.

• Retaining and engaging 3x better than twitter “was”

• 80% of users are women, 60% have attended college, 50% have kids

• Demographics:– 18-24 years (17%)– 25-34 years (30%)– 35-44 years (25%)

Is Pinterest recruiting = afraid of cold calling? @jjbuss #thq

Page 20: Recruiting headlines and social recruiting

Google+ Recruiting

• 90+ million users• g+ button is served 5

billion times a day• g+ users:– 44% of users are single– 29% female / 71% male– 20% are students

• Avg of 6 minutes on site

20% of g+ users are students @jjbuss #thq

Page 21: Recruiting headlines and social recruiting

Does It Matter? YouTube. YouTube Stats:

– 4 billion videos viewed, every day, 1 trillion is 2011

– 24 hours of video uploaded, every 24 seconds

– 2.9 billion hours a month on the site, 326,294 years

– 800 million users per month– Auto speech recognition tech

translates video and captions into 43 languages

Page 22: Recruiting headlines and social recruiting

• 3+ billion searches daily• 124 languages• 20% of searches are

local• 420+ million job related

searches monthly

Does It Matter? Google

Page 23: Recruiting headlines and social recruiting

Does It Matter? SlideShare Stats

• Largest social “content” network

• 60 million visits a month• 400,000 new

presentations uploaded per month

• Top 200 web sites• 110,000 “recruiting”

documents• LinkedIn acquired

SlideShare last week

Page 24: Recruiting headlines and social recruiting

Does It Matter? LinkedIn Stats

• 161 million members• 2 million company pages• 4.2 billion searches in 2011• 22% of traffic from mobile

(last week of March)• More than 1 million groups• 35% of students search for

jobs on LI, 700% increase since 2010

Last year 4.2 billion people searches were conducted on LinkedIn @jjbuss #thq

Page 25: Recruiting headlines and social recruiting

Your % Hires From LinkedIn

Zero

1% to 5%

6% to 10%

11% to 20%

More than 20%

0% 5% 10% 15% 20% 25% 30%

82% of recruiters have hired from LinkedIn @jjbuss #thq

Page 26: Recruiting headlines and social recruiting

All of This, In 1 Day

294 billion emails sent 2 million blog posts Social sites

172 million visit Facebook

40 million visit Twitter 22 million visit LinkedIn 20 million visit Google+ 17 million visit Pinterest

Every day more iPhones are sold than people are born @jjbuss #thq

Page 27: Recruiting headlines and social recruiting

Have We Hit It?

Have we hit rock bottom? @jjbuss #thq #recruiting

Page 28: Recruiting headlines and social recruiting

Does It Matter? Mobile Stats 5.9 Billion subscribers 8 Trillion SMS messages

sent in 2011 11+ Billion apps

downloaded, 1 in 4 never used again

The number of mobile searches quadrupled in the last year

8.49% of global web site hits come from mobile

I’m following you on Twitter, I liked your page on Facebook and accepted your invite on LinkedIn. What else do I need to do to get an interview or some kind of response :P

Super “Social Recruiter”

Text messaging a candidate is NOT mobile recruiting @jjbuss #thq

Page 29: Recruiting headlines and social recruiting

Job Boards 2012 vs. 2010U.S. Unique Visitors (In Thousands)

Indeed CareerBuilder Monster SimplyHired -

2,000

4,000

6,000

8,000

10,000

12,000

14,000

20102012

Indeed is the #1 most visited job site @jjbuss #thq

Page 30: Recruiting headlines and social recruiting

The Most Effective Online Source

SimplyHired

Monster

CareerBuilder

Indeed

LinkedIn

0% 10% 20% 30% 40% 50% 60% 70%

60% of recruiters say LinkedIn is the #1 online source @jjbuss #thq

Page 31: Recruiting headlines and social recruiting

An Inside Look At Referrals

Page 32: Recruiting headlines and social recruiting

Re-defining Employee Referrals

Company Size(Employees)

Personal Referrals

Total Network& Reach

50 250 15,000

100 500 30,000

500 2,500 150,000

1,000 5,000 300,000

2,500 12,500 750,000

5,000 25,000 1,500,000

10,000 50,000 3,000,000

20,000 100,000 6,000,000

Referrals = their networks, not just “who” they know and refer @jjbuss #thq

Page 33: Recruiting headlines and social recruiting

How’s This Working For Us?

Page 34: Recruiting headlines and social recruiting

Recommendations

Don’t use social recruiting as an excuse not to #recruit @jjbuss #thq

Page 35: Recruiting headlines and social recruiting

The #1 Social Recruiting Source

Vendors, Analysts & Experts What Is Reality

The #1 social recruiting tool is your mouth. Smile and dial! @jjbuss #thq

Page 36: Recruiting headlines and social recruiting

Recommended ToolsFor Recruiting & Sales

Page 37: Recruiting headlines and social recruiting

Recommended Tool #1Hachi• Merging social graphs• Connections from all

networks• Example: Path from

Person A via LinkedIn, who knows Person B via Facebook, who knows Person C via Twitter

• GoHachi.com

Check out gohachi.com @hachilabs for a great recruiting tool! @jjbuss #thq

Page 38: Recruiting headlines and social recruiting

Recommended Tool #2 Job Change Alerts

• Daily Email Digest• LinkedIn Data• Job changes and

transitions• Promotions• JobChangeAlerts.com

JobChangeAlerts.com is a valuable tool for sales and recruiting pros @jjbuss #thq

Page 39: Recruiting headlines and social recruiting

Recommended Tool #3CardMunch

• Real humans, not computers

• 1-Tap LinkedIn Invites• Full Text Search• Auto Image Capture• Synced Contacts• Easy “share” feature

Still use business cards? Check out cardmunch.com #recruiting! @jjbuss #thq

Page 40: Recruiting headlines and social recruiting

Recommended Tool #4 Rapportive• Social CRM• Who is this?• What do they do?• Where are they?• What do my apps

show?

Check out rapportive.com for social CRM integration in email @jjbuss #thq

Page 41: Recruiting headlines and social recruiting

Questions?

Page 42: Recruiting headlines and social recruiting

• Fastest-growing vendor of Talent Acquisition Software

• Over 1,100 clients of all industries and sizes

• One streamlined platform for all recruitment needs

• Comprehensive social media integration:

Want to learn more? Email: [email protected]. View an online demo: www.icims.com/demo. Call: 1-800-889-4422

THE TALENT PLATFORM

Page 43: Recruiting headlines and social recruiting

Today’s Speaker – Jason Buss

• Connect @– TalentHQ.com– [email protected]– 763-360-5857 (Cell)

@jjbuss

In/jbuss

/ jasonbuss