The Importance of music videos

Music videos are a sector of the music industry that brings together visuals and sound.

Music videos have grown in popularity and are a major part of the music industry today. One of the first companies to take advantage of music videos was Music television also known as MTV. It started up in 1981 broadcasting in America. The first music video aired on MTV was ‘Video killed the radio star’ By Buggles. This then carried out to play such a huge part in the Music industry today. The link below is the original Buggles ‘video killed the radio star’ music video. You can see the way in which music videos from this generation has differed.

http://www.youtube.com/watch?v=Iwuy4hHO3YQ

The Importance of music discussed by a professional.

http://www.youtube.com/watch?v=q3XEWnEgSv4

‘Music videos are an entry point’ what he means by this are different genres are viewed by different people by the way that the artist has presented the music video. Giving people imagination to different ways music videos can be made. Many videos bring out artistry in the videos in its self.

For instance Frank Ocean is a good example of this. The song thinking about you is supposed to do with his ‘first love’ wondering if they still think about him in the same way as he thinks about them. But his music video shows a completely different way that this can be viewed. So much so that people have viewed it to see a completely different way that it’s very in a way addictive to watch.

THE PURPOSE OF A MUSIC VIDEO

As you can see it to do with a war this could be either with himself therefore self-inflicted. Or it could also to do with both of them together in a crumbling relationship. It feels as though he wants her back so badly that he’d do anything to make everything better. You could see this as also a fantasy with the make-up and imagery used. The reason why this shows great use of imagination is because the viewer can view this in many different lights.

From this you begin to realise how quickly music videos have changed and become more artistic. Artists take differently to their own music videos, they like to be unique but other artists are cleaver by promoting themselves as well as their video. Artist such as Rihanna promote themselves in most of their music videos.

Due to Rihanna putting her own label on her music video it works to her advantage because the viewer would be able to recollect her face and it makes the viewer find it a lot easier . This is one of the main purpose for a music video.

Many artist should give a lot of credit to their music videos because without them they may have never become successful. For instance an artist such as ‘PSY Gangnam Style’ the only reason why the song became what it is today is due to the dance. This majorly promoted his video and with youtubes help it quickly became global. There are many different artists of many genres who have become successful such as soulja boy ‘crank that soulja boy’. Also ‘teach me how to dougie’ Cali swag district.

Soulja Boy ‘Crank that Soulja boy’

http://www.youtube.com/watch?v=8UFIYGkROII

Teach me how to dougie:

http://www.youtube.com/watch?v=RspMaIsXGxQ

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