music videos lessons

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Music Video Lesson 1

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OCR A2 Media Studies June 2012 intro

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Page 1: Music videos lessons

Music Video

Lesson 1

Page 2: Music videos lessons

Lesson objectives

• Understand some key attributes and the purpose of music videos

Page 3: Music videos lessons

What is a Music Video?

Complete the sentence• “A music video is……………………..”• Discuss

• Brain storm

Page 4: Music videos lessons

A music video is not

• A 3 part text• No Todorov

Page 5: Music videos lessons

What is the purpose of a music video?

• Brainstorm• Promote

Artist Music

• Financial• Artistic?

Page 6: Music videos lessons

Watch a MV

• Rock DJ - Robbie Williams• Analyse• Shot count

Page 7: Music videos lessons

Music VideoLesson 2

History of MV’s

Page 8: Music videos lessons

Lesson objectives

• To understand the history of the evolution of the MV

• To reinforce lesson 1 especially relating to the purpose of MV

Page 9: Music videos lessons

How it all started

• 1900 Gramophone invented• 1920 Fischinger sound/vision

synchronisation• 1927 1st sound film• 1940’s Hollywood musicals• 1939+ Panarom• 1963 Ready Steady Go (ITV)• 1964 TOTP (BBC) + Beatles

Page 10: Music videos lessons

How it all started

• 1981 MTV +Pop clips on Nickelodeon• 1983 CMTV + Thriller• 1984 Music Box in Europe• 1985 VH1 begins + MTV take over• 1987 MTV Europe to 1.6 million

homes

Page 11: Music videos lessons

MTV Europe

Page 12: Music videos lessons

MTV UK weekly reach %

1992

1993

1994

1995

1996

1997 99

819

9920

0020

0120

0220

0320

0420

0520

0620

0720

0820

090

2

4

6

8

10

12

Page 13: Music videos lessons

MTV UK weekly reach %

1992

1993

1994

1995

1996

1997 99

819

9920

0020

0120

0220

0320

0420

0520

0620

0720

0820

090

2

4

6

8

10

12 Factors for decline• Proliferation of pop

channels• Proliferation of cable TV• YouTube

Page 14: Music videos lessons

MTV Europe subscribers 2001

• MTV Central 33, 208, 517 • MTV Italia 15, 866, 816 • MTV European 10, 547, 850 • MTV UK & Ireland 10, 149, 761 • MTV Spain 8,029,854 • MTV NL 5,385,120 • MTV Nordic 5, 279, 559 • MTV France 5,261, 625 • MTV Poland 1,620, 325 • Hotel Room 218,235 • Total Free To Air 4,580,000 • Total 100, 147, 662

Page 15: Music videos lessons

MTV in decline?

• Blog link to Guardian article

Page 16: Music videos lessons

View and discuss

Page 17: Music videos lessons

Music VideoLesson 3

Analysing Music Videos

Page 18: Music videos lessons

Essay title

The evolution and changing role of the Music Video from 1900, and it’s likely development in the future.

• 800 - 1000 words• Word processed • Illustrations allowed• Referenced • Copy on blog + Paper copy for feedback• Deadline Friday 29th June• Details on blog

Page 19: Music videos lessons

Lesson Objectives

• To understand the key characteristics of an MV

• To begin to apply formal analytical techniques to MVs

Page 20: Music videos lessons

Background

• Are there styles of MV?• Discuss

Page 21: Music videos lessons

Content

• What are some of the typical elements of a MV?

• Discuss

Page 22: Music videos lessons

Andrew Goodwins Analysis

• Andrew Goodwin• Dancing in the

Distraction Factory• Published 1992• Suggests 7

characteristics of MVs• Not all MVs show all 7 -

but many do

Page 23: Music videos lessons

1 Lyrics and visuals

Relationship between lyrics and what is shown on screen

• Illustrating• Amplifying• Contradicting Eg - Showing an image of a dead dog

when the lyric “dead dog” is sung.

Page 24: Music videos lessons

2 Music and visuals

Relationship between music and what is shown on screen

• Illustrating• Amplifying e.g. pace• Contradicting• Cutting visuals in time to music • Shot-count v bpm is relevant

Page 25: Music videos lessons

3 Genres exists

There are MV genres• They are often associated with specific

musical genresExamples of genre include• Stadium performance• Studio performance• Location• Narrative based• Others?

Page 26: Music videos lessons

4 Artist close ups

Record companies require that the main artist is strongly featured (in close up?)

• Artistic branding• Celebrity making• Artistic portrayal• Implications on looking good

Page 27: Music videos lessons

5 Star iconography

Artist may develop their own star iconography

• Branding• Style• Brand values/USP e.g. Spice Girls

Page 28: Music videos lessons

6 Voyeurism (esp in treatment of women)

Concept of seeing something you should/would not usually see

• Nudity/near nudity/revealing clothes• Exhibitionism • An intimate location e.g. bedroom• Screen within screen

Mirror shot Door/window framing Cameras or binoculars

Page 29: Music videos lessons
Page 30: Music videos lessons

Voyeurism

• What is acceptable?• Too much - limits audience• Too little - uninteresting

Page 31: Music videos lessons

Voyeurism - Frame within a frame

• Not overtly “sexual”• Image surrounded by something

acting as a frame eg. Doorway, window etc

Page 32: Music videos lessons

Frame within a frame

Page 33: Music videos lessons

Voyeurism

Mirror shot

+

Scanty clothing +

Private setting

Page 34: Music videos lessons

Voyeurism

Subject framed by • door• window or • other frame

Page 35: Music videos lessons

7 Intertextuality

There are often intertextual references to

• Other MV• Movies• TV texts• etc

Page 36: Music videos lessons

In addition

Normal conventions apply• Camera angles• Camera movements• Editing

• etc

Page 37: Music videos lessons

Examples

• Watch the examples and identify the 7 factors

Page 38: Music videos lessons

Summary

Further activities• Practice applying Goodwins to a MV

of your choice• Visit Blog link to see detailed

Goodwins analysis of a Rihanna video• Remember Essay due in Monday

Page 39: Music videos lessons

Music Video

Lesson 4Analysis of MV

Page 40: Music videos lessons

Essay title

The evolution and changing role of the Music Video from 1900, and it’s likely development in the future.

• 800 - 1000 words• Word processed • Illustrations allowed• Referenced • Deadline Monday 30th JuneREMINDER

Page 41: Music videos lessons

Aims

• Understand the practical application of Goodwins Analysis

• Try the application

Page 42: Music videos lessons

Review sheet

Page 43: Music videos lessons

Example for analysis

• It’s Raining Men Geri Halliwell

Page 44: Music videos lessons

Activity

• Plan an essay - bullet point the following paragraphs

• Intro• 1 para for each Goodwin point• Conclusion

Page 45: Music videos lessons
Page 46: Music videos lessons
Page 47: Music videos lessons

Music Video

Lesson 5Analysis of MV 2

Page 48: Music videos lessons

Aims

• To gain further experience of the analysis of MVs using Goodwins as a framework

• Understand that some MV’s exhibit some aspects even at the expense of others

Page 49: Music videos lessons

Aims

• To gain further experience of the analysis of MVs using Goodwins as a framework

• Understand that some MV’s exhibit some aspects even at the expense of others

Page 50: Music videos lessons

Preparation

• Rule up “goodwins sheet”

Page 51: Music videos lessons
Page 52: Music videos lessons

Examples for analysis

• Jennifer Lopez • Discuss

Page 53: Music videos lessons

Examples for analysis

• George Michael• What are the main characteristics

and creative elements of this?