The First 30 Seconds:

Let’s Talk User

Onboarding

@dreasaezHead of Customer Success

ProdPad

Behind every successful product,

there are successful users

• Onboarding is about interaction

• Successful onboarding will determine if the user

stays, goes, or even worst.. they stay and end up

churning.

Designing onboarding• Behaviour can be changed

• Design the behaviour you want to set

• Figure out any blockers

• Examine the outcomes

Comparisons aren’t helpful

You are not Slack.

Draw inspiration, but consider

product complexity as well.

Where do you start?

Give them something to focus on!

Shopify

ProdPad

Design different user

experiences

• Consider different types of users

• Design different flows based on what they’re meant

to achieve

The Three-Click Rule

Teaching behaviour is

important, but also allow the

user to repeat that behaviour on

their own.

Discussion