The ElucidatorAn SIMC(UG) InItIAtIve | dzMA 2015, dAy one | Be4 ISSUe 7

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dzma 2015 kicks offAditi KumAr aditi.kumar@simcug.edu.in

AUDITORIUM: DZMA 2015 kicked off today – albeit with a little less than a bang. This was because the written schedule was not adhered to, and the opening ceremony began nearly an hour and fifteen minutes after it was due to start. Nonetheless, the seminar that followed more than made up for the above.

The ritualistic lighting of the lamps was presided over by the Director of the Sym-biosis Institute of Media and Communication (UG). This was followed by a classical dance performance.

‘Rural Marketing and the Aspects Involved’ was the topic of the first seminar of the fest, introducing Mr. Venkatesh Srinivasan, Direc-tor, Rural World Promotions, a BTL Marketing Solutions Company. Describing rural marketing as a ‘concept sell-ing technique’, he went on to outline its aspects and its po-tential.

According to the facts de-tailed in his PowerPoint pres-

entation, major corporates such as PepsiCo have tapped into the scenario, catering to the rural population’s diverse needs, with olive oil emerg-ing as the reigning product consumed by them.

The response to Mr Srini-vasan’s talk was varied. Both Vijayta Lalwani and Aditya Khanna of SIMC-UG won-

dered if such a session was really a way to keep students enthusiastic about the festi-val. Lalwani explained that although the session in itself was informative, ‘’it was a subject with too narrow a scope of interest to retain the entire audience’s attention.’’

However, Dr Ramaa Gol-walkar, faculty, SIMC-UG,

congratulated the organizing committee for introducing a topic “so important for de-velopment and so rarely dis-cussed.’’ She went on to say that she hoped that her stu-dents would ‘’enjoy each and every aspect of the festival’’.

FuLL COVErAGE SOON

DZMA 2015, a year old, got bigger and better with a new logo.

When trash makes musicANjALi ShArmA anjali.sharma@simcug.edu.in

SVC: SIMC-UG's collabora-tive fest along with SID saw another one of its impres-sively creative event for the first day - The Garage Band.

Living up to its name, this event was all about mu-sic, with its 'raw' twist.The participating bands were supposed to present their music using 'instruments' like buckets, spray cans, metal sheets, glass bottles and even idli moulds!

The event saw its par-ticipation from colleges like Nowrosjee Wadia, SIMC-(UG) and two bands from Symbiosis Institute of De-sign.

Students from SIMC-UG played a junk rendition of 'Ye jo des hai tera' from the movie Swades with buckets and spray cans while stu-dents from Wadia College played medley of popular Linkin Park hits like Castle of glass and In the end using buckets and metal sheets.

On the other hand, the

Champions debate it out doodle away to glory

Sympathy for the ‘Devil’, the DZMA wayAditi KumAr aditi.kumar@simcug.edu.in

SVC: The first of its kind in DZMA 2015, The Devil’s Advocate was a PR game that involved the participants standing up for themselves as reputation-crushing situ-ations were thrown at them. The expected footfall for the same was 20 given the mas-sive registration numbers,

but only seven participants showed up. Nevertheless, the event was a success, caus-ing judge Sofia Ashraf from Chennai to remark ‘’that it was moderately entertaining, with some truly good jokes thrown in between.’’

The topics caused much laughter amongst the audi-ence, mostly targeting fig-ures of political and popular

intrigue – Prime Minister Narendra Modi, politician Rahul Gandhi, author Chetan Bhagat and lyricist Gulzar, to name a few. The questions were aided by a set of truly captivating visuals, with a liberal dose of Adobe Photo-shop. Contestants also joined in the fun – audiences were regaled by a cannibalistic Kim Jong-un and the Pope

himself prescribing a radical sexual technique for heaven-aspirants.

These served as content for the qualifying round. The final round was conceptual-ized as a ‘Ship Wreck’ game, where the three chosen final-ists, impersonating contro-versial personalities, were to convince the judges to rescue them from “drowning”.

The contest ultimately crowned Karan Tripathi of Symbiosis Law School as winner, for his mimicry of Bollywood film director Karan Johar. Judges Sofia Ashraf, Nitish Suresh and Vinith Bharucha expressed their appreciation for the en-gaging affair and the hospi-tality arrangements provided by the host institutes.

Tales in Transit

CArOLiNE ALmEidA caroline.almeida@simcug.edu.in

SEMINAR 604: A parlia-mentary styled debate – The People’s Champion was con-ducted in Classroom 604 on the 10th of February just as the clock struck noon – where a host of excited young ‘Goswamis-to-be’ waited with bated breath. The debate was fittingly judged by Prof. Alok Oak and his partner in cynicism Prof. Chinmay Deo who are visiting faculty to SIMC(UG).

Quite an impressive turn-out it was with students from a wide array of colleges such as Ferguson, IIM (Indore), SLS,

ILS, SCMS and of course yours truly – SIMC-UG among others were present. The debate saw a range of topics worded longer than the Nile, but briefly attempted to discuss issues such as cultural diversity and moral policing in India and ‘the credibility of the Nobel Peace Prize’ and other celebrated events with increasing enthusiasm.

There were 4 rounds, in-cluding a semi-final and final, which was rounded off with a power packed debate between the two judges. The audience was engaged by asking ques-tion to the participants and literally switch sides as the

discussions progressed. A few heated words, a lot

of off-topic lectures, some fond ogling over the profes-sors and a leisured break lat-er; it seemed that everyone’s minds were buzzed enough for the day. The frenzy still on at the time this report was filed, a few details may just have gone incognito.

Judges Oak and Deo were quoted saying, “DZMA is buzzing with young minds and it is encouraging to see them avidly discuss important issues in today’s world.” – amidst gales of laughter.

The People’s Champion, clearly.

NiKhitA GOWrA nikhita.gowra@simcug.edu.in

SVC: The event Google Doo-dle took place on the first day of DZMA, 10th Feb, 2015 at 11 AM.

It was an individual event with 13 participants from various colleges such as SLS, SCMS, Symbiosis Junior College and more.

The participants were required to create a doodle around the word 'Google', with the theme of ‘Around the World in Four Days’.

The judges were Mr. Shaunak, Professor of Ani-mation and Mr. Niranjan, Il-lustrator. They both are fac-ulty of Symbiosis Institute of

Design and declared that the results were based on concept and implementation.

The winner of Google Doodle was Raashi Thole, a student of Symbiosis Junior College, SB Road Campus.

"The doodles were quite innovative in themselves, but it turned out that innova-tion alone wasn’t as good this time. Last year, there were 32 participants. This time they couldn't come because many colleges had examinations going on apart from the event being on a week day", says Anjali Uday, the Event Man-ager of Google Doodle from SIMC-UG 2nd year.

dEVyANi NiGhOSKAr devyani.nighoskar@simcug.edu.in

VIMAN NAGAR: DZMA has gotten its biggest surprise as Gabbar Singh, Voldermont, Percy Jackson and more movie characters are wandering about the campus going to exotic locations. That's right, one of DZMA's most unique event , tales in transit happened today from 11 am to 7 pm. All the 6 teams from around pune were given one movie character and one location in campus where they were supposed to shoot their very own travel show.

To make the event much more crazier and the compe-tition more challenging, all teams have to incorporate one task given by the EM's in their video".

This whole concept of making a travel show is mak-ing the creative cogs turn in my head" says Ayushmita Rao, one of the participants who is supposed to inculcate Gabbar Singh and totum poles in her show.

All 6 teams have put up a good show. The resuts are awaited and the winning en-tries will be screened in TESS. More details are awaited.

first team from SID played another junk rendition of 'Lal meri pat' with paint cans replacing the Tabla while the second band from SID played their own composi-tion, an experimental song called 'We love idli' using idli moulds, buckets, and a glass bottle through which air was blown. Students ream from SID won the event.

The judge for the event, Mr. Prashant Acharya, facul-ty of Communication Design at SID having a musical ex-perience for about 28 years, explained that they were giv-en this prize on the basis of their coordination and vocal singing skills.

The students were award-ed with vouchers from Papa John's pizza and were evi-dently happy about it.

While delivering his final address to the students, Mr. Acharya emphasized on the need for flawless coordina-tion in such a concept.

He also appreciated the unique idea of reusing junk materials to create music.

online

2the elucidatordzma 2015, day one

PUBLISHEd By SymbioSiS inStitute of media & CommuniCation (under Graduate)Viman naGar, Pune, maharaShtra - 411014

managIng EdItor-In-CHIEf : Prof. AnuPAm SiddhArthA | managIng EdItor : Prof. VidyAbhuShAn AryA | EdItor-In-CHIEf : ArPit bhAtiAnEwS EdItor : AiShwAryA bAnerjee | CHIEf of BUrEaU : SAnjAnA VenkAteSAn | 2nd CHIEf of BUrEaU : rAhul thekdiEdItorIaL EdItor : mAnek Singh kohli | fEatUrES EdItor : bhArAt miSrA | 2nd fEatUrES EdItor : nikhitA gowrA

PHotograPHy EdItor : Athul PrASAd | maStEr ILLUStrator : ArPit bhAtiA | onLInE EdItor : Aditi kumAr

jr. nEwS EdItor : AiShwAryA rAjgoPAlAn | jr. CHIEf of BUrEaU : VighneSh menon | jr. EdItorIaL EdItor : lAbAnyA mAitrA2nd jr. EdItorIaL EdItor : indrAnil dAttA | jr. fEatUrES EdItor : AyuShmitA rAo | 2nd jr. fEatUrES EdItor : AiShwAryA meShrAm

jr. PHotograPHy EdItor : ShubhAnkAr miShrA | 2nd jr. PHotograPHy EdItor : cheShtA dhAwAn | jr. onLInE EdItor : rAhul SAnkhlA2nd jr. onLInE EdItor : PrithVi buddhAVArAPu | jr. ILLUStrator : rheA dAngwAl | jr. ILLUStrator : AnAndi SAhA

NiKhitA GOWrA nikhita.gowra@simcug.edu.in

PARKING, G.F.: The first day of DZMA is important for more things than just mandatory attendance for the opening seminar. The first day of DZMA is important for the mouth-watering food and beautifully designed products. The stalls in and around the campus which provide refreshment and re-lief to the managers and par-ticipants alike have a story of their own to tell, on the first day of DZMA.

It’s not just fast food that is naturally in demand among the student crowd. The Six Pack Cleanse Course, a new health juice company have their stall arranged. They have a range of juices with promising health ingredi-ents and the taste, customers say, is “actually, very good”. The price of the product was considered very steep but not anymore, since they now pro-vide tempting offers

Coming from Harvest Market, KP, the new brand says it doesn’t regret the de-cision of investing in dzma though their sales have not been great. Manaswita Ver-ma, a sponsorship team mem-ber says that this is because “we are giving them a lot of

media coverage; on Twitter, Instagram, Facebook, etc.”

Along the same lines, is running the State Bank of India depot which gives in-formation about education loans, vehicle loans, etc. They believe that it has been “quite fruitful so far in terms of enquiries but the students are not giving us their contact numbers.”

The Design Store put up by the students of Symbiosis Institute of Media and Com-munication is doing excep-tionally well. The products that are sold are made by the students themselves and the

prices are affordable.Not all things though,

have been nice and jolly. The Procase bag store is hardly doing well but is being opti-mistic. “We are getting to un-derstand what kinds of bags the youth is interested in but are not at all hopeful about the sales.”

There have been mixed re-sponses from the food stalls. Some are doing extremely well like Live Italy and some others are sure to not return tomorrow, like Preeti’s Cakes and Bakes.

There has been one moun-tain of a problem though, that

all the food stalls are strug-gling to cope with: no elec-tricity throughout the whole day. The Fantasy Stall, which has been a part of all fests in the Viman Nagar Campus for the past 6 years, is extremely disappointed with the man-agement. “We will go into losses now because the fruits will get damaged and they can’t be served,” the store manager said.

DZMA has survived its first day with all its ups and downs and hopes to make the days to come even more fun and enjoyable.

a seller's view of dzma BANDS BATTLE IT OUT AT SVC

Sellers try to analyse the kind of products students are interested in through College Fests.

tArANA EmmANuEL tarana.emmanuel@simcug.edu.in

AUDITORIUM: DZMA’s first ‘sundowner’, Plug ‘N’ Play, is slated to be a band competition that will see young passionate musicians coming together on stage to get heads banging and hearts pumping.

The event will start off with the performance of the ‘home band’, whose mem-bers are students of SID and SIMC (UG). Around ten bands have lined up for the same, to be judged by the members of Asylum, a Mum-bai – based band.

A subscriber to the groove metal genre, Asylum was formed in 2010. The band was

the brainchild of members Raghu Raj and Anubhav Rat-tan, who had similar interests in the field of music. Accord-ing to them, their band has a single aim – to keep their fans and themselves happy with the music that they belt out. Their recent performance took place at the Entombed Metal Festival in Mumbai, which was headlined by leg-endary Japanese death metal players Defiled.

Participating colleges in-clude the following; Nowros-jee Wadia College, Sinhgad College, Vadgaon/Ambe-gaon, Symbiosis School of Economics, Symbiosis Law School, Maharashtra Institute of Technology

rAShmEEt tALujA rashmeet.taluja@simcug.edu.in

AMPhIThEATRE: Kick starting DZMA, ‘MAD Ads’ succeeded in bringing out the madness in the participants who brainstormed to come up with the best possible pitch for their ‘client’ (the Judge) Mr. Shreyas Bangard. The judge, Mr. Bangard, has turtle years of experience in the field of Brand Management, Adver-tising, Marketing and educa-tion. The event was hosted by Shiva, a First Year student of SIMC-UG, who engaged the

audience with his high-energy compering.

In Round 1, the 8 teams were given a mix of products per team, such as the Punc-tured Condom, Tabasco Eye Drops, and Balding Cream to name a few.

The competition intensi-fied in Round 2, where the contestants had to present their advertisement. The use of cli-ché Bollywood dialogues like “Mein tumhare bacche ka baap banne waala hoon” (I am the father of your unborn child) and “chamakta takla” (shining

baldhead) had the audience asking for more.

O n e of the concep t s w h i c h ga rne red the most apprecia-tion was from the ‘Punctured Condom’ team who had has managed to incorporate the main theme of DZMA 2015, ‘Around the

World’, to create a ‘global family’. The Love for Ads was seen in the audience too as they cheered the participants.

Students go M(A)D at DZMA 2015.

The ‘mad’ life we live

design Seminar

tESS Screenings

model hunt(Fashion and PersonalityCompetition)

Guess the Brand

hog-a-thon(Eating Competition)

minute to minute(time Based tasks)

jAm(One minute Flow and Wit)

Shift Focus(Photography Competition)

Graphiti

Skate Boarding

Poker(Poker game)

Atlas(Geographical Competition)

Chair Gaming(LAN Gaming)

10:00am-11:30am

12:00am-4:00pm

3:00pm-5:30pm

12:00am-1:30pm

3:00pm-3:30pm

5:30pm-6:00pm

11:00am-1230pm

1:30pm-3:00pm

tBA

tBA

11:00am onwards

2:00pm-2:30pm

11:30am onwards

FORECAST FOR 11Th