the big 5 of social media 2012
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By J.R. AtkinsAuthor, Speaker & Consultant onSocial Media, Mobile Apps, Sales & Marketing
The Big 5 of Social Media
Download this presentation at:
www.linkedin.com/in/jratkins85
Agenda
What is Social Media? 3 Keys to Social Media A Website & Social Media Model The Big Ones: LI, FB, T, B & V How to Keep Up Getting Results Resources
What is Social Media?
Wikipedia definition: At its most basic, social media is a shift in
how people discover, read and share news, information and content (communication)
It’s a fusion of sociology and technology, transforming monologue (one to many) into dialogue and is the democratization of information, transforming people from content readers into publishers.
3 Key Principles
1. Be Interesting2. Content is King3. Give to Get
The Big 5
LinkedIn Facebook Twitter Blogging Video
A Social Media Model
Web Site
Blog
LinkedIn Facebook
You Tube
Copyright by J.R. Atkins
SEO
Social Media Types
LinkedIn Complete Your Profile Invite Your Network Add a Photo (It’s About the Relationship) Join Groups Jazz Up Your Summary Your Company Page Applications
▪ Slide Share▪ File Share
Social Media Types
Facebook Complete Your “About” (like a LinkedIn
Profile) Time Line Add Pictures & Video Company Page
Social Media Types
Twitter Research
▪ Single Search: http://search.twitter.com/▪ Multiple Streams: www.tweetdeck.com
Publish▪ Post from Twitter or phone ▪ Follow▪ Listen▪ Multiple Post: www.hootsuite.com
Social Media Types
Blogging Similar to Journals with Comments www.WordPress.com www.blogger.com Link to LinkedIn, FB Mention in Twitter Add to Signature
Social Media Types
Video www.YouTube.com Tagging Create Your Own Video “Favorite” Videos you Like Build Your Own YouTube Channel
▪ Search You Tube to see how
How to Keep Up
www.TweetDeck.com www.hootsuite.com Look for the Share button on News
Sites, Blogs & Websites Link Social Media Sites Together
Getting Results
1. Decide on Your Goals and Intent. 2. Determine the Right Tools for You.3. Build Your Brand’s Personality.4. Content is King! Repurpose.5. Use Key Words.6. Link Resources.7. Build Your Community.
Resources
Groundswell by Charlene Li and Josh Bernoff, Forrester Research
Twitter Power by Joel Comm Whuffie Power by Tara Hunt Sales 2.0 by Seley & Holloway Success Simplified: Stephen Covey, J.R.
Atkins & Others Mashable (Blog on Social Media Trends)
Thank you for attending: The Big 5 of Social Media
What do I do?1. Public Workshops2. Executive Briefings3. Consulting: Social Media, Mobile
Apps, Sales & Marketing
Download this presentation at:
www.linkedin.com/in/jratkins85