big society and social media
DESCRIPTION
Presentation about technology use and social media for Dudley Community Partnership event. 18th November 2010TRANSCRIPT
Slide 1Paul Webster - [email protected] (@watfordgap)
Sophie Ballinger – [email protected] (@sospot)
Pete Read – [email protected] (@iictpete)
Use for influence
Use with communities
Your ideas
Web 1.0 ... ...static websites with no interaction, text heavy content.
Information was just fed TO visitors
*
*
*
*
*
*
*
Web 2.0 =
Social Media ...
... New Media ...
... Social Networking
Often referred to as “The Conversational Web”
Listen more than you talk – it’s a two way process – up to 20 to 1 ratio
Read and Listen – find out what is happening already - a “Listening Dashboard”
Link and Share – and link again! Its these links that keep the conversation flowing
Comment and Feedback – agree or disagree, this is what builds communities around a topic
Say Thank You – as social media is more about the links, introductions and relationships than the technology ... (so thank you to @podnosh for inspiring this slide!)
*
*
*
*
Everyone is doing it ....
Use of social networks and blogs now accounts for almost 23% of time spent on the internet
Statistics show 25% of users are aged between 35 – 44 and that 96% of those aged 18 – 35 are on at least one social network site.
There is a steady growth in access to social networks by Smartphone – Facebook mobile traffic has increased globally by 100% in the last 6 months.
50% of UK Internet users have a Facebook account and 50% of those view their Facebook page daily
Average time spent on Facebook is 55 mins per day
Facebook now has 23 million users in the UK - a third of the population, up from a fifth in 2008
YouTube is the second most popular search engine
Over 10 million people in the UK have a Twitter account
Research even claims Social Networking is slowly replacing email
*
*
*
How to do it ....
It’s only beneficial to your organisation if it’s going to tangibly help you to achieve your goals.
Establish a a plan thinking short, medium and long term – and have an internal policy for using it.
Know your target audience and go to the spaces where they are.
Know your message - make it clear and directed.
Think of how it applies to Marketing, Fundraising, Productivity, Communications .... and whatever else you do.
Most social media websites are free – It just takes time!
Implement, monitor and adjust
check RSS reader & reply to comments
Once a Week
About Monthly
(60 mins)
Big Society…
*
*
*
*
*
*
*
*
*
A way to attract new visitors through mediums of pictures, video and audio
*
*
*
*
*
*
*
*
Facebook – become a fan of ....
... Village who needed supporting statements and testimonies for a funding application. They set up a Facebook Group and in just 3 days got 49 statements for the bid from their friends and users of the organisation who were already on Facebook. Funding bid was successful
Important point, as with all social media – don’t establish a presence on Facebook and then tell existing followers (or people you hope to interest) that they must get a Facebook account. This won’t work! Use Facebook (etc.) to connect with people who are already 100% conversant with the platform but who you’d like to target as followers.
*
*
*
*
*
*
Useful to gain feedback on events and to widen your reach
Short updates, signposts and conversation starters
“What’s happening?”
Quick and easy to set up and continue to develop
Draws people to the website
Get feedback from people and start conversations
*
*
*
*
*
*
*
*
Learn More!
*
*
*
*
*
*
Nick Hurd: @minforcivsoc
*
*
*
What are you already doing that is “Big Society”?
*
*
*
Discussion Forum
Event Calendar
Interest Groups
*
*
*
James Morris (Halesowen & Rowley Regis): Twitter (@JamesMorrisMP), Facebook, YouTube
Gisela Stuart (Birmingham Edgbaston): Twitter (@GiselaStuart), RSS feed
Liam Byrne (Birmingham Hodge Hill): Facebook, blog, Twitter (@LiamByrneMP), YouTube, Flickr
Shabana Mahmood (Birmingham Ladywood): blog
Richard Burden (Northfield): Facebook
John Hemming (Yardley): blog
Lorely Burt (Solihull): Facebook
Emma Reynolds (Wolverhampton North East): Twitter (@emma4wolvo), Facebook
Pat McFadden (Wolverhampton South East): Twitter (@patmcfaddenmp), blog
*
*
*
Have we answered your UnAnswered Questions?!
How could your organisation use or make more of social media?
How could groups you support, campaign more effectively using social media?
Can the tools and ideas be useful?
Have you got any others to share?
How do we tell others?
What can we do next with them?
*
*
*
Sophie Ballinger – [email protected] (@sospot)
Pete Read – [email protected] (@iictpete)
Use for influence
Use with communities
Your ideas
Web 1.0 ... ...static websites with no interaction, text heavy content.
Information was just fed TO visitors
*
*
*
*
*
*
*
Web 2.0 =
Social Media ...
... New Media ...
... Social Networking
Often referred to as “The Conversational Web”
Listen more than you talk – it’s a two way process – up to 20 to 1 ratio
Read and Listen – find out what is happening already - a “Listening Dashboard”
Link and Share – and link again! Its these links that keep the conversation flowing
Comment and Feedback – agree or disagree, this is what builds communities around a topic
Say Thank You – as social media is more about the links, introductions and relationships than the technology ... (so thank you to @podnosh for inspiring this slide!)
*
*
*
*
Everyone is doing it ....
Use of social networks and blogs now accounts for almost 23% of time spent on the internet
Statistics show 25% of users are aged between 35 – 44 and that 96% of those aged 18 – 35 are on at least one social network site.
There is a steady growth in access to social networks by Smartphone – Facebook mobile traffic has increased globally by 100% in the last 6 months.
50% of UK Internet users have a Facebook account and 50% of those view their Facebook page daily
Average time spent on Facebook is 55 mins per day
Facebook now has 23 million users in the UK - a third of the population, up from a fifth in 2008
YouTube is the second most popular search engine
Over 10 million people in the UK have a Twitter account
Research even claims Social Networking is slowly replacing email
*
*
*
How to do it ....
It’s only beneficial to your organisation if it’s going to tangibly help you to achieve your goals.
Establish a a plan thinking short, medium and long term – and have an internal policy for using it.
Know your target audience and go to the spaces where they are.
Know your message - make it clear and directed.
Think of how it applies to Marketing, Fundraising, Productivity, Communications .... and whatever else you do.
Most social media websites are free – It just takes time!
Implement, monitor and adjust
check RSS reader & reply to comments
Once a Week
About Monthly
(60 mins)
Big Society…
*
*
*
*
*
*
*
*
*
A way to attract new visitors through mediums of pictures, video and audio
*
*
*
*
*
*
*
*
Facebook – become a fan of ....
... Village who needed supporting statements and testimonies for a funding application. They set up a Facebook Group and in just 3 days got 49 statements for the bid from their friends and users of the organisation who were already on Facebook. Funding bid was successful
Important point, as with all social media – don’t establish a presence on Facebook and then tell existing followers (or people you hope to interest) that they must get a Facebook account. This won’t work! Use Facebook (etc.) to connect with people who are already 100% conversant with the platform but who you’d like to target as followers.
*
*
*
*
*
*
Useful to gain feedback on events and to widen your reach
Short updates, signposts and conversation starters
“What’s happening?”
Quick and easy to set up and continue to develop
Draws people to the website
Get feedback from people and start conversations
*
*
*
*
*
*
*
*
Learn More!
*
*
*
*
*
*
Nick Hurd: @minforcivsoc
*
*
*
What are you already doing that is “Big Society”?
*
*
*
Discussion Forum
Event Calendar
Interest Groups
*
*
*
James Morris (Halesowen & Rowley Regis): Twitter (@JamesMorrisMP), Facebook, YouTube
Gisela Stuart (Birmingham Edgbaston): Twitter (@GiselaStuart), RSS feed
Liam Byrne (Birmingham Hodge Hill): Facebook, blog, Twitter (@LiamByrneMP), YouTube, Flickr
Shabana Mahmood (Birmingham Ladywood): blog
Richard Burden (Northfield): Facebook
John Hemming (Yardley): blog
Lorely Burt (Solihull): Facebook
Emma Reynolds (Wolverhampton North East): Twitter (@emma4wolvo), Facebook
Pat McFadden (Wolverhampton South East): Twitter (@patmcfaddenmp), blog
*
*
*
Have we answered your UnAnswered Questions?!
How could your organisation use or make more of social media?
How could groups you support, campaign more effectively using social media?
Can the tools and ideas be useful?
Have you got any others to share?
How do we tell others?
What can we do next with them?
*
*
*