Rad Campaign — Helping Organizations that want to change the world.

Presentation by:

Allyson Kapin & Avi Kaplan - Rad Campaign

Ask Big Questions Social Media Training

Rad Campaign — Helping Organizations that want to change the world.

Introduction

• How Social Media can benefit Ask Big Questions

• Themes and Guidelines

• Initial Recommendations

• It’s a Process

• Your Questions & Hillel’s Expectations

Rad Campaign — Helping Organizations that want to change the world.

Agenda• Goals

• Writing for the web

• Fostering Community

• Trolls and Moderation

• Ideas in Action

• Tools

Rad Campaign — Helping Organizations that want to change the world.

GOALS & VALUE

Rad Campaign — Helping Organizations that want to change the world.

GOALS & VALUE

Strengthen relationships

Rad Campaign — Helping Organizations that want to change the world.

GOALS & VALUE

Build Trust

Rad Campaign — Helping Organizations that want to change the world.

GOALS & VALUE

Intimacy and Transparency

Rad Campaign — Helping Organizations that want to change the world.

GOALS & VALUE

Continue the Conversation

Rad Campaign — Helping Organizations that want to change the world.

GOALS & VALUE

Add Depth to the Discussion

Rad Campaign — Helping Organizations that want to change the world.

FOSTERING COMMUNITY

Rad Campaign — Helping Organizations that want to change the world.

FOSTERING COMMUNITY

Community Tools

Rad Campaign — Helping Organizations that want to change the world.

FOSTERING COMMUNITY

Facebook Groups

Rad Campaign — Helping Organizations that want to change the world.

FOSTERING COMMUNITY

Set Community Guidelines

Rad Campaign — Helping Organizations that want to change the world.

FOSTERING COMMUNITY

Set Community Guidelines

This group is a safe place to discuss Big Questions and to hold important conversations.

Invite people who will share their knowledge freely and respect the civility of the group.

If you invite someone to the group, please introduce them to everyone in a thread saying why you invited them. This makes newcomers feel welcome.

The norm here is for civility and respect in a spirit of generosity and growth.

Rad Campaign — Helping Organizations that want to change the world.

FOSTERING COMMUNITY

Welcome New Members to the group

Rad Campaign — Helping Organizations that want to change the world.

FOSTERING COMMUNITY

Be just as curious as you expect your community to be

Make yourself an equal participant

Rad Campaign — Helping Organizations that want to change the world.

FOSTERING COMMUNITY

Facilitate the Conversation

But don’t feel the need to control the dialogue

Rad Campaign — Helping Organizations that want to change the world.

FOSTERING COMMUNITY

Dealing with Trolls

People stir the pot because they are interested.

Refer people to conversation guidelines and the need to stay on topic (but don’t call them trolls)

Ask Questions

Protect the safe space

Rad Campaign — Helping Organizations that want to change the world.

FOSTERING COMMUNITY

Dealing with Trolls

Empowering the community to keep trolls in check

Use your judgment.

You can remove people from the group as a last resort

Rad Campaign — Helping Organizations that want to change the world.

WRITING FOR THE WEB

Rad Campaign — Helping Organizations that want to change the world.

WRITING FOR THE WEB

Keep it appropriate and polite.

Imagine you are face to face.

Rad Campaign — Helping Organizations that want to change the world.

WRITING FOR THE WEB

It’s a Conversation

Dialogue

Not Broadcast

Rad Campaign — Helping Organizations that want to change the world.

WRITING FOR THE WEB

Be Human

Use your Authentic Voice

You can be the facilitator and still show personality.

Rad Campaign — Helping Organizations that want to change the world.

WRITING FOR THE WEB

Nobody’s Perfect

No need to agonize

Rad Campaign — Helping Organizations that want to change the world.

WRITING FOR THE WEB

There is no delete.

Rad Campaign — Helping Organizations that want to change the world.

WRITING FOR THE WEB

Share what you can, link where you’re able, but respect people’s trust.

Respect privacy and confidential content.

Rad Campaign — Helping Organizations that want to change the world.

WRITING FOR THE WEB

Give credit where it’s due.

The web is built on links. Adopt an attitude of generosity.

Rad Campaign — Helping Organizations that want to change the world.

WRITING FOR THE WEB

If it gives you pause, pause.

Rad Campaign — Helping Organizations that want to change the world.

CONVERSATION & GROUP SUGGESTIONS

Rad Campaign — Helping Organizations that want to change the world.

CONVERSATION & GROUP SUGGESTIONS

Invite People to Join the Group

• Ask Big Questions Discussion Members

• You friend

• Your campus advisor

Rad Campaign — Helping Organizations that want to change the world.

CONVERSATION & GROUP SUGGESTIONS

Multimedia

• Share pictures/video from group discussions (get permission).

• Interview a discussion participant.

• Ask for captions to a picture you share.

Rad Campaign — Helping Organizations that want to change the world.

CONVERSATION & GROUP SUGGESTIONS

Tell Stories

“Websites are for facts and figures… blogs are for stories” -Chris Baggott, CEO Compendium

“Share a time when you felt safe.”

“Fill in the blank: The last time I felt truly at home was when _____.”

Rad Campaign — Helping Organizations that want to change the world.

CONVERSATION & GROUP SUGGESTIONS

Respond to Conversation

Acknowledge group participation. Add comments and further probing questions when people respond to questions.

Rad Campaign — Helping Organizations that want to change the world.

CONVERSATION & GROUP SUGGESTIONS

Introduce a group host of the week• To facilitate discussion on the theme and question

of the month

• To share reflections and feedback from their group

• To share a personal story related to the topic.

Rad Campaign — Helping Organizations that want to change the world.

CONVERSATION & GROUP SUGGESTIONS

Assign a few conversation starters to get the group started

• They can reply to threads in the group

• Ask follow up questions that came out of your in person discussions

Rad Campaign — Helping Organizations that want to change the world.

CONVERSATION & GROUP SUGGESTIONS

Ask Questions

• Open ended “Big Questions”

• Specific questions

• Fill in the blank questions

• Yes or no / True or False questions – “True or False: I am a good listener.”

Rad Campaign — Helping Organizations that want to change the world.

CONVERSATION & GROUP SUGGESTIONS

Ask Questions• Poll questions – Use Facebook’s “Questions”

feature

Rad Campaign — Helping Organizations that want to change the world.

CONVERSATION & GROUP SUGGESTIONS

Ask Questions• Ask about people’s preferences – Do you prefer

to vacation with family or friends?

• Ask about experiences – What was your favorite moment of… last night’s homegame? Summer vacation?

• Who’s attending an Ask Big Questions event? What did you learn? If you’ve made a Facebook Event be sure to include a link.

Rad Campaign — Helping Organizations that want to change the world.

CONVERSATION & GROUP SUGGESTIONS

Current events and campus news

Rad Campaign — Helping Organizations that want to change the world.

CONVERSATION & GROUP SUGGESTIONS

Current events and campus news• How has the earthquake changed your feelings

about personal security?

• Freshman: As the year closes, do you now consider campus home? Seniors, how will you find and create home when you leave?

• In light of the recent cheating scandal in the Econ 101, what makes you decide to trust someone?

Rad Campaign — Helping Organizations that want to change the world.

CONVERSATION & GROUP SUGGESTIONS

Pop culture

Which Top Chef contestant is the best model of responsibility?

What do you think about Kim Kardashian getting divorced? What does wealth do to relationships?

Do you think Sarah Silverman goes too far? Is there a line comedians should respect?

Rad Campaign — Helping Organizations that want to change the world.

CONVERSATION & GROUP SUGGESTIONS

Create a weekly reflection ritual• A Monday prompt – What ideas and thoughts

came to you over the weekend about the theme - security, home, etc.?

• Share a roundup of links from news, fun videos, sports and other things you came across on the web each week related to the theme. Keep a lookout for relevant articles.

• What surprised you this week?

Rad Campaign — Helping Organizations that want to change the world.

CONVERSATION & GROUP SUGGESTIONS

Use discussion prompts from the facilitators guides

• Have people share personal experience related to the themes in the conversation guides

• Prompt people in advance to share related personal experiences and stories

• Share links and quotes from resources, articles, books, poems the guides refer to

Rad Campaign — Helping Organizations that want to change the world.

CONVERSATION & GROUP SUGGESTIONS

Social Media is informal. There’s no script so feel free to forget the theme of the month sometimes.

• Ask other unrelated Big Questions and Build group rapport and by asking people to share personal experiences and fun tidbits.

• What are your Thanksgiving Plans?

• If you were a Halloween candy which would you be?

• What’s your favorite hair band?

• When was the last time you were scared out of your wits?

Rad Campaign — Helping Organizations that want to change the world.

CONVERSATION & GROUP SUGGESTIONS

Blog Posts• Solicit guest blog posts and reflections from core

discussion members.

• Sheila can post them to the Ask Big Questions website

• Tag and link to guest posts in your Facebook group

Rad Campaign — Helping Organizations that want to change the world.

CONVERSATION & GROUP SUGGESTIONS

Manage Your Time

Keep a running list of group post ideas in a text document or Google Doc.

You can set up a regular posting schedule with posts in order so you have ideas on hand to post regularly.

Check the group daily and post 3-7 times a week.

Rad Campaign — Helping Organizations that want to change the world.

Content Pyramid

Formal

Informal

Right Now

3 year

s from now

Rad Campaign — Helping Organizations that want to change the world.

HILLEL’S EXPECTATIONS

Rad Campaign — Helping Organizations that want to change the world.

Questions?

Rad Campaign — Helping Organizations that want to change the world.

PHOTO CREDITS

Improbable Roach

Popofatticus

dirkjankraan.com

btmspox

Lukas Vermeer

Kevin H.

HikingArtist.com

alancleaver_2000

DogFromSPACE

Matt McGee

Raquel Camargo

Greenfaerietree

chicks57

League of Women Voters of California

COG LOG LAB.

Creative Commons Photo credits to Flickr users: